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  1. ToRoots Explorers: Branding Experiential Tourism in the Digital Age

    AUTHOR(S) : Dr. Prashant Chaudhary, Asst. Professor, Symbiosis Skills and Professional University (SSPU), Pune and Dr. Shailesh Pandey, Assistant Professor, Jaipuria Institute of Management, Indore.
    PUBLISHED DATE: 26/09/2021
    PUBLISHER: ET CASES
    CATEGORY: DIGITAL MARKETING
    PRODUCT: CASE STUDY
    CASE ID: DM-1-0022; DM-1-0022A
    CASE LENGTH: 22
    DESCRIPTION:
    ToRoots Explorer was a first generation funded start-up dealing in experiential tourism in India. Being a community-driven platform for experiential travel ToRoots was a platform where travel bloggers and photographers interact with individuals who have a potential experiential travel offering. Naveen, owner of ToRoots struggled in its initial year of foundation to convince customer to try experiential tourism especially rural sojourn because the market was driven by beach viewing, waterfalls and ...
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  2. Sonalika International Tractors Ltd.

    AUTHOR(S) : IBM India Pvt. Ltd.
    PUBLISHED DATE: 25/08/2021
    PUBLISHER: IBM Corp.
    CATEGORY: CORPORATE CASES
    PRODUCT: FREE PRODUCTS
    CASE ID: CC-2-0004
    CASE LENGTH: 2 Pages
    DESCRIPTION:
    Sonalika International Tractors Ltd. Sonalika International Tractors Ltd. (Sonalika) upgraded its existing IT infrastructure to get more from its critical back-office systems. In collaboration with IBM Business Partner Integrated Tech9labs Pvt. Ltd., the manufacturer migrated to a more robust, scalable environment backed by IBM® Power® Systems and IBM Storage technology. Business challenge Wanting to upgrade its SAP environment, Sonalika International Tractors Ltd. also needed to update ...
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  3. Embracing the Change: A Caselet on Transition from Offline Teaching to Online Teaching in Higher Education

    AUTHOR(S) : Dr. Prakash Singh, Assistant Professor, Saudi Electronic University, KSA; Dr. Vinod Malkar, Professor & HOD, Sanjivani College of Engineering, Kopergaon and Dr. Lokesh Arora, Associate Professor, IIMS, Pune
    PUBLISHED DATE: 25/07/2021
    PUBLISHER: ET CASES
    CATEGORY: ORGANIZATIONAL BEHAVIOR
    PRODUCT: CASELET
    CASE ID: OB-2-0077; OB-2-0077A
    CASE LENGTH: 6
    DESCRIPTION:
    This caselet introduces the thoughtfulness involved in the immediate change in teaching from offline i.e. traditional mode to online mode of teaching during the COVID-19 pandemic situation after the announcement of nationwide lockdown by the Prime Minister of India to abbreviate the spread of this pandemic. Ministry of education issued notification to all educational institutions to switch to online teaching mode. Prof. Shastri, who had been teaching Hindi subject at BMT College of Arts and Commerce ...
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  4. Inflation – Impact on the Nation – Case of Venezuela – The Crisis of Hyper Inflation

    AUTHOR(S) : Professor M. Guruprasad, HOD-General Management, Dy.Director Research, UNIVERSAL BUSINESS SCHOOL
    PUBLISHED DATE: 25/07/2021
    PUBLISHER: ET CASES
    CATEGORY: MANAGERIAL ECONOMICS
    PRODUCT: CASE STUDY
    CASE ID: ME-1-0033; ME-1-0033A
    CASE LENGTH: 7
    DESCRIPTION:
    The present case analysis discusses the adverse impact of inflation on Nations. The case discusses the economic crisis in Venezuela due to Hyperinflation. Venezuela’s crisis has been marked by corruption, hyperinflation, one of the world’s highest homicide rates, food and medicine shortages and the largest exodus. On December, 2016, Venezuela, once Latin America’s richest country, entered the record book of historical events in the economic history of the world to have experienced ...
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  5. K-beauty in India: Gaining Consumer Insights through Marketing Research

    AUTHOR(S) : Dr. Madhu Mandal, Assistant Professor, Marketing & Strategy Area, Indian Institute of Management (IIM) Rohtak, India
    PUBLISHED DATE: 25/07/2021
    PUBLISHER: ET CASES
    CATEGORY: MARKETING RESEARCH
    PRODUCT: CASE STUDY
    CASE ID: MR-1-0026; MR-1-0026A
    CASE LENGTH: 10
    DESCRIPTION:
    The craze for Korean beauty (K-beauty) products is increasing among Indian consumers in recent times. This trend projects a huge market opportunity to be tapped. But before taking any business decisions, detailed consumer insights should be gained through marketing research to avoid business failures. The case discusses the importance of the marketing research process to aid sound decision-making for venturing into new business avenues. The case brings out the emerging nuances of Korean cosmetics ...
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  6. Development vs Public Safety & Damage to Environment – A Case Study on Sterlite Copper Industries, Thoothukudi

    AUTHOR(S) : Dr. Jikku Susan Kurian, Associate Professor, Firebird Institute of Research in Management, Coimbatore and Dr. Aruna Polisetty, Sr. Asst.Professor in Symbiosis centre for management studies, Nagpur
    PUBLISHED DATE: 25/07/2021
    PUBLISHER: ET CASES
    CATEGORY: BUSINESS ETHICS
    PRODUCT: CASE STUDY
    CASE ID: BE-1-0003; BE-1-0003A
    CASE LENGTH: 12
    DESCRIPTION:
    The present case study describes the saga of Sterlite Copper Industries Thoothukudi from the Profit to Planet concern. From its inception, the company was opposed to its hazardous operations. People of Thoothukudi struggled for 23-years for the closure of the polluting industry. However, the company obtained clearances at all stages with false information and misrepresentation of facts. Sterlite is one among several companies in Thoothukudi categorised as large, red, and hazardous. On the other hand, ...
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  7. Team Building through Experiential training?

    AUTHOR(S) : Ekta Sinha, SP Jain School of Global Management, Mumbai Campus and Naman Sharma, Indian Institute of Foreign Trade (IIFT), Kolkata Centre
    PUBLISHED DATE: 25/07/2021
    PUBLISHER: ET CASES
    CATEGORY: ORGANIZATIONAL BEHAVIOR
    PRODUCT: CASE STUDY
    CASE ID: OB-1-0078; OB-1-0078A
    CASE LENGTH: 12
    DESCRIPTION:
    Vidhyut Pathak (55), the CEO, of Euro-India Info Solutions Pvt. Ltd., an IT multinational headquartered at New Delhi, was not a happy man. These were supposed to be the busiest and the best days for his business. For the past few months, every day, he met new clients, briefed his subordinates on the progress of new and existing projects, and attended professional get-togethers in the evening for networking. Even though the business was profitable and growing, Vidhyut was more worried about its sustainability ...
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  8. Ayhrit Infotech - Target Market Dilemma

    AUTHOR(S) : Dr. Arijit Santikary, Program Chair (PGDM) & Associate Professor, Siva Sivani Institute of Management and Ms. Damandeep Johar, Admissions – Chairperson, Assistant Professor, HR and Managerial Communication, Siva Sivani Institute of Management
    PUBLISHED DATE: 24/07/2021
    PUBLISHER: ET CASES
    CATEGORY: MARKETING MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: MKTG-1-0087; MKTG-1-0087A
    CASE LENGTH: 12
    DESCRIPTION:
    This is a fictional case which is focusing on go-to-market strategy for a newly developed technological product. Mr. Rajveer Shukla CEO and MD and Ms. Lakshmi Bajpayee, the CFO of Ayhrit Infotech Pvt. Ltd. have designed a Virtual Conferencing (VC) Application named as “Neva-Sadah” in May, 2020. Ayhrit Infotech is an Indian company with a well-known multinational presence, and now it’s set a land mark for itself by developing the VC App, the first of its kind developed by an Indian ...
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  9. Mankind Pharma extends affordable medicine to millions using data insights from IBM and SAP

    AUTHOR(S) : IBM India Pvt. Ltd.
    PUBLISHED DATE: 22/06/2021
    PUBLISHER: IBM Corp.
    CATEGORY: CORPORATE CASES
    PRODUCT: CASELET
    CASE ID: CC-2-0003
    CASE LENGTH: 2 Pages
    DESCRIPTION:
    Mankind Pharma extends affordable medicine to millions using data insights from IBM and SAP  IBM Power Systems and IBM FlashSystem storage offers a future-ready platform to support business expansion for the next decade Business challenge To help Mankind Pharma deliver affordable medicines to millions of people worldwide, Mankind Pharma had to keep its cash and costs under tight control. The pharmaceutical company had to harness its data to lift operational efficiency. Transformation Mankind ...
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  10. Pricing of Swap Contracts

    AUTHOR(S) : Dr. Abhinav Kumar Rajverma, Assistant Professor of Finance, Institute of Rural Management Anand (IRMA) and Dr. PKV Kishan, Assistant Professor of Economics, Institute of Rural Management Anand (IRMA)
    PUBLISHED DATE: 21/06/2021
    PUBLISHER: ET CASES
    CATEGORY: FINANCIAL MANAGEMENT, BANKING & FINANCIAL SERVICES
    PRODUCT: CASELET
    CASE ID: FIN-1-0048; FIN-1-0048A
    CASE LENGTH: 17
    DESCRIPTION:
    In January 2021, Mr Rajvarman, a financial consultant, joined a major Indian business house. One of the main tasks assigned to him was raising dollar-denominated funds to meet the company’s investment needs in the US. The conventional ways of raising rupee-funds in India and then converting to the USD or directly raising a dollar loan in the US market was deemed costly by the management. Apart from that, volatility in the forex rate was a major concern for the organisation. The case examines ...
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  11. A Bookseller’s Dilemma on the Subscription Decision

    AUTHOR(S) : Dr. Deepika Jain, Assistant Professor, OM & QT Area, IIM Rohtak and Dr. Sreelata Jonnalagedda, Associate Professor, Marketing Area, IIM Bangalore.
    PUBLISHED DATE: 24/04/2021
    PUBLISHER: ET CASES
    CATEGORY: BUSINESS ANALYTICS
    PRODUCT: CASELET
    CASE ID: BA-2-0012; BA-2-0012A
    CASE LENGTH: 3
    DESCRIPTION:
    This case presents the key decision of an incumbent operating with a pure sell model while contemplating an entry from a subscription-based player. The case draws attention to how incumbent's pricing strategy could keep the new entrant away from the market. The analysis highlights the importance of model parameters such as market size, willingness to pay, the relative value of ownership and subscription, and the entrant’s assortment on the outcomes in a competitive market like the book industry. Pedagogical ...
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  12. Quick Service Restaurants and Consumer Behaviour

    AUTHOR(S) : Professor Bhargav Revankar, Associate Professor of IT and Operations, Global Business School, Hubli, Karnataka and Sweta Mahadev Malage, Store Manager, Jubilant Food Works Limited, Hubli
    PUBLISHED DATE: 28/02/2021
    PUBLISHER: ET CASES
    CATEGORY: CONSUMER BEHAVIOR
    PRODUCT: CASELET
    CASE ID: CB-1-0025; CB-1-0025A
    CASE LENGTH: 11 pages
    DESCRIPTION:
    Ms. Sweta the manager of QSR is concerned about the handling the customers of her setup. She have majority of college students and family as customers, who order from their respective houses/rooms. Customers either visit the restaurant or order online. The mannerism of professional migrants, who claim they are from metros or bigger cities of India is disturbing. She is working as manager store manager Jubilant food works Limited, Hubli since June 2014. The two sub-segments of Food industry driving ...
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  13. Throttled throat of Delhi: Medical Waste Management at Sir Mange Ram Hospital during Covid-19

    AUTHOR(S) : Dr. Parul Sinha, Assistant Professor, GD Goenka University, Gurugram, Haryana, India and Dr. Rajkumari Mittal, Assistant Professor, Lal Bahadur Shastri Institute of Management, New Delhi, India
    PUBLISHED DATE: 04/01/2021
    PUBLISHER: ET CASES
    CATEGORY: MARKETING MANAGEMENT, SUPPLY CHAIN MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: SCM-1-0009; SCM-1-0009A
    CASE LENGTH: 10 Pages
    DESCRIPTION:
    The Covid-19 pandemic has brought forth unprecedented challenges. It has exposed the vulnerabilities of India’s medical infrastructure and waste management efforts in past couple of months. It has also provided the country with an opportunity to survive, revive and now strive to innovate the existing processes and design a responsible reverse supply chain for bio-medical waste management. The present case is about Sir Mange Ram Hospital located at Capital of India, Delhi. The hospital has been ...
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  14. Negotiating over Goods and Service Tax (GST) Regime — A Triumph of Pragmatism

    AUTHOR(S) : Dr. Prashant Chaudhary, Assistant Professor, Symbiosis Skills and Professional University, Pune
    PUBLISHED DATE: 04/01/2021
    PUBLISHER: ET CASES
    CATEGORY: MARKETING MANAGEMENT, STRATEGIC MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: STG-1-0076; STG-1-0076A
    CASE LENGTH: 13 Pages
    DESCRIPTION:
    While dealing with the situations like “Deadlock or Impasse” during a negotiation, the most sought after virtues are perseverance, patience and pragmatism. The “game of negotiation” often tests the participants’ patience and requires a great deal of perseverance, persuasion and persistence. These traits allow the negotiators to successfully deal with deadlocks, “difficult people and situations” and with the host of tangled egos. Here the negotiation entails ...
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  15. An Experience of a Salesman

    AUTHOR(S) : Mr. J. Srinivas Rao, Sr. Territory Manager (Sales-Hyderabad); Dr. Arijit Santikary, Associate Professor - SSIM and Dr.S.V. Ramana Rao, Director - SSIM
    PUBLISHED DATE: 09/11/2020
    PUBLISHER: ET CASES
    CATEGORY: MARKETING MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: MKTG-1-0085; MKTG-1-0085A
    CASE LENGTH: 13 Pages
    DESCRIPTION:
    J.Srinivas Rao (Srinivas) is an experienced sales person and working as a Senior Territory Manager at Toto India Pvt. Ltd. (Toto India). Toto India is the Indian arm of Toto Ltd., a sanitary ware company from Japan. Toto’s products in India and globally are positioned as luxurious bathroom fittings and wash ware. Srinivas is working in Hyderabad territory and taking care of Toto India’s sales in the region. Growth in real estate activity in Hyderabad, Srinivas is trying to take the advantage ...
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