Return to Previous Page
BUSINESS ANALYTICS
BUSINESS ANALYTICS
-
A Bookseller’s Dilemma on the Subscription Decision
AUTHOR(S) : Dr. Deepika Jain, Assistant Professor, OM & QT Area, IIM Rohtak and Dr. Sreelata Jonnalagedda, Associate Professor, Marketing Area, IIM Bangalore.PUBLISHED DATE: 24/04/2021PUBLISHER: ET CASESCATEGORY: BUSINESS ANALYTICSPRODUCT:CASE ID: BA-2-0012; BA-2-0012ACASE LENGTH: 3DESCRIPTION:This case presents the key decision of an incumbent operating with a pure sell model while contemplating an entry from a subscription-based player. The case draws attention to how incumbent's pricing strategy could keep the new entrant away from the market. The analysis highlights the importance of model parameters such as market size, willingness to pay, the relative value of ownership and subscription, and the entrant’s assortment on the outcomes in a competitive market like the book industry. Pedagogical ...read moreSHOW DETAILS -
Phillips Carbon Black Limited: Drives lean, cost-efficient growth with integrated workflows on SAP S/4HANA in the AWS cloud
AUTHOR(S) : IBM India Pvt. Ltd.PUBLISHED DATE: 14/02/2020PUBLISHER: IBM Corp. & SAP SECATEGORY: BUSINESS ANALYTICSPRODUCT:CASE ID: BA-1-0011CASE LENGTH: 9 PagesDESCRIPTION:One of the world’s largest producers, Phillips Carbon Black Limited (PCBL) had set its sights on global industry leadership, reaching out to more than 30 countries. However, manufacturing carbon black is complex and resource-intensive, and margins were tight. To solve this challenge, the company decided to digitize its manufacturing operations, wherever possible, with the aim of cutting costs, improving efficiency and reducing environmental impact. To accelerate and reduce business risk during ...read moreSHOW DETAILS -
Parking Space Dilemma at Express Mall
AUTHOR(S) : R. Muthukumar and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 19/04/2018PUBLISHER: ET CasesCATEGORY: BUSINESS ANALYTICSPRODUCT: CASELETCASE ID: BA-2-0010, BA-2-0010ACASE LENGTH: 5 PagesDESCRIPTION:This caselet can be used to teach students/participants the concepts of statistics, such as measures of central tendency, variance and probability distribution, for determining the appropriate pricing and manpower requirement based on a parking lot’s demand. This case is based on the operational problem at Express Mall in Chennai, India. Kumaresan, the Managing Director of Express Mall, was deliberating on how to improve the customer experience at the parking lots as he had been receiving complaints ...read moreSHOW DETAILS -
MCPL: Brand Switching Analysis and Forecasting using Markov Chain Model
AUTHOR(S) : R. Muthukumar and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 26/02/2018PUBLISHER: ET CasesCATEGORY: BUSINESS ANALYTICSPRODUCT: CASELETCASE ID: BA-2-0009, BA-2-0009ACASE LENGTH: 6 PagesDESCRIPTION:This caselet can be used to teach the students/participants the relevance of Markov Chain Model for forecasting in a brand switching situation. Written in the backdrop of consumer purchase behaviour of one of the (Celerio) car brands at Modern Cars Pvt. Ltd. (MCPL), this caselet enables an interesting discussion on how can the company arrive at an appropriate decision using Markov Chain Model. Ramakrishnan Chettiyar (Ramakrishnan), MD, MCPL, was deliberating on whether promotions would have any impact ...read moreSHOW DETAILS -
Analyzing Consumer Behavior of Detergent Purchases: Local vs National Brands
AUTHOR(S) : R. Muthukumar and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 18/08/2017PUBLISHER: ET CasesCATEGORY: BUSINESS ANALYTICSPRODUCT: CASELETCASE ID: BA-2-0007, BA-2-0007ACASE LENGTH: 5 PagesDESCRIPTION:This caselet can be used in Analytics course to help participants in understanding the insights from discriminant analysis. In May 2017, Supreme Retail launched its house brand called 123* in the laundry detergents category as a cost-effective detergent, giving comparable wash results like other established brands in the market. However, Sambasiva Rao (Rao), the GM at Supreme Retail, had to identify answers to the following questions: Could customers who had been habitually purchasing a certain brand ...read moreSHOW DETAILS -
Dilemma of Selecting the Right Students for the Business Analytics Program
AUTHOR(S) : R. Muthukumar and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 18/07/2017PUBLISHER: ET CasesCATEGORY: BUSINESS ANALYTICSPRODUCT: CASELETCASE ID: BA-2-0005, BA-2-0005ACASE LENGTH: 4 PagesDESCRIPTION:This caselet is used to introduce the students/participants to the concept of logistics regression and multiple regression in the backdrop of the the dilemma of identifying the right students for Centre for Learning Solutions (CLS), a subsidiary of the Media Conglomerate – TNW Group. CLS was engaged in the business of imparting vocational training, certifications and corporate education in wide range of subjects and operates learning centres at various locations in India. Dr. Harish Menon (Dr. ...read moreSHOW DETAILS -
Arogya Juice Products’ Expansion: Examining Consumers’ Preferences of Products
AUTHOR(S) : R. Muthukumar and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 18/07/2017PUBLISHER: ET CasesCATEGORY: BUSINESS ANALYTICSPRODUCT: CASELETCASE ID: BA-2-0006, BA-2-0006ACASE LENGTH: 6 PagesDESCRIPTION:This caselet can be used in advanced statistics and analytics courses. It enables to discuss Analysis of Variance (ANOVA) concept and provides a scope to get insights on the analysis results. Shalini Arora (Shalini), Co-founder and Marketing Manager at Arogya Juice Products Pvt. Ltd. (Arogya), a small-scale juice manufacturer, was pondering on Arogya’s expansion and launch of products in Mumbai and across the state of Maharashtra. However, Shalini wanted to know the preferences of customers ...read moreSHOW DETAILS -
Demand Estimation of Online Budget Hotel Service
AUTHOR(S) : R. Muthukumar and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 02/06/2017PUBLISHER: ET CasesCATEGORY: BUSINESS ANALYTICSPRODUCT: CASELETCASE ID: BA-2-0003, BA-2-0003ACASE LENGTH: 5 PagesDESCRIPTION:This caselet is used to introduce the students/participants to the concept of demand estimation for a new product in the backdrop of ‘QUIK.com’, an online budget hotel startup. Two alumni of IIT Delhi - Arun Padmanabhan (Arun) and Varun Ganesh (Varun) decided to launch a new online budget hotel venture after many discussions and deliberations. Both approached two investors - Pankaj Patel (Pankaj) and Sanjay Saxena (Sanjay) to get investment for their proposed venture. Although the industry ...read moreSHOW DETAILS -
Differential Choice Behavior Among MBA Aspirants
AUTHOR(S) : Gyan Prakash, Sangeeta Sahney and Anaswara K.R, Vinod Gupta School of Management, IIT KharagpurPUBLISHED DATE: 18/05/2017PUBLISHER: Indian Institute of Technology KharagpurCATEGORY: BUSINESS ANALYTICSPRODUCT: CASE STUDYCASE ID: BA-1-0004, BA-1-0004ACASE LENGTH: 11 PagesDESCRIPTION:This Case Study discusses a critical management decision pending in front of Rajesh Kanwal (Rajesh), an MBA Program Administrator at a prestigious business school in India. Lately, Rajesh noticed that lax attitude towards studies had become far too common among many MBA students even though this didn’t have any noticeable correlation with their entrance test scores, which could be directly related to their academic performance. Rajesh then explored how the preference patterns (i.e., ...read moreSHOW DETAILS -
Analytics for All - How Analytics can Solve Organizational and Individual Problems Simultaneously: A Case from the Global Learning Industry*
AUTHOR(S) : Kushal Saha & Anjan Ghosh - IIM Calcutta, Kakoli Sen - Independent Consultant, Pallavi Dhyani - AccenturePUBLISHED DATE: 03/02/2016PUBLISHER: ET Cases - GSMCCATEGORY: BUSINESS ANALYTICSPRODUCT: CASE STUDYCASE ID: BA-1-0002, BA-1-0002ACASE LENGTH: 12 pagesDESCRIPTION:Using primary data from a leading educational institution from the US, the case aims to refute popular misconceptions like 'only big companies need data analytics' or 'value realization of analytics comes with a big price tag'. The organization considered here is not a 'big' corporate player; neither the capabilities developed are costly. The case also showcases how analytics can be used to solve organizational and individual problems simultaneously. For that an understanding of analytics is required ...read moreSHOW DETAILS -
Competitive Intelligence for a Medical Device Company in India*
AUTHOR(S) : Kanishk Gupta, Research Scholar, Amity University, Noida, Uttar Pradesh and Dr Namrata Pancholi, Assistant Professor, Amity University, Noida, Uttar PradeshPUBLISHED DATE: 02/02/2016PUBLISHER: ET Cases - GSMCCATEGORY: BUSINESS ANALYTICSPRODUCT: CASE STUDYCASE ID: BA-1-0001, BA-1-0001ACASE LENGTH: 10 PagesDESCRIPTION:Lifeline Devices, a medical devices manufacturing company, operated in a highly competitive medical consumables segment in India. The company witnessed a declining market share for the last 3 years which led to a potential revenue loss. The management did not know what to do or how to stay competitive in the fierce market. The company MD, after much deliberation, decided to hire a Strategy and Marketing consultant to identify the reasons for the loss of market share and make the ...read moreSHOW DETAILS