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CASELET

CASELET

CASELETS, as opposed to case studies, are brief case studies ranging between 6–8 pages. Written in a more compact style with an appealing narrative, the caselets’ focus is on covering more depth in a given area. Every Caselet comes with a rigorously written teaching note. While case studies provide the width and depth required for a holistic analysis-based-discussion, caselets enable more in-depth analysis of a given managerial dilemma.

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  1. Solar Photovoltaic Systems Bring Happiness to Residential Societies*

    AUTHOR(S) : Avadhoot Dixit, Asst. Professor, NICMAR, Pune
    PUBLISHED DATE: 30/11/2017
    PUBLISHER: ET Cases - FLAME
    CATEGORY: FINANCIAL MANAGEMENT
    PRODUCT: CASELET
    CASE ID: FIN-2-0041, FIN-2-0041A
    CASE LENGTH: 3 Pages
    DESCRIPTION:
    This case study is used to make participants understand the benefits of Solar (Photovoltaic) PV systems and the policies of Government of India to promote the use of solar PV systems. Although, the PV systems are existing since long time, their use has always been hampered by large capital expenditure and the operation and maintenance aspects. Due to such constraints, their use in India too has been restricted. The Government of India has also insisted on the generation of energy through Solar PV ...
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  2. Nuts Nutty Business: Growth Strategies of Family-Owned Business – Zantye Cashews*

    AUTHOR(S) : Shweta D Shirolkar - Assistant Professor, Dr. Varsha Nerlekar, Associate Professor - MIT School Business, Pune
    PUBLISHED DATE: 30/11/2017
    PUBLISHER: ET Cases - FLAME
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: CASELET
    CASE ID: STG-2-0060, STG-2-0060A
    CASE LENGTH: 5 Pages
    DESCRIPTION:
    After a thorough SWOT analysis, Achyut Zantye (Achyut) was aware of the opportunities in the business as cashew was the commonly found crop in western Maharashtra. He thought of starting a small-scale cashew business and a cashew processing unit in his village Tulas. In 1979, Vasudeo Madhukar Zantye (Vasudev) started his first factory in Tulas subsequently both the younger brothers Achyut Madhukar Zantye (Madhukar) and Shrikrishna Madhukar Zantye (Shrikrishna) joined the business. This group has cashew ...
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  3. Hello English – Language Learning for the Next Billion*

    AUTHOR(S) : Dr. Tanjul Saxena - Associate Professor, IIHMR University, Dr. Bharti Sharma - Associate Professor, Dr. Kavaldeep Dixit - Professor & Vice-Principal, International School of Informatics and Management
    PUBLISHED DATE: 29/11/2017
    PUBLISHER: ET Cases - FLAME
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASELET
    CASE ID: ENTP-2-0032, ENTP-2-0032A
    CASE LENGTH: 7 Pages
    DESCRIPTION:
    Over the years there have been many significant changes in the way education is planned and delivered in different parts of the world. Today, technology is a momentous catalyst behind change, and sometimes plays an important role in innovations in educational design and delivery. Fusion of technology and education results into a great outcome if used together with a right reason and vision. With technology, educators, students and parents have a diversity of learning techniques at their fingertips. ...
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  4. Crisis in Happiness (A)

    AUTHOR(S) : Arti Sharma, Doctoral Student & Prof. Sushanta Kumar Mishra, Professor - IIM Indore
    PUBLISHED DATE: 26/10/2017
    PUBLISHER: ET Cases
    CATEGORY: ORGANIZATIONAL BEHAVIOR
    PRODUCT: CASELET
    CASE ID: OB-2-0063(a), OB-2-0063(A)
    CASE LENGTH: 7 Pages
    DESCRIPTION:
    The part (A) of the case presents the sudden crisis situation that happened at GMI Business School on the most awaited graduation day which injured many students. The stage built for the students, faculty members and guests for the group photograph session suddenly collapsed, inflicting serious injury to the students. The  atmosphere of joy and celebration of the graduation day soon turned into a chaotic scene.

    The first part (Part A) of the case helps the instructor to present the (1) ...
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  5. Crisis in Happiness (B)

    AUTHOR(S) : Arti Sharma, Doctoral Student & Prof. Sushanta Kumar Mishra, Professor - IIM Indore
    PUBLISHED DATE: 26/10/2017
    PUBLISHER: ET Cases
    CATEGORY: ORGANIZATIONAL BEHAVIOR
    PRODUCT: CASELET
    CASE ID: OB-2-0063(b), OB-2-0063(B)
    CASE LENGTH: 3 Pages
    DESCRIPTION:
    After the crisis of stage collapse injuring many students, the decision of continuing graduation ceremony wasn't appreciated by the students. The students along with the parents wanted some strict action to be taken. The part (B) of the case explains the course of actions actually taken by the director of GMI business school to manage the crisis situation ensuring that such incidence does not happen ever again. The case also explores the role of a leader that can help the organization to revive from ...
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  6. Online Reputation Management by Marangoni Bank

    AUTHOR(S) : Hitesh Motwani, Digital & Social Media Marketing Trainer & Speaker and Visiting Faculty@ IIM Bangalore
    PUBLISHED DATE: 13/09/2017
    PUBLISHER: ET Cases
    CATEGORY: DIGITAL MARKETING
    PRODUCT: CASELET
    CASE ID: DM-2-0014, DM-2-0014A
    CASE LENGTH: 2 Pages
    DESCRIPTION:
    This caselet helps understand the importance of Online Reputation Management (ORM) for a Bank based out of France called Marangoni Bank. It is one of the largest Bank in France with a network of over 19,000 branches and six associate Banks having over 8,000 branches spread across France. The Marangoni Bank is requesting proposal for its ORM. The purpose of the Marangoni Bank behind this exercise is to increase online reputation by increasing positive reviews and promoting feedback from customers for ...
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  7. Online Reputation Management for an Investment Management Company

    AUTHOR(S) : Hitesh Motwani, Digital & Social Media Marketing Trainer & Speaker and Visiting Faculty@ IIM Bangalore
    PUBLISHED DATE: 13/09/2017
    PUBLISHER: ET Cases
    CATEGORY: DIGITAL MARKETING
    PRODUCT: CASELET
    CASE ID: DM-2-0017, DM-2-0017A
    CASE LENGTH: 3 Pages
    DESCRIPTION:
    This caselet helps understand the importance of social listening for an Investment management company. Social listening tools are an integral part for managing online reputation management for any company. Hitesh Motwani, Chief Digital Marketing Officer, Motwani Investments, is keen to understand conversations around investment products and gain insight from these chatter to formulate future Digital Marketing campaigns for its company. In the past, very few Investment management firms have taken ...
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  8. Lead Generation for Small Business – StayFit Gym

    AUTHOR(S) : Hitesh Motwani, Digital & Social Media Marketing Trainer & Speaker and Visiting Faculty@ IIM Bangalore
    PUBLISHED DATE: 13/09/2017
    PUBLISHER: ET Cases
    CATEGORY: DIGITAL MARKETING
    PRODUCT: CASELET
    CASE ID: DM-2-0016, DM-2-0016A
    CASE LENGTH: 3 Pages
    DESCRIPTION:
    This caselet provides an insight on whether smaller business could generate leads using Social Media Marketing. Prashant Sharma, an entrepreneur based out of Navi Mumbai, forayed into fitness business by setting up a gym in May 2016. Since then, he has been struggling to get customers at his Gym. He has been burning a lot of money on promotions than he has earned. Prashant was trying to reduce his promotional expenses and find effective ways to generate leads. How should he generate quality leads ...
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  9. Mobile Marketing Campaign by Zack TV – Making TV Go Mobile

    AUTHOR(S) : Hitesh Motwani, Digital & Social Media Marketing Trainer & Speaker and Visiting Faculty@ IIM Bangalore
    PUBLISHED DATE: 13/09/2017
    PUBLISHER: ET Cases
    CATEGORY: DIGITAL MARKETING
    PRODUCT: CASELET
    CASE ID: DM-2-0013, DM-2-0013A
    CASE LENGTH: 3 Pages
    DESCRIPTION:
    This caselet helps in designing the promotion and marketing plans of newly launched Mobile application for a new DTH service provider in India– Zack TV. Zack TV is a single point entertainment hub for every family member. Its aim is to entertain everyone at a click of a button. Zack TV has its presence across metro cities such as Mumbai, Delhi, Bangalore, Chennai and Hyderabad. It is powered by superior Ultra HD TV Technology and has amazing features such as high definition digital viewing ...
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  10. Harnessing Power of Online Advertising Campaigns for Village Darbar

    AUTHOR(S) : Hitesh Motwani, Digital & Social Media Marketing Trainer & Speaker and Visiting Faculty@ IIM Bangalore
    PUBLISHED DATE: 13/09/2017
    PUBLISHER: ET Cases
    CATEGORY: DIGITAL MARKETING
    PRODUCT: CASELET
    CASE ID: DM-2-0015, DM-2-0015A
    CASE LENGTH: 3 Pages
    DESCRIPTION:
    This caselet helps understand importance of online advertising for a company called – Village Darbar, an online marketplace offering Indian product specializing in  handmade items. The founder of company Ramesh Lulla (Ramesh) is very passionate about bringing the true Indian art from villages to urban cities and empower local artisans to grow their business across India. Ramesh was of the opinion that through online advertising platforms Village Darbar would be able to build brand  ...
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  11. SEO Playing a Role in Driving Quality Leads for an Education Institution

    AUTHOR(S) : Hitesh Motwani, Digital & Social Media Marketing Trainer & Speaker and Visiting Faculty@ IIM Bangalore
    PUBLISHED DATE: 30/08/2017
    PUBLISHER: ET Cases
    CATEGORY: DIGITAL MARKETING
    PRODUCT: CASELET
    CASE ID: DM-2-0010, DM-2-0010A
    CASE LENGTH: 3 Pages
    DESCRIPTION:
    This caselet helps the participants in understanding the concepts about Search Engine Optimization (SEO). Learning Gurukul, a PAN India-based institution was looking to expand its business by driving more enrolments for its courses, certificate and master certification programs. Currently it operates out of 5 cities in India Mumbai, Delhi, Surat, Bangalore and Chennai. The management of Learning Gurukul was inviting proposals from SEO consultants to help them optimize their website.

    Pedagogical ...
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  12. Analyzing Consumer Behavior of Detergent Purchases: Local vs National Brands

    AUTHOR(S) : R. Muthukumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 18/08/2017
    PUBLISHER: ET Cases
    CATEGORY: BUSINESS ANALYTICS
    PRODUCT: CASELET
    CASE ID: BA-2-0007, BA-2-0007A
    CASE LENGTH: 5 Pages
    DESCRIPTION:
    This caselet can be used in Analytics course to help participants in understanding the insights from discriminant analysis. In May 2017, Supreme Retail launched its house brand called 123* in the laundry detergents category as a cost-effective detergent, giving comparable wash results like other established brands in the market. However, Sambasiva Rao (Rao), the GM at Supreme Retail, had to identify answers to the following questions: Could customers who had been habitually purchasing a certain brand ...
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  13. Clear Picture TV Co.: Decision Making... A Chain Reaction!

    AUTHOR(S) : R Krishnan, Faculty Member, IBS Mumbai
    PUBLISHED DATE: 16/08/2017
    PUBLISHER: ET Cases
    CATEGORY: STATISTICS FOR MANAGEMENT
    PRODUCT: CASELET
    CASE ID: STFM-2-0025, STFM-2-0025A
    CASE LENGTH: 5 Pages
    DESCRIPTION:
    Clear Picture TV Co., one of the prominent colour televisions manufacturers and marketers in India, catered to the semi urban and rural customer, where cost and product quality and reliability were the key factors in the purchase decision. The entry of the Korean and Japanese multinationals dramatically altered market dynamics; and the company’s market position was under serious threat. Raj Singh, the CEO had to take immediate steps to push up flagging sales. The case demonstrates the inter ...
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  14. Roshni Travels: Digital Playing a Role in Indian Travel and Tourism

    AUTHOR(S) : Hitesh Motwani, Digital & Social Media Marketing Trainer & Speaker and Visiting Faculty@ IIM Bangalore
    PUBLISHED DATE: 26/07/2017
    PUBLISHER: ET Cases
    CATEGORY: DIGITAL MARKETING
    PRODUCT: CASELET
    CASE ID: DM-2-0005, DM-2-0005A
    CASE LENGTH: 4 Pages
    DESCRIPTION:
    This caselet highlights the importance of having a website which serves the need of a corporate to have an identity over the Internet. Roshni Travel Services Pvt. Ltd. (Roshni Travels), a leading travel agency headquartered in Mumbai has been operating its business for over a decade but still hasn’t developed a modern website amidst huge competition from online portals such as Make My trip, Yatra, Goibibo and many more. Roshni Travels wants to expand its business by establishing its presence ...
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  15. Dilemma of Selecting the Right Students for the Business Analytics Program

    AUTHOR(S) : R. Muthukumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 18/07/2017
    PUBLISHER: ET Cases
    CATEGORY: BUSINESS ANALYTICS
    PRODUCT: CASELET
    CASE ID: BA-2-0005, BA-2-0005A
    CASE LENGTH: 4 Pages
    DESCRIPTION:
    This caselet is used to introduce the students/participants to the concept of logistics regression and multiple regression in the backdrop of the the dilemma of identifying the right students for Centre for Learning Solutions (CLS), a subsidiary of the Media Conglomerate – TNW Group. CLS was engaged in the business of imparting vocational training, certifications and corporate education in wide range of subjects and operates learning centres at various locations in India. Dr. Harish Menon (Dr. ...
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