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CUSTOMER RELATIONSHIP MANAGEMENT
CUSTOMER RELATIONSHIP MANAGEMENT
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Septa Goes Sporting The Digital Way*
AUTHOR(S) : Harjot Singh - Assistant Professor, LM Thapar School of Management, Thapar UniversityPUBLISHED DATE: 22/04/2017PUBLISHER: ET CasesCATEGORY: CUSTOMER RELATIONSHIP MANAGEMENTPRODUCT: CASE STUDYCASE ID: CRM-1-0002, CRM-1-0002ACASE LENGTH: 15 PagesDESCRIPTION:Septa Sports was conceived as a transnational entity, specializing in sports goods, by Sachin Berganza (Sachin), a Goa-based entrepreneur in 1989. It started operations as a private limited company in 1992, with headquarters in Goa. It expanded operations over the years and became a national sports brand by early part of the twenty-first century. Sachin assumed the role of CEO, after the company went public in 2006. The challenge in the last decade had been to build the brand ...read moreSHOW DETAILS -
Resonance Apparels: Jumping to the Next Orbit using CRM*
AUTHOR(S) : Dr. Harjot Singh, Assistant Professor, LM Thapar SchoolPUBLISHED DATE: 04/02/2016PUBLISHER: ET Cases - GSMCCATEGORY: CUSTOMER RELATIONSHIP MANAGEMENTPRODUCT: CASE STUDYCASE ID: CRM-1-0001, CRM-1-0001ACASE LENGTH: 8 PagesDESCRIPTION:The Resonance group was started by Mr. Sanjeev Kumar (Sanjeev), a Ludhiana-based entrepreneur in 1984. His flagship organization in the branded garments business, Resonance Apparels (Resonance), has been instrumental in taking the group to greater heights. However, in 2015, market conditions have become difficult. He has foreseen that Resonance will either have to take on its major competitors head-on or find its own niche in the space of big brands. He has asked his 24-year old daughter, Ms Rubina ...read moreSHOW DETAILS