B-School Selection Criteria Influencers

B-School Selection Criteria Influencers

KIMS is a premier B-School located in the central part of India offering AICTE approved 2-year Post Graduate Diploma in Management programme in varied streams. It has been consistently ranked amongst the top 50 B-Schools in the country. Although in the past many studies have been carried out to find out the factors which influence the B-School selection criteria, one of the second year student of PGDM Batch 2013-2015 Vijaya Srivastava (Vijaya) was keen to find the factors which  influenced the decision of students (PGDM Batch 2014-2016) to join, in particular, KIMS for pursuing the management programme. Vijaya had chosen Business  Analytics as one of her elective courses and she proposed to carry out this study as a project for the course.

Vijaya started with her initial literature review to find the factors which influenced the choice of B-School. Based on the outcome of her survey, she constructed the questionnaire to carry out the study. After the questionnaire had been approved, of course with a few iterations, she hosted the same on Google Docs and  communicated to the first year students to respond to the same.

The initial part of the questionnaire had few questions related to the respondents profile like name, age, graduation details and work experience, status, etc. One of the questions was to identify the factors that attributed to their decision of pursuing management education. Besides these Vijaya requested them to rank their preference for B-School rankings by providing few well-known B-school survey details. The remaining part of the questionnaire focused to address on the factors which influenced them to choose KIMS. She identified close to sixteen factors like placement record, fee, scholarship details, approvals, accreditations, etc., and asked the respondents to indicate their importance on these factors using a five point scale rating ranging from least important (1) to most important (5). Out of the batch of 360 students, 233 students had responded to the survey resulting in the response rate being close to 65%. Responses of the said respondents are given in Annexure I......................

Annexure

Annexure I: Survey Responses

B-School Selection Criteria Influencers

Synopsis

This caselet focuses on the concept and application of descriptive as well as inferential statistics. A leading B-School ‘KIMS’ located in the central part of India offers AICTE approved Post Graduate Diploma in Management programme in varied streams. Vijaya Srivastava (Vijaya), a second year student at KIMS, was keen to know the factors which influenced the choice of KIMS by her juniors to pursue the management programme. Vijaya believed that the outcome of this study might be useful for KIMS to device a strategy to attract more number of applicants to KIMS which would result in admittance of enhanced quality students. To explore the study, Vijaya conducted a survey amongst the juniors to identify the factors which highly influenced their choice of KIMS.

Expected Learning Outcomes

• • Understand the concept and application of descriptive and inferential statistics
• • Discuss how simple data analysis will lead to better decision-making

Assignment Questions

• I. Analyze and identify the most influential factor for pursuing management education.
• II. Analyze the data and categorize the factors which highly influenced for selection of the premier B- School.
• III. Does gender, as a criterion, influence the factors in selection of a B-School?
• IV. ................

Positioning/Case Setting

This caselet can be used for the following module/topic in the Statistics for Management Course: descriptive and inferential statistics

Teaching Plan

This caselet will be ideal for orienting the students with descriptive and inferential statistics using statistical softwares/MS Excel after relevant theoretical inputs were given in the initial sessions. Therefore, it would be ideal to conduct the session in the Lab. Detailed indicative teaching plan is given in Annexure (TN)-I...............