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  1. Indian Roots: Back to Nature’s Pharmacy

    AUTHOR(S) : Suwarna Shukla, Doctoral Student, Operations Management & Quantitative Techniques, Indian Institute of Management Indore and Tuhin Sengupta, Assistant Professor, Information Systems and Operations Management, Goa Institute of Management
    PUBLISHED DATE: 04/08/2020
    PUBLISHER: ET CASES
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT:
    CASE ID: ENTP-1-0045; ENTP-1-0045A
    CASE LENGTH: 13 Pages
    DESCRIPTION:
    In July of 2015, Kaushik Trivedi, the chief executive officer (CEO) of the Lucknow branch of Indian Roots, experienced a pressing entrepreneurial problem. In the nascent years, Indian Roots provided organic food products to the domestic consumer segment, who are willing to consume healthy food. Kaushik was worried about the consistent rise in the deterioration of the life style conditions in India. However, consumers would not be willing to adopt anything random for the sake of health and wellness. ...
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  2. Why should I stay indoors – Was the lockdown message loud and clear?

    AUTHOR(S) : Dr. Gauri Joshi, SCMHRD, Pune
    PUBLISHED DATE: 04/08/2020
    PUBLISHER: ET CASES
    CATEGORY: CONSUMER BEHAVIOR
    PRODUCT:
    CASE ID: CB-2-0024; CB-2-0024A
    CASE LENGTH: 8 Pages
    DESCRIPTION:
    The case is based on the 21-day lockdown period which was imposed in India to reduce the contagion of Covid-19. The situation created by the outbreak of the pandemic was never-like before and the entire country came to a standstill as movement was banned within and outside the country. The streets were deserted, and shops closed, and the police manned the streets day and night. It was war like situation, only difference was the unseen enemy!! The social-media had already created awareness on Covid-19 ...
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  3. Happiest Minds Keeping Customers Happy with Digitized, Monetized Content

    AUTHOR(S) : IBM India Pvt. Ltd.
    PUBLISHED DATE: 06/07/2020
    PUBLISHER: IBM Corp.
    CATEGORY: CORPORATE CASES
    PRODUCT: CASELET
    CASE ID: CC-2-0002
    CASE LENGTH: 3 Pages
    DESCRIPTION:
    Digital technologies are creating a sea change in the ways people find, consume, and share content. New capabilities are arising every day that were unimaginable a few short years ago. Today, you can download and read a bestselling novel instantly on your phone, click through interactive charts in an online newspaper, or listen to a live podcast during your evening commute. When Ashok Soota started Happiest Minds in 2011, he foresaw the power of digital technologies to transform and modernize companies ...
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  4. Eat and Deliver: The Crisis at Tomato Ltd.

    AUTHOR(S) : Prof. Jatin Pandey, IIM Indore Young Faculty Research Chair and Assistant Professor, Organizational Behaviour & HRM Area and Ms. Preethi Allampalli, IIM Indore
    PUBLISHED DATE: 06/07/2020
    PUBLISHER: ET CASES
    CATEGORY: ORGANIZATIONAL BEHAVIOR
    PRODUCT: CASE STUDY
    CASE ID: OB-1-0075; OB-1-0075A
    CASE LENGTH: 9 Pages
    DESCRIPTION:
    One of India’s largest unicorn food tech companies, Tomato, with a valuation of $3billion has taken the food industry by storm. Quickly adapting to market changes, trends and undergoing acquisitions, Tomato has captured a significant portion of the market. However, it is often entangled in many controversies. One such controversy has been discussed in this case. In such crisis situations, the role of the management and employees is quintessential. The case can be used to extensively analyze ...
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  5. 22nd Parallel: Serving New Cities

    AUTHOR(S) : Dr. Seema Laddha, Dr. M.S. Devi and Prof. Anguja Agrawal, SIES College of Management Studies, Navi Mumbai
    PUBLISHED DATE: 17/06/2020
    PUBLISHER: ET CASES
    CATEGORY: MARKETING MANAGEMENT
    PRODUCT: CASELET
    CASE ID: MKTG-2-0084; MKTG-2-0084A
    CASE LENGTH: 3 Pages
    DESCRIPTION:
    22nd Parallel is one of the leading F&B enterprises in Vadodara, Gujarat. The firm started its journey with a vision to provide a great south Indian dining experience at Vadodara in the year 2011 and currently has 6 operational outlets under 2 brands. It started franchising from the year 2016 and while it saw great success with the franchise outlets within the city of Vadodara in terms of time taken to achieve operational break even, it has been noticed that the one outlet opened outside of Vadodara, ...
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  6. Amitabh Bachchan – Most Enduring & Comeback Superstar in Hindi Film Industry

    AUTHOR(S) : Prof. Avadhanam Ramesh, Vignana Jyothi Institute of Management, Hyderabad
    PUBLISHED DATE: 15/06/2020
    PUBLISHER: ET CASES
    CATEGORY: MARKETING MANAGEMENT, STRATEGIC MANAGEMENT, BRAND MANAGEMENT, MEDIA AND ENTERTAINMENT
    PRODUCT: CASE STUDY
    CASE ID: BM-1-0023; BM-1-0023A
    CASE LENGTH: 16 Pages
    DESCRIPTION:
    The case study traces  the development of angry young man persona in the Hindi films such as Zanjeer (1973), Deewar (1975) and Trishul (1978) etc. to name a few by successful Directors (Prakash Mehra, Yash Chopra and Ramesh Sippy), and creative screen writers such as (Salim-Javed). Amitabh Bachchan who was protagonist in these films rose to stardom and was credited with the redefining the image of conventional hero. Bachchan continued his long run by being versatile and thus establishing himself ...
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  7. IBM Services Supports Acceleration of the White Revolution

    AUTHOR(S) : IBM India Pvt. Ltd.
    PUBLISHED DATE: 09/06/2020
    PUBLISHER: IBM Corp.
    CATEGORY: CORPORATE CASES
    PRODUCT: CASE STUDY
    CASE ID: CC-1-0001
    CASE LENGTH: 7 Pages
    DESCRIPTION:
    IBM Private Cloud and IBM POWER 9 Servers optimizes mission-critical applications and infrastructure to stay agile and innovation-centered Business Challenge GCMMF , the owner of AMUL brand, aimed to grow its turnover almost threefold and expand the business to unchartered territories over a ten-year period. However a complex, multi-tier supply chain and siloed operations resulted in inefficiency due to lack of visibility across the supply chain. Transformation A tenfold growth in turnover over ...
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  8. Rise and Fall of a Business Leader – Floored After Hitting the Glass Ceiling

    AUTHOR(S) : Ms. Nidhi Gupta and Dr. Kapil Pandla, IMI Bhubaneswar
    PUBLISHED DATE: 17/05/2020
    PUBLISHER: ET CASES
    CATEGORY: ORGANIZATIONAL BEHAVIOR
    PRODUCT: CASE STUDY
    CASE ID: OB-2-0075; OB-2-0075A
    CASE LENGTH: 8 Pages
    DESCRIPTION:
    This case study is about the rise of an exceptional woman business leader and one of the most celebrated bankers, Chanda Kochhar (Chanda), who joined ICICI Ltd., as a management trainee in 1984 and later shifted to ICICI Bank, one of the largest private sector banks in India and rose to the level of Managing Director and Chief Executive Officer. This case study discusses the rise of a woman business leader in a highly gender biased industry. This case study also reflects Chanda’s fearless personality ...
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  9. Grandpa Kitchen: Opportunity for Cause-Related Marketing

    AUTHOR(S) : A. Ramesh, Sr. Assistant Professor, Vignana Jyothi Institute of Management
    PUBLISHED DATE: 17/05/2020
    PUBLISHER: ET CASES
    CATEGORY: MARKETING MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: MKTG-2-0083; MKTG-2-0083A
    CASE LENGTH: 5 Pages
    DESCRIPTION:
    In 2017, Narayana Reddy (Narayana), a Good Samaritan, lovingly called Grandpa all over the world, launched Grandpa Kitchen, a popular cooking channel, on YouTube. There are over 260 cooking videos on the channel showcasing various dishes but made in epic style or gargantuan size in open fields using firewood. The food made was later distributed to the children and poor. The channel garnered more than six million subscribers by 2019. Narayana died on October 27th 2019 at the age of 73 years and his ...
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  10. POOJA GARMENTS – A WESTO-INDIAN ETHNIC BRAND

    AUTHOR(S) : Pooja Aggarwal, Management student - IIT Roorkee
    PUBLISHED DATE: 18/04/2020
    PUBLISHER: ET CASES
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0044; ENTP-1-0044A
    CASE LENGTH: 8 Pages
    DESCRIPTION:
    This case is meant to introduce the concept that its not about the ethnic clothes that we wear but the ethnic look we feel while carrying those clothes in events or festivities or regular days. We talk about a Westo-Indian brand that targets the women audience, ranging from a baby girl to an old women including a major segment of young generation. It demonstrates how the brand aims to present different set of designs that are not only comfortable and trendy, but also provides one with a choice to ...
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  11. AIF’s ‘Africa Feeding Africa’ Inclusive Model: Sustainability with a Commercial Business Model?

    AUTHOR(S) : Bala Bharathi Yelamanchi, Vandana Jayakumar and Syed Abdul Samad
    PUBLISHED DATE: 20/03/2020
    PUBLISHER: ET CASES
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0043; ENTP-1-0043A
    CASE LENGTH: 13 Pages
    DESCRIPTION:
    On September 22, 2019, Amar Ali (the case protagonist), CEO of Africa Improved Foods (AIF), Rwanda, received Corporate Social Intrapreneur of the Year Award from Schwab Foundation for Social Entrepreneurship. Amar Ali had led AIF to become a purpose-driven social enterprise in Rwanda, manufacturing high quality, fortified and nutritious complementary foods. He boasts of an inclusive business model that aimed to reduce poverty, create jobs and address stunting and malnutrition through partnerships. ...
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  12. Phillips Carbon Black Limited: Drives lean, cost-efficient growth with integrated workflows on SAP S/4HANA in the AWS cloud

    AUTHOR(S) : IBM India Pvt. Ltd.
    PUBLISHED DATE: 14/02/2020
    PUBLISHER: IBM Corp. & SAP SE
    CATEGORY: BUSINESS ANALYTICS
    PRODUCT: CASE STUDY
    CASE ID: BA-1-0011
    CASE LENGTH: 9 Pages
    DESCRIPTION:
    One of the world’s largest producers, Phillips Carbon Black Limited (PCBL) had set its sights on global industry leadership, reaching out to more than 30 countries. However, manufacturing carbon black is complex and resource-intensive, and margins were tight. To solve this challenge, the company decided to digitize its manufacturing operations, wherever possible, with the aim of cutting costs, improving efficiency and reducing environmental impact. To accelerate and reduce business risk during ...
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  13. Key Account Management in B2B Marketing: Challenges for MSMEs & Large Enterprises

    AUTHOR(S) : Shivam Mittal, PGP Student, Institute of Management Technology, Ghaziabad and Prof. Priyavrat Sanyal, Assistant Professor - Marketing, Institute of Management Technology, Ghaziabad
    PUBLISHED DATE: 12/02/2020
    PUBLISHER: Institute of Management Technology, Ghaziabad
    CATEGORY: MARKETING MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: MKTG-1-0081, MKTG-1-0081A
    CASE LENGTH: 10 Pages
    DESCRIPTION:
    India is quickly getting to be one of the most worthwhile alternatives for assembling industry to thrive. Goods and Services Tax (GST) bill passed by the legislature of India, empowered a simple and cost-cutting progression of merchandise crosswise over various conditions of the nation. The Indian government is putting plenty of assets to structure a robust system of streets, rails, and transport, to cultivate the development of the assembling segment and laid a foundation for India to rise.
    Frost ...
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  14. Yo Yo Gujarati – Spreading Gujjuness Online

    AUTHOR(S) : Kiran J Mahasuar, PhD Scholar, IIM Kozhikode and Brahma Ghosh Raval, PhD Scholar, GLS University, Ahmedabad
    PUBLISHED DATE: 23/01/2020
    PUBLISHER: ET CASES
    CATEGORY: DIGITAL MARKETING
    PRODUCT: CASE STUDY
    CASE ID: DM-1-0020, DM-1-0020A
    CASE LENGTH: 17 Pages
    DESCRIPTION:
    This case-study has chronicled the journey of “Yo Yo Gujarati”, a comedy genre YouTube channel in Gujarati language with 62,000 subscribers founded in 2015. This case study highlights the founder’s tryst with digital format of entertainment, the support system and the inspiration to create content taking a cue from day-to-day mundane life of ordinary working class Gujaratis. Even though Yo Yo Gujarati was the first brand in the regional content space in Gujarat, emergence of Me-Too ...
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  15. Re-tales from Traditional Indian Retail – The Sarvodaya Way

    AUTHOR(S) : Dr. Ranjan Chaudhuri, Associate Professor (Marketing), National Institute of Industrial Engineering (NITIE), Vihar Lake, Mumbai; Manan Jambu and Vishwesh Patil, Post Graduate Students of Industrial Management (PGDIM) at NITIE
    PUBLISHED DATE: 23/01/2020
    PUBLISHER: ET CASES
    CATEGORY: CONSUMER BEHAVIOR
    PRODUCT: CASE STUDY
    CASE ID: CB-1-0023, CB-1-0023A
    CASE LENGTH: 14 Pages
    DESCRIPTION:
    The case is about Sarvodaya Supermarket located in Dadar, Mumbai (India). It talks about traditional Indian retail particularly in food and grocery segment and typical behavioural aspects of Indian consumer as well as the retail market. Sarvodaya, once a traditional retail store, is now a modern supermarket with a revenue of around US$ 2.7 million. The case is about the challenges in its growth, transition and how deep insights of the Indian retail market and consumer with the inclusion of technology ...
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