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Polycab: Setting up the End-to-End Supply Chain

CASE STUDY, SUPPLY CHAIN MANAGEMENT
ET Cases, 17 Pages
AUTHOR(S) : Sandeep Chatterjee, IIM Kozhikode (Batch of 2003) and Associate Director, KPMG

Case Preview

Polycab: Setting up the End-to-End Supply Chain

 

It was a misty Monday morning in December 2011. Raman Golivadekar (Raman), VP, Supply Chain of Polycab, was having his morning cup of coffee. There was a huge pile of files on his desk and he surely was distressed. Having joined the company 6 months back, he was given the herculean task of setting up the end-to-end supply chain. He had achieved a lot in his life given his spectacular tenure at Unilever. However, he had taken this assignment as a challenge and he did not want to fail.

Polycab an ISO 9001:2008, ISO 14001: 2004, OHSAS 18001:2007 company, is India’s No. 1 Cables & Wires Company, with a glorious track record of over four decades. It is considered to be the fastest growing company in the Indian Cable industry. Its competitive edge lies in product innovation, superior quality and easy availability......

Teaching Note Preview

Polycab: Setting up the End-to-End Supply Chain

 

Synopsis

Polycab, India’s No. 1 cable and wire company has come quite far from its humble beginning. But as it is expanding into newer areas, there is a need to set up a strong end to end supply chain network. This case study looks at the various business functions of Polycab and tries to find answers to the challenges and what needs to be done to support its expansion plans.

Prerequisite Conceptual Understanding

This case study presupposes conceptual understanding of the following. A working knowledge along with the business implications of the following concepts would enable an effective discussion leading to more practical solutions than a mere intellectual exercise.

  • • An understanding of end to end Supply Chain
  • • An understanding of the cost elements involved in a supply chain in the cable industry
  • • An understanding of the implications of fluctuating metal prices and fast moving items

 

Expected Learning Outcomes

  • • Understand the stakeholders in the supply chain for a cable and wire manufacturer
  • • Appreciate the concept of Fast Moving Items (Make to Stock and Make to Order)
  • • Understand the Stocking and Pricing Strategy
  • • Understand the significance of Stock Allocation

 

Case Positioning and Setting

This case study can be used in either MBA or Executive MBA or Executive Development Programs, for the following modules/topics in the Supply Chain  Management course:

  • • Inventory Management
  • • Stock Allocation
  • • Pricing Management

 

Assignment Questions

The case study seeks answers to the following questions:

  • I. What are the typical challenges in the Cable Industry?
  • II. How will Raman identify the Fast Moving Items?
  • III. How much Safety Stock should he maintain?
  • IV. ........................

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Abstract

Polycab, India's No. 1 cable and wire company has come quite far from its humble beginning. However, as it is expanding into newer areas, there is a need to set up a strong end-to-end supply chain network. This case study looks at the various business functions of Polycab and tries to find answers to the challenges and what needs to be done to support its expansion plans.



Pedagogical Objectives

  • To understand the stakeholders in the supply chain for a cable and wire manufacturer
  • To appreciate the concept of Fast Moving Items (Make to Stock and Make to Order)
  • To understand the Stocking and Pricing Strategy
  • To understand the significance of Stock Allocation

Case Positioning and Setting
This case study can be used in either MBA or Executive MBA or Executive Development Programs, for the following modules/topics in the Supply Chain Management course:

  • Inventory Management
  • Stock Allocation
  • Pricing Management



This Case Pack Includes:
- Abstract
- Case Study
- Teaching Note (**ONLY for Academicians)
$4.57
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