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Robert Bosch Engineering, India (RBEI) – An Innovative Frugal Engineering-Video

STRATEGIC MANAGEMENT
'Prin. L.N. Welingkar Institute of Management Development and Research', 13.24 minutes
PUBLISHED DATE: 06/10/2015
Product code: STG-1-0018B

Situation faced by Emerging Market Projects Department of Robert Bosch Engineering and Business Solutions India (RBEI)

Abstract

The case study details the situation faced by Emerging Market Projects Department of Robert Bosch Engineering and Business Solutions India (RBEI), India in January 2014. RBEI, one of the Bosch group's subsidiaries in India, was established in 1998 at Bangalore, India. In 2004, RBEI had been tasked with designing and engineering mechatronic automotive products tailored specifically to meet the needs of emerging economies. Operations were integrated with two other Bosch entities, one which manufactured its engineered products and another unit which was in charge of regional coordination and external sales of the product.

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