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CASE FLYER

CASE FLYER

CASE FLYERS are discussion boards created primarily out of The Economic Times’ articles. Case Flyers can be used in different settings and across different learning spectrums - undergraduate level, graduate level and even for executive education and research purposes.Every Case Flyer comes with a rigorously written teaching plan.

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  1. How Old School Marketers Are Mastering Social Media

    AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 16/06/2017
    PUBLISHER: ET Cases
    CATEGORY: DIGITAL MARKETING
    PRODUCT: CASE FLYER
    CASE ID: DM-4-0006, DM-4-0006A
    CASE LENGTH: 5 Pages
    DESCRIPTION:
    This case flyer - based on an Economic Times article (Ravi Balakrishnan, “How old school marketers are mastering social media', The Economic Times, 20th-26th July 2016) - lets the students/participants understand how some of the FMCG giants in India and others are warming up to leverage the customer engagement potential of Social Media platforms like Facebook, Twitter, Instagram, LinkedIn, etc. HUL, PepsiCo, Mondelez, Maruti Suzuki, etc., had been deploying Social Media for a variety of purposes, ...
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  2. The Business Behind Payments Banks

    AUTHOR(S) : Y. Bala Bharathi and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 07/01/2016
    PUBLISHER: ET Cases
    CATEGORY: BANKING & FINANCIAL SERVICES
    PRODUCT: CASE FLYER
    CASE ID: BFS-4-0003, BFS-4-0003A
    CASE LENGTH: 5 Pages
    DESCRIPTION:
    This case flyer and the base article1 intend to introduce students/participants to the concept and importance of financial inclusion in general, role of Payments Banks in achieving financial inclusion as well as Critical Success Factors (CSFs) and challenges on their way to build a business around financial inclusion in particular. This case flyer's purpose is to understand the business, operating and revenue models of the newly permitted Payments Banks. On August 19th 2015, Reserve Bank of India ...
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  3. Fashion E-Tailing in India: A Deal or Raw Deal for the Sellers?

    AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 15/12/2015
    PUBLISHER: ET Cases
    CATEGORY: E-COMMERCE
    PRODUCT: CASE FLYER
    CASE ID: ECOMM-4-0002, ECOMM-4-0002A
    CASE LENGTH: 5 pages
    DESCRIPTION:
    This case flyer, based on The Economic Times article1, is an attempt to introduce the students/participants to the Indian fashion e-tail business dynamics, especially the contours of discounts, margins and fashion e-tailers’ commissions. With increasing footprint of online e-tailing in India, especially in fashion/apparel retailing, even the brick-and-mortar stores are joining the bandwagon to sustain their business prospects. With the likes of Jabong, Myntra, Amazon, Flipkart, Shopclues, etc., ...
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  4. Is Brand IIT-IIM Waning?

    AUTHOR(S) : A. J. Swapna and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 10/12/2015
    PUBLISHER: ET Cases
    CATEGORY: BRAND MANAGEMENT
    PRODUCT: CASE FLYER
    CASE ID: BM-4-0010, BM-4-0010A
    CASE LENGTH: 7 pages
    DESCRIPTION:

    This case flyer, based on articles "Is Brand IIT-IIM Waning?" and "Losing the Magic Touch?" by K Sudarshan in The Economic Times, Corporate Dossier (dated: April  24th-30th 2015), enables a discussion, based on EMA Partners study, on whether IITs and IIMs brand is waning. While the IITs were set up based on Sarkar Committee recommendations in 1946 to set up world-class institutes to meet the anticipated requirements of post-world war II industrial developments, the IIMs were set up based ...
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  5. Startups, Ecommerce Firms Queue up at Design Institutes

    AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 03/12/2015
    PUBLISHER: ET Cases
    CATEGORY: E-COMMERCE
    PRODUCT: CASE FLYER
    CASE ID: ECOMM-4-0001, ECOMM-4-0001A
    CASE LENGTH: 5 pages
    DESCRIPTION:

    Indian eCommerce industry has come a long way in a relatively short period with its steep learning curve, benchmarking with some of the best global practices across the value chain. As the competition is getting intense, especially in some categories like FMCG, Indian eCommerce companies are on the lookout for enhancing  customer experience. The recent approach that quite a few eCommerce companies are vying for is through recruiting designers to give the potential customers a  refreshing ...
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  6. Leadership Development: The HUL Way

    AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 03/12/2015
    PUBLISHER: ET Cases
    CATEGORY: ORGANIZATIONAL BEHAVIOR
    PRODUCT: CASE FLYER
    CASE ID: OB-4-0035, OB-4-0035A
    CASE LENGTH: 5 pages
    DESCRIPTION:

    This case flyer and the accompanying article, "Leader Factory", by Vinod Mahanta, in The Economic Times, Corporate Dossier, (dated October 03-09, 2014) enable a discussion on HUL's leadership development program, based on Unilever Future Leadership Program (UFLP). HUL, India’s FMCG behemoth had been the market leader in Indian FMCG industry not just with its fast moving brands but also with its leaders. While its brands are fast moving, the leaders are fast paced and highly sought after. ...
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  7. Family First: India Inc. Takes Staff Motivation to the Source

    AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 02/12/2015
    PUBLISHER: ET Cases
    CATEGORY: HUMAN RESOURCE MANAGEMENT
    PRODUCT: CASE FLYER
    CASE ID: HRM-4-0043, HRM-4-0043A
    CASE LENGTH: 4 pages
    DESCRIPTION:

    The purpose of this Case Flyer, based on the article in The Economic Times “Family first: India Inc takes staff motivation to the source' (April 10th 2015) by Anumeha Chaturvedi, et al., is to highlight an innovative employee engagement and employee motivation practice touted and practiced by several Indian and foreign companies. This innovative employee engagement practice involves family members to engage with an employee. While for over a century and beyond, innumerable studies (Taylorism ...
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  8. Apple vs Samsung: Competitive Dynamics

    AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 02/12/2015
    PUBLISHER: ET Cases
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: CASE FLYER
    CASE ID: STG-4-0020, STG-4-0020A
    CASE LENGTH: 6 pages
    DESCRIPTION:

    This case flyer, based on the article1 from The Economic Times, can be used to understand how a competitive strategy is played out between two of the biggest players in an industry - the smartphone industry - and how the industry's competitive dynamics are shaped with several disruptions from other players. Is it a proverbial tale of two elephants fighting and the resultant crushed grass, between Apple and Samsung, with Motorola, Nokia, Blackberry, HTC, etc., being near irrelevant in the mobile ...
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  9. Rash, Brash and in it for the Cash?

    AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 02/12/2015
    PUBLISHER: ET Cases
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE FLYER
    CASE ID: ENTP-4-0010, ENTP-4-0010A
    CASE LENGTH: 6 pages
    DESCRIPTION:

    This Case Flyer is about the relationship between entrepreneurial behavior and business prospects. How does entrepreneurial behavior influence the success or failure of an entrepreneurial venture? How does age and experience affect the entrepreneurial behavior? Why quite a few of young/new-age/young first-generation entrepreneurs end up jeopardizing their business interests with their behavior? With almost 800 new startups starting every year, there are about 11,500 startups at various stages ...
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  10. Indane: A Superbrand After 50 Years

    AUTHOR(S) : A.J. Swapna and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 01/12/2015
    PUBLISHER: ET Cases
    CATEGORY: BRAND MANAGEMENT
    PRODUCT: CASE FLYER
    CASE ID: BM-4-0009, BM-4-0009A
    CASE LENGTH: 4 pages
    DESCRIPTION:

    This case flyer, based on the article "Indane: A Superbrand after 50 years that now lights fire in 9cr kitchens" (October 11th 2015), in Sunday Times of India, by Sanjay  Dutta, is meant to introduce the participants/students to how India’s first and oldest LPG brand, Indane has sustained its market leadership over 50 years with regular  brand reinforcements. Highly suited for "Managing Brands Over Time" chapter of Brand Management course, this case flyer can be used to analyze ...
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  11. Brand Positioning - Vistara Airlines

    AUTHOR(S) : A.J. Swapna and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 27/11/2015
    PUBLISHER: ET Cases
    CATEGORY: BRAND MANAGEMENT
    PRODUCT: CASE FLYER
    CASE ID: BM-4-0008, BM-4-0008A
    CASE LENGTH: 4 pages
    DESCRIPTION:

    This case flyer based on The Economic Times article "Brand Vistara: Five Questions after 100 Days" (April 28th 2015), by Anirban Chowdhury, is meant to evaluate Vistara Airline's brand positioning. Being a third full-service carrier, Vistara launched its inaugural flight from Delhi to Mumbai on January 9th 2015. While the launch of Vistara airlines marks the re-entry of Tata Group in the airline business after over six decades, its first 100-days have been turbulent. The Tata-Singapore Airlines' ...
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  12. CASA Takes a Dip

    AUTHOR(S) : Y. Bala Bharathi and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 27/11/2015
    PUBLISHER: ET Cases
    CATEGORY: BANKING & FINANCIAL SERVICES
    PRODUCT: CASE FLYER
    CASE ID: BFS-4-0002, BFS-4-0002A
    CASE LENGTH: 4 pages
    DESCRIPTION:

    This case flyer and the base article ("CASA takes a Dip" by Sangita Mehta in The Economic Times, August 26th 2015) are meant to sensitize the students/participants to the concept and importance of Current Accounts and Savings Accounts (CASA) deposits in any banks’ profitability/operations. CASA ratio is an important element in addressing a bank's profitability. Higher the CASA ratio vis-à-vis the total deposits of a bank, the higher the amount available at lower cost of servicing. ...
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  13. New Banking Paradigm

    AUTHOR(S) : Y. Bala Bharathi and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 25/11/2015
    PUBLISHER: ET Cases
    CATEGORY: BANKING & FINANCIAL SERVICES
    PRODUCT: CASE FLYER
    CASE ID: BFS-4-0001, BFS-4-0001A
    CASE LENGTH: 4 pages
    DESCRIPTION:

    This case flyer and the base article ("New Banking Paradigm' by Shinjini Kumar in The Economic Times, dated: August 26th 2015) are meant to introduce the participants/students to the concept, the need and important distinguishing characteristics of payment banks. Based on recommendations of Nachiket Mor (Mor) Committee (December 2013) and keeping in line with global trends, the Reserve Bank of India (RBI) granted 'in-principle' approval to 11 Payment Banks on February 19th 2015. Six out of these ...
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  14. Bajaj Finserv's – Quest to Stand Apart

    AUTHOR(S) : A. J. Swapna and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 25/11/2015
    PUBLISHER: ET Cases
    CATEGORY: MARKETING MANAGEMENT
    PRODUCT: CASE FLYER
    CASE ID: BM-4-0007, BM-4-0007A
    CASE LENGTH: 4 pages
    DESCRIPTION:

    This case flyer, based on the article "Quest to Stand Apart" (December 19th 2014) , by Priyanka Sangani, from The Economic Times - Corporate Dossier, is meant to introduce the students/participants to how differentiation plays an important role in carving an unique identity for brands, especially in a commoditized industry like financial services. What Sanjiv Bajaj, Managing Director of Bajaj Finserv, did for Bajaj Finserv's (Bajaj Group's holding firm for Bajaj Finance, Bajaj Allianz Life Insurance ...
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  15. Rupee Dip Won't Spoil Holiday Plans

    AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 21/11/2015
    PUBLISHER: ET Cases
    CATEGORY: MANAGERIAL ECONOMICS
    PRODUCT: CASE FLYER
    CASE ID: ME-4-0020, ME-4-0020A
    CASE LENGTH: 5 pages
    DESCRIPTION:

    This case flyer, based on the article1 from The Economic Times, is meant to sensitize participants/students as to how either appreciation or depreciation of a currency affects an individual consumer. With relevant and related concepts - Exchange Rates, Exchange Rate determination, Purchasing Power Parity (PPP)/Law Of One Price (LOOP) and devaluation of a currency - this case flyer can be used to explain how macroeconomic variables affect a microeconomic unit i.e., individual consumer. While depreciation ...
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