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Trinity Finance’s Sales Organization and Sales Approach (G): Performance Management

CASELET, SALES MANAGEMENT
ET Cases, 7 Pages

Case Preview

Trinity Finance’s Sales Organization and Sales Approach (G): Performance Management

 

After having assessed the extent and scope of engagement with all the relevant stakeholders of Trinity Finance Ltd. (Trinity), the Leadership Team’s (LT) closing agenda was to define and design an effective and efficient sales performance system. The Chief Sales Officer (CSO), along with Chief People’s Officer (CPO) and the Zonal Sales Heads (ZSH) assembled in Trinity’s boardroom on June 23rd 2016 to deliberate on the appropriate sales performance management system and the meeting was presided by the CSO, Sunil Kapoor.

CSO (Sunil Kapoor): Welcome to this meeting, colleagues. Trust all of you must have worked on the brief shared with you earlier regarding institutionalizing an effective sales performance system.

Colleagues (CPO and ZSHs): Yes, Sunil.

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Teaching Note Preview

Trinity Finance’s Sales Organization and Sales Approach (G): Performance Management

 

Synopsis

This caselet, seventh and the last in the ‘Trinity Finance’s Sales Organization and Sales Approach’ series, showcases the need for an effective performance management system to enable the organization to change from being an ‘order-fulfilling’ to ‘order-creating and order-fulfilling’ company. The Leadership Team (LT) of Trinity Finance Ltd. (Trinity) identified four key areas – setting right sales targets, steering and managing sales performance, effective sales performance and ideal performance management system. However, by addressing these issues can Trinity meet its organizational mandate of ‘RACE’ (Radical Approach to Customer Engagement).

Prerequisite Conceptual Understanding/Before the Classroom Discussion

The students/participants should be asked to read the following article:

  • • “Research Note – The future of Sales Performance Management”, www.imcindia.co.in/files/TheFutureofSales.pdf, May 2013

 

Case Positioning and Setting

This caselet can be used in MBA Programs for the following course/module:

  • • Sales Management – What does an effective sales performance constitute and how an efficient sales performance management system is designed?
  • • HRM Course – Performance Management and Appraisal – To motivate and manage the performance of employees and design an efficient performance management system

 

Assignment Questions

  • I. What is your assessment of ‘setting the right sales target’ process? What would be your recommendation?
  • II. ZSH3 proposed the BASIS model for effective sales performance at Trinity Finance Limited. What is your assessment of the same?
  • III. ............

 

Preamble to the Case Analysis

This caselet initially helps understand the process of setting sales targets prevalent at Trinity and enables a discussion on a better process of setting sales targets followed by managing sales performance of the sales personnel. In addition, it helps set parameters to measure the sales performance and design an efficient sales performance management system. The caselet analysis was carried out as presented in Exhibit (TN)-I................

$3.37
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Product code: SM-2-0001(g), SM-2-0001A

Abstract

This caselet, seventh and the last in the ‘Trinity Finance’s Sales Organization and Sales Approach’ series, enables a discussion on appropriate performance management system for an aggressive and goal-oriented sales organization. Among the six critical elements identified to promote effective market-orientation for Trinity Finance Ltd. (Trinity), the last element is Performance Management System. After having deliberated for a long time, Trinity’s Leadership Team (LT) identified four areas to be addressed, which together could lead to designing an effective and efficient performance management system. The four areas are: (a) how to set the right sales targets (b) how to steer and manage sales performance (c) what is an effective sales performance, and (d) what would be the ideal performance management system that would help meet Trinity’s organizational agenda of ‘RACE’ (Radical Approach to Customer Engagement).



Pedagogical Objectives

  • To discuss and debate on the Critical Success Factors (CSFs) in setting the right sales target and analyze the ways and means to steer and manage (expected) sales performance
  • To understand what constitutes an effective sales performance and discuss on the best possible way to design and execute an efficient sales performance management system

Case Positioning and Setting

This caselet can be used in MBA Programs for the following course/module:

  • Sales Management – What does an effective sales performance constitute and how an efficient sales performance management system is designed?
  • HRM Course – Performance Management and Appraisal – To motivate and manage the performance of employees and design an efficient performance management system



This Case Pack Includes:
- Abstract
- Caselet
- Teaching Note (**ONLY for Academicians)
$3.37
Rs 0

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