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CASE STUDY

CASE STUDY

CASE STUDY Pack is a combination of a well documented case study and rigorously written teaching note. Every case study is written with specific pedagogical objectives and when this case study is used along with the suggested background material and the suggested classroom orchestration, the learnings can be quite pronouncing.

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  1. Zegema Retail: Space Planning

    AUTHOR(S) : Abhilash G. Nambudiri, Rajagiri School of Management
    PUBLISHED DATE: 23/04/2017
    PUBLISHER: ET Cases
    CATEGORY: OPERATIONS AND PROJECT MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: OM-1-0044, OM-1-0044A
    CASE LENGTH: 10 Pages
    DESCRIPTION:
    This case provides an opportunity for the participants to get hand-on experience designing a space plan and planogram for a medium sized modern retail outlet (360 to 540 square meters). This case details the practical difficulties encountered while attempting to do space planning in a modern retail outlet. Dilemma of space allocation between categories, logics & processes of creation of planograms, process of implementation of planograms, debates of standardizationvs customization ...
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  2. Septa Goes Sporting The Digital Way*

    AUTHOR(S) : Harjot Singh - Assistant Professor, LM Thapar School of Management, Thapar University
    PUBLISHED DATE: 22/04/2017
    PUBLISHER: ET Cases
    CATEGORY: CUSTOMER RELATIONSHIP MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: CRM-1-0002, CRM-1-0002A
    CASE LENGTH: 15 Pages
    DESCRIPTION:
    Septa Sports was conceived as a transnational entity, specializing in sports goods, by Sachin Berganza (Sachin), a Goa-based entrepreneur in 1989. It started operations as a private limited company in 1992, with headquarters in Goa. It expanded operations over the years and became a national sports brand by early part of the twenty-first century. Sachin assumed the role of CEO, after the company went public in 2006. The challenge in the last decade had been to build the brand ...
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  3. First-Generation Entrepreneurship’s Dilemmas and Prospects – A Case of Hemlata Foam House

    AUTHOR(S) : Dr. Rachana Patil, Assistant Professor and Vineel Bhurke, Assistant Professor - Prin. L. N. Welingkar Institute of Management Development & Research
    PUBLISHED DATE: 17/04/2017
    PUBLISHER: Prin.L.N. Welingkar Institute of Management Development and Research
    CATEGORY: ENTREPRENEURSHIP, STARTUPS AND FAMILY BUSINESS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0026, ENTP-1-0026A
    CASE LENGTH: 9 Pages
    DESCRIPTION:
    The case study enables the participants to examine how entrepreneurs expand business at the time of limited opportunities. The case study demonstrates the interplay between the external environment and the leadership initiatives of the entrepreneur and the relevance and challenges involved in family life, which create hindrance for business. Narendra Patel (Patel) was a first-generation entrepreneur from Amravati District of Maharashtra, India. On 5th May 1979 Patel inaugurated ...
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  4. Why Does a Merger Fail? A Case Study on Air India and Indian Airlines Merger

    AUTHOR(S) : Pragyan Dash, Research Scholar, School of Management, and Dr. N. M. Leepsa, Assistant Professor, School of Management - National Institute of Technology Rourkela
    PUBLISHED DATE: 13/04/2017
    PUBLISHER: ET Cases
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: STG-1-0051, STG-1-0051A
    CASE LENGTH: 10 Pages
    DESCRIPTION:
    Inorganic growth in terms of Mergers & Acquisitions (M&A) has been achieving remarkable popularity among the business organizations across the world. The pros of M&A transactions have been a boon for corporate bodies, however, the cons of these transactions are unavoidable. Various research papers and economic surveys represent the evidence regarding the failure of M&A transactions. After M&A transactions, many companies face managerial issues, cultural issues and financial issues ...
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  5. The Deal between Snapdeal and Freecharge – A Strategic Choice or Mere Coincidence!

    AUTHOR(S) : Mr. Amit Tripathy- Research Scholar, Dr. N. M. Leepsa- Assistant Professor - National Institute of Technology, Rourkela
    PUBLISHED DATE: 28/03/2017
    PUBLISHER: ET Cases
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: STG-1-0050, Va
    CASE LENGTH: 12 Pages
    DESCRIPTION:
    This case study on the deal between Snapdeal and Freecharge enables students to understand whether the decision of the deal was a planned or unplanned strategy – by comparing the anticipated and actual synergy derived from the deal. This case study focuses on two key parts of a strategic corporate restructuring, i.e., the modelling of a firm’s marketing strategy and the outcome of the strategy on firm’s synergy. Snapdeal is India’s largest online marketplace, competing with ...
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  6. The Implications of SEBI & FMC Merger on Financial Services Sector: A Case of Daruwala Broking Pvt Ltd.*

    AUTHOR(S) : Dr. Sharon K Jose- Faculty, Dr. Manisha Singh- Faculty - IBS, Bangalore
    PUBLISHED DATE: 27/03/2017
    PUBLISHER: ET Cases
    CATEGORY: ACCOUNTING, FINANCE AND CONTROL
    PRODUCT: CASE STUDY
    CASE ID: FIN-1-0039, FIN-1-0039A
    CASE LENGTH: 8 Pages
    DESCRIPTION:
    In India, commodity futures’ trading is quite old. It has been in existence since late 19th century with the kick-starting of organized trading in cotton through the establishment of Cotton Trade Association in 1875. Since then, over a period of time, many other commodities have been allowed to be traded in futures exchanges till six decades of 20th century. In fact, in 1952, Forward Contracts (Regulation) Act FCRA), 1952 had been enacted to regulate the commodities market. However, later on, ...
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  7. Will Relaunch of Maggi Noodles into Indian Market be a Success?*

    AUTHOR(S) : Sunit Taunk- PGPM Student, Nikunj Panchal- PGPM Student, Vinod M Lakhwani- Faculty - IBS, Ahmedabad
    PUBLISHED DATE: 27/03/2017
    PUBLISHER: ET Cases
    CATEGORY: MARKETING MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: MKTG-1-0065, MKTG-1-0065A
    CASE LENGTH: 12 Pages
    DESCRIPTION:
    Nestlé introduced Maggi noodles to the Indian Market in 1983 at a time when instant food was not popular and Indian customers were habituated to traditional dishes. But with its two minutes tagline and various ad campaigns it gradually became the favorite fast food of Indian consumer palate. The success became so much phenomenal that in local dialects it created a different food category separating itself from noodles, which Maggi brand actually was. On June 3rd 2015, this successful product ...
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  8. When a Global Giant failed to understand Local Litigations: 2-minute Nestlé Noodle Case*

    AUTHOR(S) : Dr. Dipasha Sharma- Assistant Professor, Dr. Aradhna Gandhi- Associate Professor, Dr. Pooja Sharma- Assistant Professor - Symbiosis International University, Pune
    PUBLISHED DATE: 27/03/2017
    PUBLISHER: ET Cases
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: STG-1-0048, STG-1-0048A
    CASE LENGTH: 11 Pages
    DESCRIPTION:
    On a very fine morning starting my day as usual with a cup of coffee and a bowl of Noodles, yes specifically the most popular noodle of India, Maggi, I opened the front page of leading newspaper. I found that the bowl of noodle currently I am having in my hands is not safe as per central food safety regulator FSSAI. Now imagine how it is possible to finish that bowl and the same happened to almost every second household, Maggi joints, bachelor’s canteens and many more places where Maggi used ...
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  9. Rang Rage: Hand-Painted Lifestyle*

    AUTHOR(S) : Neeti Jain, Co-founder, Rang Rage Ganesh N Prabhu, Professor, Indian Institute of Management Bangalore
    PUBLISHED DATE: 27/03/2017
    PUBLISHER: ET Cases
    CATEGORY: ENTREPRENEURSHIP, STARTUPS AND FAMILY BUSINESS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0020, ENTP-1-0020A
    CASE LENGTH: 16 Pages
    DESCRIPTION:
    This case study showcases the interesting entrepreneurial journey of Gagan Jain and Neeti Jain in setting up Rang Rage, a startup focused on art-based products. The case provides an in-depth view of a family startup that creates value by linking artists in small towns who need an outlet for their artwork with customers who want art-based products and are willing to pay. The gap that the firm fills is the difficulty both sides have in locating each other – artists in small towns find it difficult ...
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  10. Simanta Haat – A Strategic Imperative to Rural Livelihood for the Indo-Bangladesh Border Villages with Special Reference to Tripura*

    AUTHOR(S) : Dr. Rajesh Chatterjee, Assistant Professor, CSSEIP, Tripura University, Dr. Debarshi Mukherjee, Associate Professor, Dept. of Business Management, Tripura University
    PUBLISHED DATE: 27/03/2017
    PUBLISHER: ET Cases
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: STG-1-0049, STG-1-0049A
    CASE LENGTH: 11 Pages
    DESCRIPTION:
    Tripura being one of the land locked states of the North-East has suffered economically due to lack of major industrialization in the state since its annexation to India in 1949. Border trade with Bangladesh could have prospered in the state but history of extremism and poor infrastructural development worked as a deterrent. Illegal border trade takes advantage of restrictions, low transaction and transportation cost and it is far higher in volume than the legal trade. The study revealed that despite ...
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  11. Securitization between Reliance Communications Ltd. and Reliance Jio Infocomm Ltd.: Strategic Financial Analysis*

    AUTHOR(S) : Chirputkar Abhijit- Professor, Joshi Sujata- Associate Professor, Nilesh Bamotriya- MBA Student, Pradnya Kanade- MBA Student - SITM, Pune
    PUBLISHED DATE: 27/03/2017
    PUBLISHER: ET Cases
    CATEGORY: ACCOUNTING, FINANCE AND CONTROL
    PRODUCT: CASE STUDY
    CASE ID: FIN-1-0038, FIN-1-0038A
    CASE LENGTH: 12 Pages
    DESCRIPTION:
    India is the second-largest telecommunication market and has the third-highest number of internet users in the world. The Indian Government auctioned 3G/BWA spectrum and collected approximately INR1.06 lakh crore in 2010 and INR1.10 lakh crore in 2015 from Telecom Service Providers (TSPs) who raised debts from banks and other financial institutions to support investment in spectrum auction. For TSPs, this has resulted into huge debts and financial issues such as low profits, poor cash flows and valuations. ...
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  12. Need and Challenges in Minimizing Wastes in a SME Automotive Firm: Case Study of Janus Auto*

    AUTHOR(S) : Dr. Mridula Goel- Associate Professor, Yash Sharma- Bachelor of Engineering - BITS Pilani K.K. Birla Goa Campus
    PUBLISHED DATE: 24/03/2017
    PUBLISHER: ET Cases
    CATEGORY: OPERATIONS AND PROJECT MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: OM-1-0042, OM-1-0042A
    CASE LENGTH: 14 Pages
    DESCRIPTION:
    A company’s success in the market is often due to its efficient management of Supply Chain practices and logistics. International best practices like Just in Time and Lean Manufacturing have become integral in achieving profitability; their adoption in the automobile and automotive sectors is common. Standard guidelines are stipulated and large multinational companies in these sectors have the required resources to easily adopt and implement these systems. However, for many SMEs resources are ...
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  13. Microsoft Acquisition of Nokia: An Analysis from Strategic and Financial Perspective*

    AUTHOR(S) : Joshi Sujata- Associate Professor, Chirputkar Abhijit- Professor, Shilpy Sinha- MBA Student, Shivam- MBA Student - Symbiosis International University, Pune
    PUBLISHED DATE: 24/03/2017
    PUBLISHER: ET Cases
    CATEGORY: ACCOUNTING, FINANCE AND CONTROL
    PRODUCT: CASE STUDY
    CASE ID: FIN-1-0036, FIN-1-0036A
    CASE LENGTH: 11 Pages
    DESCRIPTION:
    US tech giant Microsoft Corporation (NASDAQ:MSFT), in 2014 announced its acquisition of the Finnish communication company – Nokia Corporation’s (HEL: NOKIA) handset division for $7.2 billion. Microsoft Corporation (Microsoft) aspired to be the leader in the services and devices industry. However, by July 2015, the profitability ratios for Microsoft such as Return on Assets (ROA), Return on Equity (ROE), Return on Invested Capital (ROIC), Gross Profit Margin (GPM), Net Profit Margin (NPM) ...
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  14. Feasibility Study: Case of a Biomass Project*

    AUTHOR(S) : Dr. Monika Chopra, Senior Assistant Professor, Lal Bahadur Shastri Institute of Management, Dr. Manisha Singh, Faculty, IBS, Bangalore
    PUBLISHED DATE: 24/03/2017
    PUBLISHER: ET Cases
    CATEGORY: ACCOUNTING, FINANCE AND CONTROL
    PRODUCT: CASE STUDY
    CASE ID: FIN-1-0035, FIN-1-0035A
    CASE LENGTH: 8 Pages
    DESCRIPTION:
    The case highlights the process of feasibility analysis for a Biomass electric power generation project. The case provides details of the project taken up by a company ISGEC heavy engineering limited. The project was to set up an electric power generation plant in Guatemala. Before selecting the project, the company carried out a feasibility study in order to establish the viability of the project. The company conducted various kinds of analysis viz. market, technical, environmental, economic and ...
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  15. Bunch of Deals: Snap Deal*

    AUTHOR(S) : Vinod M Lakhwani (Faculty), Dr. Vivek Ranga (Dean and Campus Head) and Toby Mammen (Faculty) - IBS Ahmedabad
    PUBLISHED DATE: 24/03/2017
    PUBLISHER: ET Cases
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: STG-1-0046, STG-1-0046A
    CASE LENGTH: 10 Pages
    DESCRIPTION:
    Mergers and Acquisitions (M&A) are strategic moves made by a company for achieving inorganic growth. This path has been followed by many players in varied sectors, viz. FMCG, Pharmaceuticals, Auto and Steel. Indian e commerce companies too have stridden this track in their hunt for growth and market supremacy. Kunal Bahl and Rohit Bansal started Snapdeal – as a daily deal website in February 2010 and later on moved into an online market place in December 2011. In the journey of more than ...
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