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Rash, Brash and in it for the Cash?

CASE FLYER, ENTREPRENEURSHIP & STARTUPS
ET Cases, 6 pages

Case Preview

Rash, Brash and in it for the Cash?

 

Expected Learning Outcomes

• Relationship between age, experience, behavior and entrepreneurial success in the light of a few of Indian investors’ and mentors’ experiences
• Factors that have contributed to the change in entrepreneurial behavior before 2008 and post-2008
• The possible and relevant alternatives that can reignite and reinforce the Indian entrepreneurial spirit (especially that of new-age Indian entrepreneurs)

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I. Age, Experience and Entrepreneurial Behavior

  • 1. Who according to you is an entrepreneur? Given the various stages of entrepreneurial development, at what stage do you think, an individual can be termed as an entrepreneur?
  • 2. What is the difference between an entrepreneur and an intrapreneur (executive entrepreneur)?
  • 3. It’s quoted in the base article that, “Being young, restless and with the proverbial fire in the belly is a prerequisite for any founder worth his business plan. But youth also has its rough edges…” What do you think are the rough edges that can be inferred from Housing.com’s CEO, Rahul Yadav’s unceremonious (forced) exit?
  • 4. .........................

 

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Teaching Note Preview

Rash, Brash and in it for the Cash?

 

Synopsis

This Case Flyer enables a discussion on an interesting aspect of booming entrepreneurial activity in India – behavioral traits of new/1st generation/young Indian  entrepreneurs. Given the reducing age of entrepreneurs, it tries to establish a relationship between the age and experience of entrepreneurs and their behavior. It compares the behavioral traits of post-2008 entrepreneurs with that of pre-2008 entrepreneurs and helps debate on the reasons behind change in entrepreneurial  behavior. The Case Flyer ends with the possible suggestions for new age entrepreneurs that would help them have all the required behavioral traits to be a successful entrepreneur.

Before the Case Flyer Discussion

The participants should mandatorily read about (and analyze) the Founders of the top Indian entrepreneurial ventures such as Flipkart and Snapdeal, started around 8–10 years ago and are still in business.

Suggested Reading for the Faculty

  • • Donald N. Sull, “Why Good Companies Go Bad”, Harvard Business Review, July-August 1999 – To understand the framework on ‘Dynamics of Failure’ and share the same with the students

 

Case Positioning and Setting

This Case Flyer can be used in an MBA Program on Entrepreneurship, to be taught in the beginning of the course. When the participants are being taught about starting of a business, this Case Flyer will be helpful in understanding the behavioral landmines that can be pre-empted with a reasonable understanding of the reasons for inappropriate entrepreneurial behavior and the relevant steps to be taken to avoid improper entrepreneurial behavior that can endanger the very existence of the entrepreneurial venture.

Preamble to this Case Flyer Analysis

On the basis of information provided in the base article, this Case Flyer tries to analyze the behavioral traits of new age Indian entrepreneurs and draw relevant insights from the same. While classifying the traits as positive and negative behavioral traits, it attempts to identify the reasons behind these traits and how the traits of pre-2008 entrepreneurs differ from those of post-2008 entrepreneurs. On the basis of the analysis, the Case Flyer also tries to give some suggestions to new age Indian entrepreneurs on the required behavioral traits to be a successful entrepreneur. The Case Flyer discussion was orchestrated accordingly [Exhibit (TN)-I].........

$2.74
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Product code: ENTP-4-0010, ENTP-4-0010A

Abstract


This Case Flyer is about the relationship between entrepreneurial behavior and business prospects. How does entrepreneurial behavior influence the success or failure of an entrepreneurial venture? How does age and experience affect the entrepreneurial behavior? Why quite a few of young/new-age/young first-generation entrepreneurs end up jeopardizing their business interests with their behavior?

With almost 800 new startups starting every year, there are about 11,500 startups at various stages of their existence. While quite a few of these are busy in getting the initial business model right and are scouting for funding, a few others are busy in getting the initial traction and the remaining and the first-movers are in a consolidation phase. While there can be several factors responsible for success, the failure in many cases is attributed to self-making, i.e., the behavior of entrepreneurs.

While all of the new-age entrepreneurs come with audacious goals and fire-in-the-belly drive, some of them end up becoming the victims of the same qualities that catapulted them or could have catapulted them to success. What are the reasons for a few entrepreneurs abrasive behavior that jeopardizes their dreams and others conviction in the fledgling business/business ideas? This Case Flyer, based on the articles Rash, Brash and in it for the Cash? by Malini Goyal, and How Entrepreneurial Behaviour has Changed' in The Economic Times Magazine, (dated: May 10th-16th 2015), is an attempt to understand the emerging realities of entrepreneurial failures resulting out of abrasive and immature entrepreneurial behavior. How do age and (lack of ) experience influence new age/first generation and younger entrepreneurs' behavior?



Pedagogical Objectives

  • To discuss and debate on the relationship between age, experience, behavior and entrepreneurial success and entrepreneurial failure in the light of a few of Indian investors’ and mentors’ experiences
  • To discuss and debate on the factors that have contributed to the change in entrepreneurial behavior before 2008 and post-2008
  • To examine the possible and relevant alternatives that can reignite and reinforce the Indian entrepreneurial spirit (especially that of new-age Indian entrepreneurs) in the right and their rightful direction

Case Positioning and Setting
This Case Flyer can be used in an MBA Program on Entrepreneurship, to be taught in the beginning of the course. When the participants are being taught about starting a business, this Case Flyer will be helpful in understanding the behavioral landmines that can be pre-empted with a reasonable understanding of the reasons for inappropriate entrepreneurial behavior and the relevant steps to be taken to avoid improper entrepreneurial behavior that can endanger the very existence of the entrepreneurial venture.





This Case Pack Includes:
 - Abstract
- Case Flyer
- Teaching Plan (**ONLY for Academicians)
$2.74
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