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To Get More Women on Board, Companies Turn to Male Staff

CASE FLYER, HUMAN RESOURCE MANAGEMENT
ET Cases, 5 Pages
AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. Chowdary

Case Preview

To Get More Women on Board, Companies Turn to Male Staff

Expected Learning Outcomes

• Importance and necessity of inculcating a culture of diversity and inclusiveness and the effect of diversity and inclusiveness on business outcomes
• Indian companies’ initiatives in letting men champion the cause of diversity and inclusiveness
• The idea of letting/mandating male staff to espouse the cause of diversity and inclusiveness

I. Gender Diversity and Inclusiveness

1. What is gender diversity and why is it important for companies?
2. Is gender diversity a corporate virtue or a corporate necessity or a social governance mandate for companies?
3. What are the different ways in which companies can encourage gender diversity?
4. Would you suggest, as a matter of strict compliance, adherence and enforcement of gender diversity at workplaces, companies should follow a reservation system for women employees, just the way government applies the women’s reservation (women’s quota) system across all the Government Institutions?
5..............

Teaching Note Preview

To Get More Women on Board, Companies Turn to Male Staff

Synopsis

This Case Flyer with its base article1 focusses on the concept of ‘gender-diversity’ and enables an interesting discussion on including men in espousing the cause of inclusiveness and diversity. Several companies have taken initiatives to drive the inclusiveness and diversity mandate. Some of these initiatives include ‘Men as Champions’, ‘Men Who Get It: Engaging Men in Gender Initiatives’, ‘Diversity Councils’, etc. Considering the importance of gender diversity, it is imperative that organizations institutionalize the culture of gender diversity and inclusiveness. However, it can only be achieved when men, and not just women, are key stakeholders in the gender diversity agenda.

Prerequisite Conceptual Understanding

• Stephen P. Robbins, et al., “Human Resource Policies and Practices”, Organizational Behavior, 15th Edition, Dorling Kindersley (India) Pvt. Ltd., 2013

Suggested Reading for the Faculty

• Debra E. Meyerson and Joyce K. Fletcher, “A Modest Manifesto for Shattering the Glass Ceiling”, HBROnPoint, 2002
• Thomas Delong, “A Framework for Pursuing Diversity in the Workplace”, Harvard Business School, November 16th 2007
• Ilene H. Lang, “Co-opt the Old Boys’ Club: Make It Work For Women”, Harvard Business Review, November 2011

Case Positioning and Setting

This Case Flyer can be used for any of the following:

MBA Programs – Organizational Behaviour Course/Human Resource Management Course – To teach the concept and importance of workplace diversity
Executive Education Programs – To sensitize the participants to the importance of gender diversity and its impact on business outcomes

Preamble to this Case Flyer Analysis

This Case Flyer enables an understanding of the concept of gender diversity, its importance and ways to foster the same. The concept has been discussed with reference to gender diversity across sectors, along the corporate ladder and the role of culture and demography in enforcing gender diversity. With an analysis of some of the Indian Companies’ initiatives, this Case Flyer helps debate on institutionalizing the culture of inclusiveness and diversity. Taking cue from some of these initiatives, this Case Flyer triggers a debate on the pros and cons of men espousing the cause of gender diversity and inclusiveness. The Case Flyer includes an analysis of the state of gender diversity in the informal and the unorganized sector. The discussion was carried out in the backdrop of ILO India Labour Market Update. The class also discussed India’s abysmal rank in World Economic Forum’s Gender Gap Report. The classroom orchestration has been captured in Exhibit (TN)-I........

Exhibits

Exhibit (TN)-I: Classroom Discussion Dashboard

Exhibit (TN)-II: Importance of Gender Diversity for Companies

Exhibit (TN)-III: Steps to Eliminate the Sources of Discrimination

Exhibit (TN)-IV: Gender Diversity Across Sectors

Exhibit (TN)-V: Gender Composition along the Organizational Ladder

Exhibit (TN)-VI-A: Average Percentage of Women at Various Job Levels by Sector

Exhibit (TN)-VI-B: Percentage of Firms with Women in Key Positions

Exhibit (TN)-VII: The Top 5 Reasons Women in Their 30s Leave Companies

Exhibit (TN)-VIII: Indian Companies’ Initiatives Towards Gender Diversity and Inclusiveness

Exhibit (TN)-IX: Analyzing Gender Diversity Initiatives at Select Indian Companies

Exhibit (TN)-X: Key Economic and Labour Market Indicators

Exhibit (TN)-XI: Instances of Unconscious Gender Bias

Exhibit (TN)-XII: Structure of the Global Gender Gap Index

Exhibit (TN)-XIII: India’s Country Profile in the Global Gender Gap Report 2017


1 Sreeradha D Basu and Brinda Dasgupta, “To get more women on board, companies turn to male staff ”, https://economictimes.indiatimes.com/jobs/to-get-more-women-on-board-companies-turn-to-male-staff/articleshow/60265172.cms, August 29th 2017 (Accessed date: September 7th 2017)

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Product code: HRM-4-0076, HRM-4-0076A

Abstract

This Case Flyer, based on The Economic Times article1 and ideally suited for the concept of 'gender-diversity' across multiple subject areas, enables an interesting discussion on including men as important stakeholders and catalysts in inculcating the culture of inclusiveness and diversity. Several Indian companies, including the MNCs operating in India, like Deloitte, Ericsson, Genpact, Godrej, etc., have taken several initiatives to drive the inclusiveness and diversity mandate at their respective companies. With specific steps - like 'Men as Champions', 'Men Who Get It: Engaging Men in Gender Initiatives', 'Diversity Councils', etc. - these companies' concerted actions clearly demonstrate one of the best ways to translate the intent into content. While men are being mandated to espouse the inclusiveness and diversity culture, would they be able to do justice with their unconscious bias? What would be the probable unintended consequences of men driving the diversity agenda?



Pedagogical Objectives

  • To understand the importance and necessity of inculcating a culture of diversity and inclusiveness and analyze the effect of diversity and inclusiveness on business outcomes
  • To understand Indian companies’ initiatives in letting men champion the cause of diversity and inclusiveness
  • To discuss and debate on the idea of letting/mandating male staff to espouse the cause of diversity and inclusiveness

Case Positioning and Setting

This Case Flyer can be used for any of the following:

  • MBA Programs – Organizational Behaviour Course/Human Resource Management Course – To teach the concept and importance of workplace diversity
  • Executive Education Programs – To sensitize the participants to the importance of gender diversity and its impact on business outcomes

1 Sreeradha D Basu and Brinda Dasgupta, “To get more women on board, companies turn to male staff ”, https://economictimes.indiatimes.com/jobs/to-get-more-women-on-board-companies-turn-to-male-staff/articleshow/ 60265172.cms, August 29th 2017 (Accessed date: September 7th 2017)



This Case Pack Includes:
- Abstract
- Case Flyer
- Teaching Plan (**ONLY for Academicians)
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