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ADVERTISING
ADVERTISING
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Femvertising in India: The ‘Girl Power’ Marketing
AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 01/05/2017PUBLISHER: ET CasesCATEGORY: ADVERTISINGPRODUCT: CASE STUDYCASE ID: ADVT-1-0002, ADVT-1-0002ACASE LENGTH: 17 PagesDESCRIPTION:First, it was Dove’s ‘Real Beauty Sketches’. Next, it was P&G’s #LikeAGirl campaign. And then, femvertising all around, including India. Femvertising is a format of advertising that employs pro-female talent, messages and imagery to empower women and girls. With several femvertisements winning awards (Glass Lion) and accolades at Cannes Lion International Festival of Creativity, the ‘Girl Power’ seemed to have found a new lexicon of advertising for the discerning ...read moreSHOW DETAILS -
Do Advertisements Dictate Culture - A Case on Indian Advertisements*
AUTHOR(S) : Padmanabhan N S, Asst. Professor, Faculty of Management Studies, Sree Narayana Guru Institute of Science & Technology; Ernakulam, KeralaPUBLISHED DATE: 03/02/2016PUBLISHER: ET Cases - GSMCCATEGORY: ADVERTISINGPRODUCT: CASE STUDYCASE ID: ADVT-1-0001, ADVT-1-0001ACASE LENGTH: 16 PagesDESCRIPTION:This case study is meant to introduce the students/participants to the concept of culture and how advertisements dictate culture. Around 28 advertisements were analyzed and this case study enables the participant to understand the change in culture and the role of advertisements in the formation of culture. The critical elements of culture as well as the various dimensions of advertisements are included as pedagogical objectives. Culture of a country denotes the way of living of that country. It ...read moreSHOW DETAILS