TinyTech Plants: Is Small Beautiful?
At Rajkot, Gujarat, India, on a hot and humid afternoon of April 2014, Veljibhai Desai, the 72-yearold mechanical engineer and law graduate, was conferring with his foreign clients as regards to the technical functioning of the steam engines at one of his factories – “Prayog-Mandir” (Experimental Temple). Since early morning, Veljibhai Desai was with his clients Carlos and Nicole, citizens of Sweden and Italy respectively. They were testing the new steam engine which generated electricity but had few reservations about its functioning. Carlos was interested in using the steam engine for motorbikes, while Nicole intended to use it for generating power in rural Italy. Although, the initial amount for the steam engines was collected in advance from the clients, they wanted to rule out the reservations about the engines. Carlos and Nicole intended to purchase the steam engines from Desai after confirming satisfactory performance of the engines. After a few trials, Desai resolutely conveyed to Carlos and Nicole, “Don’t worry, my friends. If at all my steam engine fails to perform satisfactorily, I will refund the full payment at once.”
All business dealings executed by Desai have always been backed-up by camaraderie, transparency and forthrightness. The splendor of small family-owned enterprises, Desai advocates that if competition is premised on fair terms, none of the bigger organizations can ever compete with small family-owned firms.
Finally, after many deliberations, the steam engines were purchased by Carlos and Nicole from Veljibhai and they also joined the list of satisfied customers................