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MANAGERIAL ECONOMICS

MANAGERIAL ECONOMICS

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  1. Big Mac Index: An Exchange Rate Exercise

    AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 21/11/2015
    PUBLISHER: ET Cases
    CATEGORY: MANAGERIAL ECONOMICS
    PRODUCT: CASELET
    CASE ID: ME-2-0019, ME-2-0019A
    CASE LENGTH: 5 pages
    DESCRIPTION:

    This caselet, based on The Economist's Hamburger Standard (April 21st 2001), introduces the participants/students to the concept and relevance of Big Mac Index. While the concept has been widely used in understanding whether a currency is overvalued or undervalued, its relevance has only been growing over the last three decades in the exchange rate discussions and deliberations. Introduced in 1986 by The Economist, Big Mac Index is based on the Theory of Purchasing Power Parity (PPP)/ Law Of One ...
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  2. Sam Rodrigues’ Tryst with Price Discrimination (A): Degrees of Price Discrimination

    AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 16/10/2015
    PUBLISHER: ET Cases
    CATEGORY: MANAGERIAL ECONOMICS
    PRODUCT: CASELET
    CASE ID: ME-2-0018(a), ME-2-0018(a)A
    CASE LENGTH: 6 pages
    DESCRIPTION:

    This caselet's purpose is to introduce the participants/students to the concept of price discrimination in the context of imperfect markets. Referred to as discriminating monopoly, price discrimination occurs when a seller charges different prices to the same/different buyers for the same good/commodity or service without any corresponding difference in cost. When Sam Rodrigues visits Mary Diagnostic Center for his health checkup, referred by the Consultant Physician at Varun Hospitals, the pricing ...
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  3. Sam Rodrigues’ Tryst with Price Discrimination (B): Single Monopoly vs Price Discrimination

    AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 16/10/2015
    PUBLISHER: ET Cases
    CATEGORY: MANAGERIAL ECONOMICS
    PRODUCT: CASELET
    CASE ID: ME-2-0018(b), ME-2-0018(b)A
    CASE LENGTH: 5 pages
    DESCRIPTION:

    This caselet extends the discussion on price discrimination initiated in Caselet (A): “Sam Rodrigues' Tryst with Price Discrimination (A): Degrees of Price Discrimination' It highlights Sam Rodrigues' another encounter with price discrimination when he visits his friend Dr. Roopesh Saikia (Roopesh) - an oncologist by profession - in Shillong, for a vacation. Roopesh shared with Sam his plan of starting a chain of Oncology-focused diagnostic centers in Northeastern India. Roopesh's aim was ...
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  4. MAKS Services Limited (MSL): Manning with Monopoly?

    AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 08/10/2015
    PUBLISHER: ET Cases
    CATEGORY: MANAGERIAL ECONOMICS
    PRODUCT: CASELET
    CASE ID: ME-2-0017, ME-2-0017A
    CASE LENGTH: 3 pages
    DESCRIPTION:

    This caselet helps introduce the students/participants to the concepts of imperfect competition and monopoly. MAKS Services Limited (MSL) is an organization setup by Nandu Kumar to cater to the market demand of semi-skilled or unskilled workers (domestic help/office attendants, etc.) in Karimnagar, Telangana in India. MSL registers semi-skilled and unskilled people who are on the lookout for employment, provides training and employment as domestic helps, office attendants, facility staff, etc., ...
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  5. Productivity Concerns at RKC: Production Function and Returns to Scale

    AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 07/10/2015
    PUBLISHER: ET Cases
    CATEGORY: MANAGERIAL ECONOMICS
    PRODUCT: CASELET
    CASE ID: ME-2-0016, ME-2-0016A
    CASE LENGTH: 4 pages
    DESCRIPTION:

    This caselet's purpose is to introduce the participants/students to the concepts of Isoquants (the Production Function), Returns to Scale/Law of Variable Proportions and Economies and Diseconomies of Scale, through the workforce productivity dilemma faced by RK Constructions (RKC). RKC, an upcoming construction company based out of Hyderabad (India) enlisted the services of skilled migrant workers to tide over the shortage of workforce and to bolster the productivity as several industry experts ...
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  6. Fruits and Vegetables Sourcing at SMHC: Benefiting from Perfect Competition?

    AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 15/09/2015
    PUBLISHER: ET Cases
    CATEGORY: MANAGERIAL ECONOMICS
    PRODUCT: CASELET
    CASE ID: ME-2-0015, ME-2-0015A
    CASE LENGTH: 6 pages
    DESCRIPTION:
    This caselet aims to introduce the participants/students to the concept of perfect competition. An elusive, idealistic at best, the perfect competition challenges the market forces with its characteristics. While the sellers in a perfectly competitive market are price takers, they cannot make any abnormal/super normal profits given that  D=P=MR/AR. While the market clearing price plays a prominent role in perfect competition, it’s the costs (Average and Marginal Costs) that decide the quantum ...
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  7. Diminishing Demand for FineApps’ Canteen Food: Indifference or Incidental?

    AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 12/09/2015
    PUBLISHER: ET Cases
    CATEGORY: MANAGERIAL ECONOMICS
    PRODUCT: CASELET
    CASE ID: ME-2-0013, ME-2-0013A
    CASE LENGTH: 8 pages
    DESCRIPTION:

    This caselet's purpose is to introduce and illustrate the concept of indifference curves. FineApps' Pvt. Ltd. (FineApps), a Pune-based mobile apps development company, founded in April 2012, was quite an employee friendly company as was evident from the various perks and facilities offered to its employees. In April 2014, another new perk was offered to the employees - FineApps replaced the small cafeteria with a large canteen providing free oriental cuisine to all the employees. The new facility, ...
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  8. Service Tax Hike: Elasticity of Demand and Incidence of Tax

    AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 09/09/2015
    PUBLISHER: ET Cases
    CATEGORY: MANAGERIAL ECONOMICS
    PRODUCT: CASE FLYER
    CASE ID: ME-4-0012, ME-4-0012A
    CASE LENGTH: 5 pages
    DESCRIPTION:

    This case flyer introduces the participants/students to three types of Elasticity - Price, Income and Cross Elasticity - along with Incidence of Taxation. The base article1 from The Economic Times estimates how the newly imposed service tax of 14% would impact three different types of services - Luxuries, Basic Services and Financial Services. This case flyer lets the participants to understand how different types of services behave differently to changes in prices, income and the prices of related ...
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  9. Production Dilemma at Amiko: Short-run or Long-run Costs?

    AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 08/09/2015
    PUBLISHER: ET Cases
    CATEGORY: MANAGERIAL ECONOMICS
    PRODUCT: CASELET
    CASE ID: ME-2-0014, ME-2-0014A
    CASE LENGTH: 3 pages
    DESCRIPTION:

    This caselet is meant to introduce the participants/students to the concepts of various types of costs associated with production and the relationships between them through the production dilemma faced by a garment manufacturer. Amiko Garments Pvt. Ltd. (Amiko) is a small scale garment manufacturing unit with an installed capacity of 2,000 garments per day. However, the company faces a dilemma when it receives a long-term order for manufacturing 3,000 garments per day. The owner of the firm, Amit ...
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  10. Four Disruptive Forces: Movements and Shifts in Demand and Supply Curves

    AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 04/09/2015
    PUBLISHER: ET Cases
    CATEGORY: MANAGERIAL ECONOMICS
    PRODUCT: CASE FLYER
    CASE ID: ME-4-0007, ME-4-0007A
    CASE LENGTH: 5 pages
    DESCRIPTION:

    This case flyer is meant for understanding the concepts of Movements and Shifts in Demand and Supply curves. In the base article1, the four disruptive forces outlined, based on the book No Ordinary Disruption2 by the directors of the McKinsey Global Institute, point a major shift in the world economy by 2030. While the four disruptive forces - the age of urbanization, accelerating technological changes, challenges of an aging world, and greater global connections - may seem over simplified, they ...
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  11. Demand and Supply Disequilibrium of Gilead’s Sovaldi

    AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 04/09/2015
    PUBLISHER: ET Cases
    CATEGORY: MANAGERIAL ECONOMICS
    PRODUCT: CASE FLYER
    CASE ID: ME-4-0010, ME-4-0010A
    CASE LENGTH: 5 pages
    DESCRIPTION:

    This case flyer and the accompanying article1 can be used to introduce the participants/students to the concepts of Law of Demand, Law of Supply and the elusive equilibrium between demand and supply. Presented through an intriguing, yet quite prevalent phenomenon, this case flyer debates on the high price differentials for a Hepatitis-C drug, Sovaldi. Produced by Gilead, while Sovaldi is sold at $84,000 for a 12-week treatment in the US, the same drug is available at $1000 in India. Mylan Pharmaceuticals ...
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  12. Anita’s First Three Months at BEEPL: Elasticity Experiences?

    AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 04/09/2015
    PUBLISHER: ET Cases
    CATEGORY: MANAGERIAL ECONOMICS
    PRODUCT: CASELET
    CASE ID: ME-2-0011, ME-2-0011A
    CASE LENGTH: 6 pages
    DESCRIPTION:

    This caselet is meant to understand three types of elasticity of demand - Price, Income and Cross Elasticity of Demand. Presented through a management trainee, Anita's first three months at her new job, this caselet presents several of her elasticity-related experiences. While her residence selection explains the price elasticity of demand, her changed brand preferences reflect the income elasticity of demand and her decision to purchase a two-wheeler highlights the cross elasticity of demand. ...
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  13. Deepa and Divya’s Time Allocation Dilemmas: Favoring Production Possibility Frontier Approach?

    AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 19/08/2015
    PUBLISHER: ET Cases
    CATEGORY: MANAGERIAL ECONOMICS
    PRODUCT: CASELET
    CASE ID: ME-2-0008, ME-2-0008A
    CASE LENGTH: 6 pages
    DESCRIPTION:

    This caselet introduces the concept of Production Possibility Frontier (PPF) through the interesting story of Deepa Sharma (Deepa) and Divya Lokhande (Divya), first year MBA students at the Bangalore School of Management (BSM), one of the premier Indian B-schools. Deepa had always been a topper and was aiming to be a topper in MBA as well and pursue a career in investment banking. Divya, however, wanted to enjoy her college and hostel life alongside pursuing her MBA. She wanted to be a marketer ...
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  14. Visible and Invisible Hands at ‘Colors of India’ Fest

    AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 19/08/2015
    PUBLISHER: ET Cases
    CATEGORY: MANAGERIAL ECONOMICS
    PRODUCT: CASELET
    CASE ID: ME-2-0009, ME-2-0009A
    CASE LENGTH: 8 pages
    DESCRIPTION:

    This caselet introduces the participants/students to the concept of circular flow of an economy. Set in the backdrop of the Bangalore School of Management's (BSM) cultural fest - 'Colors of India' - this caselet helps understand the factors that propel a smooth operation of circular flow. When several women social entrepreneurs assembled at BSM's cultural fest, 'Colors of India' their sales expectations were quite high. However, the first day's sales seem to have dampened their spirits and the ...
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  15. Tour to Nandi Hills: Excited with Externalities

    AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 07/08/2015
    PUBLISHER: ET Cases
    CATEGORY: MANAGERIAL ECONOMICS
    PRODUCT: CASELET
    CASE ID: ME-2-0006, ME-2-0006A
    CASE LENGTH: 3 pages
    DESCRIPTION:

    This caselet is meant to introduce the participants/students to the concepts of Public Goods and Private Goods, Externalities and most importantly the managerial and policy implications of these economic theoretical constructs. When two MBA first semester students, Deepa Sharma and Divya Lokhande, go for an outing at Nandi Hills, they witness the operation of a public property (National Highway (NH7) built on PPP model) and misuse of another public asset (Tipu Sultan's Summer Palace and Fort). ...
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