Can Bollywood Go the Hollywood Way?

Can Bollywood Go the Hollywood Way?

According to statista.com, the global film industry shows healthy projections for the coming years. While the global film industry had earned global box office revenue of $38 billion in 2016, it was forecasted to increase to nearly $50 billion in 2020.¹

Hollywood

The US film industry, popularly known as Hollywood, is dominated by studios like Buena Vista, Disney, Sony, Warner Bros., 20th Century Fox, Universal, Miramax, Metro-Goldwyn-Mayer, Paramount Pictures, Lightstorm Entertainment, etc., to name a few. Many of these studios have made movies like Star Wars, Titanic, Iron Man, Spider Man, The Avengers, Jurassic Park, Transformers, Fast and Furious, and many more that turned out to be blockbusters worldwide and garnered revenues in billions (Exhibit I).

The US happens to be the third largest film market² in the world, only behind China and India, in terms of annual ticket sales. However, the US film industry, is the largest in terms of revenue generation. Hollywood studios collectively make over $10 billion each year consistently.³ Comparatively the budgets invested in the making of Hollywood movies are also huge.

This gives Hollywood movies a grander scale and allows them to create movies of exceptional quality, using high quality equipment, software and technology in recording, editing, music, graphics, etc..........

Exhibits

Exhibit I: Highest Grossing Hollywood Films – Worldwide Revenues

Exhibit II: Highest Grossing Bollywood Films – Worldwide Revenues

Exhibit III: Worldwide Gross Revenue of Disco Dancer

¹ “Film and Movie Industry - Statistics & Facts”, https://www.statista.com/topics/964/film/ (Accessed Date: July 5th 2018)

² “Film and Movie Industry - Statistics & Facts”, op.cit.

³ http://www.boxofficemojo.com/yearly/chart/?page=2&view=releasedate&view2=domestic& yr=2014&p=.htm (Accessed Date: July 5th 2018)

Can Bollywood Go the Hollywood Way?

Preamble

The purpose of this Teaching Plan is neither to outline the answers to Case Debate’s discussion questions nor to suggest an ideal way of conducting an effective debate basis the given topic. It is more to share the authors’ perspectives, basis their classroom orchestration of this Case Debate, on possible ways of orchestrating this Case Debate.

Purpose of the Case Debate

Purpose of this Case Debate, which is a prelude to the Case Method of Teaching, is to inculcate the following skills [Exhibit (TP)-I] that would amply benefit the participants during their careers................

As this Case Debate is based on a very generic topic, the purpose is not to dwell into only the research-based inputs but more to prepare the students/participants for the process of case discussion – except that while the case discussion would be based on the case facts, the Case Debate encourages the students/participants to present their ideas with no rigorous business dilemma.............

Exhibits

Exhibit (TP)-I: CASE DEBATE – SKILL SCOPING

Exhibit (TP)-II: Classroom Orchestration Plan – Can Bollywood Go the Hollywood Way?