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Mobile Continent’s Expansion Dilemma

CASELET, STATISTICS FOR MANAGEMENT
ET Cases, 1 page

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Mobile Continent’s Expansion Dilemma

 

Mobile Continent, a Bangalore-based mobile factory and one of the growing mobile retailers in India, offered a comprehensive range of mobile phones with lot of promotional offers from all the available key brands (global). Since its inception in 2010, the company attempted to offer complete telecom solutions right from handset purchase to the choice of a service operator and miscellaneous services like monthly bill collections, etc. As its promotional offers were attractive, the number of customers day by day swelled to encouraging numbers. The company had grown to become a one-stop mobile solution shop, that sold multi-brand handsets, accessories, connections, provided repair services, etc., in a short span of time of 3 years...................

Teaching Note Preview

Mobile Continent’s Expansion Dilemma

 

Prerequisite Conceptual Understanding

Prerequisite Conceptual Understanding (PCU) material is the background material that would aid immensely in mapping the decision areas of this caselet and bring a synthesis amongst the relevant concepts. The participants/students should be encouraged to read this material to benefit from the broader perspectives outlined in the caselet.

  • • Richard I. Levin and David S. Rubin, “Chapter 17: Decision Theory”, Statistics for Management, 7th Edition, Pearson Education, 2008

 

Synopsis

This caselet enables an understanding of the application of Decision Tree Analysis. Mobile Continent, an upcoming mobile retailer in Bangalore, India, through its huge promotional offers, had grown to become a one-stop mobile solution shop in a short span of time since its inception in 2000. Mobile Continent sold multi-brand handsets, accessories, connections, provided repair services, etc. The company was considsering on an expansion plan. Based on past experience, the company estimated the cost and revenues of different choices of expansion along with market economy condition. It was deliberating its options to reach a decision. The caselet enables a discussion on the choices of the expansion plan and the dilemma of opting for expansion or to continue in the same status.

Pedagogical Objectives

  • • To understand the basics and application of Decision Tree Analysis
  • • To understand and discuss the concept of Expected Monetary Values (EMVs)

 

Assignment Question

  • I. Analyze the options of expansion for Mobile Continent and suggest a suitable option.

 

Teaching Plan

The Teaching Note follows a defined Teaching Plan [Annexure (TN)-I], which guides in conducting the classroom discussion...........

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Abstract


This caselet enables an understanding of the application of Decision Tree Analysis. Mobile Continent, an upcoming mobile retailer in Bangalore, India, through its huge promotional offers, had grown to become a one-stop mobile solution shop in a short span of time since its inception in 2000. Mobile Continent sold multi-brand handsets, accessories, connections, provided repair services, etc. The company was considering an expansion plan. Based on past experience, the company estimated the cost and revenues of different choices of expansion along with market economy condition. It was deliberating its options to reach a decision. The caselet enables a discussion on the choices of the expansion plan and the dilemma of opting for expansion or to continue in the same status.




Pedagogical Objectives


  • To understand the basics and application of Decision Tree Analysis

  • To understand and discuss the concept of Expected Monetary Values (EMVs)





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- Caselet
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