Return to Previous Page

ENTREPRENEURSHIP & STARTUPS

ENTREPRENEURSHIP & STARTUPS

Set Descending Direction

Page:
  1. 1
  2. 2
  3. 3
  4. 4
  1. Mirakle Couriers - Making The Right Moves

    AUTHOR(S) : S Susmita, Sujo Thomas - Lecturer, Ahmedabad University, Dr. Bharati Pathak, Professor and Director, S.D. School of Commerce
    PUBLISHED DATE: 12/02/2016
    PUBLISHER: Et Cases
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASELET
    CASE ID: ENTP-2-0017, ENTP-2-0017A
    CASE LENGTH: 8 Pages
    DESCRIPTION:
    The caselet on Mirakle Couriers describes the methodical thinking that went into organising a business model for social upliftment. It discusses Dhruv Lakra’s award winning entrepreneurial venture of employing the differently abled people and providing them with an opportunity for a dignified and respected living. However, the  business realities are unkind. The acceptance of the differently-abled in the business circle still has a long way to go. The society and the businessperson’s ...
    read more
    SHOW DETAILS
  2. Sugandh Shoppe: A Small Entrepreneur's Forward Integration Strategy*

    AUTHOR(S) : Anil Kshatriya, Assistant Professor, Institute of Management Technology, Nagpur
    PUBLISHED DATE: 04/02/2016
    PUBLISHER: ET Cases - GSMC
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0012, ENTP-1-0012A
    CASE LENGTH: 9 Pages
    DESCRIPTION:
    Small entrepreneurs have to make decisive choice of business model among several alternatives available for expansion of their business. One of the modes for scaling up of existing business can be the use of forward integration approach. This case deals with strategy adopted by a small entrepreneur from Nagpur who transformed his traditional family business of manufacturing and selling incense sticks and other fragrance products. Leveraging his experience of selling and distributing local brands in ...
    read more
    SHOW DETAILS
  3. Subicsha: Empowering Rural Women*

    AUTHOR(S) : Prof. Vijaya Bandyopadhyaya, Prof. Uma Nair and Madhulima Shekhar, Chandragupt Institute of Management Patna
    PUBLISHED DATE: 04/02/2016
    PUBLISHER: ET Cases - GSMC
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0013, ENTP-1-0013A
    CASE LENGTH: 15 Pages
    DESCRIPTION:
    This case study is meant to introduce the students/participants to the concept of supply chain management of value-added agri-based products through development of a micro-enterprise based organization. It specifically explains how fragmented activities of micro-enterprises may be unified giving a common efficient production platform to ensure standardized product quality and how branding of these products may add to their marketability and enhanced profit generation. These concepts are explained ...
    read more
    SHOW DETAILS
  4. Secrets to Entrepreneurial Success*

    AUTHOR(S) : Maryam Fozia, Research Scholar, AMU, Dr. Ahmad Faraz Khan, Regional Coordinator, Manappat Foundation, and Dr. Ayesha Farooq - Associate Professor, AMU
    PUBLISHED DATE: 04/02/2016
    PUBLISHER: ET Cases - GSMC
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0016, ENTP-1-0016A
    CASE LENGTH: 17 Pages
    DESCRIPTION:
    The case study "Secrets to Entrepreneurial Success" - is to sensitize the students about the impact of various factors on entrepreneurial development. It is reflective of how a major failure can actually be a stepping stone to a great entrepreneurial success. Entrepreneurial personality characteristics such as innovation, calculated risk taking capability, etc., are reflected across the case. Environmental factors such as presence or absence of resources, key networks and family support, etc., have ...
    read more
    SHOW DETAILS
  5. Blippar - The Future of Augmented Reality*

    AUTHOR(S) : Achyut Telang, Doctoral Research Scholar, IBS Hyderabad
    PUBLISHED DATE: 02/02/2016
    PUBLISHER: ET Cases - GSMC
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0015, ENTP-1-0015A
    CASE LENGTH: 11 Pages
    DESCRIPTION:
    Blippar is an inspiring ‘rags-to-riches’ story of a runaway entrepreneur Ambarish Mitra who found ways to succeed through hardships. However after the initial success,  he once again found himself on the brink of bankruptcy and in a flash of genius took an idea and transformed it into a $1.5 billion company. Aged 17, Mitra ran away from home and lived in the slums. He saw an ad in the newspaper for an “e-business” competition and submitted his idea about empowering  ...
    read more
    SHOW DETAILS
  6. WOSCA: An Emulative Saga of Social Enterprise*

    AUTHOR(S) : Shobana Sivaraman and Dr. K. R. Pillai, School of Management, Manipal University
    PUBLISHED DATE: 01/02/2016
    PUBLISHER: ET Cases - GSMC
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0014, ENTP-1-0014A
    CASE LENGTH: 23 Pages
    WOSCA: An Emulative Saga of Social Enterprise*
    DESCRIPTION:
    **IIM RAIPUR- ET CASES Award (GSMC 2016) – For a Case With Social Initiative/Social Entrepreneurship This case study attempts to recount the pro-active interventions of an NGO in one of the remotest and inaccessible terrains of rural India, and their far reaching outcomes. Women’s Organization for Socio-Cultural Awareness (WOSCA), a dedicated NGO, rolled out its activities as a social enterprise since 1993 and has been  instrumental to the welfare of the tribal community in Keonjhar ...
    read more
    SHOW DETAILS
  7. 5 Ways to Make Startup a Rewarding Workplace

    AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 18/12/2015
    PUBLISHER: ET Cases
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE SLIDE
    CASE ID: STUP-6-0002, STUP-6-0002A
    CASE LENGTH: 16 Slides
    DESCRIPTION:
    This Case Slide, based on The Economic Times slide show, enables a discussion on how to make a startup workplace a rewarding workplace. With the increasing number of startups over the last few years, which is expected to be more than 4,200 by the end of 2015, Indian startups have been on the prowl scouting for the best talent with illustrious pedigrees. Attracting best talent has not been easy either, for Indian startups. With majority of the talent being millennials, startups have to meet their ...
    read more
    SHOW DETAILS
  8. Rash, Brash and in it for the Cash?

    AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 01/12/2015
    PUBLISHER: ET Cases
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE FLYER
    CASE ID: ENTP-4-0010, ENTP-4-0010A
    CASE LENGTH: 6 pages
    DESCRIPTION:

    This Case Flyer is about the relationship between entrepreneurial behavior and business prospects. How does entrepreneurial behavior influence the success or failure of an entrepreneurial venture? How does age and experience affect the entrepreneurial behavior? Why quite a few of young/new-age/young first-generation entrepreneurs end up jeopardizing their business interests with their behavior? With almost 800 new startups starting every year, there are about 11,500 startups at various stages ...
    read more
    SHOW DETAILS
  9. Lateral Moves

    AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 20/11/2015
    PUBLISHER: ET Cases
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE FLYER
    CASE ID: STUP-4-0001, STUP-4-0001A
    CASE LENGTH: 7 pages
    DESCRIPTION:

    This Case Flyer and the accompanying article1 enable a discussion on why experienced executives are leaving their cushiony jobs with established companies to join startups. Why are they trading comfort and stability for risk and uncertainty? Of late, India Inc. has been witnessing, an increasing trend of seasoned and highly accomplished executives - like Jayant Sood from American Express, Ritu Khanna from Genpact, Aakratee Vajpai from Bharti Airtel, Harshvardhan Chauhan from Godrej, etc. - leaving ...
    read more
    SHOW DETAILS
  10. The WBS Merchandise Brand Store: A Case of Missing Exclusivity*

    AUTHOR(S) : Prof. Siddhartha Saxena, Faculty, BKMIBA, Ahmedabad University
    PUBLISHED DATE: 17/10/2015
    PUBLISHER: ET Cases - FLAME
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0009, ENTP-1-0009A
    CASE LENGTH: 11 pages
    The WBS Merchandise Brand Store: A Case of Missing Exclusivity*
    DESCRIPTION:
    **ET Cases – FLAME Young Case Writer Award - 2015
    Merchandise of B-schools is popular among respective B-schools students. The merchandise is not only considered as a brand but also as souvenirs. The WBS (WISE Business School) merchandise shop was one of the established students' initiatives for past 10 years in the B-school. It enjoyed exclusive rights of providing souvenirs and also produce merchandise for various programs, events and fests in the institute, at times it received special ...
    read more
    SHOW DETAILS
  11. Max Vision Eye Care Centre*

    AUTHOR(S) : Dr. Manisha Saxena (Prof. Subrata Kumar Nandi, Faculty Members at IBS Business School, Pune), Archana Deendayalu (Freelancer, Pune)
    PUBLISHED DATE: 06/10/2015
    PUBLISHER: ET Cases - FLAME
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0008, ENTP-1-0008A
    CASE LENGTH: 14 pages
    DESCRIPTION:

    The case study discusses the genesis of Max Vision Eye Center, a specialty eye care hospital started by two young doctors Dr. Ankur Sinha and Dr. Ajay Jhinja. Having established themselves as one of the recognized players in the eye care market in Jaipur, and having taken the first step towards creating adequate infrastructure for their business, the promoters are typically faced with the challenge of charting their growth path in the coming years. The setting up of the organization was fortuitous, ...
    read more
    SHOW DETAILS
  12. Inclusive Growth in a Mobile Way: m.Paani*

    AUTHOR(S) : Dr. Dipasha Sharma (Asst.Prof., Finance), Dr. Dipali Krishnakumar (Asst.Prof., Finance), Shagun Thukral (Asst.Prof., Finance) - Symbiosis Centre for Management & Human Resource Development (SCMHRD), Pune.
    PUBLISHED DATE: 17/09/2015
    PUBLISHER: ET Cases - FLAME
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0007, ENTP-1-0007A
    CASE LENGTH: 11 pages
    Inclusive Growth in a Mobile Way: m.Paani*
    DESCRIPTION:
    **ET Cases – FLAME Case Innovation Award - 2015
    Technology in the last decade has evolved exponentially with the mobile phone probably being the leader. India has the world's second highest penetration of mobile connections with 73.9 connections per 100 citizens. That is a startling statistic considering that the penetration of toilets in rural India is only 30.7%. For instance, one may believe that the people at the Bottom of the Pyramid (BoP) prefer mobiles to sanitation. However, given ...
    read more
    SHOW DETAILS
  13. Succession Conundrum at Sri Balaji Assemblies and Plastics Pvt. Ltd.*

    AUTHOR(S) : Professor Jayshree Suresh (Dean, SRM School of Management), Professor Padmanabhan (Secretary, CRSI and Consultant)
    PUBLISHED DATE: 10/06/2015
    PUBLISHER: ET Cases
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0004
    CASE LENGTH: 12 pages
    DESCRIPTION:

    This case study is about a business started by two postgraduate, twin brothers hailing from a middle class family. Although hardworking and sincere they could not land good jobs. Taking the advice given by their maternal cousin - Sridhar and Sunder decided to start a small hand molding plastic manufacturing unit instead of wasting time on searching for a suitable job. The duo managed to find a potential buyer to supply the plastic components -; M/s Aravind Laboratories, manufacturing and marketing ...
    read more
    SHOW DETAILS
  14. Rural Relations: A Socially-Driven Organization

    AUTHOR(S) : Prof. Madhavi Lokhande (Associate Professor, Welingkar Institute of Management, Bangalore) and Prof. Shekar Prabhakar (Associate Professor, Welingkar Institute of Management, Bangalore)
    PUBLISHED DATE: 26/05/2015
    PUBLISHER: ET Cases
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0002, ENTP-1-0002A
    CASE LENGTH: 9 pages
    DESCRIPTION:

    Rural Relations is a case study on Social Entrepreneurship with the twin objectives of creating social impact and being sustainable by being profitable. Pradeep Lokhande (Pradeep) demonstrates the importance of innovating along the way in the face of challenges in setting up field operations in rural India. Pradeep undertook a journey for his organization covering 40,000 villages of which he personally visited 4000. He tried to understand rural India's administrative methodologies, markets and ...
    read more
    SHOW DETAILS
  15. Turning a Brown Thumb into a Green Thumb

    Turning a Brown Thumb into a Green Thumb

    PRICE:
    $27.40
    Rs 0
    PUBLISHED DATE: 06/05/2015
    PUBLISHER: ET Cases
    PRODUCT: CASE BRIEF
    CASE LENGTH: 24.25 minutes
    In this case brief, the co-founders and first-generation entrepreneurs, Rajiv Rawal and Alka Bajoria of www.mypassiongreen.com share six of their fledgling start-up dilemmas

    Add to cart

    DESCRIPTION:
    In this case brief, the co-founders and first-generation entrepreneurs, Rajiv Rawal and Alka Bajoria of www.mypassiongreen.com share six of their fledgling start-up dilemmas. The case brief enables a discussion on how can first-generation entrepreneurs start their second career life cycles? Having had illustrious careers for about 20 years each and following their clarion call, the co-founders decided to pursue their passion in 2011. One of the six challenges was how to convert a brown thumb into ...
    read more
    SHOW DETAILS
Set Descending Direction

Page:
  1. 1
  2. 2
  3. 3
  4. 4