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CASE FLYER

CASE FLYER

CASE FLYERS are discussion boards created primarily out of The Economic Times’ articles. Case Flyers can be used in different settings and across different learning spectrums – undergraduate level, graduate level and even for executive education and research purposes.Every Case Flyer comes with a rigorously written teaching plan.

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  1. When Credit Gets You Cash

    AUTHOR(S) : Bala Bharathi Yelamanchi and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 22/06/2018
    PUBLISHER: ET Cases
    CATEGORY: BANKING & FINANCIAL SERVICES
    PRODUCT: CASE FLYER
    CASE ID: BFS-4-0018, BFS-4-0018A
    CASE LENGTH: 5 Pages
    DESCRIPTION:
    This Case Flyer1 can be used to understand CreditMantri's business model in the backdrop of evolutionary Fintech ecosystem in India. Buoyed by the 3 As - Accessibility, Artificial Intelligence and Analytics, several new-age Fintech startups have been redefining Indian Banking system. Fintech is a rapidly evolving segment of the financial services sector where tech-focused startups and other new market entrants are disrupting how the financial services industry traditionally operates. With a large ...
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  2. To Get More Women on Board, Companies Turn to Male Staff

    AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 08/05/2018
    PUBLISHER: ET Cases
    CATEGORY: HUMAN RESOURCE MANAGEMENT
    PRODUCT: CASE FLYER
    CASE ID: HRM-4-0076, HRM-4-0076A
    CASE LENGTH: 5 Pages
    DESCRIPTION:
    This Case Flyer, based on The Economic Times article1 and ideally suited for the concept of 'gender-diversity' across multiple subject areas, enables an interesting discussion on including men as important stakeholders and catalysts in inculcating the culture of inclusiveness and diversity. Several Indian companies, including the MNCs operating in India, like Deloitte, Ericsson, Genpact, Godrej, etc., have taken several initiatives to drive the inclusiveness and diversity mandate at their respective ...
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  3. More than Half of India Inc. Workforce Dissatisfied with Work Hours

    AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 04/05/2018
    PUBLISHER: ET Cases
    CATEGORY: ORGANIZATIONAL BEHAVIOR
    PRODUCT: CASE FLYER
    CASE ID: OB-4-0065, OB-4-0065A
    CASE LENGTH: 4 Pages
    DESCRIPTION:
    This Case Flyer, based on JobBuzz's survey amongst 1,800 employees, can be used to trigger an interesting discussion on various components of job satisfaction. Work-life balance, flexi-timing, working from home, time for upskilling, working hours, are few of the components of this job satisfaction survey. While more than half of India Inc. workforce were dissatisfied with the working hours, 30% considered work-life balance to be an important consideration while taking up a job. While flexi-time is ...
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  4. Here Come the Instrapreneurs

    AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 21/04/2018
    PUBLISHER: ET Cases
    CATEGORY: DIGITAL MARKETING
    PRODUCT: CASE FLYER
    CASE ID: DM-4-0018, DM-4-0018A
    CASE LENGTH: 4 Pages
    DESCRIPTION:
    This Case Flyer can be used to understand how Instagram is creating Instrapreneurs in general and how Instagram Stories is helping Indian brands and businesses build their social media traction in particular. Instagram, Facebook’s photo-sharing platform has been trying to woo Indian brands by pegging on its predominantly young audience. Founded in 2010 by Mike Krieger and Kevin Systrom, Instagram was acquired by Facebook in April 2012. With 800 million Monthly Active Users (MAU) of Instagram ...
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  5. Bollywood Sees beyond Stars, Looks at Budget & Derisking

    AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 25/01/2018
    PUBLISHER: ET Cases
    CATEGORY: MEDIA AND ENTERTAINMENT
    PRODUCT: CASE FLYER
    CASE ID: M&E-4-0002, M&E-4-0002A
    CASE LENGTH: 7 Pages
    DESCRIPTION:
    This Case Flyer, based on The Economic Times article, ‘Bollywood Sees Beyond Stars, Looks at Budget & Derisking’1 is an attempt to facilitate an engaging discussion on Bollywood’s (India’s Hindi film industry) changing business model. In the light of several big budget movies not doing well at the Box Office and quite a few small budget movies (read movies without big stars) doing well, the industry has been changing the course of action. With a revenue slump of 16% in ...
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  6. Brands Prefer Influencers over Celebrities

    AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 30/08/2017
    PUBLISHER: ET Cases
    CATEGORY: DIGITAL MARKETING
    PRODUCT: CASE FLYER
    CASE ID: DM-4-0011, DM-4-0011A
    CASE LENGTH: 5 Pages
    DESCRIPTION:
    This case flyer, based on the Economic Times article (Anumeha Chaturvedi, "In a Social World, Brands Prefer 'Influencers' Over Celebrities", The Economic Times, March 15th 2017, Page 5), is an attempt to introduce the participants to the evolving power of influencers especially in digital marketing space. Welcome to the world of influencers and influencer marketing. While for many – for the likes of Shereen Sikka Bharwani, Kayaan Contractor, Trishala Sikka, Masoom Minawala, Malini Agarwal (Miss ...
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  7. How Old School Marketers Are Mastering Social Media

    AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 05/07/2017
    PUBLISHER: ET Cases
    CATEGORY: DIGITAL MARKETING
    PRODUCT: CASE FLYER
    CASE ID: DM-4-0006, DM-4-0006A
    CASE LENGTH: 5 Pages
    DESCRIPTION:
    This case flyer – based on an Economic Times article (Ravi Balakrishnan, “How old school marketers are mastering social media”, The Economic Times, 20th-26th July 2016) – lets the students/participants understand how some of the FMCG giants in India and others are warming up to leverage the customer engagement potential of Social Media platforms like Facebook, Twitter, Instagram, LinkedIn, etc. HUL, PepsiCo, Mondelez, Maruti Suzuki, etc., had been deploying Social Media for ...
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  8. The Business Behind Payments Banks

    AUTHOR(S) : Y. Bala Bharathi and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 07/01/2016
    PUBLISHER: ET Cases
    CATEGORY: BANKING & FINANCIAL SERVICES
    PRODUCT: CASE FLYER
    CASE ID: BFS-4-0003, BFS-4-0003A
    CASE LENGTH: 5 Pages
    DESCRIPTION:
    This case flyer and the base article1 intend to introduce students/participants to the concept and importance of financial inclusion in general, role of Payments Banks in achieving financial inclusion as well as Critical Success Factors (CSFs) and challenges on their way to build a business around financial inclusion in particular. This case flyer's purpose is to understand the business, operating and revenue models of the newly permitted Payments Banks. On August 19th 2015, Reserve Bank of India ...
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  9. Fashion E-Tailing in India: A Deal or Raw Deal for the Sellers?

    AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 15/12/2015
    PUBLISHER: ET Cases
    CATEGORY: E-COMMERCE
    PRODUCT: CASE FLYER
    CASE ID: ECOMM-4-0002, ECOMM-4-0002A
    CASE LENGTH: 5 pages
    DESCRIPTION:
    This case flyer, based on The Economic Times article1, is an attempt to introduce the students/participants to the Indian fashion e-tail business dynamics, especially the contours of discounts, margins and fashion e-tailers’ commissions. With increasing footprint of online e-tailing in India, especially in fashion/apparel retailing, even the brick-and-mortar stores are joining the bandwagon to sustain their business prospects. With the likes of Jabong, Myntra, Amazon, Flipkart, Shopclues, etc., ...
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  10. Is Brand IIT-IIM Waning?

    AUTHOR(S) : A. J. Swapna and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 09/12/2015
    PUBLISHER: ET Cases
    CATEGORY: BRAND MANAGEMENT
    PRODUCT: CASE FLYER
    CASE ID: BM-4-0010, BM-4-0010A
    CASE LENGTH: 7 pages
    DESCRIPTION:

    This case flyer, based on articles "Is Brand IIT-IIM Waning?" and "Losing the Magic Touch?" by K Sudarshan in The Economic Times, Corporate Dossier (dated: April  24th-30th 2015), enables a discussion, based on EMA Partners study, on whether IITs and IIMs brand is waning. While the IITs were set up based on Sarkar Committee recommendations in 1946 to set up world-class institutes to meet the anticipated requirements of post-world war II industrial developments, the IIMs were set up based ...
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  11. Startups, Ecommerce Firms Queue up at Design Institutes

    AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 03/12/2015
    PUBLISHER: ET Cases
    CATEGORY: E-COMMERCE
    PRODUCT: CASE FLYER
    CASE ID: ECOMM-4-0001, ECOMM-4-0001A
    CASE LENGTH: 5 pages
    DESCRIPTION:

    Indian eCommerce industry has come a long way in a relatively short period with its steep learning curve, benchmarking with some of the best global practices across the value chain. As the competition is getting intense, especially in some categories like FMCG, Indian eCommerce companies are on the lookout for enhancing  customer experience. The recent approach that quite a few eCommerce companies are vying for is through recruiting designers to give the potential customers a  refreshing ...
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  12. Leadership Development: The HUL Way

    AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 02/12/2015
    PUBLISHER: ET Cases
    CATEGORY: ORGANIZATIONAL BEHAVIOR
    PRODUCT: CASE FLYER
    CASE ID: OB-4-0035, OB-4-0035A
    CASE LENGTH: 5 pages
    DESCRIPTION:

    This case flyer and the accompanying article, "Leader Factory", by Vinod Mahanta, in The Economic Times, Corporate Dossier, (dated October 03-09, 2014) enable a discussion on HUL's leadership development program, based on Unilever Future Leadership Program (UFLP). HUL, India’s FMCG behemoth had been the market leader in Indian FMCG industry not just with its fast moving brands but also with its leaders. While its brands are fast moving, the leaders are fast paced and highly sought after. ...
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  13. Family First: India Inc. Takes Staff Motivation to the Source

    AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 02/12/2015
    PUBLISHER: ET Cases
    CATEGORY: HUMAN RESOURCE MANAGEMENT
    PRODUCT: CASE FLYER
    CASE ID: HRM-4-0043, HRM-4-0043A
    CASE LENGTH: 4 pages
    DESCRIPTION:

    The purpose of this Case Flyer, based on the article in The Economic Times “Family first: India Inc takes staff motivation to the source' (April 10th 2015) by Anumeha Chaturvedi, et al., is to highlight an innovative employee engagement and employee motivation practice touted and practiced by several Indian and foreign companies. This innovative employee engagement practice involves family members to engage with an employee. While for over a century and beyond, innumerable studies (Taylorism ...
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  14. Apple vs Samsung: Competitive Dynamics

    AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 02/12/2015
    PUBLISHER: ET Cases
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: CASE FLYER
    CASE ID: STG-4-0020, STG-4-0020A
    CASE LENGTH: 6 pages
    Apple vs Samsung: Competitive Dynamics
    DESCRIPTION:
    This case flyer, based on the article1 from The Economic Times, can be used to understand how a competitive strategy is played out between two of the biggest players in an industry - the smartphone industry - and how the industry's competitive dynamics are shaped with several disruptions from other players. Is it a proverbial tale of two elephants fighting and the resultant crushed grass, between Apple and Samsung, with Motorola, Nokia, Blackberry, HTC, etc., being near irrelevant in the mobile phone ...
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  15. Rash, Brash and in it for the Cash?

    AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 01/12/2015
    PUBLISHER: ET Cases
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE FLYER
    CASE ID: ENTP-4-0010, ENTP-4-0010A
    CASE LENGTH: 6 pages
    DESCRIPTION:

    This Case Flyer is about the relationship between entrepreneurial behavior and business prospects. How does entrepreneurial behavior influence the success or failure of an entrepreneurial venture? How does age and experience affect the entrepreneurial behavior? Why quite a few of young/new-age/young first-generation entrepreneurs end up jeopardizing their business interests with their behavior? With almost 800 new startups starting every year, there are about 11,500 startups at various stages ...
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