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Roshni Travels: Digital Playing a Role in Indian Travel and Tourism

CASELET, DIGITAL MARKETING
ET Cases, 4 Pages

Case Preview

Roshni Travels: Digital Playing a Role in Indian Travel and Tourism

 

Roshni Travel Services Pvt. Ltd. (Roshni Travels) is a well-known IATA accredited brand in India and has 20 branches across the country in places such as Mumbai, Delhi, Bangalore, Chennai, Assam, Madhya Pradesh, Uttar Pradesh, etc. With increase in spends on Travel by Indian customers especially from the metro cities, it was imperative for a company like Roshni Travels – which had only physical presence till 2017 – to extend its presence online and have a beautifully designed website.

About Roshni Travels

Roshni Travel Services Pvt. Ltd. is a listed Indian company and has served over 3 lakh customers since its inception clocking a revue of 30 crores annually. It is one of the leading travel and tourism company and provides multiple services across various travel segments including Leisure Travel, Business Travel and Distribution Visa Marketing Services...............

Teaching Note Preview

Roshni Travels: Digital Playing a Role in Indian Travel and Tourism

 

Synopsis

Roshni Travel Services Pvt. Ltd. (Roshni Travels) is a well-known IATA accredited brand in India and has 20 branches across the country in places such as Mumbai, Delhi, Bangalore, Chennai, Assam, Madhya Pradesh, Uttar Pradesh, etc. In the wake of rising competition online, Roshni Travels decided to have a fully responsive website with e-commerce integration. It is essential to showcase a website that would be modern as well as provides seamless experience for its customer.

Prerequisite Conceptual Understanding/Before the Classroom Exercise/Reading

Students should have attended session on Website Planning and Creation and they should have practical knowledge of making websites using Wordpress, HTML and CSS

Case Positioning and Setting

This case is positioned for the curriculum taught in Term 1 of the Digital Marketing program to address the concepts of Course 2 – Website Planning and Creation.

Assignment Questions

I. Build a website that should be responsive in nature as well as it should have an excellent UX and UI so customers can decide which location they must travel as well as they should be able to book tickets through the company’s website.
II..........

Preamble to the Caselet Analysis and Suggested Orchestration

This caselet helps understand the current status of Roshni Travels and its need to go online to face the new-age competitors. It also gives the picture of the existing website of Roshni Travels, which gives an impression that the company is old-school. The caselet helps students to analyze the online requirements of Roshni Travels and needs them to develop a new website that fulfils the company’s requirements. The caselet analysis was carried out as presented in Exhibit (TN)-I.........

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Abstract

This caselet highlights the importance of having a website which serves the need of a corporate to have an identity over the Internet. Roshni Travel Services Pvt. Ltd. (Roshni Travels), a leading travel agency headquartered in Mumbai has been operating its business for over a decade but still hasn’t developed a modern website amidst huge competition from online portals such as Make My trip, Yatra, Goibibo and many more. Roshni Travels wants to expand its business by establishing its presence online through a responsive website and serve its customers more effectively and efficiently.



Pedagogical objectives

The concept that students are expected to address through this caselet is to answer key questions on must haves in a modern website and how it should align the same with company’s business objectives. This caselet would enable students to understand the fundamentals of website development, importance of UX and UI, and how to design and implement content strategy on a modern website.

Case positioning and setting

This case is positioned for the curriculum taught in Term 1 of the Post Graduate Diploma in Digital Marketing (PGDDM) program to address the concepts of Course 2 – Website Planning and Creation.



This Case Pack Includes:
- Abstract
- Caselet
- Teaching Note (**ONLY for Academicians)
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