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'Social Engagement' in Nurturing Gen Y as a Professional with a Difference: Xiss as a Brand Master*

CASE STUDY, CORPORATE SOCIAL RESPONSIBILITY
ET Cases - GSMC, 19 Pages

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'Social Engagement' in Nurturing Gen Y as a Professional with a Difference: XISS as a Brand Master

 

In 1950, the total number of universities in India was 30 and the number of colleges was 695 which means on an average 23 colleges per university. In 2011-12, the number of universities has grown 30-fold and the number of colleges was 33,623 averaging 51 colleges per university (Exhibit VII). Moreover, there were 16 IITs and 13 IIMs, a group of autonomous engineering, technology and management institutes also providing the higher education and making professionals. Through UGC (University Grant Commissions), AICTE (All India Council for Technical Education), ICAR (Indian Councils for Agriculture Research), BCI (Bar council of India), MCI (Medical Council of India) etc., Department of Education under the Union Ministry of Human Resource Development is responsible for improving the overall education scenario of the country as well as planning & implementing various programs and policies of the government related to education. But, in reality, the higher education has become critical to India’s emergence in the global scenario. There are many problems that we are presently facing in education sectors. According to NASSCOM-McKinsey report, the Indian Industry will face its biggest challenge ever due to the shortage of talented and knowledge workers, across Industry, compounded by the fact that only 25% of fresh engineers; and a mere 10% of fresh graduates are actually employable, which is an alarming situation. In 43rd convocation of Bangalore University in Bangalore, former president Dr. A.P.J. Abdul Kalam said that “un-employability of a majority of Indian youth, which is a result of skill deficit, would be a bigger crisis than unemployment itself in 2020. Therefore, Skill deficit among our youth is the most important issue to be addressed on priority than the country’s infrastructure deficit,” he said. In the 5th National Summit on Institutionalizing Academia Industry Interface organizing by PHD Chamber of Commerce, Sr. Political leader Sri Murali Manohar Joshi regretted that the highly skilled human capital churned out by IITs and IIMs are only helping developed nations as they are working in the direction which do not consider eradication of Indian Problems. Educated youth mostly in the country was reduced to ‘tailors’ rather than becoming ‘textile makers’ due to greater focus on borrowing of technology rather than creating it. According to Times Higher Education BRICS and Emerging Economics Rankings for 2016, Indian educational Institute (Indian Institute of Science, Bangalore) occupy 16th place among top 200 Universities in the world (TOI dated December 5th 2015)...............

Teaching Note Preview

'Social Engagement' in Nurturing Gen Y as a Professional with a Difference: XISS as a Brand Master

 

Case Synopsis

Today, there is a marked decline in the standards of scholarship among the Indian teachers/scholars and students with the inevitable result that the qualified ones become rare commodities day by day. Is it as much due to ‘academic stagnation’? It has been observed that most of the educational institutions (especially in the field of management) are gradually changing their route “capital of knowledge” to ‘capital of source provider’. They are more in the nature of ‘factories manufacturing unemployable graduates’ rather than ‘temples of scientific knowledge creation and quality education provider’. According to NASSCOM-McKinsey report, the Indian Industry will face its biggest challenge ever due to the shortage of talented and knowledge workers, across Industry, compounded by the fact that only 25% of fresh engineers; and a mere 10% of fresh graduates are actually employable, which is an alarming situation. In 43rd convocation of Bangalore University in Bangalore, former president Dr. A.P.J. Abdul Kalam said that “un-employability of a majority of Indian youth, which is a result of skill deficit, would be a bigger crisis than unemployment itself in 2020. Therefore, Skill deficit among our youth is the most important issue to be addressed on priority than the country’s infrastructure deficit,” he said. To develop true professionals with a difference in order to fulfil the requirements of industries, universities/institutions should promote “excellence” not only in knowledge sharing but also through a system of “Social Engagement” so that the GenY are able to understand the ground reality and prepare their mind-set before they enter into the corporate world. On the other hand, nos. in fact also show that the 16 (existing) IITs are now able to enrolled only 10,000 plus students annually but India needs nearly 1,00,000 high quality engineers every year. Therefore, the question is whether the Government should create more IITs / IIMs or general institutes of higher learning only or provide support (technically & financially) also to those private institutes who are catering the nation by providing value-based quality education and nurturing professionals with a difference?

Pedagogical Objectives:

  • 1. To examine the practicality of the mission of higher education in India which is “to achieve access, equality, justice, quality, employability, inclusiveness and create a knowledge society/ economy”
  • 2. To examine the socio-psychological impact of Social Engagement in the line of sustainability, quality education system and how an organization like XISS (who practicing its own methods for ‘Social Engagement’ in Nurturing Gen Y as a Professional with a Difference)has been empowering women and poor in the Eastern and other regions of India
  • 3. To find out the challenges that XISS is facing to enhance participation rates in higher education from girls, SC/ST students, minorities and physically handicapped

 

Relevance of Study/Introduction to the Organization:

Xavier Institute of Social Service (XISS) is nationally and internationally reputed temple of learning, situated in the city of Ranchi, Jharkhand. This creative and innovative Management Institute/Socialcentric Business school was founded by the great visionary Fr. Michael Windy S. J. as an extension department of St. Xavier’s College, Ranchi, in 1955.............

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Abstract

Today, there is a marked decline in the standards of scholarship among the Indian teachers/scholars and students with the inevitable result that the qualified ones become rare commodities day by day. Is it as much due to 'academic stagnation'? It has been observed that most of the educational institutions (especially in the field of management) are gradually changing their route from 'capital of knowledge' to 'capital of source provider'. They are more in the nature of 'factories manufacturing unemployable graduates' rather than 'temples of scientific knowledge creation and quality education provider'. To develop true professionals with a difference in order to fulfil the requirements of industries, universities/ institutions should promote 'excellence' not only in knowledge sharing but also through a system of 'Social Engagement' so that the Gen Y are able to understand the ground reality and prepare their mind-set before they enter into the corporate world. Question is how?

In this backdrop, an attempt has been made to do a micro-level case research using both primary and secondary data of a Jesuit B-School named Xavier Institute of Social Service (XISS), Ranchi, Jharkhand which is supporting & nurturing management professionals for the last 60 years and also practicing its own brand value by way of 'Social Service' to the most needy ones in general, and the marginalized groups like weaker section of tribal in particular. However, this is primarily a qualitative study to identify and formulate a quality framework of higher management education and the right meaning of social engagement, therefore the research methodology is based on stratified random sampling, personal interviews, focused group discussion and analyzing the data.



Pedagogical Objectives

  • To examine the practicality of the mission of higher education in India which is “to achieve access, equality, justice, quality, employability, inclusiveness and create a knowledge society/economy”
  • To examine the socio-psychological impact of Social Engagement in the line of sustainability, quality education system and how an organization like XISS (who practicing its own methods for ‘Social Engagement’ in Nurturing Gen Y as a Professional with a Difference) has been empowering women and poor in the Eastern and other regions of India
  • To find out the challenges that XISS has been facing to enhance participation rates in higher education from girls, SC/ST students, minorities and physically handicapped

Case Positioning and Setting
This can be used in MBA or other Post-Graduate level programs in courses such as Corporate Social Responsibility and Business Ethics


* GSMC 2016, IIM Raipur

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