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IMT GHAZIABAD

IMT GHAZIABAD

IMT GHAZIBAD CASE COLLECTION

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  1. Finding Marketing Mix Solutions for Livelihood through Tribal Art in Jharkhand, India

    AUTHOR(S) : Ranjana Agarwal - Associate Professor, Gunjan Malhotra - Assistant Professor & Mayukh Sarkar - Student , IMT Ghaziabad
    PUBLISHED DATE: 18/05/2017
    PUBLISHER: Institute of Management Technology, Ghaziabad
    CATEGORY: MARKETING MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: MKTG-1-0068, MKTG-1-0068A
    CASE LENGTH: 11 Pages
    DESCRIPTION:
    A team from IMT Ghaziabad, one of the premier business schools in India, consisting of students and faculty, worked towards marketing of tribal paintings. The idea was to promote livelihood opportunities for tribal people by marketing tribal products. Tribal paintings were made by women of a Self Help Group (SHG) in Jamshedpur. These women were trained in making Saura and Sohrai paintings by Tribal Cultural Society (TCS), an NGO based in Jamshedpur. The team from IMT Ghaziabad visited the tribal ...
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  2. Value Accretion/Dilution in Business Combinations: An Integrated Perspective

    AUTHOR(S) : Dr. Vinodh Madhavan, Institute of Management Technology, Ghaziabad
    PUBLISHED DATE: 14/06/2016
    PUBLISHER: Institute of Management Technology, Ghaziabad
    CATEGORY: ACCOUNTING, FINANCE AND CONTROL
    PRODUCT: CASELET
    CASE ID: FIN-2-0028, FIN-2-0028A
    CASE LENGTH: 8 Pages
    DESCRIPTION:
    This armchair caselet is an attempt to offer an integrated perspective of Business Combination that is anchored on Accounting of Business Combination. While topics such as Construction of Financial Statement Forecasts, M&A financing structure, M&A Purchase Consideration, Offer Premium, On-boarding of Net Identifiable Assets of target company on to the balance sheet of the acquiring company, Operational Synergies, and Value Accretion/Dilution are typically discussed, an integrated and logically ...
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