B-School Selection Criteria Influencers
KIMS is a premier B-School located in the central part of India offering AICTE approved 2-year Post Graduate Diploma in Management programme in varied streams. It has been consistently ranked amongst the top 50 B-Schools in the country. Although in the past many studies have been carried out to find out the factors which influence the B-School selection criteria, one of the second year student of PGDM Batch 2013-2015 Vijaya Srivastava (Vijaya) was keen to find the factors which influenced the decision of students (PGDM Batch 2014-2016) to join, in particular, KIMS for pursuing the management programme. Vijaya had chosen Business Analytics as one of her elective courses and she proposed to carry out this study as a project for the course.
Vijaya started with her initial literature review to find the factors which influenced the choice of B-School. Based on the outcome of her survey, she constructed the questionnaire to carry out the study. After the questionnaire had been approved, of course with a few iterations, she hosted the same on Google Docs and communicated to the first year students to respond to the same.
The initial part of the questionnaire had few questions related to the respondents profile like name, age, graduation details and work experience, status, etc. One of the questions was to identify the factors that attributed to their decision of pursuing management education. Besides these Vijaya requested them to rank their preference for B-School rankings by providing few well-known B-school survey details. The remaining part of the questionnaire focused to address on the factors which influenced them to choose KIMS. She identified close to sixteen factors like placement record, fee, scholarship details, approvals, accreditations, etc., and asked the respondents to indicate their importance on these factors using a five point scale rating ranging from least important (1) to most important (5). Out of the batch of 360 students, 233 students had responded to the survey resulting in the response rate being close to 65%. Responses of the said respondents are given in Annexure I......................
Annexure
Annexure I: Survey Responses