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  1. Wooplr’s Lean Social Marketplace: Business Challenges

    AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 29/03/2019
    PUBLISHER: ET Cases
    CATEGORY: MARKETING MANAGEMENT
    PRODUCT: CASELET
    CASE ID: MKTG-2-0080, MKTG-2-0080A
    CASE LENGTH: 5 Pages
    DESCRIPTION:
    How can a small fashion vertical player survive amidst highly-funded, fiercely competitive and big players? Should it pivot to a new business model or should the founders keep building on the sweet spot originally identified? These are some of the questions plaguing India's first social commerce marketplace's co-founders Arjun Zacharia and Ankit Sabharwal, as of September 2018. Started as a fashion discovery and content start-up, Wooplr morphed into a social commerce enterprise with an eye on women's ...
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  2. WeWork India: Disrupting Work Culture

    AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 29/03/2019
    PUBLISHER: ET Cases
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: STG-1-0070, STG-1-0070A
    CASE LENGTH: 22 Pages
    DESCRIPTION:
    In July 2017, WeWork Companies Inc. (WeWork), world's largest co-working space operator, launched its India business in collaboration with The Embassy Group, one of the leading Indian real estate development firms engaged in the office space business. Its first co-working facility was started in Bengaluru and by 2018, the company was operational at 23 locations across Bengaluru, Delhi-NCR and Mumbai. The entry of WeWork in India was led by the entrepreneurial pursuits of Karan Virwani (Karan), at ...
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  3. Tisser – A Social Entrepreneur’s Journey

    AUTHOR(S) : Aisha Mohani and Rutu Gujarathi, Prin.L.N. Welingkar Institute of Management Development and Research
    PUBLISHED DATE: 27/03/2019
    PUBLISHER: Prin.L.N. Welingkar Institute of Management Development and Research
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0040, ENTP-1-0040A
    CASE LENGTH: 17 Pages
    DESCRIPTION:
    Tisser Rural Handicrafts Pvt. Ltd. (Tisser), a social enterprise, leveraged technology and provided infrastructural support to indigenous weavers and craftsmen from rural India for a sustainable living. Tisser's journey started with only two products and one Facebook page that later increased to a product portfolio of around 300 products. In 2015, Tisser became a private limited company. The case discusses the challenge that Megha Phansalkar, a social entrepreneur and the founder of Tisser is confronting ...
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  4. IKEA in India: Market Entry Strategy

    AUTHOR(S) : Bala Bharathi Yelamanchi and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 26/03/2019
    PUBLISHER: ET Cases
    CATEGORY: MARKETING MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: MKTG-1-0079, MKTG-1-0079A
    CASE LENGTH: 24 Pages
    DESCRIPTION:
    When the world's largest furniture retailer, IKEA, decided to enter the second most populous country in the world, it wasn't a mere news. Founded in Almhulty (Sweden) and headquartered in Leiden (Netherlands), IKEA had taken 12 years to enter India with quite a few firsts (departure from its global practices) for its 'long-term' play. IKEA built a global business empire selling affordable, Scandinavian-design inspired furniture with DIY model. Having honed the IKEA WAY over 51 countries with 403 stores ...
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  5. Godrej Appliances Division: Channel Management

    AUTHOR(S) : Dr. Sabita Mahapatra, Professor (Marketing), Indian Institute of Management, Indore and Prof. NMK Bhatta, Dean (Research), Xavier Institute of Management and Entrepreneurship, Bangalore
    PUBLISHED DATE: 15/03/2019
    PUBLISHER: ET Cases
    CATEGORY: MARKETING MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: MKTG-1-0078, MKTG-1-0078A
    CASE LENGTH: 18 Pages
    DESCRIPTION:
    It was early 2015, and Sudevan Manickan (Sudevan), Head of Business Planning and Analysis at Godrej Appliances Division (GAD), was excited to receive the letter of appreciation and an invitation for the annual event where he and his team would be acknowledged for their achievements in front of the Business Executive Committee. He had a sense of satisfaction as he remembered the journey leading up to the execution of the new channel strategy. Competition from MNCs, the proliferation of products, consumers’ ...
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  6. Succession Planning at Alibaba: Leading with Legacy

    AUTHOR(S) : Bala Bharathi Yelamanchi, Vandana Jayakumar and Syed Abdul Samad under the guidance of Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 02/02/2019
    PUBLISHER: ET Cases
    CATEGORY: HUMAN RESOURCE MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: HRM-1-0081, HRM-1-0081A
    CASE LENGTH: 35 Pages
    DESCRIPTION:
    On September 10th 2018, Jack Ma (Ma), Co-founder and Executive Chairman, Alibaba Group Holdings Limited (Alibaba), announced the succession plan of handing over the reins to Daniel Zhang (Zhang), CEO, Alibaba, a year later. Having co-founded in 1999, Ma transformed Alibaba into a multinational e-commerce giant, a representative of the new-age private Chines companies. Ma was regarded as the most influential Chinese businessman, almost an icon for the Chinese corporate sector. Post-announcement of ...
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  7. Pradhan Mantri Ujjwala Yojana (PMUY): Brightening Lives by Bridging Barriers

    AUTHOR(S) : Bala Bharathi Yelamanchi, Vandana Jayakumar and Syed Abdul Samad under the guidance of Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 19/01/2019
    PUBLISHER: ET Cases
    CATEGORY: MANAGERIAL ECONOMICS
    PRODUCT: CASE STUDY
    CASE ID: ME-1-0032
    CASE LENGTH: 52 Pages
    DESCRIPTION:
    On May 1st 2016, Prime Minister Narendra Modi launched the Pradhan Mantri Ujjwala Yojana (PMUY) in Ballia, Uttar Pradesh, followed by its pan-India implementation. PMUY, a social welfare scheme, was launched with the objective of safeguarding the health of women and children by providing free/subsidized Liquefied Petroleum Gas (LPG) connections to Below Poverty Line (BPL) households. The aim was to replace the conventional cooking fuels with LPG, a clean cooking fuel, so that women and children ...
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  8. Promoting Sustainable Livelihood for Poverty Alleviation: A Case Study of BASIX Social Enterprise Group*

    AUTHOR(S) : Dr. Bharti Sharma - Associate Professor, Dr. Kavaldeep Dixit - Professor & Vice-Principal - International School of Informatics and Management, Jaipur and Dr. Tanjul Saxena, Associate Professor, IIHMR University - Jaipur
    PUBLISHED DATE: 21/11/2018
    PUBLISHER: ET Cases - FLAME
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0039, ENTP-1-0039A
    CASE LENGTH: 14 Pages
    DESCRIPTION:
    A livelihood comprises the potential, resources and actions required for a means of living. A livelihood is sustainable when it can handle and recover from the stress and shocks and uphold or augment its capabilities and assets both now and in the future without deflating the natural resource base. The purpose of this case on BASIX Social Enterprise Group is to introduce their Rural Sustainable Livelihood approach for poverty reduction. Established in 1996, BASIX is a livelihood promotion institution, ...
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  9. Odd-Even Rule in Delhi: A Promising Solution?*

    AUTHOR(S) : Vineet Kumar, Kaustab Sen, Laxmi Rajgopal, K R Gowri and Rishika U Ajari, Post Graduate Students and Abhijat Arun Abhyankar, Senior Associate Professor - National Institute of Construction Management and Research, Pune
    PUBLISHED DATE: 21/11/2018
    PUBLISHER: ET Cases - FLAME
    CATEGORY: MANAGERIAL ECONOMICS
    PRODUCT: CASE STUDY
    CASE ID: ME-1-0030, ME-1-0030A
    CASE LENGTH: 9 Pages
    DESCRIPTION:
    Humans have evolved over the years riding on various means of transport. The invention of wheel in the Neolithic age was a path-breaking move although initially, it was restricted to performing small odd jobs only. It is mind boggling to realize that in just one century, humans have developed technology that has replaced horse powered carriages with ultra-sophisticated cars. All these modern means of transport carrying vices of pollution have a great impact on the pollution levels present in the atmosphere. ...
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  10. How the Cavaliers Beat the Best in NBA History: Managerial Lessons from the Role of the Coach*

    AUTHOR(S) : Divyang Momaya, Nagoya University, Nagoya, Japan, Kirankumar S. Momaya, Shailesh J. Mehta School of Management (SJMSOM), Indian Institute of Technology Bombay (IIT Bombay), Powai, Mumbai and Ankur Basumatary, ICICI Bank, Mumbai
    PUBLISHED DATE: 21/11/2018
    PUBLISHER: ET Cases - FLAME
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: STG-1-0068, STG-1-0068A
    CASE LENGTH: 8 Pages
    How the Cavaliers Beat the Best in NBA History: Managerial Lessons from the Role of the Coach*
    DESCRIPTION:
    **ET CASES – FLAME BEST CASE WRITER AWARD for presenting the BEST CASE There is a lot business leaders can learn about strategy, teamwork, competitiveness and peak performance from the ‘world of sports’. Highly successful professional basketball coach David Blatt was fired at a very critical mid-way stage of the Cleveland Cavaliers’ 2015-16 bid for its first NBA championship. The task for the new coach Tyronn Lue (Lue) was uphill, and became extremely challenging when the ...
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  11. Exploring Drivers of a Rapid Venture Scale-up for BlueDrone: Identifying Strategic Options*

    AUTHOR(S) : Amruta S.Deokar - Capgemini Pvt Ltd & Member, Group on Competitiveness, IIT Bombay, Professor Kirankumar S. Momaya - SJMSOM, IIT Bombay and Rucha Pasalkar - Member, Group on Competitiveness, IIT Bombay
    PUBLISHED DATE: 21/11/2018
    PUBLISHER: ET Cases - FLAME
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0036, ENTP-1-0036A
    CASE LENGTH: 12 Pages
    DESCRIPTION:
    Ventures are engines of innovation, competitiveness and growth. Ventures in India can have exciting times as technology clusters shift towards Asia and India aspires to be among Top3 venture countries. The case gives a glimpse of key segments of the drone industry which is a hyper-competitive industry and may evolve towards a dominant design as select competitors from China have attained rapid scale-up. It explores drivers of rapid scale-up, differentiating it from slow scale-up. This case describes ...
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  12. Travel on Wheel Fiasco: Over Promise Under Deliver*

    AUTHOR(S) : Prof. Meenal Pendse, and Prof. Dr. Varsha Nerlekar - MIT World Peace University, Pune
    PUBLISHED DATE: 21/11/2018
    PUBLISHER: ET Cases - FLAME
    CATEGORY: DIGITAL MARKETING
    PRODUCT: CASELET
    CASE ID: DM-2-0019, DM-2-0019A
    CASE LENGTH: 3 Pages
    DESCRIPTION:
    A reputed management institute in Nashik had planned a study tour of its post graduate students to Kerala. After evaluating the different tour operators on various parameters, a new start-up tour operator Travel on Wheels Pvt. Ltd., was given an opportunity to organize this tour. However, during the tour it was felt that the tour operator created a rosy picture of services delivery wherein in reality it was a nightmare for the batch-I of the tour. It was felt that the proposition was of over promise ...
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  13. Living Greens Organics Pvt. Ltd.: Combating Growth Challenges*

    AUTHOR(S) : Dr. Kavaldeep Dixit, Professor & Vice-Principal, International School of Informatics and Management, Dr. Tanjul Saxena, Associate Professor, IIHMR University, and Prateek Tiwari, CEO and Founder , The Living Greens Organics Pvt. Ltd
    PUBLISHED DATE: 21/11/2018
    PUBLISHER: ET Cases - FLAME
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0037, ENTP-1-0037A
    CASE LENGTH: 16 Pages
    DESCRIPTION:
    Profit, People and Planet are perhaps the most delicate balance every entrepreneur strives to achieve in his/her business venture. The Living Greens Organics Pvt. Ltd. (LGO) is one such business ventures based out of Jaipur, Rajasthan and led by a young agripreneur to make greens a way of life. With a mission to bring fresh, safe, organic food direct from rooftop to tabletop, the urban farming firm is challenging the conventional way food is grown, brought and served today. LGO strives to offer innovative ...
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  14. Compensation for Land Acquisition: A Case of Hydroponics Farm*

    AUTHOR(S) : Shubham Chauhan, PGP Real Estate and Urban Infrastructure, NICMAR Pune and Prof. Priyanka Bendigiri, Asst. Professor, NICMAR Pune
    PUBLISHED DATE: 21/11/2018
    PUBLISHER: ET Cases - FLAME
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: CASELET
    CASE ID: STG-2-0067, STG-2-0067A
    CASE LENGTH: 7 Pages
    DESCRIPTION:
    Land acquisition has always been a tedious process for the authorities to carry on a new development project. Land owners never get satisfied with what they get in exchange of their soil. Also, high cathexis of these poor owners because of their soil’s ancestral values makes it more difficult for these authorities to make satisfactory compensation and thus unable to move ahead. In this case, hypothetical conditions are drafted which tend to reengineer the concept of traditional Land Acquisition ...
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  15. Coca-Cola India: Is It an Eco-friendly Company?*

    AUTHOR(S) : Omkar Pimpale, Sanket Gosavi, Sneha Shanmughan, Shashank Chakraborty, Post Graduate Students and Abhijat Arun Abhyankar, Senior Associate Professor - National Institute of Construction Management and Research, Pune
    PUBLISHED DATE: 21/11/2018
    PUBLISHER: ET Cases - FLAME
    CATEGORY: CORPORATE SOCIAL RESPONSIBILITY
    PRODUCT: CASE STUDY
    CASE ID: CSR-1-0015, CSR-1-0015A
    CASE LENGTH: 8 Pages
    DESCRIPTION:
    Coca-Cola India Pvt. Ltd. is the Indian subsidiary of Coca-Cola, a U.S. Company based in Atlanta. Water is the primary component used by the company for manufacturing its products. There have been agitations against Coca-Cola subjected to severe water shortages for the community. They were accused of using large quantities of water for production which was affecting the quantity and quality of surface and underground water in Kerala, Uttar Pradesh, Tamil Nadu, and Maharashtra among other states. Many ...
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