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IIM KOZHIKODE

IIM KOZHIKODE

IIM KOZHIKODE CASE COLLECTION

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  1. Rajanna’s Ethical Dilemma

    AUTHOR(S) : Dr. G. Sridhar, Associate Professor, IIM Kozhikode
    PUBLISHED DATE: 31/03/2017
    PUBLISHER: IIM Kozhikode
    CATEGORY: BUSINESS ETHICS
    PRODUCT: CASELET
    CASE ID: BE-2-0002, BE-2-0002A
    CASE LENGTH: 3 Pages
    DESCRIPTION:
    This Caselet highlights a typical ethical dilemma of Gudigantala Rajanna. On one side, he had to uphold the values that his parents nurtured in him since childhood and on the other he had to keep his promises to the voters. After becoming a ward councillor and after an incessant pursuit of getting drinking water facility to his ward, he was in a dilemma to consider the bribe from the person who was awarded the contract.
    Pedagogical Objective The objective of this case is to help understand and ...
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  2. ‘AASU’ Mallesham: Scaling Blues

    AUTHOR(S) : Guda Sridhar - Associate Professor - IIM Kozhikode, Chintakindi Mallesham - Social Entrepreneur, Teidor Lyngdoh - Persuing Fellow Program - IIM Kozhikode and Vaibhav Chawla -Assistant Professor - IIT Chennai
    PUBLISHED DATE: 06/12/2016
    PUBLISHER: IIM Kozhikode
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0019, ENTP-1-0019A
    CASE LENGTH: 10 Pages
    DESCRIPTION:

    Chinthakindi Mallesham (Mallesham) invented a machine (Lakshmi AASU machine) to substitute the physical labor involved in the AASU process, a critical stage in weaving a Pochampally saree. He developed two variants – one with a microcontroller (electronic) and the other a microcontroller (mechanical). Since he invented the machine in 2001, Mallesham sold about 760 units and affected several weaver families and their livelihoods. Mallesham now wanted to reach-out to weaver communities in ...
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  3. Vidita Cleaning Products vs Rainbow Market Research Services

    AUTHOR(S) : Prof. Jayasankar Ramanathan - IIM Indore, Prof. Keyoor Purani, IIM Kozhikode
    PUBLISHED DATE: 01/12/2016
    PUBLISHER: Indian Institute of Management Kozhikode
    CATEGORY: MARKETING RESEARCH
    PRODUCT: CASE STUDY
    CASE ID: MR-1-0024, MR-1-0024A
    CASE LENGTH: 9 Pages
    DESCRIPTION:

    Malini Ahuja (Malini), Partner and Marketing Manager at Vidita Cleaning Products (Vidita), was mulling the launch of a new product for which she needed to find the pulse of consumers to decide further. She designed a survey for collecting data from people in Mumbai and engaged the services of Rainbow Market Research Services for executing the fieldwork. However, she found the agency to be non-cooperative and found the data supplied to be fudged. The case describes the legal battle between Vidita ...
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  4. Making IT Happen @ BPCL Kochi Refinery: Defining New Paradigms of Operational Excellence through IT Transformation

    AUTHOR(S) : L L Ramachandran (BPCL), R Radhakrishna Pillai(Indian Institute of Management Kozhikode), M P Sebastian (Indian Institute of Management Kozhikode)
    PUBLISHED DATE: 18/08/2015
    PUBLISHER: IIM Kozhikode
    CATEGORY: INFORMATION TECHNOLOGY
    PRODUCT: CASE STUDY
    CASE ID: IT-1-0001, IT-1-0001A
    CASE LENGTH: 20 pages
    DESCRIPTION:

    Petroleum products touch the lives of people in many ways. From energizing the two wheelers that ride down the narrow lanes to fueling airplanes that cut across the skies making distances closer; from lighting homes in remote places of illuminating modern ones; and from charging industrial furnaces to lubricating a labyrinth of gears, the list is endless and over billions of lives are energized by petroleum products in one form or the other. Playing a pivotal role in energizing the life of Indians, ...
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