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E-COMMERCE

E-COMMERCE

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  1. Tata CLiQ's 'Phygital' Strategy: Differentiation for a Late Mover Advantage?

    AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 02/04/2018
    PUBLISHER: ET Cases
    CATEGORY: E-COMMERCE
    PRODUCT: CASE STUDY
    CASE ID: STG-1-0061, STG-1-0061A
    CASE LENGTH: 32 Pages
    Tata CLiQ's 'Phygital' Strategy: Differentiation for a Late Mover Advantage?
    DESCRIPTION:
    This case study’s purpose is to let the participants discuss and debate on the late entrant, Tata CLiQ's (CLiQ) differentiation strategy with a 'Phygital' model (physical + digital). Can CLiQ stand in good stead vis-à-vis the entrenched e-Commerce competitors in India and have a late mover advantage? Positioned with a 'curated' marketplace model, CLiQ sells CAMELs (Certified Authentic Merchandise Everybody Loves). Considered as India's first online-omnichannel marketplace, CLiQ's targeted ...
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  2. Online Budget Hotels in India: Aggregators to Accumulators

    AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 01/05/2017
    PUBLISHER: ET Cases
    CATEGORY: E-COMMERCE
    PRODUCT: CASE STUDY
    CASE ID: ECOMM-1-0011, ECOMM-1-0011A
    CASE LENGTH: 19 Pages
    DESCRIPTION:
    This case study is an attempt to introduce the participants to the emerging business models in Indian online budget hotels’ aggregators. With the advent of sharing economy coupled with entrenched power of technology, several Indian start-ups have embarked on leveraging the potential of accommodation requirements. Most of these players like OYO Rooms, Treebo, Zip Rooms, etc., have started with a partial-inventory model. This model, however, made the going tough, forcing them to adopt the full-inventory ...
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  3. Case View with Ankita Sheth - Online Budget Hotels: Aggregators to Accumulators

    AUTHOR(S) : Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 17/11/2016
    PUBLISHER: ET Cases
    CATEGORY: E-COMMERCE
    PRODUCT: case view
    CASE ID: ECOMM-1-0009B
    CASE LENGTH: 8 Pages
    Case View with Ankita Sheth
    DESCRIPTION:
    Ankita Sheth, Co-founder, Vista Rooms, is your unassuming women entrepreneur at the helm of one of South Asia’s fastest growing ONLINE BUDGET HOTEL  AGGREGATOR. When not actively pursuing social causes, she travels to capture newer locations and properties for Vista Rooms. Ankita Sheth is a passionate 33-year-old entrepreneur with 8 years of experience with both startups and established companies. She did her Post graduation from  Mumbai Educational Trust (MET) and has worked with ...
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  4. Indian Sexual Wellness Industry: Secretly Growing? - Interview with Divya Chauhan, Co-founder, itspleaZure

    AUTHOR(S) : Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 07/11/2016
    PUBLISHER: ET Cases
    CATEGORY: E-COMMERCE
    PRODUCT: case view
    CASE ID: ECOMM-1-0008B/3
    CASE LENGTH: 19 Pages
    Indian Sexual Wellness Industry: Secretly Growing? - Interview with Divya Chauhan, Co-founder, itspleaZure
    DESCRIPTION:
    Divya Chauhan, Co-founder, itspleaZure, LOVES TO TAKE UP CHALLENGES. Her first entrepreneurial venture – itspleaZure – an online store for adult products, which aims to HELP COUPLES ADD SPARK TO THEIR RELATIONSHIP, tells us she is not afraid to EXPLORE THE ROAD LESS TRAVELLED. - Interview with Divya Chauhan, Co-founder, itspleaZure
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  5. Indian Sexual Wellness Industry: Secretly Growing? - Interview with Samir Saraiya, CEO, ThatsPersonal.com

    AUTHOR(S) : Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 06/09/2016
    PUBLISHER: ET Cases
    CATEGORY: E-COMMERCE
    PRODUCT: case view
    CASE ID: ECOMM-1-0008B/2
    CASE LENGTH: 19 Pages
    Indian Sexual Wellness Industry: Secretly Growing? - Interview with Samir Saraiya, CEO, ThatsPersonal.com
    DESCRIPTION:
    Thatspersonal.com is India’s first personal products destination, where you can find the WORLD’S BEST PERSONAL AND INTIMATE PRODUCTS and have them  shipped to you or picked up discreetly. -Interview with Samir Saraiya, CEO, ThatsPersonal.com
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  6. Indian Sexual Wellness Industry: Secretly Growing? - Interview with Ute Pauline Weimer, Co-Founder, Lovetreats

    AUTHOR(S) : Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 18/08/2016
    PUBLISHER: ET Cases
    CATEGORY: E-COMMERCE
    PRODUCT: case view
    CASE ID: ECOMM-1-0008B/1
    CASE LENGTH: 12 Pages
    Indian Sexual Wellness Industry: Secretly Growing? - Interview with Ute Pauline Weimer, Co-Founder, Lovetreats
    DESCRIPTION:
    Building India’s largest intimate LIFESTYLE DESTINATION Lovetreats. We make sexual wellness products available for the masses in a CLASSY, SEX POSITIVE SPACE.
    -Interview with Ute Pauline Wiemer - Co-Founder, Lovetreats
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  7. Cloudion Homes: Revolutionizing Furniture ‘Business’ in India

    AUTHOR(S) : R. Muthukumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 18/02/2016
    PUBLISHER: ET Cases
    CATEGORY: E-COMMERCE
    PRODUCT: CASE FRAME
    CASE ID: ECOMM-5-0007, ECOMM-5-0007A
    CASE LENGTH: 5 Pages
    DESCRIPTION:
    This Case Frame, based on Cloudion Homes' (Cloudion) advertisement (in The Economic Times, December 3rd 2015), is an attempt to analyze if Cloudion's business model can revolutionize Indian furniture market. Having co-opted customers as a part of the furniture retailing business value chain, how would customers and company be benefited? Indian furniture market, estimated to be INR140,000 crore, is dominated by the unorganized sector with 78% of total Indian furniture market. The organized furniture ...
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  8. Open Government Data (OGD) Platform for Connecting People, Enhancing Transparency and for Effective Policy Making: The Case of data.gov.in*

    AUTHOR(S) : Ravi Ramakrishnan, Research Scholar, Amity University and Dr. Loveleen Gaur, Asst. Professor, Amity University
    PUBLISHED DATE: 04/02/2016
    PUBLISHER: ET Cases - GSMC
    CATEGORY: E-COMMERCE
    PRODUCT: CASE STUDY
    CASE ID: ECOMM-1-0005, ECOMM-1-0005A
    CASE LENGTH: 18 Pages
    DESCRIPTION:
    In 2012, the Government of India launched the Open Government Data Platform (OGD) making a huge collection of government data publically available as open source. It is a platform developed in joint collaboration by the Government of India and the US Government and is used by Ministries and Departments to publish datasets, documents, tools and applications collected by them. The OGD platform has over 16102 datasets and has been very successful in bringing real time information to the citizens across ...
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  9. "I Can Live Without Money, But I Cannot Live Without E-Wallet": Comparing Business Models of E-Wallet*

    AUTHOR(S) : Jyoti Pandey, Research Scholar, Marketing, IIM Indore, India and Khadija Ali Vakeel, Research Scholar, Information Systems, IIM Indore
    PUBLISHED DATE: 03/02/2016
    PUBLISHER: ET Cases - GSMC
    CATEGORY: E-COMMERCE
    PRODUCT: CASE STUDY
    CASE ID: ECOMM-1-0004, ECOMM-1-0004A
    CASE LENGTH: 8 Pages
    DESCRIPTION:
    The recent shift from brick and mortar stores to e-commerce has resulted in cashless transactions. In this digitization age, e-Wallet has become the new trend. An e-wallet is an online prepaid facility, which offers an online account where customers can park their money, to be used when required. This has created a completely new space where everyone including banks has come forward with new value propositions. Though, the industry is in its nascent stage in India a surge of mobile wallet users has ...
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  10. Digitalizing Campus Life!!! A Step Forward Towards Digital India*

    AUTHOR(S) : Arunava Ghosh, Doctoral student, IIM Indore and Tuhin Sengupta, Doctoral Student, IIM Indore
    PUBLISHED DATE: 03/02/2016
    PUBLISHER: ET Cases - GSMC
    CATEGORY: E-COMMERCE
    PRODUCT: CASELET
    CASE ID: ECOMM-2-0006, ECOMM-2-0006A
    CASE LENGTH: 5 Pages
    DESCRIPTION:
    India has witnessed a surge in demand for management students in recent times. As a result, top-tier B-schools across India have increased the intake of MBA students steadily for the last 5 years. However, due to the obvious need for space, the master plan of these institutions provisioned in such a way so as to accommodate the rise in intake in the coming years. Due to the odd locations of these institutes, the administration has made available different facilities such as barber shop, grocery store, ...
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  11. Paytm's ‘Up to 100% Cashback': Economics and Emotions

    AUTHOR(S) : R. Muthukumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 28/12/2015
    PUBLISHER: ET Cases
    CATEGORY: E-COMMERCE
    PRODUCT: CASE FRAME
    CASE ID: ECOMM-5-0003, ECOMM-5-0003A
    CASE LENGTH: 7 pages
    DESCRIPTION:
    This Case Frame is meant to introduce the participants/students to the concept and operation of mobile wallets in India with a scope to analyze the business and economic logic of cashbacks. With the advent of burgeoning e-commerce growth in India, related technologies too have been shaping up Indian e-commerce eco system. One such technology, like mobile banking, has been mobile wallets. Although mobile wallets phenomenon is at a nascent stage in India, with about 150 million users (out of 1.3 billion), ...
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  12. Fashion E-Tailing in India: A Deal or Raw Deal for the Sellers?

    AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 16/12/2015
    PUBLISHER: ET Cases
    CATEGORY: E-COMMERCE
    PRODUCT: CASE FLYER
    CASE ID: ECOMM-4-0002, ECOMM-4-0002A
    CASE LENGTH: 5 pages
    DESCRIPTION:
    This case flyer, based on The Economic Times article1, is an attempt to introduce the students/participants to the Indian fashion e-tail business dynamics, especially the contours of discounts, margins and fashion e-tailers’ commissions. With increasing footprint of online e-tailing in India, especially in fashion/apparel retailing, even the brick-and-mortar stores are joining the bandwagon to sustain their business prospects. With the likes of Jabong, Myntra, Amazon, Flipkart, Shopclues, etc., ...
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  13. Startups, Ecommerce Firms Queue up at Design Institutes

    AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 03/12/2015
    PUBLISHER: ET Cases
    CATEGORY: E-COMMERCE
    PRODUCT: CASE FLYER
    CASE ID: ECOMM-4-0001, ECOMM-4-0001A
    CASE LENGTH: 5 pages
    DESCRIPTION:

    Indian eCommerce industry has come a long way in a relatively short period with its steep learning curve, benchmarking with some of the best global practices across the value chain. As the competition is getting intense, especially in some categories like FMCG, Indian eCommerce companies are on the lookout for enhancing  customer experience. The recent approach that quite a few eCommerce companies are vying for is through recruiting designers to give the potential customers a  refreshing ...
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