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Grow As We Grow (A): Recruitment Challenges at Jocata

CASELET, HUMAN RESOURCE MANAGEMENT
ET Cases, 7 pages

Case Preview

Grow As We Grow (A): Recruitment Challenges at Jocata

It was a pleasant Saturday morning in mid-June 2012, and Sundari Vedula (Sundari) was seated in her office alone, as it was a weekend. She was the Chief  Technology Officer (CTO) at Jocata Financial Advisory and Technology (Jocata). Jocata is a product-based financial intelligence firm, which started its operations in January 2011 in India. While she was busy reviewing her teams’ work, she was also waiting for candidates whose recruitment test and interview were scheduled on June 14th 2012.  Jocata was planning to recruit few fresh employees for the entry-level positions in the technical team. Around 10.30 am few of the staff members and the candidates entered the office and arrangements were being made for conducting the recruitment test. Sundari was of opinion that these just-out-of-college graduates should not just be tested for their technical knowledge but also for their analytical skills and other behavioral attitudes and select the ones suited for the start-up company. Sundari believed that, “While these candidates might be very good at technical knowledge, most of them would be aspirants of jobs at multinational companies and show  reluctance to join a start-up firm”, which posed a challenge for her nd the company to find the right entry-level talent.....................

Teaching Note Preview

Grow As We Grow (A): Recruitment Challenges at Jocata

 

Synopsis

This Teaching Note presents the analysis of the series of two caselets – ‘Grow As We Grow (A): Recruitment Challenges at Jocata’ and ‘Grow As We Grow (B): Performance Appraisal at Jocata’.

These caselets primarily highlight how Jocata has faced problems in its recruitment and performance appraisal processes. The management at Jocata had been continuously facing problems in recruiting the entry-level talent and the middle-level management. In addition to assessing the technical knowledge, the management had to assess the analytical abilities of the candidate, the passion required for the kind of product developed and for working at a start-up. Apart from this, the management also had to face challenges in aligning the goals of the individual employees to that of the company goals and provide a satisfying career path to the employees. In addition to these, the company also faces some challenges in its performance appraisal process...................

Prerequisite Conceptual Understanding (PCU)/Before the Classroom Discussion

Gary Dessler and Biju Varkkey, “Human Resource Planning and Recruitment”, Human Resource Management, 12th Edition (Indian Adaptation), Pearson Education, Inc., 2011 – To understand the need for effective recruiting, the recruitment process, techniques used in employment planning and forecasting and the sourcing of candidates..............

Case Positioning and Setting

This caselet can be used in either MBA or Executive MBA or Executive Development Programs, for the following modules/topics in the Human Resource Management course:

  • • HR Planning and Recruitment – To understand the recruitment process and the various techniques used in employment planning and forecasting and the sourcing of candidates
  • • Performance Management and Appraisal – The process of identifying, measuring and developing the performance of individuals to align their performance with organizational goals and to understand the need for effective performance appraisal process, standards, tools to evaluate employee performance and administer the appraisal

 

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Product code: HRM-2-0037(a), HRM-2-0037(a)A

Abstract


This caselet, first in a series of two caselets, can be used to discuss the need for effective planning, sourcing and recruiting techniques in the selection of the right candidates for an organization, especially for a start-up. Sundari Vedula (Sundari) was the Chief Technology Officer (CTO) at Jocata Financial Advisory and Technology (Jocata), a start-up commenced in 2011 in India. While she was responsible for the technical team, she was also looking over the recruitments. However, it was not an easy task for Sundari. Apart from testing the technical skills of the candidates, she also had to look for the analytical skills and other behavioral attitudes of the candidates to blend-in with the working environment of a start-up firm. It became a challenge for Sundari to find the right entry-level talent, as most of them would be aspirants of jobs at multi-national companies. Finding the middle-management and synchronizing the employees' personal goals with that of the company was even tougher. How can Sundari overcome these challenges?



Pedagogical Objectives

  • To understand the entire process of planning, sourcing, selection and recruitment of candidates for any position and the techniques used in the process
  • To understand the basic building blocks of performance management that helps in aligning individual or team performances with the organizational goals and building a career path for the employee
  • To discuss and debate on the recruitment challenges at Jocata and arrive at a probable solution

Case Positioning and Setting

This caselet can be used in either MBA or Executive MBA or Executive Development Programs, for the following modules/topics in the Human Resource Management course:

  • Human Resource Planning and Recruiting – The need for effective recruiting techniques, the process of employment planning, sourcing, recruitment and selection of candidates




This Case Pack Includes:
- Abstract
- Caselet
- Teaching Note (**ONLY for Academicians)
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