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Promoting Sustainable Livelihood for Poverty Alleviation: A Case Study of BASIX Social Enterprise Group*

CASE STUDY, ENTREPRENEURSHIP & STARTUPS
ET Cases - FLAME, 14 Pages
AUTHOR(S) : Dr. Bharti Sharma - Associate Professor, Dr. Kavaldeep Dixit - Professor & Vice-Principal - International School of Informatics and Management, Jaipur and Dr. Tanjul Saxena, Associate Professor, IIHMR University - Jaipur

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Promoting Sustainable Livelihood for Poverty Alleviation: A Case Study of BASIX Social Enterprise Group

Introduction

BASIX explores and establishes linkages between the poor, who are excluded from opportunities for better livelihoods, and the economically more prosperous world that can only benefit from the vibrancy and talents of the poor. The company identified these linkages as capital, human resources, technology, markets, institutions and policies. BASIX SEG provides a unique example of livelihood generation that is sustainable for both zones together. The case highlights that BASIX attempts to use capital (financial, human, social and natural capital) to work towards bringing equality of opportunity and social justice in society, globally.

Company History & Description

BASIX SEG is the brand name of all the companies held or affiliated by the holding company Bhartiya Samruddhi Investments and Consulting Services Limited (BASICS Ltd.), a public purpose company estabilished in 1996 in India. As the holding company, it provides investment and strategic guidance to its subsidiaries in the areas of Micro-finance and livelihoods for the past 20 years and has been involved in policy work related to the financial and livelihood promotion. It does so through provision of savings, credit, insurance, remittances, agriculture/business development services and institutional development services to more than 32 million1 poor in Asia Pacific, South-East Asia, South Asia and Africa.


1 Annual special compilation document of BASIX on the occasion of 2 decade celebrations in September 2016.

Teaching Note Preview

Promoting Sustainable Livelihood for Poverty Alleviation: A Case Study of BASIX Social Enterprise Group

Case Synopsis

The case “Promoting Sustainable Livelihood for Poverty Alleviation: A Case Study of BASIX Social Enterprise Group” is an account of an exemplary NGO working in the realm of sustainable livelihood for poverty alleviation. Basic SEG is the brand name of all the companies held or affiliated by the holding company Bhartiya Samruddhi Investments and Consulting Services Ltd (BASICS Ltd), a public purpose company established in 1996 in India. It provides investment and strategic guidance to its subsidiaries in the areas of Micro-finance and livelihoods for the past 20 years and has been involved in policy work related to the financial and livelihood promotion. BASIX is a livelihood promotion institution, working for more than 3.5 million customers, over 90% being rural poor households and about 10% urban vulnerable sections of the society. BASIX works in 17 states, 223 districts and over 39,251 villages. The ecosystem of BASIX comprised of 12 companies directly held or through affiliations. Three were engaged in financial inclusion services, three in direct livelihood promotion services, three in livelihood consulting services, and three not-for-profit affiliated companies who are engaged in action research, training, knowledge management, business development, policy advocacy and international consulting.

Vijay Mahajan (Vijay), the founder and Chairman of BASIX SEG realized the need to attract mainstream financial resources and also need to align the future leaders with the challenging and precarious situation of inequitable distribution of resources, he conceptualized BASIX as a ‘new generation livelihood promotion institution’. The case captures the vision, strategy and ideology of BASIX as culled out of primary qualitative research using mixed methods of narratology, in depth interview of stake holders, content analysis of website and corporate presentations, records of the organization and field observation of beneficiaries..........................

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Abstract

A livelihood comprises the potential, resources and actions required for a means of living. A livelihood is sustainable when it can handle and recover from the stress and shocks and uphold or augment its capabilities and assets both now and in the future without deflating the natural resource base. The purpose of this case on BASIX Social Enterprise Group is to introduce their Rural Sustainable Livelihood approach for poverty reduction. Established in 1996, BASIX is a livelihood promotion institution, working for more than 3.5 million customers, over 90% being rural poor households and about 10% urban vulnerable sections of the society. BASIX works in 17 states, 223 districts and over 39,251 villages.

BASIX, a Hyderabad-based Social Enterprise Group, is working with the mission to promote a large number of sustainable livelihoods, including for the rural poor, through the provision of financial services and technical assistance in an integrated manner. BASIX endeavors to give a competitive rate of return to its investors so as to be able to access mainstream capital and human resources on a continuous basis. Its strategy is to provide a wide-ranging set of livelihood promotion services that include Financial Inclusion Services (FINS), Agricultural/Business Development Services (Ag/BDS) and Institutional Development Services (IDS) to rural poor households under one umbrella. The case will throw light on the journey of BASIX by outlining anecdote of the beneficiaries followed by how the concept has been put to practical use by the organization. The final section of the case is about challenges faced by the organization during their journey and opportunities that were visualized and grabbed by the benevolent leaders.



Pedagogical Objectives

  • To enable the participants to appreciate the plights of poor and the challenges of livelihood faced by the lesser privileged
  • To appreciate the challenges faced in building a social enterprise in the field of microfinance
  • To understand structural complexity of an organization that has a wide span of services integrating holistic objectives
  • To apply valuable learnings BASIX can offer to other Micro Finance Institutions and social entrepreneurs
  • To enable readers extrapolate the future arenas of work for the organization

Case Positioning

This is a diagnostic-cum-prescriptive case intended to be approached in a manner to explore challenges and opportunities in social entrepreneurship, assessing in depth the customer (beneficiary) needs, designing products and services unique to the beneficiaries given socio-economic and cultural context and developing sustainable livelihood opportunities for the bottom of the pyramid. The case relates to integrated financial inclusion services, livelihood promotion, livelihood consulting and creating evidence-based policies through action research, training and advocacy.

Target Audience

The case is expected to be appreciated by a range of serious to leisure readers and would specifically help students, faculty and learners of development sector, Business Management, Strategic Management, Social Entrepreneurship and Social and Policy Researchers. It can also be of use for budding managers and entrepreneurs to ‘learn by example’ the nuances of running an integrated development model for livelihood. The small group approach of 3-5 students discussing on the issues and comparing and encouraging elaboration on other groups’ ideas will be an ideal way to approach the case. Any suggestions can be shared with the authors on email id given in the corresponding authors details which will be shared with the protagonist.


* 4th FLAME International Conference on Research and Teaching Cases, June 21st 2018 & June 22nd 2018



This Case Pack Includes:
- Abstract
- Case Study
- Teaching Note (**ONLY for Academicians)
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