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CASE STUDY

CASE STUDY

CASE STUDY Pack is a combination of a well documented case study and rigorously written teaching note. Every case study is written with specific pedagogical objectives and when this case study is used along with the suggested background material and the suggested classroom orchestration, the learnings can be quite pronouncing.

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  1. LinkedIn – The Leader at a Crossroads

    AUTHOR(S) : Arijit Bhattacharya, Faculty Member, IBS, Mumbai
    PUBLISHED DATE: 04/09/2017
    PUBLISHER: ET Cases
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: STG-1-0054, STG-1-0054A
    CASE LENGTH: 9 Pages
    DESCRIPTION:
    LinkedIn, the undisputable market leader in professional networking domain, both globally as well as in India, was faced with decision dilemmas in multiple fronts. Firstly, the company had been taken over by Microsoft in December 2016 and it remains to be seen how things unfold for LinkedIn and how it fits with larger scheme of the IT giant. Secondly, in India, LinkedIn’s second largest market after US, the company was under pressure because of the competition from the Social Media giant, Facebook, ...
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  2. Welspun Target Debacle: Wake-up Call for Emerging Market Firms

    AUTHOR(S) : Welspun Target Debacle: Wake-up Call for Emerging Market Firms IMT, Ghaziabad and Parish Goyal, Student PGDM Program, IMT Ghaziabad
    PUBLISHED DATE: 01/09/2017
    PUBLISHER: IMT Ghaziabad
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: STG-1-0053, STG-1-0053A
    CASE LENGTH: 8 Pages
    DESCRIPTION:
    The case describes the situation that occurred in August 2016 when Target (one of the largest US retailers) severed its retail ties with Welspun India Limited (WIL) after having discovered that the bedsheets supplied by WIL were of inferior quality, though the label mentioned that they had been produced from the finest Egyptian cotton. Target offered to compensate its customers who had bought these sheets in the last two years. The other retailers also expressed their intention to severe ties and ...
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  3. Indian Railways’ New Customer-centric Track: Social Media

    AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 01/09/2017
    PUBLISHER: ET Cases
    CATEGORY: DIGITAL MARKETING
    PRODUCT: CASE STUDY
    CASE ID: DM-1-0012, DM-1-0012A
    CASE LENGTH: 12 Pages
    DESCRIPTION:
    This case study enables the participants to discuss and analyze Indian Railways' new-age customer connect initiatives leveraging the power of Social Media. With its history of 164 years since the first train between Bombay (now Mumbai) and Thane, Indian Railways had etched its existential necessity by serving billions of Indian commuters. With time, the complexities too grew along with its complex network of tracks, stations, trains and manpower. While Indian Railways had been trying to catch up with ...
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  4. Quest Consumer Products Limited – Turnaround of Rural Territory

    AUTHOR(S) : Kiran Mahasuar, Marketing & PR at MICA, Ahmedabad and P. Subramanian, an Adjunct Faculty at Chetana’s Institute of Management and Research, Mumbai
    PUBLISHED DATE: 17/08/2017
    PUBLISHER: ET Cases
    CATEGORY: SALES AND DISTRIBUTION MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: SDM-1-0004, SDM-1-0004A
    CASE LENGTH: 9 Pages
    DESCRIPTION:
    West UP (Rural) territory has become an Achilles’ heel for Suvendu Mondal (Suvendu), the dynamic Regional Manager for the North Region of US MNC Quest Limited. Nitin Malhotra, the mercurial Sales Director wants him to turnaround the territory fast. Suvendu deputed one of the stars in the Quest ecosystem, Dhruv Anand (Dhruv) as the ASM for the troubled territory. On analysis of data and facts, Dhruv realizes that things are not in order in the territory with multiple problems in frontline efficiency, ...
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  5. KFC India’s Omnichannel Consumer Connect

    AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 18/07/2017
    PUBLISHER: ET Cases
    CATEGORY: DIGITAL MARKETING
    PRODUCT: CASE STUDY
    CASE ID: DM-1-0031, DM-1-0031A
    CASE LENGTH: 11 Pages
    DESCRIPTION:
    This case study enables an interesting discussion on the possible digital marketing and digital business engagement initiatives of KFC India. KFC - owned by the World's largest restaurant company Yum! Brands - has been operating in India since 1995 with 352 restaurants as of May 31st 2016. With Indian Quick Service Restaurant (QSR) (with about ₹19,000 crore) and chained QSR market (worth about ₹9,125 crore) witnessing intense competition, KFC's digital forays have kept it digitally connected with ...
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  6. South 2 Mouth: Innovative Fusion Food Deal on Wheel

    AUTHOR(S) : Dr. Reshmi Manna, Associate Professor, IBS-Gurgaon, Haryana and Raghvendra Sharma, Assistant Professor, Department of Management, ICFAI University, Dehradun
    PUBLISHED DATE: 12/07/2017
    PUBLISHER: ET Cases
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0027, ENTP-1-0027A
    CASE LENGTH: 22 Pages
    DESCRIPTION:
    The Kutch region of Gujarat is originator of the most popular street foods such as Dabeli, fafra, dhokla, etc. and the taste travelled across the streets of Indian cities. South 2 Mouth, one of the street food ventures at Ahmedabad, had been able to triumph success as street entrepreneur by offering them twisted street food with fusion of simple south Indian idly and dosa stuffed with northern spicy chana masala, manchurian or cheese. Pradeep Parekh (Pradeep) founded the venture in the October 2014 ...
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  7. Eros’ Backward Integration Strategy: A Trendsetter for Indian Film Industry?

    AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 23/05/2017
    PUBLISHER: ET Cases
    CATEGORY: MEDIA AND ENTERTAINMENT
    PRODUCT: CASE STUDY
    CASE ID: M&E-1-0001, M&E-1-0001A
    CASE LENGTH: 9 Pages
    DESCRIPTION:
    This case study enables the participants to discuss and debate on Eros International Media Ltd.’s (Eros) backward integration strategy within the Indian Film Industry. Eros, India’s largest film company, along with its in-house film production company, Trinity Pictures (Trinity) had embarked on a journey in 2015 to rewrite the rules of producing and distributing Indian films. Led by a slew of professionals, Eros’ backward integration strategy was based on 3 filters – Is it ...
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  8. Finding Marketing Mix Solutions for Livelihood through Tribal Art in Jharkhand, India

    AUTHOR(S) : Ranjana Agarwal - Associate Professor, Gunjan Malhotra - Assistant Professor & Mayukh Sarkar - Student , IMT Ghaziabad
    PUBLISHED DATE: 18/05/2017
    PUBLISHER: Institute of Management Technology, Ghaziabad
    CATEGORY: MARKETING MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: MKTG-1-0068, MKTG-1-0068A
    CASE LENGTH: 11 Pages
    DESCRIPTION:
    Business Schools train human resources who can contribute significantly to create livelihood opportunities for marginalised sections of society. One such case is that of IMT Ghaziabad, a premier business schools in NCR. In 2011, IMT Ghaziabad started a Centre for Research for Rural Innovation, Capacity Building, Knowledge Management, Entrepreneurship and Technology (CRICKET), to undertake research studies regarding innovation and rural development. One such study was ‘Sustainable livelihood ...
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  9. Differential Choice Behavior Among MBA Aspirants

    AUTHOR(S) : Gyan Prakash, Sangeeta Sahney and Anaswara K.R, Vinod Gupta School of Management, IIT Kharagpur
    PUBLISHED DATE: 18/05/2017
    PUBLISHER: Indian Institute of Technology Kharagpur
    CATEGORY: BUSINESS ANALYTICS
    PRODUCT: CASE STUDY
    CASE ID: BA-1-0004, BA-1-0004A
    CASE LENGTH: 11 Pages
    DESCRIPTION:
    This Case Study discusses a critical management decision pending in front of Rajesh Kanwal (Rajesh), an MBA Program Administrator at a prestigious business  school in India. Lately, Rajesh noticed that lax attitude towards studies had become far too common among many MBA students even though this didn’t have any  noticeable correlation with their entrance test scores, which could be directly related to their academic performance. Rajesh then explored how the preference patterns (i.e., ...
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  10. Indian Premier League: A Controversially Successful Sporting Event

    AUTHOR(S) : Dr. Sudeepta Pradhan, Assistant Professor, IBS Hyderabad, Dr. Subhadip Roy, Assistant Professor, IIM Udaipur and Achyut Telang, Research Scholar, IBS Hyderabad
    PUBLISHED DATE: 02/05/2017
    PUBLISHER: ET Cases
    CATEGORY: MARKETING MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: MKTG-1-0067, MKTG-1-0067A
    CASE LENGTH: 17 Pages
    DESCRIPTION:
    The present case study is a descriptive case on the Indian Premier League (IPL) that started in 2008 as an initiative to promote cricket in India based on the T20 format. The case details on how IPL developed from being a sports event in 2008 to a glamorous event by 2016. Majorly meant for Marketing and Sports Marketing courses, the case provides details on issues of marketing strategies to promote the IPL as a sporting entertainment rather than only cricket. This case study traces the marketing strategies ...
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  11. Gouri’s Cereals: The Packaging Dilemma for the Challenger Brand

    AUTHOR(S) : A. J. Swapna and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 01/05/2017
    PUBLISHER: ET Cases
    CATEGORY: BRAND MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: BM-1-0017, BM-1-0017A
    CASE LENGTH: 12 Pages
    DESCRIPTION:
    This case study is meant to discuss and debate on the need to create a challenger brand in an entrenched category, Cereals. With competition from the likes of Nestle, Kellogg’s, ITC, Patanjali etc., Gouri’s Co-Founder and CEO, Vidur Gupta (Vidur) is keen to build a niche cereals and bars brand in India by reaching out to the customers and building on the relationship edifice. With a goal to achieve INR100 crore by 2020, the plans are in place to create a top-of-the-recall brand in the ...
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  12. Online Budget Hotels in India: Aggregators to Accumulators

    AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 01/05/2017
    PUBLISHER: ET Cases
    CATEGORY: E-COMMERCE
    PRODUCT: CASE STUDY
    CASE ID: ECOMM-1-0011, ECOMM-1-0011A
    CASE LENGTH: 19 Pages
    DESCRIPTION:
    This case study is an attempt to introduce the participants to the emerging business models in Indian online budget hotels’ aggregators. With the advent of sharing economy coupled with entrenched power of technology, several Indian start-ups have embarked on leveraging the potential of accommodation requirements. Most of these players like OYO Rooms, Treebo, Zip Rooms, etc., have started with a partial-inventory model. This model, however, made the going tough, forcing them to adopt the full-inventory ...
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  13. Femvertising in India: The ‘Girl Power’ Marketing

    AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 01/05/2017
    PUBLISHER: ET Cases
    CATEGORY: ADVERTISING
    PRODUCT: CASE STUDY
    CASE ID: ADVT-1-0002, ADVT-1-0002A
    CASE LENGTH: 17 Pages
    DESCRIPTION:
    First, it was Dove’s ‘Real Beauty Sketches’. Next, it was P&G’s #LikeAGirl campaign. And then, femvertising all around, including India. Femvertising is a format of advertising that employs pro-female talent, messages and imagery to empower women and girls. With several femvertisements winning awards (Glass Lion) and accolades at Cannes Lion International Festival of Creativity, the ‘Girl Power’ seemed to have found a new lexicon of advertising for the discerning ...
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  14. Zegema Retail: Space Planning

    AUTHOR(S) : Abhilash G. Nambudiri, Rajagiri School of Management
    PUBLISHED DATE: 23/04/2017
    PUBLISHER: ET Cases
    CATEGORY: OPERATIONS MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: OM-1-0044, OM-1-0044A
    CASE LENGTH: 10 Pages
    DESCRIPTION:
    This case provides an opportunity for the participants to get hand-on experience designing a space plan and planogram for a medium sized modern retail outlet (360 to 540 square meters). This case details the practical difficulties encountered while attempting to do space planning in a modern retail outlet. Dilemma of space allocation between categories, logics & processes of creation of planograms, process of implementation of planograms, debates of standardizationvs customization ...
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  15. Septa Goes Sporting The Digital Way*

    AUTHOR(S) : Harjot Singh - Assistant Professor, LM Thapar School of Management, Thapar University
    PUBLISHED DATE: 22/04/2017
    PUBLISHER: ET Cases
    CATEGORY: CUSTOMER RELATIONSHIP MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: CRM-1-0002, CRM-1-0002A
    CASE LENGTH: 15 Pages
    DESCRIPTION:
    Septa Sports was conceived as a transnational entity, specializing in sports goods, by Sachin Berganza (Sachin), a Goa-based entrepreneur in 1989. It started operations as a private limited company in 1992, with headquarters in Goa. It expanded operations over the years and became a national sports brand by early part of the twenty-first century. Sachin assumed the role of CEO, after the company went public in 2006. The challenge in the last decade had been to build the brand ...
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