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Product and Service Design in India: Polaris’ ‘Coparis’

CASE FLYER, MARKETING MANAGEMENT
ET Cases, 5 pages

Case Preview

Product and Service Design in India: Polaris’ ‘Coparis’

 

Expected Learning Outcomes

• Understand how Polaris’ aimed at creating highest customer value experience by embedding technology in its service design
• Understand Polaris’ efforts to initiate design thinking in its culture

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Product and Service Design: Creating Customer Value

1. Which has been the best product design you have come across as on date that you have bought?

  • a) How has been your experience in using your favorite product? Has it matched your expectations or has it been less than your expectations? Or has it surpassed your expectations?
  • b) What are the most important elements of product design that have attracted your imagination and influenced your buying decision?

 

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Teaching Note Preview

Product and Service Design in India: Polaris’ ‘Coparis’

 

Synopsis

This case flyer enables a discussion on how technology can become one of the unique differentiators in the financial services. COPARIS ‘Service design’ is a new wave in the paradigm of offering financial services. With a first mover’s advantage, Polaris’ – world’s first design centre was a result of relentless efforts to make a difference to its customers.

Service sector in India contributes to more than 50% of the country’s GDP and is growing by 10% annually. In technology where innovation is the key to continuous change, Polaris’ product design received accolades for initiating a new learning curve in offering its service. The accompanying article1 reflects insights into the journey of Polaris in designing its FT 8012 Design Centre, christened after the geographic coordinates of Chennai, India. Will Polaris raise the bars of catering to financial services at the global level? The case flyer is suitable for teaching the concept of 7P’s in the Services Marketing Course.

Expected Learning Outcomes

  • • Understand how Polaris’ aimed at creating highest customer value experience by embedding technology in its service design
  • • Understand Polaris’ efforts to initiate design thinking in its culture

 

Positioning and Setting

This case flyer can be ideally positioned for:

  • a) Services Marketing – Concept of 7Ps

 



  • 1 Priyanka Sangani, “Considered Latitude”, The Economic Times, November 29th2013

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Product code: MKTG-4-0016, MKTG-4-0016A

Abstract


This case flyer enables a discussion on how financial services embed technology to create a very high and unique customer value to the banks, who are their customers. Service design is a concept that some of the prominent technology companies have adopted over the globe. In India, Polaris' offers products and services for operational productivity with the first mover's advantage with their world's first design centre in India. Services sector in India contributes to more than 50% of the country's GDP, and is growing by 10% annually. In technology where innovation is the key to continuous change, Polaris' product design received accolades for initiating a new learning curve in offering its service. The case flyer is suitable for teaching the concept of 7P's in the Services Marketing Course.



Pedagogical Objectives

  • To understand how Polaris' aimed at creating highest customer value experience by embedding technology in its service design
  • To understand Polaris' efforts to initiate design thinking in its culture



This Case Pack Includes:
 - Abstract
- Case Flyer
- Teaching Note (**ONLY for Academicians)
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