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FLAME INTERNATIONAL CASE CONFERENCE COLLECTION

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  1. Marketing Strategy at Ganesh Bhel & Chaat Products Pvt. Ltd.*

    AUTHOR(S) : Dipanjay Bhalerao, Assistant Professor, Indira Institute of Management, Pune
    PUBLISHED DATE: 30/11/2017
    PUBLISHER: ET Cases - FLAME
    CATEGORY: MARKETING MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: MKTG-1-0069, MKTG-1-0069A
    CASE LENGTH: 13 Pages
    DESCRIPTION:
    Indian fast-food service retail industry witnessed sea change in the consumer preferences, since the start of the first decade of this century. The impact of this change was evident in the way services at Ganesh Bhel transformed, which was the most popular destination for its taste of Bhelpuri and other chaat products (A popular traditional Indian tasty and spicy fast food category). In August 2015, at the Ganesh Bhel Head office, Ganesh Bhel management team was going through discussion with Mr. Dinesh ...
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  2. Solar Photovoltaic Systems Bring Happiness to Residential Societies*

    AUTHOR(S) : Avadhoot Dixit, Asst. Professor, NICMAR, Pune
    PUBLISHED DATE: 30/11/2017
    PUBLISHER: ET Cases - FLAME
    CATEGORY: FINANCIAL MANAGEMENT
    PRODUCT: CASELET
    CASE ID: FIN-2-0041, FIN-2-0041A
    CASE LENGTH: 3 Pages
    DESCRIPTION:
    This case study is used to make participants understand the benefits of Solar (Photovoltaic) PV systems and the policies of Government of India to promote the use of solar PV systems. Although, the PV systems are existing since long time, their use has always been hampered by large capital expenditure and the operation and maintenance aspects. Due to such constraints, their use in India too has been restricted. The Government of India has also insisted on the generation of energy through Solar PV ...
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  3. Interlinking of Rivers*

    AUTHOR(S) : Dr. Abhijat Arun Abhyankar - Associate Professor, Aayushi Gupta, Madhura Taskar, Lakhan Khandelwal - Students, National Institute of Construction Management and Research, Pune
    PUBLISHED DATE: 30/11/2017
    PUBLISHER: ET Cases - FLAME
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: STG-1-0057, STG-1-0057A
    CASE LENGTH: 9 Pages
    DESCRIPTION:
    India is a developing economy with a high rate of population growth which is causing a strain on the limited water resources leading to water scarcity. The water resources in the country are not equally distributed with respect to time and the areas they are pertained within. The gross per capita water availability in India is estimated to decrease from 1820 m3/year in 2001 to 1140 m3/year in 2050. Linking the water deficient river basins with water surplus river basins is one of the many ways to ...
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  4. OYO Rooms: Start-up to Branded Budget Hotels, What Next?*

    AUTHOR(S) : Dr. Manisha Paliwal, Professor, Sinhgad Institute of Management, Pune, Dr. Nutan H Samdani, Associate Professor, SKN Sinhgad School of Business Management, Pune
    PUBLISHED DATE: 30/11/2017
    PUBLISHER: ET Cases - FLAME
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: STG-1-0056, STG-1-0056A
    CASE LENGTH: 13 Pages
    DESCRIPTION:
    In a technology enabled competition it is very challenging to be highly sustainable in the long run. Customers expect fast-paced response, quality, low cost, transparency and ease of operations. Hotel accommodation service is no exception to all these challenges. In fact, looking at the dense network of available hotels and the service options provided by them makes the task of choosing the right hotel accommodation difficult for the customer. This case study highlights how a 19-year old entrepreneur, ...
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  5. Mumbai Constructions Ltd.: A Case on Restructuring of Loans*

    AUTHOR(S) : Dr. M Manickaraj - Associate Professor, Dr. K Ramesha, Dean – Research and Consultancy - National Institute of Bank Management, Pune
    PUBLISHED DATE: 30/11/2017
    PUBLISHER: ET Cases - FLAME
    CATEGORY: BANKING & FINANCIAL SERVICES
    PRODUCT: CASE STUDY
    CASE ID: BFS-1-0013, BFS-1-0013A
    CASE LENGTH: 11 Pages
    DESCRIPTION:
    Mumbai Constructions Ltd. (MCL) was one of the oldest players in the field of construction, engineering and real estate in India. The company had borrowed heavily from a consortium of 30 banks and financial institutions. Total amount of loan taken from the consortium and outstanding as on September 30, 2016 was INR3,500 crore and the non-fund facilities outstanding was INR2,800 crore. Though its order book was quite full and had the experience and expertise to execute projects efficiently, profitability ...
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  6. Nuts Nutty Business: Growth Strategies of Family-Owned Business – Zantye Cashews*

    AUTHOR(S) : Shweta D Shirolkar - Assistant Professor, Dr. Varsha Nerlekar, Associate Professor - MIT School Business, Pune
    PUBLISHED DATE: 30/11/2017
    PUBLISHER: ET Cases - FLAME
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: CASELET
    CASE ID: STG-2-0060, STG-2-0060A
    CASE LENGTH: 5 Pages
    DESCRIPTION:
    After a thorough SWOT analysis, Achyut Zantye (Achyut) was aware of the opportunities in the business as cashew was the commonly found crop in western Maharashtra. He thought of starting a small-scale cashew business and a cashew processing unit in his village Tulas. In 1979, Vasudeo Madhukar Zantye (Vasudev) started his first factory in Tulas subsequently both the younger brothers Achyut Madhukar Zantye (Madhukar) and Shrikrishna Madhukar Zantye (Shrikrishna) joined the business. This group has cashew ...
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  7. Management of Technology and Innovation (MoT) for Competitiveness: Diagnosing Problems at Vonda Motors*

    AUTHOR(S) : Kirankumar S. Momaya, Shailesh J. Mehta School of Management, IIT Bombay
    PUBLISHED DATE: 30/11/2017
    PUBLISHER: ET Cases - FLAME
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: STG-1-0058, STG-1-0058A
    CASE LENGTH: 9 Pages
    DESCRIPTION:
    Capabilities related to management of technology and innovation (MoT) are becoming a necessity for cost competitiveness as well as differentiation in emerging era. Vonda Motors was in two wheeler segment that was at the cross road, as superior products from Japanese firms were sure to disrupt the market and Indian firms were far behind on capabilities. Diagnostics identified major gaps on key dimensions of process, product, technological innovation and other capabilities. Post the diagnostics, the ...
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  8. Managing Interest Rate Risk: A Case of IFFCO Tokio General Insurance Company*

    AUTHOR(S) : Dr. Monika Chopra, Assistant Professor - IMI Delhi, Dr. Manisha Singh, Associate Dean - IBS Bangalore, Radhakrishnan V., Branch head, Janlakshmi Financial Services Limited, Bangalore
    PUBLISHED DATE: 30/11/2017
    PUBLISHER: ET Cases - FLAME
    CATEGORY: BANKING & FINANCIAL SERVICES
    PRODUCT: CASE STUDY
    CASE ID: BFS-1-0015, BFS-1-0015A
    CASE LENGTH: 14 Pages
    DESCRIPTION:
    As with any other insurance companies, the role of IFFCO Tokio was working the non-life risks. The major issue which IFFCO Tokio was coping with, just like other insurers, was managing the liability payments which at times could be highly variable due to completely unknown business risks as well as contractual nature of obligations. Being a non-life insurance company, the investment policy of IFFCO Tokio could not be the same as any other life insurance company. So what was the best investment policy ...
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  9. “Intercity One Way Cabs for Hire” Business Case HippoCabs – The Transportation Catalyst*

    AUTHOR(S) : Dr. Kavaldeep Dixit, Professor - ISIM Jaipur, Dr. Tanjul Saxena, Associate Professor - IIHMR Jaipur, Dr Bharti Sharma, Associate Professor - ISIM Jaipur
    PUBLISHED DATE: 30/11/2017
    PUBLISHER: ET Cases - FLAME
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0029, ENTP-1-0029A
    CASE LENGTH: 10 Pages
    DESCRIPTION:
    This case highlights the Business Model of HippoCabs – an intercity shared cab service that offers convenience, comfort and luxury of a cab at the price of a bus. HippoCabs positioned with the tagline – “Your Travel Mascot”, is a cab aggregator started by three young Jaipur-based like-minded entrepreneurs Sahil Agarwal, Sagar Agarwal and Ashish Kumar. It was launched in July 2015 on the Delhi-Jaipur route with pocket-friendly fares starting from INR1,899. The company does ...
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  10. Khushi Baby: Origins*

    AUTHOR(S) : Manali Mundra, student at Malaviya National Institute of Technology Jaipur, Ganesh N Prabhu, Professor of Strategy, Indian Institute of Management Bangalore
    PUBLISHED DATE: 30/11/2017
    PUBLISHER: ET Cases - FLAME
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0028, ENTP-1-0028A
    CASE LENGTH: 13 Pages
    DESCRIPTION:
    Khushi Baby is a not-for-profit venture from Rajasthan, India, that introduced an innovative low cost waterproof pendant for babies that is embedded with a Near Field Communiation (NFC) Computer Chip with the baby’s entire immunization records. It replaces the paper-based system where records are easily lost or damaged and parents often forget to report to the immunization camps leaving children susceptible to disease. The pendant has a robust black threaded necklace which is like the traditional ...
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  11. Hydroelectric Power Projects*

    AUTHOR(S) : Dr. Abhijat Arun Abhyankar - Associate Professor, Mudit Saksena, Rahul Chandrayan, Rudrani Chowdhury, Vineet Kumar - Students, National Institute of Construction Management and Research, Pune
    PUBLISHED DATE: 30/11/2017
    PUBLISHER: ET Cases - FLAME
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: STG-1-0059, STG-1-0059A
    CASE LENGTH: 8 Pages
    DESCRIPTION:
    Hydroelectric power project was a big boon to the Indian energy sector when initially commissioned in the early 20th century. By 1966, a significant proportion of the India’s energy requirement was being satisfied by various hydroelectric power projects in the country, which accounted for about 46% of the overall power generation. However, in the five decades that followed, the energy contribution of hydroelectric power projects in India had declined below 20%. It was also observed that there ...
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  12. Innovativeness in Design and Development of Warehousing*

    AUTHOR(S) : Dr. Pranjal Kumar Phukan, D.Litt. (Hons), F.I.P.E, M.I.E, F.I.S.M.E, M.IOD
    PUBLISHED DATE: 30/11/2017
    PUBLISHER: ET Cases - FLAME
    CATEGORY: SUPPLY CHAIN MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: SCM-1-0008, SCM-1-0008A
    CASE LENGTH: 9 Pages
    DESCRIPTION:
    Innovation could be recognized as a key success factor in an increasingly competitiveness in this complex environment. The act of innovating can provide a firm with the capability to capture a substantial level of market share or create an entirely new market opportunity that enables a firm to reap supernormal profits. Warehouses are in an exciting era where design and innovation is shaping the industry for the better. Technology, productivity and sustainability are a few of the main driving factors. ...
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  13. Bitcoin: A Cryptocurrency or an Asset Class?*

    AUTHOR(S) : Dr. Abhay Kumar - Assistant Professor, Anubha Agrawal, Bhavya Gupta, Gaurav Shah, Vinayak Nautiyal - Students, NMIMS University
    PUBLISHED DATE: 29/11/2017
    PUBLISHER: ET Cases - FLAME
    CATEGORY: MANAGERIAL ECONOMICS
    PRODUCT: CASE STUDY
    CASE ID: ME-1-0027, ME-1-0027A
    CASE LENGTH: 10 Pages
    DESCRIPTION:
    Bitcoin is a digital asset and a payment system classified as a decentralized digital currency. It is a form of digital money with decentralized ledger that keeps a record of each peer-to-peer transactions. It is an open source software that is owned by no person or company. It is also not backed by any Central Bank and anyone can verify payment and record the transaction into the block chain. Each of the coin has a unique block chain. It is created by miners electronically and is traded through computer ...
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  14. Hello English – Language Learning for the Next Billion*

    AUTHOR(S) : Dr. Tanjul Saxena - Associate Professor, IIHMR University, Dr. Bharti Sharma - Associate Professor, Dr. Kavaldeep Dixit - Professor & Vice-Principal, International School of Informatics and Management
    PUBLISHED DATE: 29/11/2017
    PUBLISHER: ET Cases - FLAME
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASELET
    CASE ID: ENTP-2-0032, ENTP-2-0032A
    CASE LENGTH: 7 Pages
    DESCRIPTION:
    Over the years there have been many significant changes in the way education is planned and delivered in different parts of the world. Today, technology is a momentous catalyst behind change, and sometimes plays an important role in innovations in educational design and delivery. Fusion of technology and education results into a great outcome if used together with a right reason and vision. With technology, educators, students and parents have a diversity of learning techniques at their fingertips. ...
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  15. Banyan Roots*

    AUTHOR(S) : Manali Mundra, Student - Malaviya National Institute of Technology Jaipur, Dr. Ganesh N Prabhu, Professor, Indian Institute of Management Bangalore
    PUBLISHED DATE: 29/11/2017
    PUBLISHER: ET Cases - FLAME
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0031, ENTP-1-0031A
    CASE LENGTH: 10 Pages
    DESCRIPTION:
    Banyan Roots was launched by Rohit Jain (Rohit) and his friend, Jayesh Mohta, in Udaipur on October 30th 2011 as a jointly run organic café cum food store for organic farm produce. The café served food made only from organic farm produce and customers could also buy organic fruits, vegetables and pulses. Later, on April 1st 2012, the two split and Rohit moved to a new upmarket location in Udaipur to run the organic food store alone. Initially, Rohit distributed pamphlets and showcased ...
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