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Sports Marketing, Smartphones and Social Media

CASE FLYER, MARKETING MANAGEMENT
ET Cases, 6 pages
AUTHOR(S) : Dr. Radhika Jonnalagedda and Dr. Nagendra V. Chowdary

Case Preview

Sports Marketing, Smartphones and Social Media

 

Expected Learning Outcomes

• Understand and discuss the marketing opportunities arising out of increased sports viewership in India
• Debate on how sports marketing companies can design and deliver effective and efficient marketing campaigns leveraging on the power of social media and smartphones
• Understand the convergence of smartphones, social media and sports marketing companies and what it means for the marketing efforts of scores of companies in India

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Sports Viewership and Sports Marketing in India

1. Sachin Tendulkar’s farewell match in November 2013 was a much hyped/talked event. In context to the event, what are your observations and the consequent analysis of the following:

  • a) What do you think would be the marketing opportunities for companies to capitalize on a published sporting event?
  • b) Categorizing the above marketing opportunities into print, Television; social media and online media. Which one do you think is cost-effective as well as offers enough scope to reach a larger audience?
  • c) What has been your personal experience of Indian companies’ marketing pitch during an event?
  • d) ..............

 

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Teaching Note Preview

Sports Marketing, Smartphones and Social Media

 

Synopsis

This case flyer enables a discussion on how smartphones and the social media integrated with other standard marketing campaigns prove to be the perfect base for sports marketers in India. Sports’ Marketing in India is progressing through the new age technological platforms, the smartphones and the social media. The increasing viewership of sports in India is creating umpteen opportunities for sports marketing companies in India to spearhead their campaigns to tap the presence of technology savvy audience using the smartphones and social media, in unconventional ways.

The base article highlights how smartphones and social media have propelled growth in sports marketing in India, in recent times. This case flyer can be very effective in teaching – Digital Marketing Module/Social Media Marketing module as well as Sports Marketing Module in Marketing Courses as it offers interesting learning opportunities in the three inter-related propositions.

Expected Learning Outcomes

  • • Understand and discuss the marketing opportunities arising out of increased sports viewership in India
  • • Debate on how sports marketing companies can design and deliver effective and efficient marketing campaigns leveraging on the power of social media and smartphones
  • • Understand the convergence of smartphones, social media and sports marketing companies and what it means for the marketing efforts of scores of companies in India

 

Positioning and Setting

This case flyer can be ideally positioned for:

  • a) Social Media Marketing or Digital Marketing in General Marketing Course – For understanding how the convergence of smartphones and social media can be leveraged by sports marketing companies

 

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$2.74
Rs 0
Product code: MKTG-4-0017, MKTG-4-0017A

Abstract


This case flyer enables a discussion on how the Sports Marketing in India is blossoming through smartphones and social media. While the Indian sports viewership has been increasing, the marketers are finding new ways to cash this avid interest in sports. Smartphones and social media along with ground level marketing campaigns are proving to be perfect platforms for sports marketers in India. The base article1 highlights how Smartphones and Social media have propelled growth in Sports Marketing in India, in recent times.
This case flyer can be very effective in teaching
Digital Marketing Module/Social Media Marketing module as well as Sports Marketing Module in Marketing Courses as it offers interesting learning opportunities in the three inter-related propositions.



Pedagogical Objectives

  • To understand and discuss the marketing opportunities arising out of increased sports viewership in India
  • To discuss and debate on how sports marketing companies can leverage on the power of social media and smartphones to design and deliver effective and efficient marketing campaigns
  • To understand what the convergence of smartphones, social media and sports marketing companies means for marketing efforts of scores of companies in India


1 Karthik Varma, 'The Future of Marketing is in Your Hands', The Economic Times, September 11th 2013



This Case Pack Includes:
- Abstract
- Case Flyer
- Teaching Note (**ONLY for Academicians)
$2.74
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