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CASELET

CASELET

CASELETS, as opposed to case studies, are brief case studies ranging between 6–8 pages. Written in a more compact style with an appealing narrative, the caselets’ focus is on covering more depth in a given area. Every Caselet comes with a rigorously written teaching note. While case studies provide the width and depth required for a holistic analysis-based-discussion, caselets enable more in-depth analysis of a given managerial dilemma.

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  1. Roshni Travels: Digital Playing a Role in Indian Travel and Tourism

    AUTHOR(S) : Hitesh Motwani, Digital & Social Media Marketing Trainer & Speaker and Visiting Faculty@ IIM Bangalore
    PUBLISHED DATE: 27/07/2017
    PUBLISHER: ET Cases
    CATEGORY: DIGITAL MARKETING
    PRODUCT: CASELET
    CASE ID: DM-2-0005, DM-2-0005A
    CASE LENGTH: 4 Pages
    DESCRIPTION:
    This caselet highlights the importance of having a website which serves the need of a corporate to have an identity over the Internet. Roshni Travel Services Pvt. Ltd. (Roshni Travels), a leading travel agency headquartered in Mumbai has been operating its business for over a decade but still hasn’t developed a modern website amidst huge competition from online portals such as Make My trip, Yatra, Goibibo and many more. Roshni Travels wants to expand its business by establishing its presence ...
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  2. Dilemma of Selecting the Right Students for the Business Analytics Program

    AUTHOR(S) : R. Muthukumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 18/07/2017
    PUBLISHER: ET Cases
    CATEGORY: BUSINESS ANALYTICS
    PRODUCT: CASELET
    CASE ID: BA-2-0005, BA-2-0005A
    CASE LENGTH: 4 Pages
    DESCRIPTION:
    This caselet is used to introduce the students/participants to the concept of logistics regression and multiple regression in the backdrop of the the dilemma of identifying the right students for Centre for Learning Solutions (CLS), a subsidiary of the Media Conglomerate – TNW Group. CLS was engaged in the business of imparting vocational training, certifications and corporate education in wide range of subjects and operates learning centres at various locations in India. Dr. Harish Menon (Dr. ...
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  3. Arogya Juice Products’ Expansion: Examining Consumers’ Preferences of Products

    AUTHOR(S) : R. Muthukumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 18/07/2017
    PUBLISHER: ET Cases
    CATEGORY: BUSINESS ANALYTICS
    PRODUCT: CASELET
    CASE ID: BA-2-0006, BA-2-0006A
    CASE LENGTH: 6 Pages
    DESCRIPTION:
    This caselet can be used in advanced statistics and analytics courses. It enables to discuss Analysis of Variance (ANOVA) concept and provides a scope to get insights on the analysis results. Shalini Arora (Shalini), Co-founder and Marketing Manager at Arogya Juice Products Pvt. Ltd. (Arogya), a small-scale juice manufacturer, was pondering on Arogya’s expansion and launch of products in Mumbai and across the state of Maharashtra. However, Shalini wanted to know the preferences of customers ...
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  4. Demand Estimation of Online Budget Hotel Service

    AUTHOR(S) : R. Muthukumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 02/06/2017
    PUBLISHER: ET Cases
    CATEGORY: BUSINESS ANALYTICS
    PRODUCT: CASELET
    CASE ID: BA-2-0003, BA-2-0003A
    CASE LENGTH: 5 Pages
    DESCRIPTION:
    This caselet is used to introduce the students/participants to the concept of demand estimation for a new product in the backdrop of ‘QUIK.com’, an online budget hotel startup. Two alumni of IIT Delhi - Arun Padmanabhan (Arun) and Varun Ganesh (Varun) decided to launch a new online budget hotel venture after many discussions and deliberations. Both approached two investors - Pankaj Patel (Pankaj) and Sanjay Saxena (Sanjay) to get investment for their proposed venture. Although the industry ...
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  5. Effective Vendor Management: A Key to Success, A Case From Sajdhaj, Indore, Madhya Pradesh

    AUTHOR(S) : Hari Shankar Shyam, HOD, Marketing Department, Sharda University and Dr. DeepikaUpadhyay, Assistant Professor, Christ University, Bengaluru
    PUBLISHED DATE: 24/04/2017
    PUBLISHER: ET Cases
    CATEGORY: OPERATIONS MANAGEMENT
    PRODUCT: CASELET
    CASE ID: OM-2-0045, OM-2-0045A
    CASE LENGTH: 5 Pages
    DESCRIPTION:
    Sajdhaj, Marriage Decorator Pvt. Ltd. is a leading Décor organization in Indore. The group had redefined wedding décor in Central India and established unparalleled stance in the area. The major areas of décor expertise of Sajdhaj are creative décor concepts, décor structures, floral décor, lighting décor, fabric décor, crystal décor and thematic décor. For execution of its mega projects, Sajdhaj had multiple ...
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  6. Rajanna’s Ethical Dilemma

    AUTHOR(S) : Dr. G. Sridhar, Associate Professor, IIM Kozhikode
    PUBLISHED DATE: 31/03/2017
    PUBLISHER: IIM Kozhikode
    CATEGORY: BUSINESS ETHICS
    PRODUCT: CASELET
    CASE ID: BE-2-0002, BE-2-0002A
    CASE LENGTH: 3 Pages
    DESCRIPTION:
    This Caselet highlights a typical ethical dilemma of Gudigantala Rajanna. On one side, he had to uphold the values that his parents nurtured in him since childhood and on the other he had to keep his promises to the voters. After becoming a ward councillor and after an incessant pursuit of getting drinking water facility to his ward, he was in a dilemma to consider the bribe from the person who was awarded the contract.
    Pedagogical Objective The objective of this case is to help understand and ...
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  7. Sherazi Automation, Australia: Strategic B2B Relationship for Survival and Growth

    AUTHOR(S) : Gitesh Chavan- Doctoral Scholar, Dr. Ranjan Chaudhuri- Fulbright Fellow (2012), Associate Professor - NITE, Mumbai
    PUBLISHED DATE: 27/03/2017
    PUBLISHER: ET Cases
    CATEGORY: MARKETING MANAGEMENT
    PRODUCT: CASELET
    CASE ID: MKTG-2-0066, MKTG-2-0066A
    CASE LENGTH: 7 Pages
    DESCRIPTION:
    Sherazi Automation, one of Australia’s largest automation system integrators, was founded by Troy Sherazi in 1985. It provided Automation services to its end users who mainly catered to industry verticals like Oil & Gas (O&G), Metals & Mining (M&M), Food & Beverage (F&B), etc.
    In 2013, David Sherazi become the CEO of the Sherazi Automation. He played a significant role in continuing the vision of the founder, Troy Sherazi.
    Over a period of three decades ...
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  8. Nuclear Power: A Burden or a Blessing? *

    AUTHOR(S) : Akash Mandaliya, Preetam Singh Negi, Abhijit Mahida, Alap Patel - PG Students, Abhijat Arun Abhyankar- Associate Professor - NICMAR, Pune
    PUBLISHED DATE: 27/03/2017
    PUBLISHER: ET Cases
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: CASELET
    CASE ID: STG-2-0047, STG-2-0047A
    CASE LENGTH: 6 Pages
    DESCRIPTION:
    India is one of the fastest developing countries in the world which has a large population under darkness that hampers its economic growth. Energy security is one of the important factors, which decides the economic health of the nation. The first thing, which India needs to work on to become a developed nation, is to meet the electricity demand. One form of energy that can reduce energy deficit is Nuclear energy. Nuclear energy is always associated with negative notions related to its safety. Nuclear ...
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  9. Teaching Clay Modelling is Not Easy*1

    AUTHOR(S) : Manoj Kumar- Professor, Gauri Gandhi- Assistant Professor - FLAME University, Pune
    PUBLISHED DATE: 27/03/2017
    PUBLISHER: ET Cases
    CATEGORY: ORGANIZATIONAL BEHAVIOR
    PRODUCT: CASELET
    CASE ID: OB-2-0056, OB-2-0056A
    CASE LENGTH: 4 Pages
    DESCRIPTION:
    This case captures the experiences of Geetika Dhawan (Geetika), an Assistant Professor in the ‘Fine Arts’ Department of National University of Liberal Education (NULE). The case initially narrates unpleasant events that happened during the opening session of course titled, ‘Introductory Course on Sculpture’ being conducted by Geetika. Later part of the case provides rich information about the case setting and the protagonist. Looking at the events of her opening class, Geetika ...
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  10. Payments Bank@India Post: What Will it Take to Make it Possible?*

    AUTHOR(S) : Giri Hallur- Assistant Professorm, Anushiya Sood- MBA Student, Neethi Nair- MBA Student, SITM, Symbiosis International University, Pune
    PUBLISHED DATE: 24/03/2017
    PUBLISHER: ET Cases
    CATEGORY: BANKING & FINANCIAL SERVICES
    PRODUCT: CASELET
    CASE ID: BFS-2-0012, BFS-2-0012A
    CASE LENGTH: 6 Pages
    DESCRIPTION:
    The RBI has issued a Payments Bank (PB) licence to Department of Posts (DoP), along with 10 competing organisations in August 2015. Over the years, the DoP has struggled financially and its annual deficit has shown an increasing trend during 2013-16 period. On the positive side, as against a total of 40,000 branches of all scheduled commercial banks, DoP has a network of 140,000 rural post offices. Moreover, 85% of these post offices are located in the rural areas manned by locally known workforce. ...
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  11. MP Taps and Fittings Enterprise*

    AUTHOR(S) : Dr. Manisha Singh, Faculty Member, IBS, Bangalore
    PUBLISHED DATE: 24/03/2017
    PUBLISHER: ET Cases
    CATEGORY: FINANCIAL MANAGEMENT
    PRODUCT: CASELET
    CASE ID: FIN-2-0037, FIN-2-0037A
    CASE LENGTH: 7 Pages
    DESCRIPTION:
    The caselet highlights the importance of applying the accounting concepts and conventions mandated by Institute of Chartered Accountants of India (ICAI) for preparation of final accounts by the business enterprises. It begins with a brief history about the formation of sole proprietorship business entity ‘MP Taps and Fittings Enterprise’ and then talks about various business activities and transactions during the year. Through this, the case tries to bring to the light the importance of ...
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  12. EIA of Buildings: is it Worthy?*

    AUTHOR(S) : Tarun Sahoo, Barendu Seth, Pritam Mohapatra, Satyam Palai - Student, Abhijat Arun Abhyankar, Associate Professor, NICMAR, Pune
    PUBLISHED DATE: 24/03/2017
    PUBLISHER: ET Cases
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: CASELET
    CASE ID: STG-2-0040, STG-2-0040A
    CASE LENGTH: 7 Pages
    DESCRIPTION:
    The growth of Indian Real Estate sector has been enormous over the past decade and it is expected to reach $180 billion by 2020. With such growth trends, protecting the Environment is the need of the hour. For this purpose, Environmental Impact Assessment (EIA) guidelines were introduced in 1994 and amendments were made accordingly. Buildings with built up area more than 20,000 sq. meters, which are entitled as category B1 projects, came under the ambit of EIA. This case includes different stages ...
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  13. Deepak's Distribution Distress*

    AUTHOR(S) : Dr. Pradeep Sadarpatil, Assistant Professor, MIT School of Business, Pune
    PUBLISHED DATE: 24/03/2017
    PUBLISHER: ET Cases
    CATEGORY: MARKETING MANAGEMENT
    PRODUCT: CASELET
    CASE ID: MKTG-2-0056, MKTG-2-0056A
    CASE LENGTH: 6 Pages
    DESCRIPTION:
    Deepak, a young pharmacy graduate was vibrant, a dynamic sales person and a consistent performer. Deepak started his career in 1992 at newly formed Headquarters (HQ) – Satara. He excelled new product performance and received many awards at Sagar India Ltd for the same. Over the years as sales increased, the company faced problems with distribution due to which Deepak suffered setbacks in earning incentives and was also fighting with his own competencies to come off full potential. For the first ...
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  14. Take Over of Transportation Business in Uttarakhand*

    AUTHOR(S) : Dr. Pradeep Mamgain Assistant Professor, School of Management, HNB Garhwal University, Uttarakhand
    PUBLISHED DATE: 16/02/2017
    PUBLISHER: ET Cases - GSMC
    CATEGORY: FINANCIAL MANAGEMENT
    PRODUCT: CASELET
    CASE ID: FIN-2-0031, FIN-2-0031A
    CASE LENGTH: 5 Pages
    DESCRIPTION:
    After the natural calamity occurred in the Himalayan state of Uttarakhand in June 2013, the economic activity in the state was totally shattered. The torrential rains totally washed away all the major roads and the transportation sector also felt the lion’s share of the heat in the disaster affected areas. One such affected person of this natural disaster was a transportation business owner, Virendra Rawat. He owned a fleet of 50 buses under the name Nanda Devi Express Pvt. Ltd. And due to ...
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  15. Performance Management at Progress Information Technologies

    AUTHOR(S) : Dr. Mihir Ajgaonkar, Associate Professor, S. P. Jain Institute of Management and Research
    PUBLISHED DATE: 15/02/2017
    PUBLISHER: ET Cases
    CATEGORY: HUMAN RESOURCE MANAGEMENT
    PRODUCT: CASELET
    CASE ID: HRM-2-0071, HRM-2-0071A
    CASE LENGTH: 5 Pages
    DESCRIPTION:
    This case focuses on the challenges of Performance Management System (PMS) at Progress Information Technologies (PIT), a mid-sized IT organization in India. Raghu Kulkarni (Raghu), Chief Executive Officer (CEO) of the organization, had a mandate to grow the organization rapidly. Historically, PIT had grown in an incremental way. Raghu, however, wanted to change this situation. He felt that the executives in the organization were rating the employees in a liberal manner, without considering the growth ...
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