Rash, Brash and in it for the Cash?
This Case Flyer enables a discussion on an interesting aspect of booming entrepreneurial activity in India – behavioral traits of new/1st generation/young Indian entrepreneurs. Given the reducing age of entrepreneurs, it tries to establish a relationship between the age and experience of entrepreneurs and their behavior. It compares the behavioral traits of post-2008 entrepreneurs with that of pre-2008 entrepreneurs and helps debate on the reasons behind change in entrepreneurial behavior. The Case Flyer ends with the possible suggestions for new age entrepreneurs that would help them have all the required behavioral traits to be a successful entrepreneur.
Before the Case Flyer Discussion
The participants should mandatorily read about (and analyze) the Founders of the top Indian entrepreneurial ventures such as Flipkart and Snapdeal, started around 8–10 years ago and are still in business.
Suggested Reading for the Faculty
- • Donald N. Sull, “Why Good Companies Go Bad”, Harvard Business Review, July-August 1999 – To understand the framework on ‘Dynamics of Failure’ and share the same with the students
Case Positioning and Setting
This Case Flyer can be used in an MBA Program on Entrepreneurship, to be taught in the beginning of the course. When the participants are being taught about starting of a business, this Case Flyer will be helpful in understanding the behavioral landmines that can be pre-empted with a reasonable understanding of the reasons for inappropriate entrepreneurial behavior and the relevant steps to be taken to avoid improper entrepreneurial behavior that can endanger the very existence of the entrepreneurial venture.
Preamble to this Case Flyer Analysis
On the basis of information provided in the base article, this Case Flyer tries to analyze the behavioral traits of new age Indian entrepreneurs and draw relevant insights from the same. While classifying the traits as positive and negative behavioral traits, it attempts to identify the reasons behind these traits and how the traits of pre-2008 entrepreneurs differ from those of post-2008 entrepreneurs. On the basis of the analysis, the Case Flyer also tries to give some suggestions to new age Indian entrepreneurs on the required behavioral traits to be a successful entrepreneur. The Case Flyer discussion was orchestrated accordingly [Exhibit (TN)-I].........