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E-COMMERCE
E-COMMERCE
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Tata CLiQ's 'Phygital' Strategy: Differentiation for a Late Mover Advantage?
AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 02/04/2018PUBLISHER: ET CasesCATEGORY: E-COMMERCEPRODUCT: CASE STUDYCASE ID: STG-1-0061, STG-1-0061ACASE LENGTH: 32 PagesDESCRIPTION:This case study’s purpose is to let the participants discuss and debate on the late entrant, Tata CLiQ's (CLiQ) differentiation strategy with a 'Phygital' model (physical + digital). Can CLiQ stand in good stead vis-à-vis the entrenched e-Commerce competitors in India and have a late mover advantage? Positioned with a 'curated' marketplace model, CLiQ sells CAMELs (Certified Authentic Merchandise Everybody Loves). Considered as India's first online-omnichannel marketplace, CLiQ's targeted ...read moreSHOW DETAILS -
Online Budget Hotels in India: Aggregators to Accumulators
AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 01/05/2017PUBLISHER: ET CasesCATEGORY: E-COMMERCEPRODUCT: CASE STUDYCASE ID: ECOMM-1-0011, ECOMM-1-0011ACASE LENGTH: 19 PagesDESCRIPTION:This case study is an attempt to introduce the participants to the emerging business models in Indian online budget hotels’ aggregators. With the advent of sharing economy coupled with entrenched power of technology, several Indian start-ups have embarked on leveraging the potential of accommodation requirements. Most of these players like OYO Rooms, Treebo, Zip Rooms, etc., have started with a partial-inventory model. This model, however, made the going tough, forcing them to adopt the full-inventory ...read moreSHOW DETAILS -
Case View with Ankita Sheth - Online Budget Hotels: Aggregators to Accumulators
AUTHOR(S) : Dr. Nagendra V. ChowdaryPUBLISHED DATE: 17/11/2016PUBLISHER: ET CasesCATEGORY: E-COMMERCEPRODUCT: case viewCASE ID: ECOMM-1-0009BCASE LENGTH: 8 PagesDESCRIPTION:Ankita Sheth, Co-founder, Vista Rooms, is your unassuming women entrepreneur at the helm of one of South Asia’s fastest growing ONLINE BUDGET HOTEL AGGREGATOR. When not actively pursuing social causes, she travels to capture newer locations and properties for Vista Rooms. Ankita Sheth is a passionate 33-year-old entrepreneur with 8 years of experience with both startups and established companies. She did her Post graduation from Mumbai Educational Trust (MET) and has worked with ...read moreSHOW DETAILS -
Indian Sexual Wellness Industry: Secretly Growing? - Interview with Divya Chauhan, Co-founder, itspleaZure
AUTHOR(S) : Dr. Nagendra V. ChowdaryPUBLISHED DATE: 07/11/2016PUBLISHER: ET CasesCATEGORY: E-COMMERCEPRODUCT: case viewCASE ID: ECOMM-1-0008B/3CASE LENGTH: 19 PagesDESCRIPTION:Divya Chauhan, Co-founder, itspleaZure, LOVES TO TAKE UP CHALLENGES. Her first entrepreneurial venture – itspleaZure – an online store for adult products, which aims to HELP COUPLES ADD SPARK TO THEIR RELATIONSHIP, tells us she is not afraid to EXPLORE THE ROAD LESS TRAVELLED. - Interview with Divya Chauhan, Co-founder, itspleaZureread moreSHOW DETAILS -
Indian Sexual Wellness Industry: Secretly Growing? - Interview with Samir Saraiya, CEO, ThatsPersonal.com
AUTHOR(S) : Dr. Nagendra V. ChowdaryPUBLISHED DATE: 06/09/2016PUBLISHER: ET CasesCATEGORY: E-COMMERCEPRODUCT: case viewCASE ID: ECOMM-1-0008B/2CASE LENGTH: 19 PagesDESCRIPTION:Thatspersonal.com is India’s first personal products destination, where you can find the WORLD’S BEST PERSONAL AND INTIMATE PRODUCTS and have them shipped to you or picked up discreetly. -Interview with Samir Saraiya, CEO, ThatsPersonal.comread moreSHOW DETAILS -
Indian Sexual Wellness Industry: Secretly Growing? - Interview with Ute Pauline Weimer, Co-Founder, Lovetreats
AUTHOR(S) : Dr. Nagendra V. ChowdaryPUBLISHED DATE: 18/08/2016PUBLISHER: ET CasesCATEGORY: E-COMMERCEPRODUCT: case viewCASE ID: ECOMM-1-0008B/1CASE LENGTH: 12 PagesDESCRIPTION:Building India’s largest intimate LIFESTYLE DESTINATION Lovetreats. We make sexual wellness products available for the masses in a CLASSY, SEX POSITIVE SPACE.read more
-Interview with Ute Pauline Wiemer - Co-Founder, LovetreatsSHOW DETAILS -
Cloudion Homes: Revolutionizing Furniture ‘Business’ in India
AUTHOR(S) : R. Muthukumar and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 18/02/2016PUBLISHER: ET CasesCATEGORY: E-COMMERCEPRODUCT: CASE FRAMECASE ID: ECOMM-5-0007, ECOMM-5-0007ACASE LENGTH: 5 PagesDESCRIPTION:This Case Frame, based on Cloudion Homes' (Cloudion) advertisement (in The Economic Times, December 3rd 2015), is an attempt to analyze if Cloudion's business model can revolutionize Indian furniture market. Having co-opted customers as a part of the furniture retailing business value chain, how would customers and company be benefited? Indian furniture market, estimated to be INR140,000 crore, is dominated by the unorganized sector with 78% of total Indian furniture market. The organized furniture ...read moreSHOW DETAILS -
Open Government Data (OGD) Platform for Connecting People, Enhancing Transparency and for Effective Policy Making: The Case of data.gov.in*
AUTHOR(S) : Ravi Ramakrishnan, Research Scholar, Amity University and Dr. Loveleen Gaur, Asst. Professor, Amity UniversityPUBLISHED DATE: 04/02/2016PUBLISHER: ET Cases - GSMCCATEGORY: E-COMMERCEPRODUCT: CASE STUDYCASE ID: ECOMM-1-0005, ECOMM-1-0005ACASE LENGTH: 18 PagesDESCRIPTION:In 2012, the Government of India launched the Open Government Data Platform (OGD) making a huge collection of government data publically available as open source. It is a platform developed in joint collaboration by the Government of India and the US Government and is used by Ministries and Departments to publish datasets, documents, tools and applications collected by them. The OGD platform has over 16102 datasets and has been very successful in bringing real time information to the citizens across ...read moreSHOW DETAILS -
"I Can Live Without Money, But I Cannot Live Without E-Wallet": Comparing Business Models of E-Wallet*
AUTHOR(S) : Jyoti Pandey, Research Scholar, Marketing, IIM Indore, India and Khadija Ali Vakeel, Research Scholar, Information Systems, IIM IndorePUBLISHED DATE: 03/02/2016PUBLISHER: ET Cases - GSMCCATEGORY: E-COMMERCEPRODUCT: CASE STUDYCASE ID: ECOMM-1-0004, ECOMM-1-0004ACASE LENGTH: 8 PagesDESCRIPTION:The recent shift from brick and mortar stores to e-commerce has resulted in cashless transactions. In this digitization age, e-Wallet has become the new trend. An e-wallet is an online prepaid facility, which offers an online account where customers can park their money, to be used when required. This has created a completely new space where everyone including banks has come forward with new value propositions. Though, the industry is in its nascent stage in India a surge of mobile wallet users has ...read moreSHOW DETAILS -
Digitalizing Campus Life!!! A Step Forward Towards Digital India*
AUTHOR(S) : Arunava Ghosh, Doctoral student, IIM Indore and Tuhin Sengupta, Doctoral Student, IIM IndorePUBLISHED DATE: 03/02/2016PUBLISHER: ET Cases - GSMCCATEGORY: E-COMMERCEPRODUCT: CASELETCASE ID: ECOMM-2-0006, ECOMM-2-0006ACASE LENGTH: 5 PagesDESCRIPTION:India has witnessed a surge in demand for management students in recent times. As a result, top-tier B-schools across India have increased the intake of MBA students steadily for the last 5 years. However, due to the obvious need for space, the master plan of these institutions provisioned in such a way so as to accommodate the rise in intake in the coming years. Due to the odd locations of these institutes, the administration has made available different facilities such as barber shop, grocery store, ...read moreSHOW DETAILS -
Paytm's ‘Up to 100% Cashback': Economics and Emotions
AUTHOR(S) : R. Muthukumar and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 28/12/2015PUBLISHER: ET CasesCATEGORY: E-COMMERCEPRODUCT: CASE FRAMECASE ID: ECOMM-5-0003, ECOMM-5-0003ACASE LENGTH: 7 pagesDESCRIPTION:This Case Frame is meant to introduce the participants/students to the concept and operation of mobile wallets in India with a scope to analyze the business and economic logic of cashbacks. With the advent of burgeoning e-commerce growth in India, related technologies too have been shaping up Indian e-commerce eco system. One such technology, like mobile banking, has been mobile wallets. Although mobile wallets phenomenon is at a nascent stage in India, with about 150 million users (out of 1.3 billion), ...read moreSHOW DETAILS -
Fashion E-Tailing in India: A Deal or Raw Deal for the Sellers?
AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 16/12/2015PUBLISHER: ET CasesCATEGORY: E-COMMERCEPRODUCT: CASE FLYERCASE ID: ECOMM-4-0002, ECOMM-4-0002ACASE LENGTH: 5 pagesDESCRIPTION:This case flyer, based on The Economic Times article1, is an attempt to introduce the students/participants to the Indian fashion e-tail business dynamics, especially the contours of discounts, margins and fashion e-tailers’ commissions. With increasing footprint of online e-tailing in India, especially in fashion/apparel retailing, even the brick-and-mortar stores are joining the bandwagon to sustain their business prospects. With the likes of Jabong, Myntra, Amazon, Flipkart, Shopclues, etc., ...read moreSHOW DETAILS -
Startups, Ecommerce Firms Queue up at Design Institutes
AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 03/12/2015PUBLISHER: ET CasesCATEGORY: E-COMMERCEPRODUCT: CASE FLYERCASE ID: ECOMM-4-0001, ECOMM-4-0001ACASE LENGTH: 5 pagesDESCRIPTION:read more
Indian eCommerce industry has come a long way in a relatively short period with its steep learning curve, benchmarking with some of the best global practices across the value chain. As the competition is getting intense, especially in some categories like FMCG, Indian eCommerce companies are on the lookout for enhancing customer experience. The recent approach that quite a few eCommerce companies are vying for is through recruiting designers to give the potential customers a refreshing ...SHOW DETAILS