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CORPORATE SOCIAL RESPONSIBILITY
CORPORATE SOCIAL RESPONSIBILITY
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China’s E-waste Challenge: Can Baidu’s Innovative CSR Initiative Lead by Example?
AUTHOR(S) : Vandana Jayakumar, Bala Bharathi Yelamanchi, Syed Abdul Samad and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 16/07/2019PUBLISHER: ET CasesCATEGORY: CORPORATE SOCIAL RESPONSIBILITYPRODUCT: CASE STUDYCASE ID: CSR-1-0017, CSR-1-0017ACASE LENGTH: 23 PagesDESCRIPTION:This case is the story of how a diverse group of stakeholders, including one of the United Nations’ (UN) entities, two private business entities supported by a government entity, came together to address a pressing global issue of e-waste at a national level. China is the largest exporter of electrical and electronic equipment and the largest generator and importer of e-waste. Though the country had introduced multitude of policies to regulate and address the e-waste menace in the country, ...read moreSHOW DETAILS -
How to Promote Childhood?
AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 20/05/2019PUBLISHER: ET CasesCATEGORY: CORPORATE SOCIAL RESPONSIBILITYPRODUCT: Case DebateCASE ID: CSR-9-0016, CSR-9-0016ACASE LENGTH: 11 PagesDESCRIPTION:Childhood is often thought of as a time of leisure, discovery and learning. However, unlike the earlier generations, the millennial children are losing out on their childhood. Changing lifestyles, improvements in technology and parental pressures to excel in all fields are considered the primary reasons. While technology had improved knowledge and equipped millennials with opportunities, it has been a culprit for several health-related issues in children and adults alike. Globally, there are other ...read moreSHOW DETAILS -
Coca-Cola India: Is It an Eco-friendly Company?*
AUTHOR(S) : Omkar Pimpale, Sanket Gosavi, Sneha Shanmughan, Shashank Chakraborty, Post Graduate Students and Abhijat Arun Abhyankar, Senior Associate Professor - National Institute of Construction Management and Research, PunePUBLISHED DATE: 21/11/2018PUBLISHER: ET Cases - FLAMECATEGORY: CORPORATE SOCIAL RESPONSIBILITYPRODUCT: CASE STUDYCASE ID: CSR-1-0015, CSR-1-0015ACASE LENGTH: 8 PagesDESCRIPTION:Coca-Cola India Pvt. Ltd. is the Indian subsidiary of Coca-Cola, a U.S. Company based in Atlanta. Water is the primary component used by the company for manufacturing its products. There have been agitations against Coca-Cola subjected to severe water shortages for the community. They were accused of using large quantities of water for production which was affecting the quantity and quality of surface and underground water in Kerala, Uttar Pradesh, Tamil Nadu, and Maharashtra among other states. Many ...read moreSHOW DETAILS -
How to Stop Fake News?
AUTHOR(S) : Bala Bharathi Yelamanchi and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 07/08/2018PUBLISHER: ET CasesCATEGORY: CORPORATE SOCIAL RESPONSIBILITYPRODUCT: Case DebateCASE ID: CSR-9-0014, CSR-9-0014ACASE LENGTH: 7 PagesDESCRIPTION:On July 13th 2018, a man was beaten to death by a mob of villagers from Murki in Karnataka's Bidar district on suspicion that he was a child-lifter. 32-year old Azam died on the way to hospital while three of his friends accompanying him were injured when the villagers descended on them with sticks and stones. What was the reason? A video that was circulated with the suspicion that these men were child-lifters. While 30 persons were arrested, is this mob violence justified based on a "suspected" video? ...read moreSHOW DETAILS -
Society’s Voice Against Unilever Mercury Contamination in Kodaikanal
AUTHOR(S) : Dr. Ranjana Agarwal, Associate Professor, and Dr. Gunjan Malhotra, Assistant Professor - IMT GhaziabadPUBLISHED DATE: 01/02/2018PUBLISHER: IMT - GhaziabadCATEGORY: CORPORATE SOCIAL RESPONSIBILITYPRODUCT: CASE STUDYCASE ID: CSR-1-0013, CSR-1-0013ACASE LENGTH: 11 PagesDESCRIPTION:Apart from making profits, a company has the responsibility towards society as well as the environment. It cannot afford to ignore its stakeholders, both primary as well as secondary. This case highlights the situation in Kodaikanal, in the state of Tamil Nadu, India where the company Unilever polluted the environment due to Mercury spills in its thermometer factory. The workers of the factory suffered from intergenerational diseases. The company was forced to shut down. The struggle between ex-workers ...read moreSHOW DETAILS -
The Black Swan: The CSR Saga of Inspired Leadership Intervention*
AUTHOR(S) : Dr. Satyendra Kishore - Executive Director, Hemant Shrivastava - Visiting Professor, Dr. Satish Kumar Sinha - Senior Faculty, Indian Institute of Coal Management RanchiPUBLISHED DATE: 16/02/2017PUBLISHER: ET Cases - GSMCCATEGORY: CORPORATE SOCIAL RESPONSIBILITYPRODUCT: CASE STUDYCASE ID: CSR-1-0009, CSR-1-0009ACASE LENGTH: 22 PagesDESCRIPTION:This case study analyzes transformational leadership and how it turned around a moribund organization, Western Coalfields Ltd. (WCL), into a thriving one. The case illustrates the nature and concept of organizational leadership, role of commitment, passion and risk-taking behavior in an organization. Mobilization of organizational commitment and affirmative action requires an ethically sensitive leader who is tuned to society’s crying needs. This case study highlights the transformational leadership ...read moreSHOW DETAILS -
Marketing an Idea for Facilitating Urban Food and Environment Security – Experiences of IIIBFT, a Chennai-based NGO, in Promoting Societal Participation for Sustainable Development*
AUTHOR(S) : Dr. Alagu Perumal Ramasamy - Assistant Professor, Dr. A.Indira - Associate Professor - Loyola Institute of Business AdministrationPUBLISHED DATE: 16/02/2017PUBLISHER: ET Cases - GSMCCATEGORY: CORPORATE SOCIAL RESPONSIBILITYPRODUCT: CASE STUDYCASE ID: CSR-1-0008, CSR-1-0008ACASE LENGTH: 17 PagesDESCRIPTION:**IIM RAIPUR – ET CASES Award (GSMC 2017) - For Social Initiative/Social Entrepreneurship India is surging towards greater urbanization, with an estimated population of 590 million to be living in the cities by 2030. Tamil Nadu is one of the states which is likely to be more than 50 percent urbanized and Chennai, the capital city would grow to a population of 11 million in 2030. Countries like China and Cuba have tried to integrate food production into urban development. Beijing since 1960s, ...read moreSHOW DETAILS -
Corporate Social Responsibility in an Indian Public Sector Organization: A Case Study of NTPC*
AUTHOR(S) : Dr. Moumita Acharyya Assistant Professor, IILM, New DelhiPUBLISHED DATE: 15/02/2017PUBLISHER: ET Cases - GSMCCATEGORY: CORPORATE SOCIAL RESPONSIBILITYPRODUCT: CASE STUDYCASE ID: CSR-1-0011, CSR-1-0011ACASE LENGTH: 20 PagesDESCRIPTION:Corporate Social Responsibility (CSR) as a concept and practice has received increasing importance, particularly in the last couple of decades. There is enough evidence worldwide on the potentially significant role that firms can play in furthering social, ecological and environmental sustainability. Some organizations are adopting the CSR practices voluntarily while others have to be coerced. Various CSR initiatives that firms have been engaging with are adult education, women empowerment, water ...read moreSHOW DETAILS -
Youth for Action (YFA): Recognising ‘Women’ Farmers for Poverty Alleviation*
AUTHOR(S) : Dr. Surajit Ghosh Dastidar, IMT, Hyderabad and Shailendra Singh Bisht, IBS, HyderabadPUBLISHED DATE: 05/02/2016PUBLISHER: ET Cases - GSMCCATEGORY: CORPORATE SOCIAL RESPONSIBILITYPRODUCT: CASE STUDYCASE ID: CSR-1-0004, CSR-1-0004ACASE LENGTH: 15 PagesDESCRIPTION:Youth for Action (YFA) was a reputed organization patronized by Late Shri. Baba Amte. Since last 25 years, the organization is working with rural women and men and has brought perceptible change, YFA had worked in the districts of Mahbubnagar in Telangana (earlier Andhra Pradesh), Beed district in Maharashtra, Gulbarga district in Karnataka and many other villages across India. The impact of YFA had been tremendous. The people living in these villages had a noticeable change in their lives owing to ...read moreSHOW DETAILS -
The Land Acquisition Ultimatum: Communication Pangs and Betrayal of CSR Legacy*
AUTHOR(S) : Hemant Shrivastava, Fellow, IIM Indore and Prof. Patturaja Selvaraj, IIM IndorePUBLISHED DATE: 04/02/2016PUBLISHER: ET Cases - GSMCCATEGORY: CORPORATE SOCIAL RESPONSIBILITYPRODUCT: CASE STUDYCASE ID: CSR-1-0005, CSR-1-0005ACASE LENGTH: 14 PagesDESCRIPTION:This case study brings out the challenges of implementing land acquisition for a new mining project in India, and how corporate social responsibility and corporate communication dilemma provoke stakeholders' resistance. Using land acquisition context, the case explains how corporate identity is metamorphosed posing communication challenges of integrating multiple identities of the corporation. A mapping exercise by Washington-based think tank Rights and Resources Initiative in collaboration with Delhi ...read moreSHOW DETAILS -
'Social Engagement' in Nurturing Gen Y as a Professional with a Difference: Xiss as a Brand Master*
AUTHOR(S) : Dr. Shyamal Gomes, Associate Professor, Total Quality Management & Strategic Management at XISS RanchiPUBLISHED DATE: 04/02/2016PUBLISHER: ET Cases - GSMCCATEGORY: CORPORATE SOCIAL RESPONSIBILITYPRODUCT: CASE STUDYCASE ID: CSR-1-0003, CSR-1-0003ACASE LENGTH: 19 PagesDESCRIPTION:Today, there is a marked decline in the standards of scholarship among the Indian teachers/scholars and students with the inevitable result that the qualified ones become rare commodities day by day. Is it as much due to 'academic stagnation'? It has been observed that most of the educational institutions (especially in the field of management) are gradually changing their route from 'capital of knowledge' to 'capital of source provider'. They are more in the nature of 'factories manufacturing unemployable ...read moreSHOW DETAILS -
“Swachh Bharat Abhiyan – Leading to Healthier Life and Prosperity”*
AUTHOR(S) : Dr. Ashok Kurtkoti, MIT School of Business, PunePUBLISHED DATE: 17/11/2015PUBLISHER: ET Cases - FLAMECATEGORY: CORPORATE SOCIAL RESPONSIBILITYPRODUCT: CASE STUDYCASE ID: CSR-1-0002, CSR-1-0002ACASE LENGTH: 5 pagesDESCRIPTION:read more
On October 2nd 2014, Prime Minister Narendra Modi officially launched the Swachh Bharat Abhiyan (SBA) at Rajpath, New Delhi, by taking up the broom to clean a road. The SBA was launched with eight core objectives. The principal objective was to ensure a healthy life for Indian citizens and to improve India's semblance globally. SBA has specific goals aimed for the rural as well as urban areas. Gramin SBA, i.e., for the rural areas has a target of 11 crore household latrines to be installed in ...SHOW DETAILS -
Emerging Challenges as Facilitator of CSR: JHARCRAFT a New Hope*
AUTHOR(S) : Dr. Shyamal Gomes, Associate Professor, Xavier Institute of Social Service RanchiPUBLISHED DATE: 03/11/2015PUBLISHER: ET Cases - GSMCCATEGORY: CORPORATE SOCIAL RESPONSIBILITYPRODUCT: CASE STUDYCASE ID: CSR-1-0001, CSR-1-0001ACASE LENGTH: 16 pagesDESCRIPTION:read more
The World Business Council for Sustainable Development (WBCSD) defines CSR as 'the continuing commitment of business to behave ethically and contribute to economic development while improving the quality of life of their workforce and their families as well as of the local community and society at large' Therefore, CSR must follow a 'collaborative strategy' that needs to uphold the ethical standards. The design, communication and implementation within the organization and society should be geared ...SHOW DETAILS -
Climate Change: Businesses Must Innovate for Sustainability of Our Planet
AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 01/08/2014PUBLISHER: ET CasesCATEGORY: CORPORATE SOCIAL RESPONSIBILITYPRODUCT: CASE FLYERCASE ID: CSR-4-0001, CSR-4-0001ACASE LENGTH: 4 pagesDESCRIPTION:read more
The case flyer enables a discussion on the issues of climate change and global warming; and how businesses should embrace the cause of environmental conservation as a Corporate Social Responsibility (CSR) practice. Does climate change affect businesses? Can businesses contribute to curb climate change? Suitable for teaching courses in Economics (Microeconomics – Government and Business) and Corporate Social Responsibility (Business Ethics and Corporate Governance), the case flyer provides ...SHOW DETAILS