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IMT GHAZIABAD

IMT GHAZIABAD

IMT GHAZIBAD CASE COLLECTION

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  1. Tata Steel’s Ferrochrome Venture in South Africa

    AUTHOR(S) : D. C. Singhal, Ex-AGM Tata Steel and Ranjana Agarwal, Associate Professor, Economics at IMT Ghaziabad
    PUBLISHED DATE: 27/08/2018
    PUBLISHER: Institute of Management Technology, Ghaziabad
    CATEGORY: MANAGERIAL ECONOMICS
    PRODUCT: CASE STUDY
    CASE ID: ME-1-0029, ME-1-0029A
    CASE LENGTH: 22 Pages
    DESCRIPTION:
    In September 2015, voluntary liquidation plans were announced by the company Tata Steel KwaZulu-Natal (TSKZN) in South Africa. This set tone for the final closure of Tata’s first greenfield venture abroad. Tata Steel KZN, a ferrochrome company, was a subsidiary of Tata Steel, located in Jharkhand, India. Electricity, a key component of ferrochrome industry, was available at low cost in S. Africa, and was one of the major factors of setting up a plant there. However, once the plant was established, ...
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  2. Micromax vs The Chinese Incursion

    AUTHOR(S) : Gunjan Malhotra, Assistant Professor and Aniruddha Saladi, PGDM Student (batch 2017-19), Institute of Management Technology, Ghaziabad
    PUBLISHED DATE: 24/08/2018
    PUBLISHER: Institute of Management Technology, Ghaziabad
    CATEGORY: MARKETING MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: MKTG-1-0076, MKTG-1-0076A
    CASE LENGTH: 10 Pages
    DESCRIPTION:
    Micromax entered the smartphone market in India in 2008 and by 2013 became the market leader, defeating Samsung. Its point of differentiation was the cheaper manufacturing costs owing to the production process being outsourced to China, which in turn allowed it to price its products lower than the other companies in India. It also catered to the budget buyers segment of the market, who make up the majority of the mobile users in India. But from 2015, it had steadily lost its market share to the same ...
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  3. Amazon: Earning in India by Learning in China

    AUTHOR(S) : Dr. Ashish Varma – Assistant Professor, Ram Agarwal – MBA Final Year Stueent, Sanchit Agrawal – MBA Final Year Student, Kumar Ashay – MBA Final Year Student, Institute of Management Technology, Ghaziabad
    PUBLISHED DATE: 24/08/2018
    PUBLISHER: Institute of Management Technology, Ghaziabad
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: STG-1-0064, STG-1-0064A
    CASE LENGTH: 13 Pages
    DESCRIPTION:
    In May 2018, Kshitij, Himanshu and Sharad, three students of a top ranked Indian business school based out of the National Capital Region of Delhi, were probing into the problems faced by Amazon in China. With the aim to expand globally, the US-based Amazon.com had entered China in 2004 with the acquisition of Joyo.com, favoring inorganic growth. This strategy proved to be a failure since Amazon could garner only 0.8% market share by 2016. This was for Amazon, a big set-back, since the company had ...
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  4. Society’s Voice Against Unilever Mercury Contamination in Kodaikanal

    AUTHOR(S) : Dr. Ranjana Agarwal, Associate Professor, and Dr. Gunjan Malhotra, Assistant Professor - IMT Ghaziabad
    PUBLISHED DATE: 01/02/2018
    PUBLISHER: IMT - Ghaziabad
    CATEGORY: CORPORATE SOCIAL RESPONSIBILITY
    PRODUCT: CASE STUDY
    CASE ID: CSR-1-0013, CSR-1-0013A
    CASE LENGTH: 11 Pages
    DESCRIPTION:
    Apart from making profits, a company has the responsibility towards society as well as the environment. It cannot afford to ignore its stakeholders, both primary as well as secondary. This case highlights the situation in Kodaikanal, in the state of Tamil Nadu, India where the company Unilever polluted the environment due to Mercury spills in its thermometer factory. The workers of the factory suffered from intergenerational diseases. The company was forced to shut down. The struggle between ex-workers ...
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  5. Forecasting Demand for Flat Steel - A Study on A Steel Rolling Mill in India

    AUTHOR(S) : Dr. Gunjan Malhotra, Assistant Professor, Decision Sciences and Operations Area, IMT Ghaziabad
    PUBLISHED DATE: 25/01/2018
    PUBLISHER: IMT - Ghaziabad
    CATEGORY: OPERATIONS MANAGEMENT
    PRODUCT: CASELET
    CASE ID: OM-2-0046, OM-2-0046A
    CASE LENGTH: 7 Pages
    DESCRIPTION:
    Singla Steel and Allied Industries (Singla Steel) was established 30 years ago near Chandigarh, Punjab, a Northern State of India. The company had been manufacturing steel flats and bars using hot rolling process mainly for agricultural implement sector in Punjab. The average production of flat steel bar was approximately 300 metric tonne (t) per month. According to Shivam Goyal (Goyal), business partner, the demand for flat steel products was volatile. To partly meet the variation in demand the company ...
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  6. Finding Marketing Mix Solutions for Livelihood through Tribal Art in Jharkhand, India

    AUTHOR(S) : Ranjana Agarwal - Associate Professor, Gunjan Malhotra - Assistant Professor & Mayukh Sarkar - Student , IMT Ghaziabad
    PUBLISHED DATE: 18/05/2017
    PUBLISHER: Institute of Management Technology, Ghaziabad
    CATEGORY: MARKETING MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: MKTG-1-0068, MKTG-1-0068A
    CASE LENGTH: 11 Pages
    DESCRIPTION:
    Business Schools train human resources who can contribute significantly to create livelihood opportunities for marginalised sections of society. One such case is that of IMT Ghaziabad, a premier business schools in NCR. In 2011, IMT Ghaziabad started a Centre for Research for Rural Innovation, Capacity Building, Knowledge Management, Entrepreneurship and Technology (CRICKET), to undertake research studies regarding innovation and rural development. One such study was ‘Sustainable livelihood ...
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  7. Value Accretion/Dilution in Business Combinations: An Integrated Perspective

    AUTHOR(S) : Dr. Vinodh Madhavan, Institute of Management Technology, Ghaziabad
    PUBLISHED DATE: 14/06/2016
    PUBLISHER: Institute of Management Technology, Ghaziabad
    CATEGORY: FINANCIAL MANAGEMENT
    PRODUCT: CASELET
    CASE ID: FIN-2-0028, FIN-2-0028A
    CASE LENGTH: 8 Pages
    DESCRIPTION:
    This armchair caselet is an attempt to offer an integrated perspective of Business Combination that is anchored on Accounting of Business Combination. While topics such as Construction of Financial Statement Forecasts, M&A financing structure, M&A Purchase Consideration, Offer Premium, On-boarding of Net Identifiable Assets of target company on to the balance sheet of the acquiring company, Operational Synergies, and Value Accretion/Dilution are typically discussed, an integrated and logically ...
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