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Secrets to Entrepreneurial Success*

CASE STUDY, ENTREPRENEURSHIP, STARTUPS AND FAMILY BUSINESS
ET Cases - GSMC, 17 Pages

Case Preview

Secrets to Entrepreneurial Success

 

He is in his early 60s, but the determination, motivation and enthusiasm to make his future ventures successful is like that of a young entrepreneur in 20s. Meet the Chairman and Managing Director (CMD) of Manappat Group of Companies, Ameer Ahamed (Ameer), who had an exciting and successful entrepreneurship journey of more than 35 years. This visionary is now entering into social entrepreneurship with his vision 2040 for the downtrodden section of the Uttar Pradesh.

Personal Background

Ameer comes from a very rich and educated family from Kerala. His father, a renowned educational reformer in Kerala, had tried several businesses such as construction contracting, auction of forest wood, etc. He was not very successful in his business and he also had an ancestral fortune to fall back upon. But, due to a strong family culture of acquiring and excelling in higher education and mother’s inspirations towards honest, ethical and righteous life, Ameer along with his three siblings have grown into balanced personalities. Ameer takes pride in the fact that he comes from a place which is an epitome of communal harmony and he has imbibed this quality first-hand from his immediate environment in Kerala.

His primary education was from a village school and college degree from St. Thomas College, Trichur, Kerala. At the college, he developed an affinity for politics and did well at the college-level politics. He had planned to pursue active politics but conforming to the social norms laid by his parents, he intentionally restrained his political persuasions. In pursuit of higher studies, he went to Aligarh (Uttar Pradesh), and acquired his Bachelor’s degree in Political Sciences. His political affinities have shaped his personality as much as his desire to become an entrepreneur. He went back to Trichur and also acquired a degree in Law. By 1975, he acquired an MBA degree from Aligarh Muslim University (AMU), Aligarh.......

Teaching Note Preview

Secrets to Entrepreneurial Success

 

Synopsis

The case study is developed to enable a discussion on the entrepreneurship development process in the light of a real-life entrepreneur. The discussion is focused on highlighting the personality characteristics of an entrepreneur. It brings forth the influence of various environmental influences on entrepreneur. A critical factor in entrepreneurship development is the appropriateness of the decisions of an entrepreneur. The discussion highlights how decisive decision making style can be for entrepreneurial success.

Pedagogical Objectives

  • • To understand the personality characteristics of an entrepreneur.
  • • To discuss the influences of the environment in the process of becoming an entrepreneur.
  • • To understand the decision making strategies of an entrepreneur and debate on the appropriateness of the strategies adopted by him/her.

 

Case Positioning and Setting

This case can be used in MBA/Executive MBA programs or Executive Development Programs (EDPs) for Entrepreneurship Development Course.

Preamble

This case aims to explain the participants regarding the multi-dimensional approach to entrepreneurship development. Since the scope is very wide and involves a lot of subjectivity, this case traverses the participants through critical personality characteristics and environmental influences in the entrepreneurship development process. Based on this premise, the classroom discussion was carried out with the aid of the following plan [Exhibit (TN)-I]..............

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Product code: ENTP-1-0016, ENTP-1-0016A

Abstract

The case study "Secrets to Entrepreneurial Success" - is to sensitize the students about the impact of various factors on entrepreneurial development. It is reflective of how a major failure can actually be a stepping stone to a great entrepreneurial success. Entrepreneurial personality characteristics such as innovation, calculated risk taking capability, etc., are reflected across the case. Environmental factors such as presence or absence of resources, key networks and family support, etc., have an influencing impact on the entrepreneurial process. With the passage of time, as the entrepreneur grabs opportunities and becomes successful in his/her ventures, the decision making capabilities become sharper and strategic.


This case study is based on a personal one-on-one interview with Ameer. The interview was recorded and themes were extracted to give the case study its current shape.





Pedagogical Objectives


  • To understand the personality characteristics of an entrepreneur

  • To discuss the influences of the environment in the process of becoming an entrepreneur

  • To understand the decision making strategies of an entrepreneur and debate on the appropriateness of the strategies adopted by him/her



Case Positioning and Setting


This case can be used in MBA/Executive MBA programs or Executive Development Programs (EDPs) for Entrepreneurship Development Course.




* GSMC 2016, IIM Raipur


This Case Pack Includes:
- Abstract
- Case Study
- Teaching Note (**ONLY for Academicians)
$4.22
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