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CASE STUDY

CASE STUDY

CASE STUDY Pack is a combination of a well documented case study and rigorously written teaching note. Every case study is written with specific pedagogical objectives and when this case study is used along with the suggested background material and the suggested classroom orchestration, the learnings can be quite pronouncing.

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  1. Anthropomorphized Greeting Tactic to Recoup Mislaid Customers: An Authorized Car Service Centre’s Approach

    AUTHOR(S) : Dr. Reshmi Manna, Associate Professor, NTPC School of Business, Noida, India and Ankit Singh, Entrepreneur, Remish
    PUBLISHED DATE: 11/09/2018
    PUBLISHER: ET Cases
    CATEGORY: MARKETING MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: MKTG-1-0072, MKTG-1-0072A
    CASE LENGTH: 16 Pages
    DESCRIPTION:
    Apra Auto India Pvt. Ltd. (Apra Auto), one of the prime dealers of Maruti Suzuki India Ltd., was operational in the automobile service sector since 2000. The company had witnessed steady growth in business from its inception until 2013. However, in 2013, the company underwent a series of leadership changes and turmoil resulting in loss of focus in business and its competitive advantage.

    Apra Auto had 9 branches in Northern India. One of the branches in Okhla, Delhi, tried to revamp its ...
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  2. Finding Customers for a Digital Platform Startup: Case of Easy Travel

    AUTHOR(S) : Chavi Asrani, Ph.D. Student of Economics, Dept. of Humanities and Social Sciences, and P. Vigneswara Ilavarasan, Associate Professor, Dept. of Management Studies - Indian Institute of Technology - Delhi
    PUBLISHED DATE: 07/09/2018
    PUBLISHER: ET Cases
    CATEGORY: MARKETING RESEARCH
    PRODUCT: CASE STUDY
    CASE ID: MR-1-0025, MR-1-0025A
    CASE LENGTH: 22 Pages
    DESCRIPTION:
    The case aims to facilitate the students to understand the role and use of secondary data in business research or marketing research. Easy Travel, an e-commerce startup is looking for potential customers for its market expansion but has limited resources for primary research. The firm learns about the secondary data on domestic tourism industry released by Government of India. The secondary data offers a viable, cost-effective solution to find the potential customers. The questionnaire used for the ...
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  3. Tata Steel’s Ferrochrome Venture in South Africa

    AUTHOR(S) : D. C. Singhal, Ex-AGM Tata Steel and Ranjana Agarwal, Associate Professor, Economics at IMT Ghaziabad
    PUBLISHED DATE: 27/08/2018
    PUBLISHER: Institute of Management Technology, Ghaziabad
    CATEGORY: MANAGERIAL ECONOMICS
    PRODUCT: CASE STUDY
    CASE ID: ME-1-0029, ME-1-0029A
    CASE LENGTH: 22 Pages
    DESCRIPTION:
    In September 2015, voluntary liquidation plans were announced by the company Tata Steel KwaZulu-Natal (TSKZN) in South Africa. This set tone for the final closure of Tata’s first greenfield venture abroad. Tata Steel KZN, a ferrochrome company, was a subsidiary of Tata Steel, located in Jharkhand, India. Electricity, a key component of ferrochrome industry, was available at low cost in S. Africa, and was one of the major factors of setting up a plant there. However, once the plant was established, ...
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  4. Fabindia: Reinventing to Stay Relevant

    AUTHOR(S) : Swapna Pradhan, Professor, Prin.L.N. Welingkar Institute of Management Development and Research
    PUBLISHED DATE: 24/08/2018
    PUBLISHER: Prin.L.N. Welingkar Institute of Management Development and Research
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: STG-1-0065, STG-1-0065A
    CASE LENGTH: 12 Pages
    DESCRIPTION:
    Fabindia pioneered branded ethnic womenswear in the Indian market and popularized products made from traditional techniques and processes. It had achieved this feat by adopting a strategy of no discounts, no promotions and marketing indigenously made products in a competitive market full of national and international brands. While the brand had grown and had a loyal customer base, the rapidly changing Indian consumer now enjoyed many options while shopping. The Indian retail market had grown and this ...
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  5. Micromax vs The Chinese Incursion

    AUTHOR(S) : Gunjan Malhotra, Assistant Professor and Aniruddha Saladi, PGDM Student (batch 2017-19), Institute of Management Technology, Ghaziabad
    PUBLISHED DATE: 24/08/2018
    PUBLISHER: Institute of Management Technology, Ghaziabad
    CATEGORY: MARKETING MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: MKTG-1-0076, MKTG-1-0076A
    CASE LENGTH: 10 Pages
    DESCRIPTION:
    Micromax entered the smartphone market in India in 2008 and by 2013 became the market leader, defeating Samsung. Its point of differentiation was the cheaper manufacturing costs owing to the production process being outsourced to China, which in turn allowed it to price its products lower than the other companies in India. It also catered to the budget buyers segment of the market, who make up the majority of the mobile users in India. But from 2015, it had steadily lost its market share to the same ...
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  6. Amazon: Earning in India by Learning in China

    AUTHOR(S) : Dr. Ashish Varma – Assistant Professor, Ram Agarwal – MBA Final Year Stueent, Sanchit Agrawal – MBA Final Year Student, Kumar Ashay – MBA Final Year Student, Institute of Management Technology, Ghaziabad
    PUBLISHED DATE: 24/08/2018
    PUBLISHER: Institute of Management Technology, Ghaziabad
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: STG-1-0064, STG-1-0064A
    CASE LENGTH: 13 Pages
    DESCRIPTION:
    In May 2018, Kshitij, Himanshu and Sharad, three students of a top ranked Indian business school based out of the National Capital Region of Delhi, were probing into the problems faced by Amazon in China. With the aim to expand globally, the US-based Amazon.com had entered China in 2004 with the acquisition of Joyo.com, favoring inorganic growth. This strategy proved to be a failure since Amazon could garner only 0.8% market share by 2016. This was for Amazon, a big set-back, since the company had ...
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  7. Juniper Products Company – Politics in Teams

    AUTHOR(S) : Prof. Jatin Pandey, Asst. Professor and Arijit Goswami, PGP Student - Indian Institute of Management Kozhikode
    PUBLISHED DATE: 13/07/2018
    PUBLISHER: IIM Kozhikode
    CATEGORY: ORGANIZATIONAL BEHAVIOR
    PRODUCT: CASE STUDY
    CASE ID: OB-1-00067, OB-1-00067A
    CASE LENGTH: 11 Pages
    DESCRIPTION:
    This case introduces the concept of organizational politics and what are the factors that promote political behaviours in organizations. The core issues of the case are the individual and team level factors that promote political behaviours in organizations. The case describes in detail how a project team, formed under a self-serving manager, initially performs well but how the team dynamics change over the course of time as groupism develops within the team. It further delves into the nuances of ...
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  8. DR Bank: Driving Growth through Digital Transformation

    AUTHOR(S) : Deepankar Roy - Assistant Professor, National Institute of Bank Management (NIBM) Pune and Anil Vaidya - Professor and Area Head, Information Management, S.P Jain Institute of Management & Research (SPJIMR) Mumbai
    PUBLISHED DATE: 08/06/2018
    PUBLISHER: ET Cases
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: STG-1-0062, STG-1-0062A
    CASE LENGTH: 14 Pages
    DESCRIPTION:
    DR Bank, one of the 26 PSBs of India, transformed itself into a process driven, IT-enabled bank, post-nationalization. Over the past decade, DR Bank had embraced new technologies by offering its services not only through internet but also through alternate channels including mobile banking at an early stage. Strategically, DR Bank has positioned itself well at a time when rapid disruptive changes are taking place in the financial sector. It had faced the challenges in a much better way than many other ...
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  9. Imagician’s Competitive Strategy: Building a Challenger Brand in Indian Toy Industry

    AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 08/06/2018
    PUBLISHER: ET Cases
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: STG-1-0063, STG-1-0063A
    CASE LENGTH: 21 Pages
    DESCRIPTION:
    This case study can be used to discuss a new entrant's challenges in fighting for a competitive position in an established industry with entrenched global players and unorganized sector commanding a lion's share of the market. In the backdrop of Indian Toy Industry's competitive landscape, this case study chronicles the beginnings of a fledgling Indian start-up, Imagician Playthings LLP's (Imagician) foray into the toy industry. With a size of INR8,000 crore, Indian toy industry is dominated by unorganized/local ...
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  10. Cost of employee loyalty@Anand Finance

    AUTHOR(S) : Vandana Jayakumar, R. Muthukumar, and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 08/06/2018
    PUBLISHER: Emerald Group Publishing Limited
    CATEGORY: ORGANIZATIONAL BEHAVIOR
    PRODUCT: CASE STUDY
    CASE ID: Anand Finance
    CASE LENGTH:
    DESCRIPTION:
    This case study can be used effectively for understanding the nuances of employee loyalty, especially if there is a cost of employee loyalty. While Anand Finance is happy that its workforce has largely been loyal, the volatile, uncertain, complex and ambiguous times force it to chart new course of action. The newly appointed Business Head, Ashok Singh's challenges compound when he finds that there was not’t a single innovation or best practice adopted over the past three years. Given his mandate ...
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  11. Training and Development in a Bank with Special Emphasis on Mentoring

    AUTHOR(S) : Mauli Bodiwala, Chief Manager at The Kalupur Comm. Co. Op. Bank Ltd
    PUBLISHED DATE: 05/04/2018
    PUBLISHER: ET Cases
    CATEGORY: HUMAN RESOURCE MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: HRM-1-0075, HRM-1-0075A
    CASE LENGTH: 11 Pages
    DESCRIPTION:
    Presented through a case of one of the largest multi-state co-operative bank of Gujarat, this case study enables to understand importance of training and development in the organization. The bank adopted various type of training approaches like lectures, use of case studies, sharing of real life experiences, etc., to train its employees, during the three phases of its training programs. The results, however, were different in terms of employee satisfaction level, employee turnover ratio, employee ...
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  12. Tata CLiQ's 'Phygital' Strategy: Differentiation for a Late Mover Advantage?

    AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 01/04/2018
    PUBLISHER: ET Cases
    CATEGORY: E-COMMERCE
    PRODUCT: CASE STUDY
    CASE ID: STG-1-0061, STG-1-0061A
    CASE LENGTH: 32 Pages
    Tata CLiQ's 'Phygital' Strategy: Differentiation for a Late Mover Advantage?
    DESCRIPTION:
    This case study’s purpose is to let the participants discuss and debate on the late entrant, Tata CLiQ's (CLiQ) differentiation strategy with a 'Phygital' model (physical + digital). Can CLiQ stand in good stead vis-à-vis the entrenched e-Commerce competitors in India and have a late mover advantage? Positioned with a 'curated' marketplace model, CLiQ sells CAMELs (Certified Authentic Merchandise Everybody Loves). Considered as India's first online-omnichannel marketplace, CLiQ's targeted ...
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  13. Influence of Family on Family Business Succession Planning Process: The Reliance Industries Split-up

    AUTHOR(S) : Dr. Sarika Lohana - UGC - Dr. S.Radhakrishnan Post-Doctoral Fellow, Swami Ramanand Teerth Marathwada University, Nanded
    PUBLISHED DATE: 29/03/2018
    PUBLISHER: ET Cases
    CATEGORY: FAMILY BUSINESS
    PRODUCT: CASE STUDY
    CASE ID: FMB-1-0002, FMB-1-0002A
    CASE LENGTH: 9 Pages
    DESCRIPTION:
    On July 06th 2002, the death of Dhirubhai Ambani left the operations of Reliance Industries in complexities, as he had left no legal will and proper successor. The reason behind Reliance Industries family feud between the Ambani bothers i.e., Mukesh and Anil was due to the absence of proper succession planning, which is uncommon in large business entities in India.
    The Reliance Industries Ltd. (RIL) stepped towards a split-up, with implications that went beyond the souring of personal relationships ...
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  14. Asymmetric Information During Merger: A Case of SBI

    AUTHOR(S) : Aritra Pan and Dr. Arun Kumar Misra, Vinod Gupta School of Management, Indian Institute of Technology Kharagpur, India
    PUBLISHED DATE: 23/03/2018
    PUBLISHER: Indian Institute of Technology Kharagpur
    CATEGORY: BANKING & FINANCIAL SERVICES
    PRODUCT: CASE STUDY
    CASE ID: BFS-1-0017, BFS-1-0017A
    CASE LENGTH: 12 Pages
    DESCRIPTION:
    This case study on asymmetric information during merger of SBI and its associates enables readers to understand the importance of different levels of information amongst traders and its impact on market parameters like share trading volume and price. The merger of associate banks of SBI with its parent bank was in news since the beginning of the financial year 2016-17. The associate banks were originated during the India’s independence era and remained as leading associate banks of SBI where ...
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  15. Axis Bank Acquires Enam Securities: Post-Merger Integration Key to Success*

    AUTHOR(S) : Amit Tripathy, Doctoral Student, Dr. N. M. Leepsa, Assistant Professor - School of Management, National Institute of Technology Rourkela
    PUBLISHED DATE: 07/03/2018
    PUBLISHER: ET Cases
    CATEGORY: BANKING & FINANCIAL SERVICES
    PRODUCT: CASE STUDY
    CASE ID: BFS-1-0016, BFS-1-0016A
    CASE LENGTH: 8 Pages
    DESCRIPTION:
    *ET CASES – VGSOM’S CASE AWARD FOR BEST CASE IN CORPORATE FINANCE at International Conference on Financial Markets and Corporate Finance (ICFMCF 2017), 7th & 8th July 2017, VGSOM, IIT Kharagpur
    This case study on the deal between Axis Bank (a private sector bank) and Enam Securities (a division of an investment bank) enables the participants/readers of the case to understand the importance of post-merger staff integration as a key for success/failure of the deal. This deal ...
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