Subicsha: Empowering Rural Women
The premise of this case study is to enable discussion about how the traditional fragmented supply chain of a local agricultural produce may be effectively managed through capacity building of local women workforce to produce and market value added products. The Subicsha model can act as a role model for development of a region by engaging women in revenue generating activities of microenterprises where the women are the entrepreneurs and producers who can produce value added products for urban consumption. Providing common production infrastructure and development of proper marketing channels and branding of the products can have far-reaching impact on poverty alleviation and overall development of the rural region.
Prerequisite Conceptual Understanding before the Classroom Discussion
The students/participants should be encouraged to read a basic text book on entrepreneurship to have meaningful discussion and proper analysis of the case study. Conceptual understanding of self-help groups, micro finance and micro enterprises is required before discussion.
The following text book may be recommended for reading: Roy, R. Entrepreneurship 2011, Oxford Higher Education
This case study is expected to sensitize the participants about how a SHG-based organization may be developed through capacity building of women to produce marketable products utilizing the natural produce of a geographical region. Given the importance of understanding the conceptual working model of such organization, the funding and support required, capacity building exercises that need to be done and also the production and marketing infrastructure required for profitability and growth of such organization. Accordingly, the classroom orchestration (assuming a 75 minutes class) may be done as shown in Exhibit (TN) – I.................