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VINOD GUPTA SCHOOL OF MANAGEMENT, IIT KHARAGPUR

VINOD GUPTA SCHOOL OF MANAGEMENT, IIT KHARAGPUR

VINOD GUPTA SCHOOL OF MANAGEMENT, IIT KHARAGPUR CASE COLLECTION

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  1. The Debacle and Revival of Nestlé India’s Maggi

    AUTHOR(S) : Dr. Susmita Mukhopadhyay - Assistant Professor, Utkarsh, Manju Jayakumar, Mirza Mabood Ali Beg, Mitrabarun Ghosh - Research Scholar - Vinod Gupta School of Management, IIT Kharagpur
    PUBLISHED DATE: 26/07/2016
    PUBLISHER: Indian Institute of Technology Kharagpur
    CATEGORY: BUSINESS ETHICS
    PRODUCT: CASE STUDY
    CASE ID: BE-1-0001, BE-1-0001A
    CASE LENGTH: 12 Pages
    DESCRIPTION:
    This case study introduces students and participants to how relationships transpire between consumer products and regulators responsible for oversight. It explores the detriments caused to product brands by neglecting ethical responses to questions raised by government regulators and agencies and shows why companies must have a considered ethical response to such crises. Nestlé Maggi noodles had to be withdrawn from the market and huge quantities of the product recalled and  destroyed ...
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