About ET Cases

ET CASES is an initiative of the Times of India Group - India’s largest and most diversified media conglomerate. Our vision is to enable an effective and efficient classroom delivery through case pedagogy – at Undergraduate, Graduate, PhD and Corporate levels. ET CASES aims at  creating value for the entire management fraternity – aspiring managers, faculty from business schools and practicing managers from wide spectrum of companies and industries – through seamless collaboration and value sharing.


ET CASES is India’s first-ever Case Clearing House. A Case Clearing House is an autonomous institution that facilitates aggregation and publication of Case Studies of case authors from across the world, across a spectrum of management subjects and industry verticals.


ET CASES focuses on and fosters Co-creation and Pedagogical Innovation in developing and delivering relevant and rigorous management case studies. John Maynard Keynes said decades ago (in “General Theory”), “It is astonishing what foolish things one can temporarily achieve if one thinks too long alone”, ET CASES practices and advocates the collaborative principle in disseminating knowledge to enable efficient and effective decision making. With a mandate and prophesized and practiced advocacy of collaborating to create value, ET CASES has partnered with quite a few illustrious Indian institutions, like IIM Trichy, IIT Kharagpur, IIM Kozhikode, FLAME, IMT Nagpur, etc. ET CASES also has a vibrant case research activity with a team of award-winning case authors.


ET CASES also focuses on innovation to make learning more effective and interesting. The Case Flyer and the Case Spot are two of ET CASES’ innovative products. Several other innovative pedagogical products are in the pipeline that can refine and redefine learning styles. ET CASES are India-centric and contemporary in nature spanning all the functional and new age management areas.