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ENTREPRENEURSHIP & STARTUPS
ENTREPRENEURSHIP & STARTUPS
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From B-School to BHARAT: Shiny, an Initiative for Sustainable Development
AUTHOR(S) : Prof. Ranjana Agarwal, Institute of Management Technology, IMT, Ghaziabad, India and Aviral Agrawal, PGDM student at IMT GhaziabadPUBLISHED DATE: 26/09/2020PUBLISHER: ET CASESCATEGORY: ENTREPRENEURSHIP & STARTUPSPRODUCT: CASE STUDYCASE ID: ENTP-1-0046; ENTP-1-0046ACASE LENGTH: 14 PagesDESCRIPTION:Today, several business schools are incorporating courses related to Corporate Social Responsibility (CSR), Sustainability and Ethics, in their curriculum. IMT Ghaziabad (IMT-G), a business school in the National Capital Region (NCR), also has a course related to Sustainability and Social Responsibility (SSR) in its PGDM (Post Graduate Diploma in Business Management) programme. In this course, students are required to work with Non-Governmental Oraganizations (NGOs), government agencies and social ...read moreSHOW DETAILS -
Indian Roots: Back to Nature’s Pharmacy
AUTHOR(S) : Suwarna Shukla, Doctoral Student, Operations Management & Quantitative Techniques, Indian Institute of Management Indore and Tuhin Sengupta, Assistant Professor, Information Systems and Operations Management, Goa Institute of ManagementPUBLISHED DATE: 04/08/2020PUBLISHER: ET CASESCATEGORY: ENTREPRENEURSHIP & STARTUPSPRODUCT: CASE STUDYCASE ID: ENTP-1-0045; ENTP-1-0045ACASE LENGTH: 13 PagesDESCRIPTION:In July of 2015, Kaushik Trivedi, the chief executive officer (CEO) of the Lucknow branch of Indian Roots, experienced a pressing entrepreneurial problem. In the nascent years, Indian Roots provided organic food products to the domestic consumer segment, who are willing to consume healthy food. Kaushik was worried about the consistent rise in the deterioration of the life style conditions in India. However, consumers would not be willing to adopt anything random for the sake of health and wellness. ...read moreSHOW DETAILS -
POOJA GARMENTS – A WESTO-INDIAN ETHNIC BRAND
AUTHOR(S) : Pooja Aggarwal, Management student - IIT RoorkeePUBLISHED DATE: 18/04/2020PUBLISHER: ET CASESCATEGORY: ENTREPRENEURSHIP & STARTUPSPRODUCT: CASE STUDYCASE ID: ENTP-1-0044; ENTP-1-0044ACASE LENGTH: 8 PagesDESCRIPTION:This case is meant to introduce the concept that its not about the ethnic clothes that we wear but the ethnic look we feel while carrying those clothes in events or festivities or regular days. We talk about a Westo-Indian brand that targets the women audience, ranging from a baby girl to an old women including a major segment of young generation. It demonstrates how the brand aims to present different set of designs that are not only comfortable and trendy, but also provides one with a choice to ...read moreSHOW DETAILS -
AIF’s ‘Africa Feeding Africa’ Inclusive Model: Sustainability with a Commercial Business Model?
AUTHOR(S) : Bala Bharathi Yelamanchi, Vandana Jayakumar and Syed Abdul SamadPUBLISHED DATE: 20/03/2020PUBLISHER: ET CASESCATEGORY: ENTREPRENEURSHIP & STARTUPSPRODUCT: CASE STUDYCASE ID: ENTP-1-0043; ENTP-1-0043ACASE LENGTH: 13 PagesDESCRIPTION:On September 22, 2019, Amar Ali (the case protagonist), CEO of Africa Improved Foods (AIF), Rwanda, received Corporate Social Intrapreneur of the Year Award from Schwab Foundation for Social Entrepreneurship. Amar Ali had led AIF to become a purpose-driven social enterprise in Rwanda, manufacturing high quality, fortified and nutritious complementary foods. He boasts of an inclusive business model that aimed to reduce poverty, create jobs and address stunting and malnutrition through partnerships. ...read moreSHOW DETAILS -
MoviePass’ Disruptive Subscription Model: Benefiting Competitors?
AUTHOR(S) : Bala Bharathi Yelamanchi and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 19/09/2019PUBLISHER: ET CasesCATEGORY: ENTREPRENEURSHIP & STARTUPSPRODUCT: CASELETCASE ID: ENTP-2-0042, ENTP-2-0042ACASE LENGTH: 6 PagesDESCRIPTION:Often dubbed as "Netflix for movies", MoviePass aimed to disrupt the American movie business by introducing the subscription-based pricing model as against the pay-per-view pricing model prevalent for quite a long time. Though the fledgling subscription service began in 2011, its game changing subscription plan launched on August 15th 2017 disrupted the American movie business which had long been plagued with decreasing theatre admissions and increasing ticket prices. With Mitch Lowe as its CEO (earlier ...read moreSHOW DETAILS -
Embrace Infant Warmer: Design, Disruption and Distribution
AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 08/05/2019PUBLISHER: ET CasesCATEGORY: ENTREPRENEURSHIP & STARTUPSPRODUCT: CASELETCASE ID: ENTP-2-0041, ENTP-2-0041ACASE LENGTH: 6 PagesDESCRIPTION:This case study can be used to illustrate how a structured classroom pursuit can result in a game-changing product. In 2007, four students with diverse educational backgrounds, met at the 'Design for Extreme Affordability' course at Stanford's d.school where they were given 'The Extreme Challenge' - to design an incubator which costed 1% of state-of-the-art incubators costing $20,000. The low-cost incubator would help pre-term and low-birth-weight babies in developing countries survive, many of whom ...read moreSHOW DETAILS -
Tisser – A Social Entrepreneur’s Journey
AUTHOR(S) : Aisha Mohani and Rutu Gujarathi, Prin.L.N. Welingkar Institute of Management Development and ResearchPUBLISHED DATE: 27/03/2019PUBLISHER: Prin.L.N. Welingkar Institute of Management Development and ResearchCATEGORY: ENTREPRENEURSHIP & STARTUPSPRODUCT: CASE STUDYCASE ID: ENTP-1-0040, ENTP-1-0040ACASE LENGTH: 17 PagesDESCRIPTION:Tisser Rural Handicrafts Pvt. Ltd. (Tisser), a social enterprise, leveraged technology and provided infrastructural support to indigenous weavers and craftsmen from rural India for a sustainable living. Tisser's journey started with only two products and one Facebook page that later increased to a product portfolio of around 300 products. In 2015, Tisser became a private limited company. The case discusses the challenge that Megha Phansalkar, a social entrepreneur and the founder of Tisser is confronting ...read moreSHOW DETAILS -
Promoting Sustainable Livelihood for Poverty Alleviation: A Case Study of BASIX Social Enterprise Group*
AUTHOR(S) : Dr. Bharti Sharma - Associate Professor, Dr. Kavaldeep Dixit - Professor & Vice-Principal - International School of Informatics and Management, Jaipur and Dr. Tanjul Saxena, Associate Professor, IIHMR University - JaipurPUBLISHED DATE: 21/11/2018PUBLISHER: ET Cases - FLAMECATEGORY: ENTREPRENEURSHIP & STARTUPSPRODUCT: CASE STUDYCASE ID: ENTP-1-0039, ENTP-1-0039ACASE LENGTH: 14 PagesDESCRIPTION:A livelihood comprises the potential, resources and actions required for a means of living. A livelihood is sustainable when it can handle and recover from the stress and shocks and uphold or augment its capabilities and assets both now and in the future without deflating the natural resource base. The purpose of this case on BASIX Social Enterprise Group is to introduce their Rural Sustainable Livelihood approach for poverty reduction. Established in 1996, BASIX is a livelihood promotion institution, ...read moreSHOW DETAILS -
Exploring Drivers of a Rapid Venture Scale-up for BlueDrone: Identifying Strategic Options*
AUTHOR(S) : Amruta S.Deokar - Capgemini Pvt Ltd & Member, Group on Competitiveness, IIT Bombay, Professor Kirankumar S. Momaya - SJMSOM, IIT Bombay and Rucha Pasalkar - Member, Group on Competitiveness, IIT BombayPUBLISHED DATE: 21/11/2018PUBLISHER: ET Cases - FLAMECATEGORY: ENTREPRENEURSHIP & STARTUPSPRODUCT: CASE STUDYCASE ID: ENTP-1-0036, ENTP-1-0036ACASE LENGTH: 12 PagesDESCRIPTION:Ventures are engines of innovation, competitiveness and growth. Ventures in India can have exciting times as technology clusters shift towards Asia and India aspires to be among Top3 venture countries. The case gives a glimpse of key segments of the drone industry which is a hyper-competitive industry and may evolve towards a dominant design as select competitors from China have attained rapid scale-up. It explores drivers of rapid scale-up, differentiating it from slow scale-up. This case describes ...read moreSHOW DETAILS -
Living Greens Organics Pvt. Ltd.: Combating Growth Challenges*
AUTHOR(S) : Dr. Kavaldeep Dixit, Professor & Vice-Principal, International School of Informatics and Management, Dr. Tanjul Saxena, Associate Professor, IIHMR University, and Prateek Tiwari, CEO and Founder , The Living Greens Organics Pvt. LtdPUBLISHED DATE: 21/11/2018PUBLISHER: ET Cases - FLAMECATEGORY: ENTREPRENEURSHIP & STARTUPSPRODUCT: CASE STUDYCASE ID: ENTP-1-0037, ENTP-1-0037ACASE LENGTH: 16 PagesDESCRIPTION:Profit, People and Planet are perhaps the most delicate balance every entrepreneur strives to achieve in his/her business venture. The Living Greens Organics Pvt. Ltd. (LGO) is one such business ventures based out of Jaipur, Rajasthan and led by a young agripreneur to make greens a way of life. With a mission to bring fresh, safe, organic food direct from rooftop to tabletop, the urban farming firm is challenging the conventional way food is grown, brought and served today. LGO strives to offer innovative ...read moreSHOW DETAILS -
Intern Theory*
AUTHOR(S) : Tanisha U Kulkarni, student at Sardar Patel Institute of Technology, Mumbai and Ganesh N Prabhu, Professor of Strategy, Indian Institute of Management BangalorePUBLISHED DATE: 20/11/2018PUBLISHER: ET Cases - FLAMECATEGORY: ENTREPRENEURSHIP & STARTUPSPRODUCT: CASE STUDYCASE ID: ENTP-1-0038, ENTP-1-0038ACASE LENGTH: 12 PagesDESCRIPTION:Intern Theory Career Solutions LLP (Intern Theory) was launched by Vamil Sangoi with three of his classmates, Dhruvi Dharia, Anshini Jhaveri and Jugal Choksi, midway through their four-year undergraduate studies at the Dwarkadas J. Sanghvi College of Engineering in Mumbai. Having experienced firsthand the difficulty of finding internships during their summer break, their startup (initially called Internup) aimed to help other students find short internships with companies. While some colleges assist ...read moreSHOW DETAILS -
Celebration Candles: Confronting Growth Challenges*
AUTHOR(S) : Prof. Pooja Darda, Faculty of Marketing, and Dr. Varsha Nerlekar, Faculty of Finance, - MIT World Peace University, PunePUBLISHED DATE: 20/11/2018PUBLISHER: ET Cases - FLAMECATEGORY: ENTREPRENEURSHIP & STARTUPSPRODUCT: CASE STUDYCASE ID: ENTP-1-0035, ENTP-1-0035ACASE LENGTH: 8 PagesDESCRIPTION:Pooja Tiwari (Pooja), a homemaker, started a business and registered the company by the name ‘Celebration Candles’, after attending candle making workshop. Celebration Candles offers wide variety of candles for various purposes like corporate gifting, event decors, interior decoration for home and hotels, meditation centers and many others. By participating in various exhibitions in Mumbai, Pune and Nagpur, Celebration Candles has developed a good network in local market. Having improved ...read moreSHOW DETAILS -
Pedagogical Innovations in Entrepreneurship Course
AUTHOR(S) : Dr. Vinod Shastri, Head Academics & Research, Bennett University and Prof. Anil Kshatriya, Associate Professor, Institute of Management Technology, NagpurPUBLISHED DATE: 13/07/2018PUBLISHER: ET CasesCATEGORY: ENTREPRENEURSHIP & STARTUPSPRODUCT: CASELETCASE ID: ENTP-2-0034, ENTP-2-0034ACASE LENGTH: 5 PagesDESCRIPTION:The objective of this caselet is to highlight an innovative approach for teaching an introductory course in entrepreneurship development at post graduate level. The authors have developed a tool for engaging the participants of entrepreneurship course by using an assignment-based learning technique. This caselet will help entrepreneurship educators understand the process of experiential learning for engaging a class in a practice-oriented course like entrepreneurship. When used in a business school ...read moreSHOW DETAILS -
Saraswati Dairy and Laxmi Farm’s Integrated Agri-business model: Catalyst or Catastrophic?
AUTHOR(S) : Dr. Nitin Ranjan and Dr. Tripti Sahu - International Institute of Management StudiesPUBLISHED DATE: 04/07/2018PUBLISHER: ET CasesCATEGORY: ENTREPRENEURSHIP & STARTUPSPRODUCT: CASELETCASE ID: ENTP-2-0033, ENTP-2-0033ACASE LENGTH: 7 PagesDESCRIPTION:With the evolution of Indian economy and opening up of new dimensions of business, more number of Indian youth got obsessed by the entrepreneurship hype. Interestingly, this new generation of entrepreneurs had converted the rural area into the business laboratory from where they design, customize and begin their entrepreneurial journey. This case study illustrates an example of a young entrepreneur and his attempt to bring the potential of rural integrated agri-based projects into focus. The case ...read moreSHOW DETAILS -
Khushi Baby: Origins*
AUTHOR(S) : Manali Mundra, student at Malaviya National Institute of Technology Jaipur, Ganesh N Prabhu, Professor of Strategy, Indian Institute of Management BangalorePUBLISHED DATE: 30/11/2017PUBLISHER: ET Cases - FLAMECATEGORY: ENTREPRENEURSHIP & STARTUPSPRODUCT: CASE STUDYCASE ID: ENTP-1-0028, ENTP-1-0028ACASE LENGTH: 13 PagesDESCRIPTION:Khushi Baby is a not-for-profit venture from Rajasthan, India, that introduced an innovative low cost waterproof pendant for babies that is embedded with a Near Field Communication (NFC) Computer Chip with the baby’s entire immunization records. It replaces the paper-based system where records are easily lost or damaged and parents often forget to report to the immunization camps leaving children susceptible to disease. The pendant has a robust black threaded necklace which is like the traditional ...read moreSHOW DETAILS