Product and Service Design in India: Polaris’ ‘Coparis’
This case flyer enables a discussion on how technology can become one of the unique differentiators in the financial services. COPARIS ‘Service design’ is a new wave in the paradigm of offering financial services. With a first mover’s advantage, Polaris’ – world’s first design centre was a result of relentless efforts to make a difference to its customers.
Service sector in India contributes to more than 50% of the country’s GDP and is growing by 10% annually. In technology where innovation is the key to continuous change, Polaris’ product design received accolades for initiating a new learning curve in offering its service. The accompanying article1 reflects insights into the journey of Polaris in designing its FT 8012 Design Centre, christened after the geographic coordinates of Chennai, India. Will Polaris raise the bars of catering to financial services at the global level? The case flyer is suitable for teaching the concept of 7P’s in the Services Marketing Course.
Expected Learning Outcomes
- • Understand how Polaris’ aimed at creating highest customer value experience by embedding technology in its service design
- • Understand Polaris’ efforts to initiate design thinking in its culture
Positioning and Setting
This case flyer can be ideally positioned for:
- a) Services Marketing – Concept of 7Ps
- 1 Priyanka Sangani, “Considered Latitude”, The Economic Times, November 29th2013