ET Cases at ET

ET CASES AT ET (24-1-2017)

Find two very interesting case studies' abstracts – “Bright Horizon: Building Skills for Life” authored by Prof. Ekta Sinha, Faculty of Management Studies, G. Saraf College, Dr. Keith C. D’Souza - Professor, S. P. Jain Institute of Management & Research and "OYO Rooms: Making the Indian Budget Hotels Accessible” authored by Dr. Mayank Dhaundiyal, Assistant Professor, Bennett University being published in 24th Jan 2017’s The Economic Times

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ET CASES AT ET (3-1-2017)

ET CASES EDITORIAL: Find two very interesting case studies' abstracts – “Vidita Cleaning Products vs Rainbow Market Research Services”  authored by Prof. Jayasankar Ramanathan - IIM Indore, Prof. Keyoor Purani, IIM Kozhikode and "Quality Improvement in Healthcare: Can ‘Lean’ Lead the Way?” authored by Dr. Bhawna Gulati - Associate Professor, Administrative Staff College of India, and Dr. N Jhansi Rani – PGDHM, Administrative Staff College of India being published in 3rd Jan 2017’s The Economic Times

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ET CASES AT ET (9-12-2016)

Find two very interesting case studies' abstracts – “Prospecta Engineering: The Dynamics of Industrial Relations” authored by Dr. Mihir Ajgaonkar, Associate Professor, Dr. Keith C. D’Souza, Professor - S. P. Jain Institute of Management & Research, Mumbai and "Reliance Jio – The Indian Telco Dials D for Disruption” authored by Professor Sonia Mehrotra, Professor Uday Salunkhe and Research Associate Ishani Chakraborty, Prin.L.N. Welingkar Institute of Management Development and Research being published in 9th Dec 2016’s The Economic Times

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ET CASES AT ET (13-09-2016)

Find two very interesting case studies' abstracts – “Do Advertisements Dictate Culture - A Case on Indian Advertisements” authored by Padmanabhan N S, Asst. Professor, Faculty of Management Studies, Sree Narayana Guru Institute of Science & Technology; Ernakulam, Kerala and "Marketing ‘Potential Eco-Innovations’ Successfully: A Case Study of Banka BioLoo” authored by Prof. Runa Sarkar (Associate Professor - Economics, IIM Calcutta), Deepika (Doctoral student, Fellow Programme in Management (Economics) - IIM Calcutta) being published in 13rd September 2016's The Economic Times

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ET CASES AT ET (23-08-2016)

Find two very interesting case studies' abstracts – “Blinge: Own Fashion, Not Clothes” authored by Ashna Garg, Student, Institute of Management Technology, Hyderabad and "Sustaining Employer Branding at Whirlpool of India Ltd.” authored by Arti Sharma, Doctoral Student, IIM Indore and Roshni Das, Doctoral Student, IIM Indore being published in 23rd August 2016's The Economic Times

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ET CASES AT ET (26-07-2016)

Find two very interesting case studies' abstracts – “Value Accretion/Dilution in Business Combinations: An Integrated Perspective” authored by Dr. Vinodh Madhavan, Institute of Management Technology, Ghaziabad and "The Debacle and Revival of Nestlé India’s Maggi” authored by Dr. Susmita Mukhopadhyay - Assistant Professor, Utkarsh, Manju Jayakumar, Mirza Mabood Ali Beg, Mitrabarun Ghosh - Research Scholar - Vinod Gupta School of Management, IIT Kharagpur being published in 26th July 2016's The Economic Times

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ET CASES AT ET (03-05-2016)

Find two very interesting case studies' abstracts – “Strategic Debt Restructuring at Gammon India Limited” authored by Sanjay Dhamija, IMI, New Delhi and "Execution and Performance of Strategic Alliances In Indian Software Industry” authored by Komal J Khatter, Research Scholar, Strategic Management, IIT Delhi and Prof. Sushil, Deputy Director, IIT Delhi being published in 3rd May 2016's The Economic Times

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ET CASES AT ET (05-04-2016)

Find two very interesting case studies' abstracts – “E.Schrodinger and the First Store in India” authored by Narasimhan Raj Kumar, Associate Professor, XLRI Xavier School of Management, Jamshedpur and Smitu Malhotra, Associate Professor, XLRI Xavier School of Management, Jamshedpur and "Sugandh Shoppe: A Small Entrepreneur's Forward Integration Strategy” authored by Anil Kshatriya, Assistant Professor, Institute of Management Technology, Nagpur being published in 5th April 2016's The Economic Times

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ET CASES AT ET (16-02-2016)

Find two very interesting case studies' abstracts – “Choosing the Bus Rapid Transit System (BRTS) for Ahmedabad” authored by Margie Parikh, Lecturer, BK School of Business Management, Gujarat University, Ahmedabad and G. Raghuram, Professor, Indian Institute of Management, Ahmedabad and "Execution and Performance of Strategic Alliances In Indian Software Industry” authored by Komal J Khatter, Research Scholar, Strategic Management, IIT Delhi and Prof. Sushil, Deputy Director, IIT Delhi being published in 16th Feb 2016's The Economic Times

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