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CUSTOMER RELATIONSHIP MANAGEMENT

CUSTOMER RELATIONSHIP MANAGEMENT

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  1. Septa Goes Sporting The Digital Way*

    AUTHOR(S) : Harjot Singh - Assistant Professor, LM Thapar School of Management, Thapar University
    PUBLISHED DATE: 22/04/2017
    PUBLISHER: ET Cases
    CATEGORY: CUSTOMER RELATIONSHIP MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: CRM-1-0002, CRM-1-0002A
    CASE LENGTH: 15 Pages
    DESCRIPTION:
    Septa Sports was conceived as a transnational entity, specializing in sports goods, by Sachin Berganza (Sachin), a Goa-based entrepreneur in 1989. It started operations as a private limited company in 1992, with headquarters in Goa. It expanded operations over the years and became a national sports brand by early part of the twenty-first century. Sachin assumed the role of CEO, after the company went public in 2006. The challenge in the last decade had been to build the brand ...
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  2. Resonance Apparels: Jumping to the Next Orbit using CRM*

    AUTHOR(S) : Dr. Harjot Singh, Assistant Professor, LM Thapar School
    PUBLISHED DATE: 04/02/2016
    PUBLISHER: ET Cases - GSMC
    CATEGORY: CUSTOMER RELATIONSHIP MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: CRM-1-0001, CRM-1-0001A
    CASE LENGTH: 8 Pages
    DESCRIPTION:
    The Resonance group was started by Mr. Sanjeev Kumar (Sanjeev), a Ludhiana-based entrepreneur in 1984. His flagship organization in the branded garments business, Resonance Apparels (Resonance), has been instrumental in taking the group to greater heights. However, in 2015, market conditions have become difficult. He has foreseen that Resonance will either have to take on its major competitors head-on or find its own niche in the space of big brands. He has asked his 24-year old daughter, Ms Rubina ...
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