Return to Previous Page

CASELET

CASELET

CASELETS, as opposed to case studies, are brief case studies ranging between 6–8 pages. Written in a more compact style with an appealing narrative, the caselets’ focus is on covering more depth in a given area. Every Caselet comes with a rigorously written teaching note. While case studies provide the width and depth required for a holistic analysis-based-discussion, caselets enable more in-depth analysis of a given managerial dilemma.

Set Descending Direction

Page:
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  1. Crisis in Happiness (A)

    AUTHOR(S) : Arti Sharma, Doctoral Student & Prof. Sushanta Kumar Mishra, Professor - IIM Indore
    PUBLISHED DATE: 26/10/2017
    PUBLISHER: ET Cases
    CATEGORY: ORGANIZATIONAL BEHAVIOR
    PRODUCT: CASELET
    CASE ID: OB-2-0063(a), OB-2-0063(A)
    CASE LENGTH: 7 Pages
    DESCRIPTION:
    The part (A) of the case presents the sudden crisis situation that happened at GMI Business School on the most awaited graduation day which injured many students. The stage built for the students, faculty members and guests for the group photograph session suddenly collapsed, inflicting serious injury to the students. The  atmosphere of joy and celebration of the graduation day soon turned into a chaotic scene.

    The first part (Part A) of the case helps the instructor to present the (1) ...
    read more
    SHOW DETAILS
  2. Crisis in Happiness (B)

    AUTHOR(S) : Arti Sharma, Doctoral Student & Prof. Sushanta Kumar Mishra, Professor - IIM Indore
    PUBLISHED DATE: 26/10/2017
    PUBLISHER: ET Cases
    CATEGORY: ORGANIZATIONAL BEHAVIOR
    PRODUCT: CASELET
    CASE ID: OB-2-0063(b), OB-2-0063(B)
    CASE LENGTH: 3 Pages
    DESCRIPTION:
    After the crisis of stage collapse injuring many students, the decision of continuing graduation ceremony wasn't appreciated by the students. The students along with the parents wanted some strict action to be taken. The part (B) of the case explains the course of actions actually taken by the director of GMI business school to manage the crisis situation ensuring that such incidence does not happen ever again. The case also explores the role of a leader that can help the organization to revive from ...
    read more
    SHOW DETAILS
  3. Online Reputation Management by Marangoni Bank

    AUTHOR(S) : Hitesh Motwani, Digital & Social Media Marketing Trainer & Speaker and Visiting Faculty@ IIM Bangalore
    PUBLISHED DATE: 13/09/2017
    PUBLISHER: ET Cases
    CATEGORY: DIGITAL MARKETING
    PRODUCT: CASELET
    CASE ID: DM-2-0014, DM-2-0014A
    CASE LENGTH: 2 Pages
    DESCRIPTION:
    This caselet helps understand the importance of Online Reputation Management (ORM) for a Bank based out of France called Marangoni Bank. It is one of the largest Bank in France with a network of over 19,000 branches and six associate Banks having over 8,000 branches spread across France. The Marangoni Bank is requesting proposal for its ORM. The purpose of the Marangoni Bank behind this exercise is to increase online reputation by increasing positive reviews and promoting feedback from customers for ...
    read more
    SHOW DETAILS
  4. Mobile Marketing Campaign by Zack TV – Making TV Go Mobile

    AUTHOR(S) : Hitesh Motwani, Digital & Social Media Marketing Trainer & Speaker and Visiting Faculty@ IIM Bangalore
    PUBLISHED DATE: 13/09/2017
    PUBLISHER: ET Cases
    CATEGORY: DIGITAL MARKETING
    PRODUCT: CASELET
    CASE ID: DM-2-0013, DM-2-0013A
    CASE LENGTH: 3 Pages
    DESCRIPTION:
    This caselet helps in designing the promotion and marketing plans of newly launched Mobile application for a new DTH service provider in India– Zack TV. Zack TV is a single point entertainment hub for every family member. Its aim is to entertain everyone at a click of a button. Zack TV has its presence across metro cities such as Mumbai, Delhi, Bangalore, Chennai and Hyderabad. It is powered by superior Ultra HD TV Technology and has amazing features such as high definition digital viewing ...
    read more
    SHOW DETAILS
  5. Lead Generation for Small Business – StayFit Gym

    AUTHOR(S) : Hitesh Motwani, Digital & Social Media Marketing Trainer & Speaker and Visiting Faculty@ IIM Bangalore
    PUBLISHED DATE: 13/09/2017
    PUBLISHER: ET Cases
    CATEGORY: DIGITAL MARKETING
    PRODUCT: CASELET
    CASE ID: DM-2-0016, DM-2-0016A
    CASE LENGTH: 3 Pages
    DESCRIPTION:
    This caselet provides an insight on whether smaller business could generate leads using Social Media Marketing. Prashant Sharma, an entrepreneur based out of Navi Mumbai, forayed into fitness business by setting up a gym in May 2016. Since then, he has been struggling to get customers at his Gym. He has been burning a lot of money on promotions than he has earned. Prashant was trying to reduce his promotional expenses and find effective ways to generate leads. How should he generate quality leads ...
    read more
    SHOW DETAILS
  6. Online Reputation Management for an Investment Management Company

    AUTHOR(S) : Hitesh Motwani, Digital & Social Media Marketing Trainer & Speaker and Visiting Faculty@ IIM Bangalore
    PUBLISHED DATE: 13/09/2017
    PUBLISHER: ET Cases
    CATEGORY: DIGITAL MARKETING
    PRODUCT: CASELET
    CASE ID: DM-2-0017, DM-2-0017A
    CASE LENGTH: 3 Pages
    DESCRIPTION:
    This caselet helps understand the importance of social listening for an Investment management company. Social listening tools are an integral part for managing online reputation management for any company. Hitesh Motwani, Chief Digital Marketing Officer, Motwani Investments, is keen to understand conversations around investment products and gain insight from these chatter to formulate future Digital Marketing campaigns for its company. In the past, very few Investment management firms have taken ...
    read more
    SHOW DETAILS
  7. Harnessing Power of Online Advertising Campaigns for Village Darbar

    AUTHOR(S) : Hitesh Motwani, Digital & Social Media Marketing Trainer & Speaker and Visiting Faculty@ IIM Bangalore
    PUBLISHED DATE: 13/09/2017
    PUBLISHER: ET Cases
    CATEGORY: DIGITAL MARKETING
    PRODUCT: CASELET
    CASE ID: DM-2-0015, DM-2-0015A
    CASE LENGTH: 3 Pages
    DESCRIPTION:
    This caselet helps understand importance of online advertising for a company called – Village Darbar, an online marketplace offering Indian product specializing in  handmade items. The founder of company Ramesh Lulla (Ramesh) is very passionate about bringing the true Indian art from villages to urban cities and empower local artisans to grow their business across India. Ramesh was of the opinion that through online advertising platforms Village Darbar would be able to build brand  ...
    read more
    SHOW DETAILS
  8. SEO Playing a Role in Driving Quality Leads for an Education Institution

    AUTHOR(S) : Hitesh Motwani, Digital & Social Media Marketing Trainer & Speaker and Visiting Faculty@ IIM Bangalore
    PUBLISHED DATE: 30/08/2017
    PUBLISHER: ET Cases
    CATEGORY: DIGITAL MARKETING
    PRODUCT: CASELET
    CASE ID: DM-2-0010, DM-2-0010A
    CASE LENGTH: 3 Pages
    DESCRIPTION:
    This caselet helps the participants in understanding the concepts about Search Engine Optimization (SEO). Learning Gurukul, a PAN India-based institution was looking to expand its business by driving more enrolments for its courses, certificate and master certification programs. Currently it operates out of 5 cities in India Mumbai, Delhi, Surat, Bangalore and Chennai. The management of Learning Gurukul was inviting proposals from SEO consultants to help them optimize their website.

    Pedagogical ...
    read more
    SHOW DETAILS
  9. Analyzing Consumer Behavior of Detergent Purchases: Local vs National Brands

    AUTHOR(S) : R. Muthukumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 18/08/2017
    PUBLISHER: ET Cases
    CATEGORY: BUSINESS ANALYTICS
    PRODUCT: CASELET
    CASE ID: BA-2-0007, BA-2-0007A
    CASE LENGTH: 5 Pages
    DESCRIPTION:
    This caselet can be used in Analytics course to help participants in understanding the insights from discriminant analysis. In May 2017, Supreme Retail launched its house brand called 123* in the laundry detergents category as a cost-effective detergent, giving comparable wash results like other established brands in the market. However, Sambasiva Rao (Rao), the GM at Supreme Retail, had to identify answers to the following questions: Could customers who had been habitually purchasing a certain brand ...
    read more
    SHOW DETAILS
  10. Clear Picture TV Co.: Decision Making... A Chain Reaction!

    AUTHOR(S) : R Krishnan, Faculty Member, IBS Mumbai
    PUBLISHED DATE: 16/08/2017
    PUBLISHER: ET Cases
    CATEGORY: STATISTICS FOR MANAGEMENT
    PRODUCT: CASELET
    CASE ID: STFM-2-0025, STFM-2-0025A
    CASE LENGTH: 5 Pages
    DESCRIPTION:
    Clear Picture TV Co., one of the prominent colour televisions manufacturers and marketers in India, catered to the semi urban and rural customer, where cost and product quality and reliability were the key factors in the purchase decision. The entry of the Korean and Japanese multinationals dramatically altered market dynamics; and the company’s market position was under serious threat. Raj Singh, the CEO had to take immediate steps to push up flagging sales. The case demonstrates the inter ...
    read more
    SHOW DETAILS
  11. Roshni Travels: Digital Playing a Role in Indian Travel and Tourism

    AUTHOR(S) : Hitesh Motwani, Digital & Social Media Marketing Trainer & Speaker and Visiting Faculty@ IIM Bangalore
    PUBLISHED DATE: 26/07/2017
    PUBLISHER: ET Cases
    CATEGORY: DIGITAL MARKETING
    PRODUCT: CASELET
    CASE ID: DM-2-0005, DM-2-0005A
    CASE LENGTH: 4 Pages
    DESCRIPTION:
    This caselet highlights the importance of having a website which serves the need of a corporate to have an identity over the Internet. Roshni Travel Services Pvt. Ltd. (Roshni Travels), a leading travel agency headquartered in Mumbai has been operating its business for over a decade but still hasn’t developed a modern website amidst huge competition from online portals such as Make My trip, Yatra, Goibibo and many more. Roshni Travels wants to expand its business by establishing its presence ...
    read more
    SHOW DETAILS
  12. Dilemma of Selecting the Right Students for the Business Analytics Program

    AUTHOR(S) : R. Muthukumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 18/07/2017
    PUBLISHER: ET Cases
    CATEGORY: BUSINESS ANALYTICS
    PRODUCT: CASELET
    CASE ID: BA-2-0005, BA-2-0005A
    CASE LENGTH: 4 Pages
    DESCRIPTION:
    This caselet is used to introduce the students/participants to the concept of logistics regression and multiple regression in the backdrop of the the dilemma of identifying the right students for Centre for Learning Solutions (CLS), a subsidiary of the Media Conglomerate – TNW Group. CLS was engaged in the business of imparting vocational training, certifications and corporate education in wide range of subjects and operates learning centres at various locations in India. Dr. Harish Menon (Dr. ...
    read more
    SHOW DETAILS
  13. Arogya Juice Products’ Expansion: Examining Consumers’ Preferences of Products

    AUTHOR(S) : R. Muthukumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 17/07/2017
    PUBLISHER: ET Cases
    CATEGORY: BUSINESS ANALYTICS
    PRODUCT: CASELET
    CASE ID: BA-2-0006, BA-2-0006A
    CASE LENGTH: 6 Pages
    DESCRIPTION:
    This caselet can be used in advanced statistics and analytics courses. It enables to discuss Analysis of Variance (ANOVA) concept and provides a scope to get insights on the analysis results. Shalini Arora (Shalini), Co-founder and Marketing Manager at Arogya Juice Products Pvt. Ltd. (Arogya), a small-scale juice manufacturer, was pondering on Arogya’s expansion and launch of products in Mumbai and across the state of Maharashtra. However, Shalini wanted to know the preferences of customers ...
    read more
    SHOW DETAILS
  14. Demand Estimation of Online Budget Hotel Service

    AUTHOR(S) : R. Muthukumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 02/06/2017
    PUBLISHER: ET Cases
    CATEGORY: BUSINESS ANALYTICS
    PRODUCT: CASELET
    CASE ID: BA-2-0003, BA-2-0003A
    CASE LENGTH: 5 Pages
    DESCRIPTION:
    This caselet is used to introduce the students/participants to the concept of demand estimation for a new product in the backdrop of ‘QUIK.com’, an online budget hotel startup. Two alumni of IIT Delhi - Arun Padmanabhan (Arun) and Varun Ganesh (Varun) decided to launch a new online budget hotel venture after many discussions and deliberations. Both approached two investors - Pankaj Patel (Pankaj) and Sanjay Saxena (Sanjay) to get investment for their proposed venture. Although the industry ...
    read more
    SHOW DETAILS
  15. Effective Vendor Management: A Key to Success, A Case From Sajdhaj, Indore, Madhya Pradesh

    AUTHOR(S) : Hari Shankar Shyam, HOD, Marketing Department, Sharda University and Dr. DeepikaUpadhyay, Assistant Professor, Christ University, Bengaluru
    PUBLISHED DATE: 24/04/2017
    PUBLISHER: ET Cases
    CATEGORY: OPERATIONS MANAGEMENT
    PRODUCT: CASELET
    CASE ID: OM-2-0045, OM-2-0045A
    CASE LENGTH: 5 Pages
    DESCRIPTION:
    Sajdhaj, Marriage Decorator Pvt. Ltd. is a leading Décor organization in Indore. The group had redefined wedding décor in Central India and established unparalleled stance in the area. The major areas of décor expertise of Sajdhaj are creative décor concepts, décor structures, floral décor, lighting décor, fabric décor, crystal décor and thematic décor. For execution of its mega projects, Sajdhaj had multiple ...
    read more
    SHOW DETAILS
Set Descending Direction

Page:
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5