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The Walt Disney: Strategic Acquisition for Achieving Creativity*

CASE STUDY, STRATEGIC MANAGEMENT
ET Cases - GSMC, 9 Pages

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The Walt Disney: Strategic Acquisition for Achieving Creativity

 

The Walt Disney Company is a leading family entertainment and media enterprise with total assets of 81,241 million USD. The product portfolio of Walt Disney includes: consumer products, interactive media, media networks, parks and resorts, and studio entertainment. Studio entertainment has been the oldest and the core offering of Walt Disney since its foundation. Today, Disney Studio has its presence throughout the world through its consumers’ offerings namely movies, music and stage plays. Few big revenue generation movies recently released by Walt Disney Studio and its affiliates are: Long Ranger, Monsters University, Frozen, Super Buddies and a long lasting list. The Walt Disney Company releases Feature Films under the banners of Walt Disney Animation Studios and Pixar Animation Studios; Disneynature; Marvel Studios; Lucasfilm; and Touchstone Pictures. Not very long ago, Walt Disney Animation Studio was the lone banner under which Disney had been releasing its Feature Films. However, during last one and half decade Walt Disney had made the successful acquisitions or alliances of/with other banners namely Pixar, Marvel, Playdoms, and Lucasfilms. These acquisitions/alliances augmented the efficacy of Disney Studios.

In 2013, Walt Disney Company was a leading diversified international family entertainment and media enterprise. Disney is one of the world’s most creative companies responsible for creating some of the world’s most beloved characters and enduring stories. It had five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media.

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Teaching Note Preview

The Walt Disney: Strategic Acquisition for Achieving Creativity

 

Synopsis

The Walt Disney Company is a leading family entertainment and media enterprise with total assets of 81,241 million USD. Disney Studio has a global presence  through its consumers’ offerings namely movies, music and stage plays. During the last one and half decade, Walt Disney had made the successful acquisitions and alliances namely Pixar, Marvel, Playdoms and Lucasfilms. These diversification augmented the efficacy of Disney Studios. This case focuses on Walt Disney’s acquisition strategy as means to maintain competition and to be creative in the industry. This case can be used in the area of Business Strategy, acquisition and mergers and acquisition, and creativity problem solving.

Prerequisite Conceptual Understanding

The case study pre-supposes an understanding of business processes and acquisition and mergers - What are the factors that lead once business to invest, diversify or acquire other business entities- the market trends- the economic and business considerations and the life cycle of business – Business strategies, acquisition and creative problem solving

Case Positioning and Setting

The case can be used in an MBA and Executive MBA for the following course:

Course in Strategic Management in a strategy formulation – The case focuses on internal and external analysis of a firm – To some extent, the case can be used in a Strategic Change Management course to understand industry trajectories of change and firm’s responses to them.

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$4.22
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Product code: STG-1-0014, STG-1-0014A

Abstract

This case focuses on Walt Disney’s acquisition strategy as a guide for selecting appropriate acquisitions to maintain competitiveness through creativity. This case can be used in the area of business strategy, acquisition and mergers, and achieving creativity.



Pedagogical Objectives

  • To understand the possibilities of strategic acquisitions as a mean to achieve and maintain the creativity
  • To understand the cost and benefits associated with the acquisitions and alliances for maintaining creativity
  • To integrate with the acquisitions and alliances in order to achieve creativity

Case Setting and Positioning
The case can be used in an MBA and Executive MBA for the following course:
Course in Strategic Management in a strategy formulation - The case focuses on internal and external analysis of a firm - To some extent, the case can be used in a strategic change management course to understand industry trajectories of change and firm’s responses to them.

* GSMC 2014, IIM Raipur

This Case Pack Includes:
- Abstract
- Case Study
- Teaching Note (**ONLY for Academicians)
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