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case view

case view

CASE VIEW is a collection of theme-based interviews. ET CASES, in continuation of its mission to enabling effective decision-making, assembles some of the best minds on a given topic. It is always interesting to see different perspectives on a given theme/idea as it would widen the horizons of the decision-making. Different managers are grappled with different and multi-faceted dilemmas and there is no quick fix for any of these dilemmas. However, when these managers have access to tried and tested wisdom available from some of the world’s best practitioners and researchers, it translates into not just cost and effort savings but also enhances the probability of being successful with a given approach. For instance, how to achieve a well-balanced coherence amongst the entire organization members for a given goal? How to achieve goal-congruence? What kind of organizational fitment is required to achieve goal-congruence, etc. Find answers to such engaging and game-changing decision dilemmas from some of the world’s finest thinkers, practitioners and influencers.

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  1. Case View with Rajat Gandhi - P2P Lending in India: Delivering Disruptive Innovation in Alternate Lending Space

    AUTHOR(S) : Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 19/11/2016
    PUBLISHER: ET Cases
    CATEGORY: BANKING & FINANCIAL SERVICES
    PRODUCT: case view
    CASE ID: BFS-2-0010B-2
    CASE LENGTH: 15 Pages
    Case View with Rajat Gandhi
    DESCRIPTION:
    Case View with Rajat Gandhi, Founder & CEO - FAIRCENT Faircent is the India’s largest P2P lending marketplace for borrowers and lenders to connect directly through its unique platform, which allows Auction and Reverse Auction Indexation. Faircent’s dynamic algorithms ensure that the right fit is done. Rajat Gandhi, one of the earliest professionals of Internet in India, gathered extensive hands-on experience in launching and building Portals, online Classifieds, Communities, E-Commerce ...
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  2. Case View with Lucas Bianchi - P2P Lending in India: Delivering Disruptive Innovation in Alternate Lending Space

    AUTHOR(S) : Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 19/11/2016
    PUBLISHER: ET Cases
    CATEGORY: BANKING & FINANCIAL SERVICES
    PRODUCT: case view
    CASE ID: BFS-2-0010B-1
    CASE LENGTH: 12 Pages
    Case View with Lucas Bianchi
    DESCRIPTION:
    An Interview with Lucas Bianchi, Co-Founder & Promoter of Namaste Credit. As a co-founder, Lucas is excited to be working with a great team at Namaste Credit to build amazing technologies that are revolutionizing finances for SMEs and  individuals across India. Passionate about research, analytics, innovation, and the financial markets, Lucas Bianchi is now focused on building Namaste Credit, an exciting new financial technology platform for loan facilitation and servicing in India. Namaste ...
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  3. Case View with Shankar Vaddadyi - P2P Lending in India: Delivering Disruptive Innovation in Alternate Lending Space

    AUTHOR(S) : Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 18/11/2016
    PUBLISHER: ET Cases
    CATEGORY: BANKING & FINANCIAL SERVICES
    PRODUCT: case view
    CASE ID: BFS-2-0010B-3
    CASE LENGTH: 9 Pages
    Case View with Shankar Vaddadyi
    DESCRIPTION:
    Case View with Shankar Vaddadyi - P2P Lending in India: Delivering Disruptive Innovation in Alternate Lending Space. Shankar Vaddadyi is a seasoned professional having held C level and leadership positions across various industries and public companies in India. He has wide experience in Technology, Financial Inclusion Architecture and Social Entrepreneurship and has pioneered industry sectors. Presently, he is the Founder & CEO of www.i-lend.in which is India’s first P2P / Social Lending ...
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  4. Case View with Ankita Sheth - Online Budget Hotels: Aggregators to Accumulators

    AUTHOR(S) : Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 17/11/2016
    PUBLISHER: ET Cases
    CATEGORY: E-COMMERCE
    PRODUCT: case view
    CASE ID: ECOMM-1-0009B
    CASE LENGTH: 8 Pages
    Case View with Ankita Sheth
    DESCRIPTION:
    Ankita Sheth, Co-founder, Vista Rooms, is your unassuming women entrepreneur at the helm of one of South Asia’s fastest growing ONLINE BUDGET HOTEL  AGGREGATOR. When not actively pursuing social causes, she travels to capture newer locations and properties for Vista Rooms. Ankita Sheth is a passionate 33-year-old entrepreneur with 8 years of experience with both startups and established companies. She did her Post graduation from  Mumbai Educational Trust (MET) and has worked with ...
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  5. Indian Sexual Wellness Industry: Secretly Growing? - Interview with Divya Chauhan, Co-founder, itspleaZure

    AUTHOR(S) : Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 07/11/2016
    PUBLISHER: ET Cases
    CATEGORY: E-COMMERCE
    PRODUCT: case view
    CASE ID: ECOMM-1-0008B/3
    CASE LENGTH: 19 Pages
    Indian Sexual Wellness Industry: Secretly Growing? - Interview with Divya Chauhan, Co-founder, itspleaZure
    DESCRIPTION:
    Divya Chauhan, Co-founder, itspleaZure, LOVES TO TAKE UP CHALLENGES. Her first entrepreneurial venture – itspleaZure – an online store for adult products, which aims to HELP COUPLES ADD SPARK TO THEIR RELATIONSHIP, tells us she is not afraid to EXPLORE THE ROAD LESS TRAVELLED. - Interview with Divya Chauhan, Co-founder, itspleaZure
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  6. Indian Sexual Wellness Industry: Secretly Growing? - Interview with Samir Saraiya, CEO, ThatsPersonal.com

    AUTHOR(S) : Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 06/09/2016
    PUBLISHER: ET Cases
    CATEGORY: E-COMMERCE
    PRODUCT: case view
    CASE ID: ECOMM-1-0008B/2
    CASE LENGTH: 19 Pages
    Indian Sexual Wellness Industry: Secretly Growing? - Interview with Samir Saraiya, CEO, ThatsPersonal.com
    DESCRIPTION:
    Thatspersonal.com is India’s first personal products destination, where you can find the WORLD’S BEST PERSONAL AND INTIMATE PRODUCTS and have them  shipped to you or picked up discreetly. -Interview with Samir Saraiya, CEO, ThatsPersonal.com
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  7. Indian Sexual Wellness Industry: Secretly Growing? - Interview with Ute Pauline Weimer, Co-Founder, Lovetreats

    AUTHOR(S) : Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 18/08/2016
    PUBLISHER: ET Cases
    CATEGORY: E-COMMERCE
    PRODUCT: case view
    CASE ID: ECOMM-1-0008B/1
    CASE LENGTH: 12 Pages
    Indian Sexual Wellness Industry: Secretly Growing? - Interview with Ute Pauline Weimer, Co-Founder, Lovetreats
    DESCRIPTION:
    Building India’s largest intimate LIFESTYLE DESTINATION Lovetreats. We make sexual wellness products available for the masses in a CLASSY, SEX POSITIVE SPACE.
    -Interview with Ute Pauline Wiemer - Co-Founder, Lovetreats
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  8. Managing Brand Equity in the Digital Age: Croma’s Omni-Channel Retailing

    AUTHOR(S) : Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 07/06/2016
    PUBLISHER: ET Cases
    CATEGORY: BRAND MANAGEMENT
    PRODUCT: case view
    CASE ID: BM-1-0013B
    CASE LENGTH: 10 Pages
    Managing Brand Equity in the Digital Age: Croma’s Omni-Channel Retailing
    DESCRIPTION:
    Ritesh is a student of human behaviour and its reflection in marketplace choices and the implications for products, propositions, brands and their communication. Over the last two decades, he has built a track record of creating new brands (Tata Docomo, Minute Maid), re-inventing legacy brands (Photon, Thums Up, Maaza) and  adapting global brands to Indian realities (Coke, Fanta, Sprite). As CMO at Croma, he is responsible for all aspects of demand generation – brand, communication,  ...
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  9. Hector Beverages’ Paper Boat: Diffusing Innovation Through “Drinks And Memories”- Interview With Ashwini Deshpande

    AUTHOR(S) : Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 27/05/2015
    PUBLISHER: ET Cases
    CATEGORY: CONSUMER BEHAVIOR
    PRODUCT: case view
    CASE ID: CB-1-0014B
    CASE LENGTH: 11 pages
    Hector Beverages’ Paper Boat: Diffusing Innovation Through “Drinks And Memories”
    DESCRIPTION:
    Case View with Ashwini Deshpande, the Co-Founder of Elephant, India's largest independent integrated design consultancy. The Economic Times - Brand Equity has ranked Elephant as No. 1 among all the Design Agencies in India. In this Case View, she highlights about great design and challenges in Design especially as women entrepreneur.
    This Case Pack Includes:- Case Study: Hector Beverages' Paper Boat: Diffusing Innovation through 'Drinks and Memories'

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  10. Digital Green: Democratizing Best Practices by Digitizing

    AUTHOR(S) : Dr. Nagendra V Chowdary
    PUBLISHED DATE: 21/02/2015
    PUBLISHER: ET Cases
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: case view
    CASE ID: STG-1-0002B
    CASE LENGTH: 7 pages
    DIGITAL GREEN: DEMOCRATIZING BEST PRACTICES BY DIGITIZING
    DESCRIPTION:
    In this case view, Rikin Gandhi (Gandhi), CEO, Digital Green, recounts the journey of Digital Green from ideation to practically kick-starting the organization and emerging as a successful socially relevant business model. Digital Green strives to raise the livelihoods of smallholder farmers across the third world countries by producing a rural library of digital videos through grassroots-level partnerships to enhance the agricultural productivity. Gandhi explains in depth about the critical success ...
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  11. Colgate’s Slimsoft Charcoal Toothbrush in India: Bristling with Buzz Marketing

    AUTHOR(S) : Dr. Nagendra V Chowdary
    PUBLISHED DATE: 21/02/2015
    PUBLISHER: ET Cases
    CATEGORY: CONSUMER BEHAVIOR
    PRODUCT: case view
    CASE ID: CB-2-0008B
    CASE LENGTH: 3 pages
    Colgate’s Slimsoft Charcoal Toothbrush in India: Bristling with Buzz Marketing
    DESCRIPTION:
    In this case view, Satrajit Sen, Assistant Editor, Afaqs!, explains the rationale for Colgate to take the blogging route to promote its Slimsoft Charcoal toothbrush, which sported black bristles and was infused with charcoal. Sen also shares his opinion on whether or not Indian consumers would take to the product and the type of product categories or brands which would benefit from buzz marketing.
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  12. IIM Lucknow’s Manjunath Shanmugam: Purpose-Driven Personality and the Value of Values - Interview with Akhil Krishna

    AUTHOR(S) : Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 09/01/2015
    PUBLISHER: ET Cases
    CATEGORY: ORGANIZATIONAL BEHAVIOR
    PRODUCT: case view
    CASE ID: OB-1-0033B/1
    CASE LENGTH: 3 pages
    IIM LUCKNOW’S MANJUNATH SHANMUGAM: PURPOSE-DRIVEN PERSONALITY AND THE VALUE OF VALUES
    DESCRIPTION:
    Akhil Krishna was Manjunath Shanmugam's batch mate and friend from IIM-Lucknow and a supporter of the movie - Manjunath. In this case view, he highlights Manjunath's deep connection with humanism. He shares that Manjunath's batch mates and the faculty remember him for his passion for music and football and his strong values. He says that Manjunath was an excellent singer and a motivating team player. Further, he believes that Manjunath's value system was quite well-formed even before he joined IIM-L.
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  13. IIM Lucknow’s Manjunath Shanmugam: Purpose-Driven Personality and the Value of Values - Interview with Sandeep A. Varma

    AUTHOR(S) : Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 09/01/2015
    PUBLISHER: ET Cases
    CATEGORY: ORGANIZATIONAL BEHAVIOR
    PRODUCT: case view
    CASE ID: OB-1-0033B/4
    CASE LENGTH: 8 pages
    IIM LUCKNOW’S MANJUNATH SHANMUGAM: PURPOSE-DRIVEN PERSONALITY AND THE VALUE OF VALUES Interview with Sandeep A. Varma
    DESCRIPTION:
    Sandeep A. Varma is the writer-director of the movie, Manjunath. In this case view he throws light on the triggers that led him to make a movie on Manjunath. He explains that making the movie Manjunath was an answer to the call of his conscience. Sandeep was inspired by Manjunath's personality that had led him to take action against the wrong-doings around him. He highlights the role of Anjali Mullatti and the Manjunath Shanmugam Trust in getting justice for Manjunath. He also explains the challenges ...
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  14. IIM Lucknow’s Manjunath Shanmugam: Purpose-Driven Personality and the Value of Values - Interview with Sudhanshu Vats

    AUTHOR(S) : Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 09/01/2015
    PUBLISHER: ET Cases
    CATEGORY: ORGANIZATIONAL BEHAVIOR
    PRODUCT: case view
    CASE ID: OB-1-0033B/5
    CASE LENGTH: 5 pages
    IIM LUCKNOW’S MANJUNATH SHANMUGAM: PURPOSE-DRIVEN PERSONALITY AND THE VALUE OF VALUES Interview with Sudhanshu Vats
    DESCRIPTION:
    Sudhanshu Vats is the Group CEO of Viacom18 Media Pvt. Ltd., one of the co-producers of the movie - Manjunath. In this case view, Sudhanshu explains the reasons behind Viacom 18 backing such a different yet commercial project. He explains that Viacom 18 Studio has been doing projects which as per their judgment are more meaningful cinema. He also opines that the decision to support such a movie reflects the internal corporate value system. He believes that to encourage the making of more such movies ...
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  15. IIM Lucknow’s Manjunath Shanmugam: Purpose-Driven Personality and the Value of Values - Interview with Ganesh Raj

    AUTHOR(S) : Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 09/01/2015
    PUBLISHER: ET Cases
    CATEGORY: ORGANIZATIONAL BEHAVIOR
    PRODUCT: case view
    CASE ID: OB-1-0033B/2
    CASE LENGTH: 4 pages
    IIM LUCKNOW’S MANJUNATH SHANMUGAM: PURPOSE-DRIVEN PERSONALITY AND THE VALUE OF VALUES Interview with GANESH RAJ
    DESCRIPTION:
    Ganesh Raj was Manjunath Shanmugam's childhood friend and a staunch supporter of the movie - Manjunath. He has been close to Manjunath's family before and after his tragic death. In this case view, he is reminiscent of his friendship with Manjunath right from the college days. He says that Manjunath could charm anyone with his simplicity. Ganesh Raj narrates anecdotes that bring out Manjunath's love for music, football and theatre. He emphasizes that Manjunath always stood for his values integrity, ...
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