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IIM RAIPUR

IIM RAIPUR

IIM RAIPUR CASE COLLECTION               

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  1. Septa Goes Sporting The Digital Way*

    AUTHOR(S) : Harjot Singh - Assistant Professor, LM Thapar School of Management, Thapar University
    PUBLISHED DATE: 22/04/2017
    PUBLISHER: ET Cases
    CATEGORY: CUSTOMER RELATIONSHIP MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: CRM-1-0002, CRM-1-0002A
    CASE LENGTH: 15 Pages
    DESCRIPTION:
    Septa Sports was conceived as a transnational entity, specializing in sports goods, by Sachin Berganza (Sachin), a Goa-based entrepreneur in 1989. It started operations as a private limited company in 1992, with headquarters in Goa. It expanded operations over the years and became a national sports brand by early part of the twenty-first century. Sachin assumed the role of CEO, after the company went public in 2006. The challenge in the last decade had been to build the brand ...
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  2. Mission Kudumbashree – Livelihood Opportunities for Women Empowerment*

    AUTHOR(S) : Vijaya Bandyopadhyaya - Professor, Chandragupt Institute of Management Patna
    PUBLISHED DATE: 17/02/2017
    PUBLISHER: ET Cases - GSMC
    CATEGORY: ENTREPRENEURSHIP, STARTUPS AND FAMILY BUSINESS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0025, ENTP-1-0025A
    CASE LENGTH: 26 Pages
    DESCRIPTION:
    This case study is meant to introduce the students/participants to the role of government in the development sector and how social, economic and political empowerment of women can help achieve government’s mission to eradicate poverty in the State. While economic empowerment may be achieved through support for establishment, production and marketing of micro-enterprises, political empowerment may be achieved through effective convergence of Panchayati Raj Institutions (PRI) and the Community ...
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  3. Transforming Higher Education: How Culture Disables a University’s Change Initiative*

    AUTHOR(S) : Ranjeet Nambudiri - Associate Professor, Swati Ghulyani - Doctoral Student, IIM Indore
    PUBLISHED DATE: 16/02/2017
    PUBLISHER: ET Cases - GSMC
    CATEGORY: ORGANIZATIONAL BEHAVIOR
    PRODUCT: CASE STUDY
    CASE ID: OB-1-0054, OB-1-0054A
    CASE LENGTH: 18 Pages
    DESCRIPTION:
    The objective of this case study is to enable management students to ponder upon the significance of an organization’s culture in the success or failure of a change initiative. This case study, which is based on interviews and secondary sources of data, highlights the role played by the dominant culture prevailing at the University of Delhi, one of the oldest and most reputed universities of India, during the 2013-2014 FYUP (Four-Year Undergraduate Programme) fiasco. The University brought about ...
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  4. The Case of Kitler Electric Firm: Are Organizations Keeping their Promise of Employee Engagement?*

    AUTHOR(S) : Hemant Shrivastava Fellow, Indian Institute of Management Indore; Secretary, Sankalp Shakti Sansthan, Ranchi
    PUBLISHED DATE: 16/02/2017
    PUBLISHER: ET Cases - GSMC
    CATEGORY: HUMAN RESOURCE MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: HRM-1-0070, HRM-1-0070A
    CASE LENGTH: 14 Pages
    DESCRIPTION:
    This study is based on a single case of a key manufacturing company of medium and large electrical equipments. It is a market leader in India and henceforth referred to as Kitler Electrical Ltd. (KEL). It was directed towards understanding employee engagement, organizational culture, communication and interpersonal dynamics. KEL, operated in a highly fragmented market, was beset with various problems like environmental sustainability issues, dependence on government projects, economic growth rate, ...
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  5. The Black Swan: The CSR Saga of Inspired Leadership Intervention*

    AUTHOR(S) : Dr. Satyendra Kishore - Executive Director, Hemant Shrivastava - Visiting Professor, Dr. Satish Kumar Sinha - Senior Faculty, Indian Institute of Coal Management Ranchi
    PUBLISHED DATE: 16/02/2017
    PUBLISHER: ET Cases - GSMC
    CATEGORY: CORPORATE SOCIAL RESPONSIBILITY
    PRODUCT: CASE STUDY
    CASE ID: CSR-1-0009, CSR-1-0009A
    CASE LENGTH: 22 Pages
    DESCRIPTION:
    This case study analyzes transformational leadership and how it turned around a moribund organization, Western Coalfields Ltd. (WCL), into a thriving one. The case illustrates the nature and concept of organizational leadership, role of commitment, passion and risk-taking behavior in an organization. Mobilization of organizational commitment and affirmative action requires an ethically sensitive leader who is tuned to society’s crying needs. This case study highlights the transformational leadership ...
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  6. Strategic Hiring - A Case of Emirates Airlines’ Cabin Crew Recruitment*

    AUTHOR(S) : Dr. Aswathi Nair - Assistant Professor, Dr. Karanam Nagaraja Rao - Assistant Professor, School of Business, Alliance University, Bangalore
    PUBLISHED DATE: 16/02/2017
    PUBLISHER: ET Cases - GSMC
    CATEGORY: HUMAN RESOURCE MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: HRM-1-0069, HRM-1-0069A
    CASE LENGTH: 10 Pages
    DESCRIPTION:
    Emirates was a luxury airline based in Dubai, known for its profligacy and politeness in treating customers, thanks to the studious nature of over 20,000 employees across five continents who took the ownership of the brand and displayed enormous organizational citizenship behavior. Emirates’ recruitment team was highly professional and meticulous to take on the challenges in hiring the right talent from around the world whose value systems synchronized with that of the company and assured a ...
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  7. Take Over of Transportation Business in Uttarakhand*

    AUTHOR(S) : Dr. Pradeep Mamgain Assistant Professor, School of Management, HNB Garhwal University, Uttarakhand
    PUBLISHED DATE: 16/02/2017
    PUBLISHER: ET Cases - GSMC
    CATEGORY: ACCOUNTING, FINANCE AND CONTROL
    PRODUCT: CASELET
    CASE ID: FIN-2-0031, FIN-2-0031A
    CASE LENGTH: 5 Pages
    DESCRIPTION:
    After the natural calamity occurred in the Himalayan state of Uttarakhand in June 2013, the economic activity in the state was totally shattered. The torrential rains totally washed away all the major roads and the transportation sector also felt the lion’s share of the heat in the disaster affected areas. One such affected person of this natural disaster was a transportation business owner, Virendra Rawat. He owned a fleet of 50 buses under the name Nanda Devi Express Pvt. Ltd. And due to ...
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  8. Skills Gap Analysis: A Case of Faridabad Industries in India*

    AUTHOR(S) : Dr. Lata Bajpai Singh - Associate Professor, Dr. Anita Singh - Professor - Institute of Management Studies, Ghaziabad
    PUBLISHED DATE: 16/02/2017
    PUBLISHER: ET Cases - GSMC
    CATEGORY: HUMAN RESOURCE MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: HRM-1-0064, HRM-1-0064A
    CASE LENGTH: 12 Pages
    DESCRIPTION:
    This case study is suitable to introduce the concept of training need assessment and its significance to the students/participants. It presents skills gap analysis of 21 manufacturing organizations including intermediate, capital and consumer goods industries of Faridabad, Haryana. For the purpose of analysis an in-depth interview of industry experts was carried out to gauge their skills requirement at the workplace. It resulted in identification of various skills sets for which the industry professionals ...
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  9. Raghuram Rajan: Authentic and Servant Leadership*

    AUTHOR(S) : Vikash Kumar Milestone - Human Resource Consultancy Services Private Limited, Nikunj Kumar Jain - International Management Institute New Delhi
    PUBLISHED DATE: 16/02/2017
    PUBLISHER: ET Cases - GSMC
    CATEGORY: ORGANIZATIONAL BEHAVIOR
    PRODUCT: CASE STUDY
    CASE ID: OB-1-0053, OB-1-0053A
    CASE LENGTH: 9 Pages
    DESCRIPTION:
    Raghuram Rajan (Rajan) 23rd Governor of the Reserve Bank of India (RBI), well-known for his knowledge and frank views on the situations and challenges in the Indian and global economy. Raghuram Rajan has a global profile as the former chief economist of the International Monetary Fund (IMF) and was often endorsed by some analysts for having predicted the 2008 global financial crisis. In India, he has been recognized as champion who could control inflation and improve the central bank.. This case ...
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  10. Promotion Mix Design For “Construction Controller” Certification For Building Audits (BAS)*

    AUTHOR(S) : Pallavi Sajanapwar - Professor, Indira Institute of Management, Mangesh Yeolekar - Student, Indira Institute of Management
    PUBLISHED DATE: 16/02/2017
    PUBLISHER: ET Cases - GSMC
    CATEGORY: MARKETING MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: MKTG-1-0057, MKTG-1-0057A
    CASE LENGTH: 8 Pages
    DESCRIPTION:
    Building Audits (BAS) is a partnership company established in 2001 by two young entrepreneurs, Mr. Kale and Mr. Gokhale, for providing quality audit services in Pune. BAS had a clientele of 150 builders across all the metros of India with a turnover of INR30 Crore. The rising market of real estate and the absence of standard certification for quality in residential projects in India had inspired BAS to develop first ever building quality certification “Construction Controller Certification ...
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  11. Patanjali Ayurved Limited: A Local Player Posing Threat to Multinationals*

    AUTHOR(S) : Neetu Yadav - Assistant Professor, Jyoti Tikoria - Assistant Professor - Birla Institute of Technology & Science, Pilani
    PUBLISHED DATE: 16/02/2017
    PUBLISHER: ET Cases - GSMC
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: STG-1-0041, STG-1-0041A
    CASE LENGTH: 14 Pages
    DESCRIPTION:
    This case presents the unique story of Patanjali Ayurved Ltd. (Patanjali), which was started in 1997 as a small pharmacy in Uttaranchal by famous yoga guru Baba Ramdev and an ayurveda expert Acharya Balkrishna. It has evolved as a game-changer in Indian consumer goods industry with its ayurvedic, herbal and organic range of groceries, medicines, home and personal care items selling via its 1,200 Patanjali Chikitsalayas (operated in franchise mode), 2,500 Aarogya Kendras (operated in franchise mode), ...
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  12. Nano Plant: Skilled Workers’ Unrest*

    AUTHOR(S) : Rajwinder Kaur, Sameer Pingle - Nirma University, Ahmedabad
    PUBLISHED DATE: 16/02/2017
    PUBLISHER: ET Cases - GSMC
    CATEGORY: HUMAN RESOURCE MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: HRM-1-0067, HRM-1-0067A
    CASE LENGTH: 11 Pages
    DESCRIPTION:
    Tata Motors Ltd. which gave the world the cheapest car ‘Nano’ could have barely envisioned the period where 95% of its permanent skilled workers will go on strike to oppose the management. Of late, there have been real strikes in the auto business in different areas. Restrictions in the broad utilization of contract labor as ruthless exploitation and a lever to push down conditions for all the workers employed, has been a key issue in the vast majority of these battles. Objective of this ...
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  13. Man vs Machine: A Case of Wipro*

    AUTHOR(S) : Amitabh Deo Kodwani - Faculty, IIM Indore
    PUBLISHED DATE: 16/02/2017
    PUBLISHER: ET Cases - GSMC
    CATEGORY: HUMAN RESOURCE MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: HRM-1-0059, HRM-1-0059A
    CASE LENGTH: 10 Pages
    DESCRIPTION:
    This case study discusses the extensive use of Artificial Intelligence (AI) and the growing popularity of such disruptive technology in the IT sector in India, where unemployment, and surplus manpower are prevalent. The case study focuses on Wipro Technologies, India’s third-largest IT Giant. Wipro has decided to reduce a big chunk of its existing workforce by automating some of the projects with the help of “Holmes”(Heuristics and ontology-based learning machines and experiential ...
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  14. Louis Vuitton: Luxury Reigns in India*

    AUTHOR(S) : Dr. Abha Rishi, Shreshth Goyal, Anwesha Singha Roy, Dhwanit Gupta - Birla Institute of Management Technology
    PUBLISHED DATE: 16/02/2017
    PUBLISHER: ET Cases - GSMC
    CATEGORY: MARKETING MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: MKTG-1-0060, MKTG-1-0060A
    CASE LENGTH: 18 Pages
    DESCRIPTION:
    In a country that perceives luxury as a reward and has 21.2%1 of the population under the poverty line, decision of Louis Vuitton (LV) to enter India seemed oxymoronical. Yet with a history of serving maharajahs and the Indian royalty, the company decided to take a plunge in 1999. But, the retail high street was not yet ready for luxury in India and thus the company decided to enter into the country only in 2003, through luxury hotels, by opening its first store in Delhi’s Oberoi hotel. Today ...
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  15. Marketing an Idea for Facilitating Urban Food and Environment Security – Experiences of IIIBFT, a Chennai-based NGO, in Promoting Societal Participation for Sustainable Development*

    AUTHOR(S) : Dr. Alagu Perumal Ramasamy - Assistant Professor, Dr. A.Indira - Associate Professor - Loyola Institute of Business Administration
    PUBLISHED DATE: 16/02/2017
    PUBLISHER:
    CATEGORY: CORPORATE SOCIAL RESPONSIBILITY
    PRODUCT: CASE STUDY
    CASE ID: CSR-1-0008, CSR-1-0008A
    CASE LENGTH:
    DESCRIPTION:
    India is surging towards greater urbanization, with an estimated population of 590 million to be living in the cities by 2030. Tamil Nadu is one of the states which is likely to be more than 50 percent urbanized and Chennai, the capital city would grow to a population of 11 million in 2030. Countries like China and Cuba have tried to integrate food production into urban development. Beijing since 1960s, has its vegetable supply come from the city’s own market gardens that costs less than produce ...
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