Strategic Hiring - A Case of Emirate Airlines’ Cabin Crew Recruitment
The case is about the recruitment philosophy of Emirate Airlines (Emirates). The HR team was supposed to assess 200 incumbent candidates for Air Hostesses on a given selection process. The HR team was flooded with 1650 candidates. However, the company did not want to disappoint any one and at the same time the HR team believed that it was an opportunity for better talent hunt. They did not mind stretching beyond working hours since they imbibed the core philosophy of the company, i.e., ownership of the organization. In the same vein, the HR did not want to dilute the recruitment policy and it wanted to scrupulously follow the hiring interviews for employee-organization fit candidates. The value inventory of the company included professionalism, emotional quotient, cosmopolitan outlook, cultural assimilation, appreciation of diversity, execution skills in stressful work situations and a good amount of conflict resolution skills. The case presents a situation where the recruitment team selected Merlina, an organization-fit candidate. The case is useful for recruitment managers to study, analyze and emulate Emirates’ hiring philosophy.
Prerequisite Conceptual Understanding (PCU)/Before the Classroom Discussion
The MBA students or participants should be encouraged to read and understand the assigned study material, analyze the case issues and participate vigorously in class discussions. Case analysis should reveal the attendees’ aptitude to comprehend strategic hiring principles. The price of flawed recruitment can be enormous both in terms of lawsuits arising from neglectful hiring and impact on organizational efficiency.
- • Phillips J M and Gully S M, “Strategic Staffing”, 3rd Edition (2015), Pearson Prentice Hall – To examine HR Strategies to succeed in a geographically diverse HR landscape where talent is the most critical resource.
Case Positioning and Setting
The case can be used in MBA, Executive MBA and Management Development Programs for HR Specialization students and HR Managers. The case falls under the area of Strategic Hiring in Human Resource Domain and it is aimed at sensitizing HR managers to go out of the established frameworks of hiring to find out the right candidate who has value fitment with the organization. This case is relevant to all categories of service industry especially hospitality.