Validity of Maslow’s Hierarchy of Needs at Bisleri International
The case study is on Bisleri International Pvt. Ltd.(Bisleri) and the attempt is to find relevance of Maslow’s hierarchy of needs model. Bisleri has advocated applying this model in myriad of ways on several occasions and according to the company, the results have been astounding. The case study reveals that Maslow’s Hierarchy of Needs theory can be applied in any situation and is applicable in all ways to motivate employees, inspire managers satisfy customers, et al; although there may be a few critiques and controversies for the case. This is a canvas of Bisleri where the authors have attempted to describe the anecdotes that have been collated from the repertoire, a potpourri, of the company’s rich culture, day-to-day routine and the history.
Prerequisite Conceptual Understanding
The prerequisite for readers before discussing this case is to familiarize with the Maslow’s Hierarchy of Needs theory.
Expected Learning Outcomes
- • The importance of organizational and work culture management: Employee commitment, dispute management, employee engagement, ethics, values, vision, mission, etc.
- • The importance of HR Policies: Relevance of monetary & non-monetary rewards/benefits, recreation practices & policies, employee rewards & recognitions and trust building at all levels, resolving the recurring problems of outsourced employees, etc.
- • The requirement of logistic and supply chain management and distributor relationship management: Identification of logistic & supply chain management requirements, outsourcing issues, resolving the transportation issues, strategies and need for vendor and distributor relationship management, think of the supply chain as an extended enterprise, etc.
- • Validate the applicability of Maslow’s hierarchy of needs for employee motivation
- • Analyze how this theory is applicable in various situations at workplace
Case Positioning and Setting
This case study can be used in MBA program/corporate sectors for the following:
- • Organizational Behavior Course – To discuss the concept of motivation and to gain insights into human relationships
The case can be shared with students or employees as a classroom discussion or can be converted into a roleplay or in-basket exercise to infuse out-of-box thinking..................................