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CASE BRIEF

CASE BRIEF

CASE BRIEF is a short case study in video format which includes three products – Case Brief, Case Response and Case Note (a Teaching Note). In ‘Case Brief’, the executive in question (an entrepreneur, a CEO, a VP, or a GM, etc.) shares certain information which is divided (ideally) into 4/5/6 distinct segments.

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  1. Managing a Crisis: Accountability vs Responsibility

    Managing a Crisis: Accountability vs Responsibility

    PRICE:
    $45.70
    Rs 0
    PUBLISHED DATE: 08/05/2015
    PUBLISHER: ET Cases
    PRODUCT: CASE BRIEF
    CASE LENGTH: 51.12 minutes

    In this Case Brief, Srinivas Kishan Anapu, the former CIO of Satyam Computer Services Ltd. and currently the Co-founder & CEO of Voice of Big Data, narrates his travails in managing a crisis out of Satyam Computers’ fraud.

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    DESCRIPTION:
    In this Case Brief, Srinivas Kishan Anapu, the former CIO of Satyam Computer Services Ltd. and currently the Co-founder & CEO of Voice of Big Data, narrates his travails in managing a crisis out of Satyam Computers' fraud. Ramalinga Raju, the Founder & CEO, of Satyam Computer Services Ltd., the erstwhile bellwether of Indian IT industry who was held in highest esteem for his exemplary leadership and stewardship, was abruptly tainted with India's biggestever corporate scam. Announcing this on the ...
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  2. cashkaro.com: Indian Cashback Site’s Online and Offline Challenges

    cashkaro.com: Indian Cashback Site’s Online and Offline Challenges

    PRICE:
    $45.70
    Rs 0
    PUBLISHED DATE: 06/05/2015
    PUBLISHER: ET Cases
    PRODUCT: CASE BRIEF
    CASE LENGTH: 17.40 minutes
    In this Case Brief, Rohan Bhargava (Rohan) and Swati Bhargava (Swati), the husband-wife duo and Co-founders of Cashkaro.com, share five engaging challenges of their fledgling enterprise.

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    DESCRIPTION:
    In this Case Brief, Rohan Bhargava (Rohan) and Swati Bhargava (Swati), the husband-wife duo and Co-founders of Cashkaro.com, share five engaging challenges of their fledgling enterprise. Both, graduates from London School of Economics, had several years of experience in the financial services industry in London, before they started their entrepreneurial journey. In 2011, they started Pouringpounds.com, a cashback and coupon website in UK. The same idea was implemented in India under the name Cashkaro.com. ...
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  3. Turning a Brown Thumb into a Green Thumb

    Turning a Brown Thumb into a Green Thumb

    PRICE:
    $45.70
    Rs 0
    PUBLISHED DATE: 06/05/2015
    PUBLISHER: ET Cases
    PRODUCT: CASE BRIEF
    CASE LENGTH: 24.25 minutes
    In this case brief, the co-founders and first-generation entrepreneurs, Rajiv Rawal and Alka Bajoria of www.mypassiongreen.com share six of their fledgling start-up dilemmas

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    DESCRIPTION:
    In this case brief, the co-founders and first-generation entrepreneurs, Rajiv Rawal and Alka Bajoria of www.mypassiongreen.com share six of their fledgling start-up dilemmas. The case brief enables a discussion on how can first-generation entrepreneurs start their second career life cycles? Having had illustrious careers for about 20 years each and following their clarion call, the co-founders decided to pursue their passion in 2011. One of the six challenges was how to convert a brown thumb into ...
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  4. Scaling up a Startup iKure’s People and Organizational Challenges

    Scaling up a Startup iKure’s People and Organizational Challenges

    PRICE:
    $45.70
    Rs 0
    PUBLISHED DATE: 17/02/2015
    PUBLISHER: ET Cases
    PRODUCT: CASE BRIEF
    CASE LENGTH: 33.20 minutes

    Social Enterprise, Social Entrepreneurship, Social Enterprise Startup, iKURE, iKURE Techsoft Private Limited, Indian Rural Healthcare, Social Entrepreneurship In Indian Rural Healthcare, Social Entrepreneurship In India, Sujay Santra, ET CASES

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    DESCRIPTION:
    Ideally suited to introduce Organizational Behavior course, this Case Brief sensitizes the participants/students to the scope of purported intent of Organizational Behavior Course presented by iKure Founder and CEO, Sujay Santra. This Case Brief enables an appreciation of five of the most important aspects of organizational behavior course - Attitudes (Job Satisfaction), Motivation, Team Building, Organizational Structure and Organizational Culture. Being a very successful affordable-healthcare startup, ...
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  5. India’s First F-Commerce Company Gifting Happiness’ Marketing Challenges

    India’s First F-Commerce Company Gifting Happiness’ Marketing Challenges

    PRICE:
    $45.70
    Rs 0
    PUBLISHED DATE: 17/02/2015
    PUBLISHER: ET Cases
    PRODUCT: CASE BRIEF
    CASE LENGTH: 16.55 minutes

    This is an introduction to ET Cases' Case Brief on India's first F-commerce company's marketing challenges, by Saritha Kota (Marketing Head, Gifting Happiness), Hyderabad.

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    DESCRIPTION:
    In this Case Brief, Prashant Jain (Prashant), Founder and Director of Gifting Happiness (www.giftinghappiness.com), India's first F-Commerce Company, shares five engaging and intriguing marketing challenges and decision dilemmas. Gifting Happiness was set up on July 4th 2013, with a vision of magnifying happiness. These 9 months have given Prashant and his start-up team resounding success with very impressive and diversified clientele. The growing team extended its operations to more than 300 Indian ...
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