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Case Categories
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Modern Furniture: Plugging into Online Market
AUTHOR(S) : Prof. Bhargav Revankar, Associate Professor, Global Business School, Hubli, Karnataka and Farheen KhanPUBLISHED DATE: 09/11/2020PUBLISHER: ET CASESCATEGORY: DIGITAL MARKETINGPRODUCT: CASELETCASE ID: DM-2-0021; DM-2-0021ACASE LENGTH: 6 PagesDESCRIPTION:In the year 1967, MrRihan Khan Pathan, founded Modern Furniture. Later Mr.Adam Khan, Proprietor of the firm since 2005. In the year 2019, he thought to have Modern Furniture online where customers could buy furniture and have it delivered to their home or office. This could be his venture to be online venture will be an extension of his brick-and-mortar store, which had been very successful in Dharwad city, an Education city in the southern Indian state of Karnataka. Although Modern Furniture had ...read moreSHOW DETAILS -
Time and Money: Home Investment Dilemma
AUTHOR(S) : Dr. Abhinav Kumar Rajverma, Asst. Professor (Finance), Institute of Rural Management Anand (IRMA)PUBLISHED DATE: 04/11/2020PUBLISHER: ET CASESCATEGORY: FINANCIAL MANAGEMENTPRODUCT: CASELETCASE ID: FIN-2-0047; FIN-2-0047ACASE LENGTH: 5 PagesDESCRIPTION:In June 2018, Rajvarmans, a newly married couple, moved to Mumbai and needed residential accommodation. The case examines the quantitative benefits of renting vis-à-vis owning a house. On the one hand, the forced saving plan, pride of ownership, and security sense favored owning the house. On the other hand, renting benefits include affordability, flexibility in mobility and savings, and predictable monthly expenses. Should Rajvarmans opt for renting or owning a house under all circumstances? ...read moreSHOW DETAILS -
The Basil Tree Day Care Centre
AUTHOR(S) : Dr. Archana Patro, Assistant Professor, Finance & Accounting, Indian Institute of Management Rohtak and Mr.Ankit Sapra, Executive Post Graduate Programme in Management Student, Indian Institute of Management RohtakPUBLISHED DATE: 30/10/2020PUBLISHER: ET CASESCATEGORY: FINANCIAL MANAGEMENTPRODUCT: CASELETCASE ID: FIN-2-0046; FIN-2-0046ACASE LENGTH: 7 PagesDESCRIPTION:This case revolves around a couple named Mr. Lalit Tiwari and Mr. Koyal Tiwari who have just been retired from their services and shifted back to their hometown in Haryana, India. After sitting idle for a couple of months, they decided to open a day care center in their house. They charted out the necessary prerequisites to start their new venture and finally started their Day Care Operations. Now, after a month of operation, they started to doubt their decision based on financial aspects. As both ...read moreSHOW DETAILS -
New Zealand: Women Leadership in Pandemic Crisis
AUTHOR(S) : Dr Sarika Lohana, Post- Doctoral Research Fellow, State Bank Institute of Leadership, Kolkata and Mrs. Sundara Krishna Soujanya, Assistant Professor, Aditya Global Business School, SurampalemPUBLISHED DATE: 29/10/2020PUBLISHER: ET CASESCATEGORY: LEADERSHIPPRODUCT: CASELETCASE ID: LEAD-1-0001; LEAD-1-0001ACASE LENGTH: 9 PagesDESCRIPTION:During the pandemic Covid 19, confirmed death cases are six times less in countries with women in power in comparison to the countries led by men. Will this positively influence us and garner our attention to elect and promote more women in power? On 26th October 2017, at the age of 37, Jacinda Ardern became the New Zealand youngest Prime Minister. The third female and the second one in the world to bear children during power. After being haunted by media about her personal plans to have children. ...read moreSHOW DETAILS -
Irikkal Samaram: Kerala Textile Shop Women Workers’ Struggle for their Right to Sit
AUTHOR(S) : Prof. Surya Prakash Pati, Assistant Professor, Human Resource Management Group, Indian Institute of Management KozhikodePUBLISHED DATE: 28/10/2020PUBLISHER: ET CASESCATEGORY: HUMAN RESOURCE MANAGEMENTPRODUCT: CASELETCASE ID: HRM-2-0083; HRM-2-0083ACASE LENGTH: 6 PagesDESCRIPTION:The case describes the struggle of the Kerala Textile shop women workers against their employers for their right to sit (Irikkal Samaram). Forced to stand for long hours with little access to washrooms, the women in the textile shops suffered from various health challenges. Added to that, they were ‘policed’ by the employers for any observed deviations and subjected to a wage cut. Consequently, the women rose in protest against their employer. This case is discussed from various theoretical ...read moreSHOW DETAILS -
Evaluation of Atal Pension Yojana using Time Value of Money
AUTHOR(S) : Dr. Nalini G.S., Assistant Professor in Finance, Thiagarajar School of Management, Madurai and Adline Jenefaa A., PGDM Student, Thiagarajar School of Management, MaduraiPUBLISHED DATE: 28/10/2020PUBLISHER: ET CASESCATEGORY: FINANCIAL MANAGEMENTPRODUCT: CASELETCASE ID: FIN-2-0045; FIN-2-0045ACASE LENGTH: 5 PagesDESCRIPTION:Atal Pension Yojana (APY) is a social security scheme introduced by the Prime Minister of India in 2015. This scheme aims to secure unorganised sector employees as they do not have any social security benefit. This scheme ensures the beneficiary gets a monthly pension of Rs. 1,000 to Rs. 5,000 from the age of 60 and the pension continues until his/her death. After the demise of beneficiary, his/her spouse is eligible to get the same pension until his/her expiry. Eventually, the fixed corpus amount ...read moreSHOW DETAILS -
From B-School to BHARAT: Shiny, an Initiative for Sustainable Development
AUTHOR(S) : Prof. Ranjana Agarwal, Institute of Management Technology, IMT, Ghaziabad, India and Aviral Agrawal, PGDM student at IMT GhaziabadPUBLISHED DATE: 26/09/2020PUBLISHER: ET CASESCATEGORY: ENTREPRENEURSHIP & STARTUPSPRODUCT: CASE STUDYCASE ID: ENTP-1-0046; ENTP-1-0046ACASE LENGTH: 14 PagesDESCRIPTION:Today, several business schools are incorporating courses related to Corporate Social Responsibility (CSR), Sustainability and Ethics, in their curriculum. IMT Ghaziabad (IMT-G), a business school in the National Capital Region (NCR), also has a course related to Sustainability and Social Responsibility (SSR) in its PGDM (Post Graduate Diploma in Business Management) programme. In this course, students are required to work with Non-Governmental Oraganizations (NGOs), government agencies and social ...read moreSHOW DETAILS -
T-Mobile Acquired Sprint to become Global Leader in 5G
AUTHOR(S) : Dr. Aruna Polisetty, Assistant Professor, GITAM Institute of Management, GITAM Deemed to be University; Prof. Sheela P, GITAM Deemed to be University and Jikku Susan Kurian, Lead College of Management, Palakkad, KeralaPUBLISHED DATE: 26/09/2020PUBLISHER: ET CASESCATEGORY: STRATEGIC MANAGEMENTPRODUCT: CASE STUDYCASE ID: STG-1-0075; STG-1-0075ACASE LENGTH: 14 PagesDESCRIPTION:The case discusses the merger deal between Sprint and T-Mobile. The case describes how the merged entity created a telecom leader in the U.S. telecom sector. Though, there were issues with the deal, included poor customer perception of Sprint, losses, and hitch of a highly concentrated market. Yet the deal benefits the T mobile to increase the complementary spectrum holdings that would help to implement a 5G network and increased the retail customer base. The benefits from the deal would not ...read moreSHOW DETAILS -
Location Dilemma: Winery & Vineyard
AUTHOR(S) : Prof. Anguja Agrawal, Dr. Seema Laddha and MS. Devi, SIES College of Management Studies, Navi MumbaiPUBLISHED DATE: 15/09/2020PUBLISHER: ET CASESCATEGORY: OPERATIONS MANAGEMENTPRODUCT: CASELETCASE ID: OM-2-0048; OM-2-0048ACASE LENGTH: 6 PagesDESCRIPTION:This case aids in understanding the approaches to choose the best location for any business facility among available location options. This case let can be used in Operations Management subject while teaching the topic of “Plant Location” in Semester I/II of MBA/PGDM program This case let aids in understanding the application of Factor Rating Method, break even analysis and Porter’s Diamond Model to take decision for location of any facility of a business. Employed as an operations ...read moreSHOW DETAILS -
Sevji and Sons
AUTHOR(S) : Prof. Jatin Pandey, IIM Indore Young Faculty Research Chair and Assistant Professor, Organizational Behaviour & HRM Area and Ms. Gunjan Garewal, IIM IndorePUBLISHED DATE: 15/09/2020PUBLISHER: ET CASESCATEGORY: ORGANIZATIONAL BEHAVIORPRODUCT: CASE STUDYCASE ID: OB-1-0076; OB-1-0076ACASE LENGTH: 9 PagesDESCRIPTION:The case presents a Hindu undivided family’s business that had started in the late 1930s and whose management has been passed onto 3 generations of the family. Now as the newer generation (4th in-line) are ready to take charge of the company, they find the system obsolete in the present era of globalisation. Therefore, Bikaram, the youngest member of the family - who has returned from Oxford after completing his MBA- wants to restructure the business to a company form. The case presents a scenario ...read moreSHOW DETAILS -
Hostile Takeover of Mindtree by L & T
AUTHOR(S) : Dr. Aruna Polisetty, Assistant Professor, Dept. of Finance, GITAM Institute of Management, GITAM Deemed to be University, Visakhapatnam and Vijaya Kittu Manda, Research Scholar, GITAM Institute of Management, GITAM Deemed to be University, VisakhapatnamPUBLISHED DATE: 27/08/2020PUBLISHER: ET CASESCATEGORY: STRATEGIC MANAGEMENTPRODUCT: CASE STUDYCASE ID: STG-1-0074; STG-1-0074ACASE LENGTH: 12 PagesDESCRIPTION:The case discusses the takeover between Mindtree and L&T. The case describes the strategic advantage of the takeover. There were issues with the deal, however, the takeover benefits L&T in multiple ways. There will be higher digital revenue and superior presence in hi-tech and media, Consumer packaged goods (CPG) & Retail. There is a possible increased emphasis on new opportunities in the travel and hospitality sectors. Yet, takeover would not end the challenges for L&T in terms of ...read moreSHOW DETAILS -
Indian Roots: Back to Nature’s Pharmacy
AUTHOR(S) : Suwarna Shukla, Doctoral Student, Operations Management & Quantitative Techniques, Indian Institute of Management Indore and Tuhin Sengupta, Assistant Professor, Information Systems and Operations Management, Goa Institute of ManagementPUBLISHED DATE: 04/08/2020PUBLISHER: ET CASESCATEGORY: ENTREPRENEURSHIP & STARTUPSPRODUCT: CASE STUDYCASE ID: ENTP-1-0045; ENTP-1-0045ACASE LENGTH: 13 PagesDESCRIPTION:In July of 2015, Kaushik Trivedi, the chief executive officer (CEO) of the Lucknow branch of Indian Roots, experienced a pressing entrepreneurial problem. In the nascent years, Indian Roots provided organic food products to the domestic consumer segment, who are willing to consume healthy food. Kaushik was worried about the consistent rise in the deterioration of the life style conditions in India. However, consumers would not be willing to adopt anything random for the sake of health and wellness. ...read moreSHOW DETAILS -
Why should I stay indoors – Was the lockdown message loud and clear?
AUTHOR(S) : Dr. Gauri Joshi, SCMHRD, PunePUBLISHED DATE: 04/08/2020PUBLISHER: ET CASESCATEGORY: CONSUMER BEHAVIORPRODUCT: CASELETCASE ID: CB-2-0024; CB-2-0024ACASE LENGTH: 8 PagesDESCRIPTION:The case is based on the 21-day lockdown period which was imposed in India to reduce the contagion of Covid-19. The situation created by the outbreak of the pandemic was never-like before and the entire country came to a standstill as movement was banned within and outside the country. The streets were deserted, and shops closed, and the police manned the streets day and night. It was war like situation, only difference was the unseen enemy!! The social-media had already created awareness on Covid-19 ...read moreSHOW DETAILS -
Happiest Minds Keeping Customers Happy with Digitized, Monetized Content
AUTHOR(S) : IBM India Pvt. Ltd.PUBLISHED DATE: 06/07/2020PUBLISHER: IBM Corp.CATEGORY: CORPORATE CASESPRODUCT: CASELETCASE ID: CC-2-0002CASE LENGTH: 3 PagesDESCRIPTION:Digital technologies are creating a sea change in the ways people find, consume, and share content. New capabilities are arising every day that were unimaginable a few short years ago. Today, you can download and read a bestselling novel instantly on your phone, click through interactive charts in an online newspaper, or listen to a live podcast during your evening commute. When Ashok Soota started Happiest Minds in 2011, he foresaw the power of digital technologies to transform and modernize companies ...read moreSHOW DETAILS -
Eat and Deliver: The Crisis at Tomato Ltd.
AUTHOR(S) : Prof. Jatin Pandey, IIM Indore Young Faculty Research Chair and Assistant Professor, Organizational Behaviour & HRM Area and Ms. Preethi Allampalli, IIM IndorePUBLISHED DATE: 06/07/2020PUBLISHER: ET CASESCATEGORY: ORGANIZATIONAL BEHAVIORPRODUCT: CASE STUDYCASE ID: OB-1-0075; OB-1-0075ACASE LENGTH: 9 PagesDESCRIPTION:One of India’s largest unicorn food tech companies, Tomato, with a valuation of $3billion has taken the food industry by storm. Quickly adapting to market changes, trends and undergoing acquisitions, Tomato has captured a significant portion of the market. However, it is often entangled in many controversies. One such controversy has been discussed in this case. In such crisis situations, the role of the management and employees is quintessential. The case can be used to extensively analyze ...read moreSHOW DETAILS