BlueLine Airways (A): Sampling Design
In the prime of their well-settled career Rahul Marathe (Rahul), a NIIT Trichy, graduate, working as Associate Vice President, Operations, with one of the major airline carriers and Ganesh Rahane (Ganesh), Associate Vice President, with a major retail chain, aspired to start a new venture.
Both friends debated on various ventures: Rahul was inclined that with more than two decades of experience in their respective fields – in Indian aviation and designing and delivering customer experience with FMCG Companies, they should start a new airline – BlueLine Airways. However, Ganesh was of opinion that the idea was impractical.
On October 7th 2015, during one of their discussions, an article in a news daily caught their attention – “Delhi-based low-cost airline IndiGo is introducing the international Red Eye flights concept in the Indian skies”...........
Indian Aviation Industry: An Overview
According to KPMG, Indian civil aviation industry is amongst the top 10 globally with a size of $16 billion and India has the potential to become the third largest aviation market by 2020 and the largest by 2030. The industry carries an estimated 60 million passengers a year, out of a population of 1.2 billion..........
Assignment Questions
I. What is Sampling? What is the need and importance of Sampling for a research? What are the differences between a sample and census?
II. What is sampling design process? Describe the five-step sampling design process. What is its significance for a (marketing) research project?
III...............
Exhibits
Exhibit I: Expected Investment in Indian Aviation Industry (2012-2017) (in $billion)
Exhibit II: Market Share of Airlines in India
Exhibit III: Low Cost Carriers in Indian Civil Aviation Industry