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CASE STUDY

CASE STUDY

CASE STUDY Pack is a combination of a well documented case study and rigorously written teaching note. Every case study is written with specific pedagogical objectives and when this case study is used along with the suggested background material and the suggested classroom orchestration, the learnings can be quite pronouncing.

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  1. Eros’ Backward Integration Strategy: A Trendsetter for Indian Film Industry?

    AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 23/05/2017
    PUBLISHER: ET Cases
    CATEGORY: MEDIA AND ENTERTAINMENT
    PRODUCT: CASE STUDY
    CASE ID: M&E-1-0001, M&E-1-0001A
    CASE LENGTH: 9 Pages
    DESCRIPTION:
    This case study enables the participants to discuss and debate on Eros International Media Ltd.’s (Eros) backward integration strategy within the Indian Film Industry. Eros, India’s largest film company, along with its in-house film production company, Trinity Pictures (Trinity) had embarked on a journey in 2015 to rewrite the rules of producing and distributing Indian films. Led by a slew of professionals, Eros’ backward integration strategy was based on 3 filters – Is it ...
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  2. Finding Marketing Mix Solutions for Livelihood through Tribal Art in Jharkhand, India

    AUTHOR(S) : Ranjana Agarwal - Associate Professor, Gunjan Malhotra - Assistant Professor & Mayukh Sarkar - Student , IMT Ghaziabad
    PUBLISHED DATE: 18/05/2017
    PUBLISHER: Institute of Management Technology, Ghaziabad
    CATEGORY: MARKETING MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: MKTG-1-0068, MKTG-1-0068A
    CASE LENGTH: 11 Pages
    DESCRIPTION:
    A team from IMT Ghaziabad, one of the premier business schools in India, consisting of students and faculty, worked towards marketing of tribal paintings. The idea was to promote livelihood opportunities for tribal people by marketing tribal products. Tribal paintings were made by women of a Self Help Group (SHG) in Jamshedpur. These women were trained in making Saura and Sohrai paintings by Tribal Cultural Society (TCS), an NGO based in Jamshedpur. The team from IMT Ghaziabad visited the tribal ...
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  3. Indian Premier League: A Controversially Successful Sporting Event

    AUTHOR(S) : Dr. Sudeepta Pradhan, Assistant Professor, IBS Hyderabad, Dr. Subhadip Roy, Assistant Professor, IIM Udaipur and Achyut Telang, Research Scholar, IBS Hyderabad
    PUBLISHED DATE: 02/05/2017
    PUBLISHER: ET Cases
    CATEGORY: MARKETING MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: MKTG-1-0067, MKTG-1-0067A
    CASE LENGTH: 17 Pages
    DESCRIPTION:
    The present case study is a descriptive case on the Indian Premier League (IPL) that started in 2008 as an initiative to promote cricket in India based on the T20 format. The case details on how IPL developed from being a sports event in 2008 to a glamorous event by 2016. Majorly meant for Marketing and Sports Marketing courses, the case provides details on issues of marketing strategies to promote the IPL as a sporting entertainment rather than only cricket. This case study traces the marketing strategies ...
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  4. Gouri’s Cereals: The Packaging Dilemma for the Challenger Brand

    AUTHOR(S) : A. J. Swapna and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 01/05/2017
    PUBLISHER: ET Cases
    CATEGORY: BRAND MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: BM-1-0017, BM-1-0017A
    CASE LENGTH: 12 Pages
    DESCRIPTION:
    This case study is meant to discuss and debate on the need to create a challenger brand in an entrenched category, Cereals. With competition from the likes of Nestle, Kellogg’s, ITC, Patanjali etc., Gouri’s Co-Founder and CEO, Vidur Gupta (Vidur) is keen to build a niche cereals and bars brand in India by reaching out to the customers and building on the relationship edifice. With a goal to achieve INR100 crore by 2020, the plans are in place to create a top-of-the-recall brand in the ...
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  5. Online Budget Hotels in India: Aggregators to Accumulators

    AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 01/05/2017
    PUBLISHER: ET Cases
    CATEGORY: E-COMMERCE AND E-GOVERNANCE
    PRODUCT: CASE STUDY
    CASE ID: ECOMM-1-0011, ECOMM-1-0011A
    CASE LENGTH: 19 Pages
    DESCRIPTION:
    This case study is an attempt to introduce the participants to the emerging business models in Indian online budget hotels’ aggregators. With the advent of sharing economy coupled with entrenched power of technology, several Indian start-ups have embarked on leveraging the potential of accommodation requirements. Most of these players like OYO Rooms, Treebo, Zip Rooms, etc., have started with a partial-inventory model. This model, however, made the going tough, forcing them to adopt the full-inventory ...
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  6. Femvertising in India: The ‘Girl Power’ Marketing

    AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 01/05/2017
    PUBLISHER: ET Cases
    CATEGORY: ADVERTISING
    PRODUCT: CASE STUDY
    CASE ID: ADVT-1-0002, ADVT-1-0002A
    CASE LENGTH: 17 Pages
    DESCRIPTION:
    First, it was Dove’s ‘Real Beauty Sketches’. Next, it was P&G’s #LikeAGirl campaign. And then, femvertising all around, including India. Femvertising is a format of advertising that employs pro-female talent, messages and imagery to empower women and girls. With several femvertisements winning awards (Glass Lion) and accolades at Cannes Lion International Festival of Creativity, the ‘Girl Power’ seemed to have found a new lexicon of advertising for the discerning ...
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  7. Zegema Retail: Space Planning

    AUTHOR(S) : Abhilash G. Nambudiri, Rajagiri School of Management
    PUBLISHED DATE: 23/04/2017
    PUBLISHER: ET Cases
    CATEGORY: OPERATIONS AND PROJECT MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: OM-1-0044, OM-1-0044A
    CASE LENGTH: 10 Pages
    DESCRIPTION:
    This case provides an opportunity for the participants to get hand-on experience designing a space plan and planogram for a medium sized modern retail outlet (360 to 540 square meters). This case details the practical difficulties encountered while attempting to do space planning in a modern retail outlet. Dilemma of space allocation between categories, logics & processes of creation of planograms, process of implementation of planograms, debates of standardizationvs customization ...
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  8. Septa Goes Sporting The Digital Way*

    AUTHOR(S) : Harjot Singh - Assistant Professor, LM Thapar School of Management, Thapar University
    PUBLISHED DATE: 22/04/2017
    PUBLISHER: ET Cases
    CATEGORY: CUSTOMER RELATIONSHIP MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: CRM-1-0002, CRM-1-0002A
    CASE LENGTH: 15 Pages
    DESCRIPTION:
    Septa Sports was conceived as a transnational entity, specializing in sports goods, by Sachin Berganza (Sachin), a Goa-based entrepreneur in 1989. It started operations as a private limited company in 1992, with headquarters in Goa. It expanded operations over the years and became a national sports brand by early part of the twenty-first century. Sachin assumed the role of CEO, after the company went public in 2006. The challenge in the last decade had been to build the brand ...
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  9. First-Generation Entrepreneurship’s Dilemmas and Prospects – A Case of Hemlata Foam House

    AUTHOR(S) : Dr. Rachana Patil, Assistant Professor and Vineel Bhurke, Assistant Professor - Prin. L. N. Welingkar Institute of Management Development & Research
    PUBLISHED DATE: 17/04/2017
    PUBLISHER: Prin.L.N. Welingkar Institute of Management Development and Research
    CATEGORY: ENTREPRENEURSHIP, STARTUPS AND FAMILY BUSINESS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0026, ENTP-1-0026A
    CASE LENGTH: 9 Pages
    DESCRIPTION:
    The case study enables the participants to examine how entrepreneurs expand business at the time of limited opportunities. The case study demonstrates the interplay between the external environment and the leadership initiatives of the entrepreneur and the relevance and challenges involved in family life, which create hindrance for business. Narendra Patel (Patel) was a first-generation entrepreneur from Amravati District of Maharashtra, India. On 5th May 1979 Patel inaugurated ...
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  10. Why Does a Merger Fail? A Case Study on Air India and Indian Airlines Merger

    AUTHOR(S) : Pragyan Dash, Research Scholar, School of Management, and Dr. N. M. Leepsa, Assistant Professor, School of Management - National Institute of Technology Rourkela
    PUBLISHED DATE: 13/04/2017
    PUBLISHER: ET Cases
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: STG-1-0051, STG-1-0051A
    CASE LENGTH: 10 Pages
    DESCRIPTION:
    Inorganic growth in terms of Mergers & Acquisitions (M&A) has been achieving remarkable popularity among the business organizations across the world. The pros of M&A transactions have been a boon for corporate bodies, however, the cons of these transactions are unavoidable. Various research papers and economic surveys represent the evidence regarding the failure of M&A transactions. After M&A transactions, many companies face managerial issues, cultural issues and financial issues ...
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  11. The Deal between Snapdeal and Freecharge – A Strategic Choice or Mere Coincidence!

    AUTHOR(S) : Mr. Amit Tripathy- Research Scholar, Dr. N. M. Leepsa- Assistant Professor - National Institute of Technology, Rourkela
    PUBLISHED DATE: 28/03/2017
    PUBLISHER: ET Cases
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: STG-1-0050, Va
    CASE LENGTH: 12 Pages
    DESCRIPTION:
    This case study on the deal between Snapdeal and Freecharge enables students to understand whether the decision of the deal was a planned or unplanned strategy – by comparing the anticipated and actual synergy derived from the deal. This case study focuses on two key parts of a strategic corporate restructuring, i.e., the modelling of a firm’s marketing strategy and the outcome of the strategy on firm’s synergy. Snapdeal is India’s largest online marketplace, competing with ...
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  12. The Implications of SEBI & FMC Merger on Financial Services Sector: A Case of Daruwala Broking Pvt Ltd.*

    AUTHOR(S) : Dr. Sharon K Jose- Faculty, Dr. Manisha Singh- Faculty - IBS, Bangalore
    PUBLISHED DATE: 27/03/2017
    PUBLISHER: ET Cases
    CATEGORY: ACCOUNTING, FINANCE AND CONTROL
    PRODUCT: CASE STUDY
    CASE ID: FIN-1-0039, FIN-1-0039A
    CASE LENGTH: 8 Pages
    DESCRIPTION:
    In India, commodity futures’ trading is quite old. It has been in existence since late 19th century with the kick-starting of organized trading in cotton through the establishment of Cotton Trade Association in 1875. Since then, over a period of time, many other commodities have been allowed to be traded in futures exchanges till six decades of 20th century. In fact, in 1952, Forward Contracts (Regulation) Act FCRA), 1952 had been enacted to regulate the commodities market. However, later on, ...
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  13. Will Relaunch of Maggi Noodles into Indian Market be a Success?*

    AUTHOR(S) : Sunit Taunk- PGPM Student, Nikunj Panchal- PGPM Student, Vinod M Lakhwani- Faculty - IBS, Ahmedabad
    PUBLISHED DATE: 27/03/2017
    PUBLISHER: ET Cases
    CATEGORY: MARKETING MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: MKTG-1-0065, MKTG-1-0065A
    CASE LENGTH: 12 Pages
    DESCRIPTION:
    Nestlé introduced Maggi noodles to the Indian Market in 1983 at a time when instant food was not popular and Indian customers were habituated to traditional dishes. But with its two minutes tagline and various ad campaigns it gradually became the favorite fast food of Indian consumer palate. The success became so much phenomenal that in local dialects it created a different food category separating itself from noodles, which Maggi brand actually was. On June 3rd 2015, this successful product ...
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  14. When a Global Giant failed to understand Local Litigations: 2-minute Nestlé Noodle Case*

    AUTHOR(S) : Dr. Dipasha Sharma- Assistant Professor, Dr. Aradhna Gandhi- Associate Professor, Dr. Pooja Sharma- Assistant Professor - Symbiosis International University, Pune
    PUBLISHED DATE: 27/03/2017
    PUBLISHER: ET Cases
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: STG-1-0048, STG-1-0048A
    CASE LENGTH: 11 Pages
    DESCRIPTION:
    On a very fine morning starting my day as usual with a cup of coffee and a bowl of Noodles, yes specifically the most popular noodle of India, Maggi, I opened the front page of leading newspaper. I found that the bowl of noodle currently I am having in my hands is not safe as per central food safety regulator FSSAI. Now imagine how it is possible to finish that bowl and the same happened to almost every second household, Maggi joints, bachelor’s canteens and many more places where Maggi used ...
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  15. Rang Rage: Hand-Painted Lifestyle*

    AUTHOR(S) : Neeti Jain, Co-founder, Rang Rage Ganesh N Prabhu, Professor, Indian Institute of Management Bangalore
    PUBLISHED DATE: 27/03/2017
    PUBLISHER: ET Cases
    CATEGORY: ENTREPRENEURSHIP, STARTUPS AND FAMILY BUSINESS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0020, ENTP-1-0020A
    CASE LENGTH: 16 Pages
    DESCRIPTION:
    This case study showcases the interesting entrepreneurial journey of Gagan Jain and Neeti Jain in setting up Rang Rage, a startup focused on art-based products. The case provides an in-depth view of a family startup that creates value by linking artists in small towns who need an outlet for their artwork with customers who want art-based products and are willing to pay. The gap that the firm fills is the difficulty both sides have in locating each other – artists in small towns find it difficult ...
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