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ENTREPRENEURSHIP & STARTUPS
ENTREPRENEURSHIP & STARTUPS
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Minnat Lalpuria's 7Vachan: The Wedding Consultants’ Digital Marketing Dilemmas
AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 19/07/2016PUBLISHER: ET CasesCATEGORY: ENTREPRENEURSHIP & STARTUPS , DIGITAL MARKETINGPRODUCT: CASE STUDYCASE ID: STUP-1-0003, STUP-1-0003ACASE LENGTH: 16 PagesDESCRIPTION:This case study is an attempt to discuss the importance of a coherent digital marketing strategy for an online startup, 7Vachan.com (7Vachan). Minnat Lalpuria (Minnat), the Founder-CEO, conceptualized and launched 7Vachan, a wedding services consultant and aggregator in 2012. Driven by the mission of being the one-stop-shop for Indian weddings across the globe, 7Vachan offered a broad portfolio of services - venues, professional wedding services (such as photographers, makeup artists, decorators, ...read moreSHOW DETAILS -
Lush: A Rarity in the Cosmetics Industry*
AUTHOR(S) : Achyut Telang and Gaurav BhattPUBLISHED DATE: 13/04/2016PUBLISHER: ET Cases - GSMCCATEGORY: ENTREPRENEURSHIP & STARTUPSPRODUCT: CASE STUDYCASE ID: ENTP-1-0006, ENTP-1-0006ACASE LENGTH: 18 PagesDESCRIPTION:This case is about a successful entrepreneurial start-up called Lush. Mark Constantine, a trichologist, started ‘Lush’ with a single store in the UK in 1995. Lush went on to become a famous cosmetic company in the world, having over 750 stores in 45 countries by 2011. Lush was unique in many ways. It had a strong stand against using chemicals, animal testing and packaging. Lush used a lot of natural materials like fruits in its products such as soaps, shampoos, gels, etc. To avoid harming ...read moreSHOW DETAILS -
AYZH: Improving Health and Livelihood of Women Using Business Solutions*
AUTHOR(S) : Neha Kaur, Assistant Professor, Centre for Business Administration, Central University of Jharkhand, Brambe, RanchiPUBLISHED DATE: 13/04/2016PUBLISHER: ET Cases - GSMCCATEGORY: ENTREPRENEURSHIP & STARTUPSPRODUCT: CASE STUDYCASE ID: ENTP-1-0005, ENTP-1-0005ACASE LENGTH: 8 PagesDESCRIPTION:Maternal health is one of the most pressing issues in the developing countries, with millions of women struggling on a daily basis to get access to basic health care for themselves and their children. According to the World Health Organization, almost 11% of maternal deaths globally occur due to unsanitary birthing conditions.1 Despite the number of schemes and initiatives to improve quality aspects of maternal health care, India continues to contribute about a quarter of the total global maternal ...read moreSHOW DETAILS -
Green-O-Tech India™: Marching Ahead
AUTHOR(S) : Dr. Mani Shreshtha, Assistant Professor, Haryana School of Business, Dr. Tanushri Purohit, Academic Director, Luxury Connect Business School, Prashant Rana, Director, Green-O-Tech IndiaPUBLISHED DATE: 23/02/2016PUBLISHER: ET Cases - FLAMECATEGORY: ENTREPRENEURSHIP & STARTUPSPRODUCT: CASE STUDYCASE ID: ENTP-1-0011, ENTP-1-0011ACASE LENGTH: 9 PagesDESCRIPTION:The case study has been written in the backdrop of developments happening in the waste recycling industry. Increased awareness of producers and consumers along with stringent laws has provided reasonable opportunities for entrepreneurs to enter into the field. Delhi-NCR being a center for several service and manufacturing companies has emerged as a major source of input for the waste recycling industry especially paper waste. In 2010, Green-O-Tech India started its operations, in Delhi-NCR. Efficient ...read moreSHOW DETAILS -
Mirakle Couriers - Making The Right Moves
AUTHOR(S) : S Susmita, Sujo Thomas - Lecturer, Ahmedabad University, Dr. Bharati Pathak, Professor and Director, S.D. School of CommercePUBLISHED DATE: 12/02/2016PUBLISHER: Et CasesCATEGORY: ENTREPRENEURSHIP & STARTUPSPRODUCT: CASELETCASE ID: ENTP-2-0017, ENTP-2-0017ACASE LENGTH: 8 PagesDESCRIPTION:The caselet on Mirakle Couriers describes the methodical thinking that went into organising a business model for social upliftment. It discusses Dhruv Lakra’s award winning entrepreneurial venture of employing the differently abled people and providing them with an opportunity for a dignified and respected living. However, the business realities are unkind. The acceptance of the differently-abled in the business circle still has a long way to go. The society and the businessperson’s ...read moreSHOW DETAILS -
Sugandh Shoppe: A Small Entrepreneur's Forward Integration Strategy*
AUTHOR(S) : Anil Kshatriya, Assistant Professor, Institute of Management Technology, NagpurPUBLISHED DATE: 04/02/2016PUBLISHER: ET Cases - GSMCCATEGORY: ENTREPRENEURSHIP & STARTUPSPRODUCT: CASE STUDYCASE ID: ENTP-1-0012, ENTP-1-0012ACASE LENGTH: 9 PagesDESCRIPTION:Small entrepreneurs have to make decisive choice of business model among several alternatives available for expansion of their business. One of the modes for scaling up of existing business can be the use of forward integration approach. This case deals with strategy adopted by a small entrepreneur from Nagpur who transformed his traditional family business of manufacturing and selling incense sticks and other fragrance products. Leveraging his experience of selling and distributing local brands in ...read moreSHOW DETAILS -
Subicsha: Empowering Rural Women*
AUTHOR(S) : Prof. Vijaya Bandyopadhyaya, Prof. Uma Nair and Madhulima Shekhar, Chandragupt Institute of Management PatnaPUBLISHED DATE: 04/02/2016PUBLISHER: ET Cases - GSMCCATEGORY: ENTREPRENEURSHIP & STARTUPSPRODUCT: CASE STUDYCASE ID: ENTP-1-0013, ENTP-1-0013ACASE LENGTH: 15 PagesDESCRIPTION:This case study is meant to introduce the students/participants to the concept of supply chain management of value-added agri-based products through development of a micro-enterprise based organization. It specifically explains how fragmented activities of micro-enterprises may be unified giving a common efficient production platform to ensure standardized product quality and how branding of these products may add to their marketability and enhanced profit generation. These concepts are explained ...read moreSHOW DETAILS -
Secrets to Entrepreneurial Success*
AUTHOR(S) : Maryam Fozia, Research Scholar, AMU, Dr. Ahmad Faraz Khan, Regional Coordinator, Manappat Foundation, and Dr. Ayesha Farooq - Associate Professor, AMUPUBLISHED DATE: 04/02/2016PUBLISHER: ET Cases - GSMCCATEGORY: ENTREPRENEURSHIP & STARTUPSPRODUCT: CASE STUDYCASE ID: ENTP-1-0016, ENTP-1-0016ACASE LENGTH: 17 PagesDESCRIPTION:The case study "Secrets to Entrepreneurial Success" - is to sensitize the students about the impact of various factors on entrepreneurial development. It is reflective of how a major failure can actually be a stepping stone to a great entrepreneurial success. Entrepreneurial personality characteristics such as innovation, calculated risk taking capability, etc., are reflected across the case. Environmental factors such as presence or absence of resources, key networks and family support, etc., have ...read moreSHOW DETAILS -
Blippar - The Future of Augmented Reality*
AUTHOR(S) : Achyut Telang, Doctoral Research Scholar, IBS HyderabadPUBLISHED DATE: 02/02/2016PUBLISHER: ET Cases - GSMCCATEGORY: ENTREPRENEURSHIP & STARTUPSPRODUCT: CASE STUDYCASE ID: ENTP-1-0015, ENTP-1-0015ACASE LENGTH: 11 PagesDESCRIPTION:Blippar is an inspiring ‘rags-to-riches’ story of a runaway entrepreneur Ambarish Mitra who found ways to succeed through hardships. However after the initial success, he once again found himself on the brink of bankruptcy and in a flash of genius took an idea and transformed it into a $1.5 billion company. Aged 17, Mitra ran away from home and lived in the slums. He saw an ad in the newspaper for an “e-business” competition and submitted his idea about empowering ...read moreSHOW DETAILS -
WOSCA: An Emulative Saga of Social Enterprise*
AUTHOR(S) : Shobana Sivaraman and Dr. K. R. Pillai, School of Management, Manipal UniversityPUBLISHED DATE: 02/02/2016PUBLISHER: ET Cases - GSMCCATEGORY: ENTREPRENEURSHIP & STARTUPSPRODUCT: CASE STUDYCASE ID: ENTP-1-0014, ENTP-1-0014ACASE LENGTH: 23 PagesDESCRIPTION:**IIM RAIPUR- ET CASES Award (GSMC 2016) – For a Case With Social Initiative/Social Entrepreneurship This case study attempts to recount the pro-active interventions of an NGO in one of the remotest and inaccessible terrains of rural India, and their far reaching outcomes. Women’s Organization for Socio-Cultural Awareness (WOSCA), a dedicated NGO, rolled out its activities as a social enterprise since 1993 and has been instrumental to the welfare of the tribal community in Keonjhar ...read moreSHOW DETAILS -
5 Ways to Make Startup a Rewarding Workplace
AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 19/12/2015PUBLISHER: ET CasesCATEGORY: ENTREPRENEURSHIP & STARTUPSPRODUCT: CASE SLIDECASE ID: STUP-6-0002, STUP-6-0002ACASE LENGTH: 16 SlidesDESCRIPTION:This Case Slide, based on The Economic Times slide show, enables a discussion on how to make a startup workplace a rewarding workplace. With the increasing number of startups over the last few years, which is expected to be more than 4,200 by the end of 2015, Indian startups have been on the prowl scouting for the best talent with illustrious pedigrees. Attracting best talent has not been easy either, for Indian startups. With majority of the talent being millennials, startups have to meet their ...read moreSHOW DETAILS -
Rash, Brash and in it for the Cash?
AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 02/12/2015PUBLISHER: ET CasesCATEGORY: ENTREPRENEURSHIP & STARTUPSPRODUCT: CASE FLYERCASE ID: ENTP-4-0010, ENTP-4-0010ACASE LENGTH: 6 pagesDESCRIPTION:read more
This Case Flyer is about the relationship between entrepreneurial behavior and business prospects. How does entrepreneurial behavior influence the success or failure of an entrepreneurial venture? How does age and experience affect the entrepreneurial behavior? Why quite a few of young/new-age/young first-generation entrepreneurs end up jeopardizing their business interests with their behavior? With almost 800 new startups starting every year, there are about 11,500 startups at various stages ...SHOW DETAILS -
Lateral Moves
AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 21/11/2015PUBLISHER: ET CasesCATEGORY: ENTREPRENEURSHIP & STARTUPSPRODUCT: CASE FLYERCASE ID: STUP-4-0001, STUP-4-0001ACASE LENGTH: 7 pagesDESCRIPTION:read more
This Case Flyer and the accompanying article1 enable a discussion on why experienced executives are leaving their cushiony jobs with established companies to join startups. Why are they trading comfort and stability for risk and uncertainty? Of late, India Inc. has been witnessing, an increasing trend of seasoned and highly accomplished executives - like Jayant Sood from American Express, Ritu Khanna from Genpact, Aakratee Vajpai from Bharti Airtel, Harshvardhan Chauhan from Godrej, etc. - leaving ...SHOW DETAILS -
The WBS Merchandise Brand Store: A Case of Missing Exclusivity*
AUTHOR(S) : Prof. Siddhartha Saxena, Faculty, BKMIBA, Ahmedabad UniversityPUBLISHED DATE: 17/10/2015PUBLISHER: ET Cases - FLAMECATEGORY: ENTREPRENEURSHIP & STARTUPSPRODUCT: CASE STUDYCASE ID: ENTP-1-0009, ENTP-1-0009ACASE LENGTH: 11 pagesDESCRIPTION:**ET Cases – FLAME Young Case Writer Award - 2015read more
Merchandise of B-schools is popular among respective B-schools students. The merchandise is not only considered as a brand but also as souvenirs. The WBS (WISE Business School) merchandise shop was one of the established students' initiatives for past 10 years in the B-school. It enjoyed exclusive rights of providing souvenirs and also produce merchandise for various programs, events and fests in the institute, at times it received special ...SHOW DETAILS -
Max Vision Eye Care Centre*
AUTHOR(S) : Dr. Manisha Saxena (Prof. Subrata Kumar Nandi, Faculty Members at IBS Business School, Pune), Archana Deendayalu (Freelancer, Pune)PUBLISHED DATE: 06/10/2015PUBLISHER: ET Cases - FLAMECATEGORY: ENTREPRENEURSHIP & STARTUPSPRODUCT: CASE STUDYCASE ID: ENTP-1-0008, ENTP-1-0008ACASE LENGTH: 14 pagesDESCRIPTION:read more
The case study discusses the genesis of Max Vision Eye Center, a specialty eye care hospital started by two young doctors Dr. Ankur Sinha and Dr. Ajay Jhinja. Having established themselves as one of the recognized players in the eye care market in Jaipur, and having taken the first step towards creating adequate infrastructure for their business, the promoters are typically faced with the challenge of charting their growth path in the coming years. The setting up of the organization was fortuitous, ...SHOW DETAILS