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CASELET

CASELET

CASELETS, as opposed to case studies, are brief case studies ranging between 6–8 pages. Written in a more compact style with an appealing narrative, the caselets’ focus is on covering more depth in a given area. Every Caselet comes with a rigorously written teaching note. While case studies provide the width and depth required for a holistic analysis-based-discussion, caselets enable more in-depth analysis of a given managerial dilemma.

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  1. Pedagogical Innovations in Entrepreneurship Course

    AUTHOR(S) : Dr. Vinod Shastri, Head Academics & Research, Bennett University and Prof. Anil Kshatriya, Associate Professor, Institute of Management Technology, Nagpur
    PUBLISHED DATE: 13/07/2018
    PUBLISHER: ET Cases
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASELET
    CASE ID: ENTP-2-0034, ENTP-2-0034A
    CASE LENGTH: 5 Pages
    DESCRIPTION:
    The objective of this caselet is to highlight an innovative approach for teaching an introductory course in entrepreneurship development at post graduate level. The authors have developed a tool for engaging the participants of entrepreneurship course by using an assignment-based learning technique. This caselet will help entrepreneurship educators understand the process of experiential learning for engaging a class in a practice-oriented course like entrepreneurship. When used in a business school ...
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  2. Saraswati Dairy and Laxmi Farm’s Integrated Agri-business model: Catalyst or Catastrophic?

    AUTHOR(S) : Dr. Nitin Ranjan and Dr. Tripti Sahu - International Institute of Management Studies
    PUBLISHED DATE: 04/07/2018
    PUBLISHER: ET Cases
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASELET
    CASE ID: ENTP-2-0033, ENTP-2-0033A
    CASE LENGTH: 7 Pages
    DESCRIPTION:
    With the evolution of Indian economy and opening up of new dimensions of business, more number of Indian youth got obsessed by the entrepreneurship hype. Interestingly, this new generation of entrepreneurs had converted the rural area into the business laboratory from where they design, customize and begin their entrepreneurial journey. This case study illustrates an example of a young entrepreneur and his attempt to bring the potential of rural integrated agri-based projects into focus. The case ...
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  3. Are Assumptions Impeding Communications at Nikunj Builders?

    AUTHOR(S) : Dr. Archana Shrivastava, Associate Professor, Birla Institute of Management Technology, Greater Noida
    PUBLISHED DATE: 08/05/2018
    PUBLISHER: ET Cases
    CATEGORY: ORGANIZATIONAL BEHAVIOR
    PRODUCT: CASELET
    CASE ID: OB-2-0066, OB-2-0066A
    CASE LENGTH: 6 Pages
    DESCRIPTION:
    Miscommunication can happen due to lapses on the part of the sender, the receiver, or the channel used for communicating. There are various examples of management blunders that happen as a result of miscommunication at one level or another. Despite the best intentions from the sender and the receiver, several barriers inhibit effective exchange of information. While physical and other barriers related to language are easy to eliminate, the challenge arises when these barriers are subjective in nature ...
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  4. Parking Space Dilemma at Express Mall

    AUTHOR(S) : R. Muthukumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 19/04/2018
    PUBLISHER: ET Cases
    CATEGORY: BUSINESS ANALYTICS
    PRODUCT: CASELET
    CASE ID: BA-2-0010, BA-2-0010A
    CASE LENGTH: 5 Pages
    DESCRIPTION:
    This caselet can be used to teach students/participants the concepts of statistics, such as measures of central tendency, variance and probability distribution, for determining the appropriate pricing and manpower requirement based on a parking lot’s demand. This case is based on the operational problem at Express Mall in Chennai, India. Kumaresan, the Managing Director of Express Mall, was deliberating on how to improve the customer experience at the parking lots as he had been receiving complaints ...
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  5. MCPL: Brand Switching Analysis and Forecasting using Markov Chain Model

    AUTHOR(S) : R. Muthukumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 26/02/2018
    PUBLISHER: ET Cases
    CATEGORY: BUSINESS ANALYTICS
    PRODUCT: CASELET
    CASE ID: BA-2-0009, BA-2-0009A
    CASE LENGTH: 6 Pages
    DESCRIPTION:
    This caselet can be used to teach the students/participants the relevance of Markov Chain Model for forecasting in a brand switching situation. Written in the backdrop of consumer purchase behaviour of one of the (Celerio) car brands at Modern Cars Pvt. Ltd. (MCPL), this caselet enables an interesting discussion on how can the company arrive at an appropriate decision using Markov Chain Model. Ramakrishnan Chettiyar (Ramakrishnan), MD, MCPL, was deliberating on whether promotions would have any impact ...
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  6. Forecasting Demand for Flat Steel - A Study on A Steel Rolling Mill in India

    AUTHOR(S) : Dr. Gunjan Malhotra, Assistant Professor, Decision Sciences and Operations Area, IMT Ghaziabad
    PUBLISHED DATE: 25/01/2018
    PUBLISHER: IMT - Ghaziabad
    CATEGORY: OPERATIONS MANAGEMENT
    PRODUCT: CASELET
    CASE ID: OM-2-0046, OM-2-0046A
    CASE LENGTH: 7 Pages
    DESCRIPTION:
    Singla Steel and Allied Industries (Singla Steel) was established 30 years ago near Chandigarh, Punjab, a Northern State of India. The company had been manufacturing steel flats and bars using hot rolling process mainly for agricultural implement sector in Punjab. The average production of flat steel bar was approximately 300 metric tonne (t) per month. According to Shivam Goyal (Goyal), business partner, the demand for flat steel products was volatile. To partly meet the variation in demand the company ...
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  7. Solar Photovoltaic Systems Bring Happiness to Residential Societies*

    AUTHOR(S) : Avadhoot Dixit, Asst. Professor, NICMAR, Pune
    PUBLISHED DATE: 30/11/2017
    PUBLISHER: ET Cases - FLAME
    CATEGORY: FINANCIAL MANAGEMENT
    PRODUCT: CASELET
    CASE ID: FIN-2-0041, FIN-2-0041A
    CASE LENGTH: 3 Pages
    DESCRIPTION:
    This case study is used to make participants understand the benefits of Solar (Photovoltaic) PV systems and the policies of Government of India to promote the use of solar PV systems. Although, the PV systems are existing since long time, their use has always been hampered by large capital expenditure and the operation and maintenance aspects. Due to such constraints, their use in India too has been restricted. The Government of India has also insisted on the generation of energy through Solar PV ...
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  8. Nuts Nutty Business: Growth Strategies of Family-Owned Business – Zantye Cashews*

    AUTHOR(S) : Shweta D Shirolkar - Assistant Professor, Dr. Varsha Nerlekar, Associate Professor - MIT School Business, Pune
    PUBLISHED DATE: 30/11/2017
    PUBLISHER: ET Cases - FLAME
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: CASELET
    CASE ID: STG-2-0060, STG-2-0060A
    CASE LENGTH: 5 Pages
    DESCRIPTION:
    After a thorough SWOT analysis, Achyut Zantye (Achyut) was aware of the opportunities in the business as cashew was the commonly found crop in western Maharashtra. He thought of starting a small-scale cashew business and a cashew processing unit in his village Tulas. In 1979, Vasudeo Madhukar Zantye (Vasudev) started his first factory in Tulas subsequently both the younger brothers Achyut Madhukar Zantye (Madhukar) and Shrikrishna Madhukar Zantye (Shrikrishna) joined the business. This group has cashew ...
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  9. Hello English – Language Learning for the Next Billion*

    AUTHOR(S) : Dr. Tanjul Saxena - Associate Professor, IIHMR University, Dr. Bharti Sharma - Associate Professor, Dr. Kavaldeep Dixit - Professor & Vice-Principal, International School of Informatics and Management
    PUBLISHED DATE: 29/11/2017
    PUBLISHER: ET Cases - FLAME
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASELET
    CASE ID: ENTP-2-0032, ENTP-2-0032A
    CASE LENGTH: 7 Pages
    DESCRIPTION:
    Over the years there have been many significant changes in the way education is planned and delivered in different parts of the world. Today, technology is a momentous catalyst behind change, and sometimes plays an important role in innovations in educational design and delivery. Fusion of technology and education results into a great outcome if used together with a right reason and vision. With technology, educators, students and parents have a diversity of learning techniques at their fingertips. ...
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  10. Crisis in Happiness (A)

    AUTHOR(S) : Arti Sharma, Doctoral Student & Prof. Sushanta Kumar Mishra, Professor - IIM Indore
    PUBLISHED DATE: 26/10/2017
    PUBLISHER: ET Cases
    CATEGORY: ORGANIZATIONAL BEHAVIOR
    PRODUCT: CASELET
    CASE ID: OB-2-0063(a), OB-2-0063(A)
    CASE LENGTH: 7 Pages
    DESCRIPTION:
    The part (A) of the case presents the sudden crisis situation that happened at GMI Business School on the most awaited graduation day which injured many students. The stage built for the students, faculty members and guests for the group photograph session suddenly collapsed, inflicting serious injury to the students. The  atmosphere of joy and celebration of the graduation day soon turned into a chaotic scene.

    The first part (Part A) of the case helps the instructor to present the (1) ...
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  11. Crisis in Happiness (B)

    AUTHOR(S) : Arti Sharma, Doctoral Student & Prof. Sushanta Kumar Mishra, Professor - IIM Indore
    PUBLISHED DATE: 26/10/2017
    PUBLISHER: ET Cases
    CATEGORY: ORGANIZATIONAL BEHAVIOR
    PRODUCT: CASELET
    CASE ID: OB-2-0063(b), OB-2-0063(B)
    CASE LENGTH: 3 Pages
    DESCRIPTION:
    After the crisis of stage collapse injuring many students, the decision of continuing graduation ceremony wasn't appreciated by the students. The students along with the parents wanted some strict action to be taken. The part (B) of the case explains the course of actions actually taken by the director of GMI business school to manage the crisis situation ensuring that such incidence does not happen ever again. The case also explores the role of a leader that can help the organization to revive from ...
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  12. Online Reputation Management by Marangoni Bank

    AUTHOR(S) : Hitesh Motwani, Digital & Social Media Marketing Trainer & Speaker and Visiting Faculty@ IIM Bangalore
    PUBLISHED DATE: 13/09/2017
    PUBLISHER: ET Cases
    CATEGORY: DIGITAL MARKETING
    PRODUCT: CASELET
    CASE ID: DM-2-0014, DM-2-0014A
    CASE LENGTH: 2 Pages
    DESCRIPTION:
    This caselet helps understand the importance of Online Reputation Management (ORM) for a Bank based out of France called Marangoni Bank. It is one of the largest Bank in France with a network of over 19,000 branches and six associate Banks having over 8,000 branches spread across France. The Marangoni Bank is requesting proposal for its ORM. The purpose of the Marangoni Bank behind this exercise is to increase online reputation by increasing positive reviews and promoting feedback from customers for ...
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  13. Online Reputation Management for an Investment Management Company

    AUTHOR(S) : Hitesh Motwani, Digital & Social Media Marketing Trainer & Speaker and Visiting Faculty@ IIM Bangalore
    PUBLISHED DATE: 13/09/2017
    PUBLISHER: ET Cases
    CATEGORY: DIGITAL MARKETING
    PRODUCT: CASELET
    CASE ID: DM-2-0017, DM-2-0017A
    CASE LENGTH: 3 Pages
    DESCRIPTION:
    This caselet helps understand the importance of social listening for an Investment management company. Social listening tools are an integral part for managing online reputation management for any company. Hitesh Motwani, Chief Digital Marketing Officer, Motwani Investments, is keen to understand conversations around investment products and gain insight from these chatter to formulate future Digital Marketing campaigns for its company. In the past, very few Investment management firms have taken ...
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  14. Lead Generation for Small Business – StayFit Gym

    AUTHOR(S) : Hitesh Motwani, Digital & Social Media Marketing Trainer & Speaker and Visiting Faculty@ IIM Bangalore
    PUBLISHED DATE: 13/09/2017
    PUBLISHER: ET Cases
    CATEGORY: DIGITAL MARKETING
    PRODUCT: CASELET
    CASE ID: DM-2-0016, DM-2-0016A
    CASE LENGTH: 3 Pages
    DESCRIPTION:
    This caselet provides an insight on whether smaller business could generate leads using Social Media Marketing. Prashant Sharma, an entrepreneur based out of Navi Mumbai, forayed into fitness business by setting up a gym in May 2016. Since then, he has been struggling to get customers at his Gym. He has been burning a lot of money on promotions than he has earned. Prashant was trying to reduce his promotional expenses and find effective ways to generate leads. How should he generate quality leads ...
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  15. Mobile Marketing Campaign by Zack TV – Making TV Go Mobile

    AUTHOR(S) : Hitesh Motwani, Digital & Social Media Marketing Trainer & Speaker and Visiting Faculty@ IIM Bangalore
    PUBLISHED DATE: 13/09/2017
    PUBLISHER: ET Cases
    CATEGORY: DIGITAL MARKETING
    PRODUCT: CASELET
    CASE ID: DM-2-0013, DM-2-0013A
    CASE LENGTH: 3 Pages
    DESCRIPTION:
    This caselet helps in designing the promotion and marketing plans of newly launched Mobile application for a new DTH service provider in India– Zack TV. Zack TV is a single point entertainment hub for every family member. Its aim is to entertain everyone at a click of a button. Zack TV has its presence across metro cities such as Mumbai, Delhi, Bangalore, Chennai and Hyderabad. It is powered by superior Ultra HD TV Technology and has amazing features such as high definition digital viewing ...
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