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CASE FRAME

CASE FRAME

CASE FRAMES are photo-based case studies. If a picture is worth a thousand words, a clinical analysis of these pictures can offer insightful learnings. With an eye for details and laser sharp focus, these case frames are intended for a meaningful and meticulous analysis of the pictures that can facilitate effective expected learning outcomes. Only to complement the existing pedagogical tools, case frames are meant to augment the learnings thereof.

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  1. Cloudion Homes: Revolutionizing Furniture ‘Business’ in India

    AUTHOR(S) : R. Muthukumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 17/02/2016
    PUBLISHER: ET Cases
    CATEGORY: E-COMMERCE
    PRODUCT: CASE FRAME
    CASE ID: ECOMM-5-0007, ECOMM-5-0007A
    CASE LENGTH: 5 Pages
    DESCRIPTION:
    This Case Frame, based on Cloudion Homes' (Cloudion) advertisement (in The Economic Times, December 3rd 2015), is an attempt to analyze if Cloudion's business model can revolutionize Indian furniture market. Having co-opted customers as a part of the furniture retailing business value chain, how would customers and company be benefited? Indian furniture market, estimated to be INR140,000 crore, is dominated by the unorganized sector with 78% of total Indian furniture market. The organized furniture ...
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  2. Paytm's ‘Up to 100% Cashback': Economics and Emotions

    AUTHOR(S) : R. Muthukumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 28/12/2015
    PUBLISHER: ET Cases
    CATEGORY: E-COMMERCE
    PRODUCT: CASE FRAME
    CASE ID: ECOMM-5-0003, ECOMM-5-0003A
    CASE LENGTH: 7 pages
    DESCRIPTION:
    This Case Frame is meant to introduce the participants/students to the concept and operation of mobile wallets in India with a scope to analyze the business and economic logic of cashbacks. With the advent of burgeoning e-commerce growth in India, related technologies too have been shaping up Indian e-commerce eco system. One such technology, like mobile banking, has been mobile wallets. Although mobile wallets phenomenon is at a nascent stage in India, with about 150 million users (out of 1.3 billion), ...
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  3. Hidesign’s Strategic Brand Management

    AUTHOR(S) : Kumar Gambhiraopet and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 03/09/2015
    PUBLISHER: ET Cases
    CATEGORY: BRAND MANAGEMENT
    PRODUCT: CASE FRAME
    CASE ID: BM-5-0005, BM-5-0005A
    CASE LENGTH: 19 pages
    DESCRIPTION:

    This case frame is meant to introduce the participants/students to the basic building blocks of Brand Management. With very carefully chosen and relevant  pictures/advertisements which indicate Hidesign brand's meteoric rise in building a premium leather brand, this case frame attempts to lay out all the critical elements of building a sustainable brand. The accompanying pictures, based on the idea of less is more, enable the participants/students to connect the dots between the four building ...
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  4. BMW India - Designing Marketing Programs to Build Brand Equity

    AUTHOR(S) : A. J. Swapna and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 28/08/2015
    PUBLISHER: ET Cases
    CATEGORY: BRAND MANAGEMENT
    PRODUCT: CASE FRAME
    CASE ID: BM-5-0004, BM-5-0004A
    CASE LENGTH: 5 pages
    DESCRIPTION:

    This case frame introduces the participants/students to different Marketing Programs designed to build Brand Equity. Based on BMW India's advertisement1, this case frame elaborates on four key elements of Designing Effective Marketing Programs - New Perspectives on Marketing, Product Strategy, Pricing Strategy and Channel Strategy - to build Brand Equity. The advertisement would have passed off as a mere announcement but what does a clinical analysis of the chosen advertisement highlight about ...
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