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  1. Case View with Prince Khanna - Social Media Influencer Marketing

    AUTHOR(S) : Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 23/08/2017
    PUBLISHER: ET Cases
    CATEGORY: DIGITAL MARKETING
    PRODUCT: case view
    CASE ID: DM-1-0009B
    CASE LENGTH: 7 Pages
    Case View with Prince Khanna - Social Media Influencer Marketing
    DESCRIPTION:
    An interview with Prince Khanna, Founder & CEO at Engagelyee, Founder & CEO at Eleve Media Prince is the Founder & CEO of Eleve Media – India’s top-most Influencer Marketing platform, enabling marketers to co-create content with online Influencers, Celebrities & Bloggers. With over 8 years of experience in the Digital Media and Marketing space, Prince has previously spearheaded MensXP.com the business unit of Xpert Media Technology and India’s fastest growing E-mag ...
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  2. Case View with Saurabh Doshi - Facebook’s Bandstand: MAPing Customer Engagement in India

    AUTHOR(S) : Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 23/08/2017
    PUBLISHER: ET Cases
    CATEGORY: DIGITAL MARKETING
    PRODUCT: case view
    CASE ID: DM-1-0008B
    CASE LENGTH: 9 Pages
    Case View with Saurabh Doshi - Facebook’s Bandstand: MAPing Customer Engagement in India
    DESCRIPTION:
    An interview with Saurabh Doshi, Head - Media Partnerships, Facebook Saurabh leads Media/Content Partnership team and plays a key role in strategic relationship with key organizations and public celebrities across News, Sports, and Entertainment across the Indian subcontinent. Since joining Facebook in 2014, Saurabh ramped up the partnerships team pan India with core focus on connecting people to the content and creators that best inform and entertain them on Facebook, Instagram and Facebook Messenger. ...
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  3. Case Suite on Gouri's Cereals: The Packaging Dilemma for the Challenger Brand

    Case Suite on Gouri's Cereals: The Packaging Dilemma for the Challenger Brand

    PUBLISHED DATE: 01/05/2017
    PUBLISHER: ET Cases
    PRODUCT: CASE SUITE
    CASE LENGTH: 57.38 Minutes

    In this case suite, Vidur Gupta, the Co-founder and CEO of Gouri’s introduces the case (Gouri’s Cereals

    DESCRIPTION:
    In this case suite, Vidur Gupta, the Co-founder and CEO of Gouri’s introduces the case (Gouri’s Cereals: The Packaging Dilemma for the Challenger Brand) and outlines the 4Ps of Marketing. He shares the trigger for starting the brand Gouri’s and elucidates the process and the journey so far w.r.t. Product lines, Production size, Accreditations and Compliance, Pricing Challenges, Product-Form Challenges, Positioning of the Products and Packaging Challenges.

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  4. Case View with Rajat Gandhi - P2P Lending in India: Delivering Disruptive Innovation in Alternate Lending Space

    AUTHOR(S) : Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 18/11/2016
    PUBLISHER: ET Cases
    CATEGORY: BANKING & FINANCIAL SERVICES
    PRODUCT: case view
    CASE ID: BFS-2-0010B-2
    CASE LENGTH: 15 Pages
    Case View with Rajat Gandhi
    DESCRIPTION:
    Case View with Rajat Gandhi, Founder & CEO - FAIRCENT Faircent is the India’s largest P2P lending marketplace for borrowers and lenders to connect directly through its unique platform, which allows Auction and Reverse Auction Indexation. Faircent’s dynamic algorithms ensure that the right fit is done. Rajat Gandhi, one of the earliest professionals of Internet in India, gathered extensive hands-on experience in launching and building Portals, online Classifieds, Communities, E-Commerce ...
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  5. Case View with Lucas Bianchi - P2P Lending in India: Delivering Disruptive Innovation in Alternate Lending Space

    AUTHOR(S) : Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 18/11/2016
    PUBLISHER: ET Cases
    CATEGORY: BANKING & FINANCIAL SERVICES
    PRODUCT: case view
    CASE ID: BFS-2-0010B-1
    CASE LENGTH: 12 Pages
    Case View with Lucas Bianchi
    DESCRIPTION:
    An Interview with Lucas Bianchi, Co-Founder & Promoter of Namaste Credit. As a co-founder, Lucas is excited to be working with a great team at Namaste Credit to build amazing technologies that are revolutionizing finances for SMEs and  individuals across India. Passionate about research, analytics, innovation, and the financial markets, Lucas Bianchi is now focused on building Namaste Credit, an exciting new financial technology platform for loan facilitation and servicing in India. Namaste ...
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  6. Case View with Shankar Vaddadyi - P2P Lending in India: Delivering Disruptive Innovation in Alternate Lending Space

    AUTHOR(S) : Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 17/11/2016
    PUBLISHER: ET Cases
    CATEGORY: BANKING & FINANCIAL SERVICES
    PRODUCT: case view
    CASE ID: BFS-2-0010B-3
    CASE LENGTH: 9 Pages
    Case View with Shankar Vaddadyi
    DESCRIPTION:
    Case View with Shankar Vaddadyi - P2P Lending in India: Delivering Disruptive Innovation in Alternate Lending Space. Shankar Vaddadyi is a seasoned professional having held C level and leadership positions across various industries and public companies in India. He has wide experience in Technology, Financial Inclusion Architecture and Social Entrepreneurship and has pioneered industry sectors. Presently, he is the Founder & CEO of www.i-lend.in which is India’s first P2P / Social Lending ...
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  7. Case View with Ankita Sheth - Online Budget Hotels: Aggregators to Accumulators

    AUTHOR(S) : Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 17/11/2016
    PUBLISHER: ET Cases
    CATEGORY: E-COMMERCE
    PRODUCT: case view
    CASE ID: ECOMM-1-0009B
    CASE LENGTH: 8 Pages
    Case View with Ankita Sheth
    DESCRIPTION:
    Ankita Sheth, Co-founder, Vista Rooms, is your unassuming women entrepreneur at the helm of one of South Asia’s fastest growing ONLINE BUDGET HOTEL  AGGREGATOR. When not actively pursuing social causes, she travels to capture newer locations and properties for Vista Rooms. Ankita Sheth is a passionate 33-year-old entrepreneur with 8 years of experience with both startups and established companies. She did her Post graduation from  Mumbai Educational Trust (MET) and has worked with ...
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  8. Indian Sexual Wellness Industry: Secretly Growing? - Interview with Divya Chauhan, Co-founder, itspleaZure

    AUTHOR(S) : Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 07/11/2016
    PUBLISHER: ET Cases
    CATEGORY: E-COMMERCE
    PRODUCT: case view
    CASE ID: ECOMM-1-0008B/3
    CASE LENGTH: 19 Pages
    Indian Sexual Wellness Industry: Secretly Growing? - Interview with Divya Chauhan, Co-founder, itspleaZure
    DESCRIPTION:
    Divya Chauhan, Co-founder, itspleaZure, LOVES TO TAKE UP CHALLENGES. Her first entrepreneurial venture – itspleaZure – an online store for adult products, which aims to HELP COUPLES ADD SPARK TO THEIR RELATIONSHIP, tells us she is not afraid to EXPLORE THE ROAD LESS TRAVELLED. - Interview with Divya Chauhan, Co-founder, itspleaZure
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  9. Indian Sexual Wellness Industry: Secretly Growing? - Interview with Samir Saraiya, CEO, ThatsPersonal.com

    AUTHOR(S) : Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 06/09/2016
    PUBLISHER: ET Cases
    CATEGORY: E-COMMERCE
    PRODUCT: case view
    CASE ID: ECOMM-1-0008B/2
    CASE LENGTH: 19 Pages
    Indian Sexual Wellness Industry: Secretly Growing? - Interview with Samir Saraiya, CEO, ThatsPersonal.com
    DESCRIPTION:
    Thatspersonal.com is India’s first personal products destination, where you can find the WORLD’S BEST PERSONAL AND INTIMATE PRODUCTS and have them  shipped to you or picked up discreetly. -Interview with Samir Saraiya, CEO, ThatsPersonal.com
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  10. Indian Sexual Wellness Industry: Secretly Growing? - Interview with Ute Pauline Weimer, Co-Founder, Lovetreats

    AUTHOR(S) : Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 18/08/2016
    PUBLISHER: ET Cases
    CATEGORY: E-COMMERCE
    PRODUCT: case view
    CASE ID: ECOMM-1-0008B/1
    CASE LENGTH: 12 Pages
    Indian Sexual Wellness Industry: Secretly Growing? - Interview with Ute Pauline Weimer, Co-Founder, Lovetreats
    DESCRIPTION:
    Building India’s largest intimate LIFESTYLE DESTINATION Lovetreats. We make sexual wellness products available for the masses in a CLASSY, SEX POSITIVE SPACE.
    -Interview with Ute Pauline Wiemer - Co-Founder, Lovetreats
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  11. Managing Brand Equity in the Digital Age: Croma’s Omni-Channel Retailing

    AUTHOR(S) : Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 07/06/2016
    PUBLISHER: ET Cases
    CATEGORY: BRAND MANAGEMENT
    PRODUCT: case view
    CASE ID: BM-1-0013B
    CASE LENGTH: 10 Pages
    Managing Brand Equity in the Digital Age: Croma’s Omni-Channel Retailing
    DESCRIPTION:
    Ritesh is a student of human behaviour and its reflection in marketplace choices and the implications for products, propositions, brands and their communication. Over the last two decades, he has built a track record of creating new brands (Tata Docomo, Minute Maid), re-inventing legacy brands (Photon, Thums Up, Maaza) and  adapting global brands to Indian realities (Coke, Fanta, Sprite). As CMO at Croma, he is responsible for all aspects of demand generation – brand, communication,  ...
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  12. Indian Weddings Marketplace: 7Vachan's Minnat Lalpuria's Introduction

    Indian Weddings Marketplace: 7Vachan's Minnat Lalpuria's Introduction

    PUBLISHED DATE: 28/04/2016
    PUBLISHER: ET Cases
    PRODUCT: CASE SUITE
    CASE LENGTH: 65 Minutes

    7Vachan's Founder & CEO, Minnat Lalpuria, introduces the case ( MINNAT LALPURIA's 7 VACHAN: THE WEDDING CONSULTANTS' DIGITAL MARKETING DILEMMAS) and its broad contours.

    DESCRIPTION:
    In this case suite, 7Vachan's Founder & CEO, Minnat Lalpuria, introduces the case ( MINNAT LALPURIA's 7 VACHAN: THE WEDDING CONSULTANTS' DIGITAL MARKETING DILEMMAS) and its broad contours.
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  13. Running a Family Business with Conscience: Thermax's Anu Aga's Approach

    Running a Family Business with Conscience: Thermax's Anu Aga's Approach

    PUBLISHED DATE: 16/03/2016
    PUBLISHER: ET Cases
    PRODUCT: CASE SUITE
    CASE LENGTH: 42.14 Minutes

    Anu Aga, Chairperson, Thermax Industries, shares her illustrious journey in steering a highly-acclaimed and one of the most respected Indian family businesses, THERMAX

    DESCRIPTION:
    In this case suite, Anu Aga, Chairperson, Thermax Industries, shares her illustrious journey in steering a highly-acclaimed and one of the most respected Indian family businesses, THERMAX. Imbuing the company with benchmark-like governance systems and orchestrating the same with exemplary values, Anu Aga has prepared the company for generations.
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  14. Prashant Muddu - Is India Greener for Entrepreneurs

    Prashant Muddu - Is India Greener for Entrepreneurs

    PUBLISHED DATE: 04/12/2015
    PUBLISHER: ET Cases
    PRODUCT: CASE SUITE
    CASE LENGTH: 118.03 Minutes

    Prashant Muddu shares his views on whether the India is able to walk its talk in attracting Indian talent back and most importantly whether it is able to provide level-playing and enabling field for foreign-returned Indian entrepreneurs.

    DESCRIPTION:
    In this case suite, Prashant Muddu, CEO & Managing Director, Jocata Financial Advisory and Technology, Hyderabad shares his views on whether the India is able to walk its talk in attracting Indian talent back and most importantly whether it is able to provide level-playing and enabling field for foreign-returned Indian entrepreneurs.
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  15. Suresh Rayudu Chitturi - New State, New Vision, New Chairman

    Suresh Rayudu Chitturi - New State, New Vision, New Chairman

    PUBLISHED DATE: 04/12/2015
    PUBLISHER: ET Cases
    PRODUCT: CASE SUITE
    CASE LENGTH: 43.24 minutes

    Suresh Rayudu Chitturi, Chairman, CII, Andhra Pradesh and Managing Director, Srinivasa Hatcheries Limited, outlines how CII can help manifesting Andhra Pradesh Chief Minister Sri N. Chandrababu Naidu's vision

    DESCRIPTION:
    In this ET CASES' Case Suite, Suresh Rayudu Chitturi, Chairman, CII, Andhra Pradesh (The First Chairman for the newly formed state of Andhra Pradesh) and Managing Director, Srinivasa Hatcheries Limited, outlines how CII can help manifesting Andhra Pradesh Chief Minister Sri N. Chandrababu Naidu's vision. What it takes to build an economically stronger new state. Drawing on his illustrious legacy and outstanding competencies, he steers CII in the newly formed state of Andhra Pradesh
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