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Motivational Efficacy Analysis of Entrepreneurship Development Programmes – A Case Study of Tripura*

CASELET, STRATEGIC MANAGEMENT
ET Cases - GSMC, 6 Pages

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Motivational Efficacy Analysis of Entrepreneurship Development Programmes – A Case Study of Tripura

 

David C. McClelland in 1964 conducted “Kakinada Experiment” where it was observed that motivation as an inner spirit and attitude can be developed through training  and education or in other words through EDPs. Hence, in view of the alarming failure of EDPs or low rate of success in generating the desired entrepreneurial dynamics among the participants of the programmes, this case study attempts to examine the influence of EDPs in developing achievement motivation among the potential  entrepreneurs of Tripura or in other words, the objective of the case study is to analyze the Motivational Efficacy of EDPs that are being implementing in Tripura.

In a country like India where human population is ever increasing, there is a continuous problem before the government to provide employment to the unemployed.  Although the present education system of Indian is basically job oriented in nature (where there is a basic assumption that on completion of education students will go  for employment and therefore) a presumed responsibility of the educational institutions is to adequately prepare their students as potential job seekers. But the reality is that the employment can’t be provided to all, whether it is in the Government sector or Public sector or Private sector, because jobs are limited but job seekers are unlimited due to population explosion..........................

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Motivational Efficacy Analysis of Entrepreneurship Development Programmes – A Case Study of Tripura

 

Synopsis

This is a case on the effectiveness of Entrepreneurship Development Programmes (EDPs) that are being conducted in Tripura by the various Central Government institutions, State Government institutions, and Non-Government institutions like Micro, Small and Medium Enterprise Development Institute (MSME-DI) (formerly, Small Industries Service Institute (SISI)), Entrepreneurship Development Institute of Tripura (EDIT), Swavalamban Training Institute (STI), North Eastern Industrial Consultants Limited (NECON), N. B. Institute for Rural Technology (NBIRT), and Indian Institute of Entrepreneurship (IIE). The findings of the study transpires that the motivational efficacy of on-going EDPs are insignificant and thus these institutions are virtually failing to promote the young minds to embrace entrepreneurship as career by choice due to lack of motivational dimension in the course curriculum of EDPs. Finally, in the light of the observations and findings made in the study,  certain recommendations have been offered to reinforce the EDPs for improving it’s capability to influence the participants through increasing achievement  motivation among them.

Pedagogical Objectives

Entrepreneurship is an old but living concept due to the economic value of the term. Realizing the importance of entrepreneurship for national economic growth, a large number of EDPs are being conducted every year through out the country for motivating young minds to accelerate entrepreneurial activities in India. The same is equally true in case of Tripura also. But different research work divulges that the success rate of such EDPs in terms of starting the business enterprises by the trainees on attending the EDP is very much dissatisfying. Although a number of factors may be attributed as to the causes of such failure of EDPs. But the present study aims at to enquire whether such failure is attributable to the lack of achievement motivational dynamics in EDPs or not. The present study has been undertaken with an objective to examine the influence of EDPs in developing achievement motivation among the potential entrepreneurs of Tripura. So the learning objectives of this study may be considered to understand the reality of EDPs that are being conducted in Tripura in particular, find the existing gap in these EDPs and to provide suitable solution to bridge such gap for national importance.

Assignment Questions

  • I. Entrepreneurial activities and economic development of any place is closely linked. Do you agree with this statement?
  • II. Is the prevailing EDPs are able to achieve the pre-set goal?
  • .............................................................
  • ............................................................


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Abstract

This is a case on the effectiveness of Entrepreneurship Development Programmes (EDPs) that are being conducted in Tripura by the various Central Government institutions, State Government institutions, and Non-Government institutions like Micro, Small and Medium Enterprise Development Institute (MSMEDI) (formerly, Small Industries Service Institute (SISI)), Entrepreneurship Development Institute of Tripura (EDIT), Swavalamban Training Institute (STI), North Eastern Industrial Consultants Limited (NECON), N. B. Institute for Rural Technology (NBIRT), and Indian Institute of Entrepreneurship (IIE). The findings of the study transpires that the motivational efficacy of on-going EDPs are insignificant and thus these institutions are virtually failing to promote the young minds to embrace entrepreneurship as career by choice due to lack of motivational dimension in the course curriculum of EDPs. Finally, in the light of the observations and findings made in the study, certain recommendations have been offered to reinforce the EDPs for improving it’s capability to influence the participants through increasing achievement motivation among them.


Pedagogical Objectives
Entrepreneurship is an old but living concept due to the economic value of the term. Realizing the importance of entrepreneurship for national economic growth, a large number of EDPs are being conducted every year through out the country for motivating young minds to accelerate entrepreneurial activities in India. The same is equally true in case of Tripura also. But different research work divulges that the success rate of such EDPs in terms of starting the business enterprises by the trainees on attending the EDP is very much dissatisfying. Although a number of factors may be attributed as to the causes of such failure of EDPs. But the present study aims at to enquire whether such failure is attributable to the lack of achievement motivational dynamics in EDPs or not. The present study has been undertaken with an objective to examine the influence of EDPs in developing achievement motivation among the potential entrepreneurs of Tripura. So the learning objectives of this study may be considered to understand the reality of EDPs that are being conducted in Tripura in particular, find the existing gap in these EDPs and to provide suitable solution to bridge such gap for national importance.

* GSMC 2014, IIM Raipur

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