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  1. Eros’ Backward Integration Strategy: A Trendsetter for Indian Film Industry?

    AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 23/05/2017
    PUBLISHER: ET Cases
    CATEGORY: MEDIA AND ENTERTAINMENT
    PRODUCT: CASE STUDY
    CASE ID: M&E-1-0001, M&E-1-0001A
    CASE LENGTH: 9 Pages
    DESCRIPTION:
    This case study enables the participants to discuss and debate on Eros International Media Ltd.’s (Eros) backward integration strategy within the Indian Film Industry. Eros, India’s largest film company, along with its in-house film production company, Trinity Pictures (Trinity) had embarked on a journey in 2015 to rewrite the rules of producing and distributing Indian films. Led by a slew of professionals, Eros’ backward integration strategy was based on 3 filters – Is it ...
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  2. Finding Marketing Mix Solutions for Livelihood through Tribal Art in Jharkhand, India

    AUTHOR(S) : Ranjana Agarwal - Associate Professor, Gunjan Malhotra - Assistant Professor & Mayukh Sarkar - Student , IMT Ghaziabad
    PUBLISHED DATE: 18/05/2017
    PUBLISHER: Institute of Management Technology, Ghaziabad
    CATEGORY: MARKETING MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: MKTG-1-0068, MKTG-1-0068A
    CASE LENGTH: 11 Pages
    DESCRIPTION:
    A team from IMT Ghaziabad, one of the premier business schools in India, consisting of students and faculty, worked towards marketing of tribal paintings. The idea was to promote livelihood opportunities for tribal people by marketing tribal products. Tribal paintings were made by women of a Self Help Group (SHG) in Jamshedpur. These women were trained in making Saura and Sohrai paintings by Tribal Cultural Society (TCS), an NGO based in Jamshedpur. The team from IMT Ghaziabad visited the tribal ...
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  3. Case Lens on Values in the Backdrop of Hollywood Movie, Firewall

    AUTHOR(S) : A. J. Swapna and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 12/05/2017
    PUBLISHER: ET Cases
    CATEGORY: HUMAN RESOURCE MANAGEMENT
    PRODUCT: Case Lens
    CASE ID: HRM-7-0073, HRM-7-0073A
    CASE LENGTH: 3.04 Minutes
    Case Lens on Values in the Backdrop of Hollywood Movie, Firewall
    DESCRIPTION:
    This Case Lens on values is based on Hollywood thriller, Firewall. Every individual’s actions, in some measure are guided by his/her values. What are values and why are they important for one’s professional success? Firewall is a movie depicting how a hapless security chief of an international bank, Jack Stanfield (Jack), played by Harrison Ford, was forced to loot his own bank to safeguard his family who were at the gun-point of the miscreants. The way Jack rescues his family and safeguards ...
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  4. Indian Premier League: A Controversially Successful Sporting Event

    AUTHOR(S) : Dr. Sudeepta Pradhan, Assistant Professor, IBS Hyderabad, Dr. Subhadip Roy, Assistant Professor, IIM Udaipur and Achyut Telang, Research Scholar, IBS Hyderabad
    PUBLISHED DATE: 02/05/2017
    PUBLISHER: ET Cases
    CATEGORY: MARKETING MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: MKTG-1-0067, MKTG-1-0067A
    CASE LENGTH: 17 Pages
    DESCRIPTION:
    The present case study is a descriptive case on the Indian Premier League (IPL) that started in 2008 as an initiative to promote cricket in India based on the T20 format. The case details on how IPL developed from being a sports event in 2008 to a glamorous event by 2016. Majorly meant for Marketing and Sports Marketing courses, the case provides details on issues of marketing strategies to promote the IPL as a sporting entertainment rather than only cricket. This case study traces the marketing strategies ...
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  5. Gouri’s Cereals: The Packaging Dilemma for the Challenger Brand

    AUTHOR(S) : A. J. Swapna and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 01/05/2017
    PUBLISHER: ET Cases
    CATEGORY: BRAND MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: BM-1-0017, BM-1-0017A
    CASE LENGTH: 12 Pages
    DESCRIPTION:
    This case study is meant to discuss and debate on the need to create a challenger brand in an entrenched category, Cereals. With competition from the likes of Nestle, Kellogg’s, ITC, Patanjali etc., Gouri’s Co-Founder and CEO, Vidur Gupta (Vidur) is keen to build a niche cereals and bars brand in India by reaching out to the customers and building on the relationship edifice. With a goal to achieve INR100 crore by 2020, the plans are in place to create a top-of-the-recall brand in the ...
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  6. Case Suite on Gouri's Cereals: The Packaging Dilemma for the Challenger Brand

    Case Suite on Gouri's Cereals: The Packaging Dilemma for the Challenger Brand

    PUBLISHED DATE: 01/05/2017
    PUBLISHER: ET Cases
    PRODUCT: CASE SUITE
    CASE LENGTH: 57.38 Minutes

    In this case suite, Vidur Gupta, the Co-founder and CEO of Gouri’s introduces the case (Gouri’s Cereals

    DESCRIPTION:
    In this case suite, Vidur Gupta, the Co-founder and CEO of Gouri’s introduces the case (Gouri’s Cereals: The Packaging Dilemma for the Challenger Brand) and outlines the 4Ps of Marketing. He shares the trigger for starting the brand Gouri’s and elucidates the process and the journey so far w.r.t. Product lines, Production size, Accreditations and Compliance, Pricing Challenges, Product-Form Challenges, Positioning of the Products and Packaging Challenges.

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  7. Online Budget Hotels in India: Aggregators to Accumulators

    AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 01/05/2017
    PUBLISHER: ET Cases
    CATEGORY: E-COMMERCE AND E-GOVERNANCE
    PRODUCT: CASE STUDY
    CASE ID: ECOMM-1-0011, ECOMM-1-0011A
    CASE LENGTH: 19 Pages
    DESCRIPTION:
    This case study is an attempt to introduce the participants to the emerging business models in Indian online budget hotels’ aggregators. With the advent of sharing economy coupled with entrenched power of technology, several Indian start-ups have embarked on leveraging the potential of accommodation requirements. Most of these players like OYO Rooms, Treebo, Zip Rooms, etc., have started with a partial-inventory model. This model, however, made the going tough, forcing them to adopt the full-inventory ...
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  8. Femvertising in India: The ‘Girl Power’ Marketing

    AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 01/05/2017
    PUBLISHER: ET Cases
    CATEGORY: ADVERTISING
    PRODUCT: CASE STUDY
    CASE ID: ADVT-1-0002, ADVT-1-0002A
    CASE LENGTH: 17 Pages
    DESCRIPTION:
    First, it was Dove’s ‘Real Beauty Sketches’. Next, it was P&G’s #LikeAGirl campaign. And then, femvertising all around, including India. Femvertising is a format of advertising that employs pro-female talent, messages and imagery to empower women and girls. With several femvertisements winning awards (Glass Lion) and accolades at Cannes Lion International Festival of Creativity, the ‘Girl Power’ seemed to have found a new lexicon of advertising for the discerning ...
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  9. Case Lens on Selling Skills in the Backdrop of Hollywood Movie, Boiler Room

    Case Lens on Selling Skills in the Backdrop of Hollywood Movie, Boiler Room

    PRICE:
    $16.87
    Rs 0
    PUBLISHED DATE: 01/05/2017
    PUBLISHER: ET Cases
    PRODUCT: Case Lens
    CASE LENGTH: 3.40 Minutes

    This Case Lens on Selling Skills is based on Hollywood movie, Boiler Room. Boiler Room is an engaging story of how Seth Davis........

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    DESCRIPTION:
    This Case Lens on Selling Skills is based on Hollywood movie, Boiler Room. Boiler Room is an engaging story of how Seth Davis (Seth) (son of a Federal Judge) drops out of college and lured by easy money and quick buck operates a casino. When admonished by his father, to earn his respect he joins a non-descript brokerage firm J.T. Marlin and becomes a successful broker within a very short time. However, he realizes his success comes at a huge cost to his clients and their families. When he was cornered ...
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  10. Case Lens on Emotional Intelligence In the Backdrop of Hollywood Movie, Creed

    AUTHOR(S) : Y. Bala Bharathi and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 26/04/2017
    PUBLISHER: ET Cases
    CATEGORY: ORGANIZATIONAL BEHAVIOR
    PRODUCT: Case Lens
    CASE ID: OB-7-0057, OB-7-0057A
    CASE LENGTH: 2.40 Minutes
    Case Lens on Emotional Intelligence In the Backdrop of Hollywood Movie, Creed
    DESCRIPTION:
    This Case Lens on Emotional Intelligence is being prepared in the backdrop of the Hollywood movie, Creed. While this movie can be analyzed from different lenses, this Case Lens makes an attempt to understand the nuances and demonstration of all the 5 elements of Emotional Intelligence (EI) – Self-awareness, Self-regulation, Motivation, Empathy and Social Skills. Creed is a movie about how Adonis Johnson (Adonis) reluctantly adopts the legacy of his illustrious boxing legend father, ...
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  11. Effective Vendor Management: A Key to Success, A Case From Sajdhaj, Indore, Madhya Pradesh

    AUTHOR(S) : Hari Shankar Shyam, HOD, Marketing Department, Sharda University and Dr. DeepikaUpadhyay, Assistant Professor, Christ University, Bengaluru
    PUBLISHED DATE: 24/04/2017
    PUBLISHER: ET Cases
    CATEGORY: OPERATIONS AND PROJECT MANAGEMENT
    PRODUCT: CASELET
    CASE ID: OM-2-0045, OM-2-0045A
    CASE LENGTH: 5 Pages
    DESCRIPTION:
    Sajdhaj, Marriage Decorator Pvt. Ltd. is a leading Décor organization in Indore. The group had redefined wedding décor in Central India and established unparalleled stance in the area. The major areas of décor expertise of Sajdhaj are creative décor concepts, décor structures, floral décor, lighting décor, fabric décor, crystal décor and thematic décor. For execution of its mega projects, Sajdhaj had multiple ...
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  12. Zegema Retail: Space Planning

    AUTHOR(S) : Abhilash G. Nambudiri, Rajagiri School of Management
    PUBLISHED DATE: 23/04/2017
    PUBLISHER: ET Cases
    CATEGORY: OPERATIONS AND PROJECT MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: OM-1-0044, OM-1-0044A
    CASE LENGTH: 10 Pages
    DESCRIPTION:
    This case provides an opportunity for the participants to get hand-on experience designing a space plan and planogram for a medium sized modern retail outlet (360 to 540 square meters). This case details the practical difficulties encountered while attempting to do space planning in a modern retail outlet. Dilemma of space allocation between categories, logics & processes of creation of planograms, process of implementation of planograms, debates of standardizationvs customization ...
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  13. Septa Goes Sporting The Digital Way*

    AUTHOR(S) : Harjot Singh - Assistant Professor, LM Thapar School of Management, Thapar University
    PUBLISHED DATE: 22/04/2017
    PUBLISHER: ET Cases
    CATEGORY: CUSTOMER RELATIONSHIP MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: CRM-1-0002, CRM-1-0002A
    CASE LENGTH: 15 Pages
    DESCRIPTION:
    Septa Sports was conceived as a transnational entity, specializing in sports goods, by Sachin Berganza (Sachin), a Goa-based entrepreneur in 1989. It started operations as a private limited company in 1992, with headquarters in Goa. It expanded operations over the years and became a national sports brand by early part of the twenty-first century. Sachin assumed the role of CEO, after the company went public in 2006. The challenge in the last decade had been to build the brand ...
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  14. First-Generation Entrepreneurship’s Dilemmas and Prospects – A Case of Hemlata Foam House

    AUTHOR(S) : Dr. Rachana Patil, Assistant Professor and Vineel Bhurke, Assistant Professor - Prin. L. N. Welingkar Institute of Management Development & Research
    PUBLISHED DATE: 17/04/2017
    PUBLISHER: Prin.L.N. Welingkar Institute of Management Development and Research
    CATEGORY: ENTREPRENEURSHIP, STARTUPS AND FAMILY BUSINESS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0026, ENTP-1-0026A
    CASE LENGTH: 9 Pages
    DESCRIPTION:
    The case study enables the participants to examine how entrepreneurs expand business at the time of limited opportunities. The case study demonstrates the interplay between the external environment and the leadership initiatives of the entrepreneur and the relevance and challenges involved in family life, which create hindrance for business. Narendra Patel (Patel) was a first-generation entrepreneur from Amravati District of Maharashtra, India. On 5th May 1979 Patel inaugurated ...
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  15. Why Does a Merger Fail? A Case Study on Air India and Indian Airlines Merger

    AUTHOR(S) : Pragyan Dash, Research Scholar, School of Management, and Dr. N. M. Leepsa, Assistant Professor, School of Management - National Institute of Technology Rourkela
    PUBLISHED DATE: 13/04/2017
    PUBLISHER: ET Cases
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: STG-1-0051, STG-1-0051A
    CASE LENGTH: 10 Pages
    DESCRIPTION:
    Inorganic growth in terms of Mergers & Acquisitions (M&A) has been achieving remarkable popularity among the business organizations across the world. The pros of M&A transactions have been a boon for corporate bodies, however, the cons of these transactions are unavoidable. Various research papers and economic surveys represent the evidence regarding the failure of M&A transactions. After M&A transactions, many companies face managerial issues, cultural issues and financial issues ...
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