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MEDIA AND ENTERTAINMENT
MEDIA AND ENTERTAINMENT
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Amitabh Bachchan – Most Enduring & Comeback Superstar in Hindi Film Industry
AUTHOR(S) : Prof. Avadhanam Ramesh, Vignana Jyothi Institute of Management, HyderabadPUBLISHED DATE: 15/06/2020PUBLISHER: ET CASESCATEGORY: MARKETING MANAGEMENT, STRATEGIC MANAGEMENT, BRAND MANAGEMENT, MEDIA AND ENTERTAINMENTPRODUCT: CASE STUDYCASE ID: BM-1-0023; BM-1-0023ACASE LENGTH: 16 PagesDESCRIPTION:The case study traces the development of angry young man persona in the Hindi films such as Zanjeer (1973), Deewar (1975) and Trishul (1978) etc. to name a few by successful Directors (Prakash Mehra, Yash Chopra and Ramesh Sippy), and creative screen writers such as (Salim-Javed). Amitabh Bachchan who was protagonist in these films rose to stardom and was credited with the redefining the image of conventional hero. Bachchan continued his long run by being versatile and thus establishing himself ...read moreSHOW DETAILS -
Bollywood Sees beyond Stars, Looks at Budget & Derisking
AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 26/01/2018PUBLISHER: ET CasesCATEGORY: MEDIA AND ENTERTAINMENTPRODUCT: CASE FLYERCASE ID: M&E-4-0002, M&E-4-0002ACASE LENGTH: 7 PagesDESCRIPTION:This Case Flyer, based on The Economic Times article, ‘Bollywood Sees Beyond Stars, Looks at Budget & Derisking’1 is an attempt to facilitate an engaging discussion on Bollywood’s (India’s Hindi film industry) changing business model. In the light of several big budget movies not doing well at the Box Office and quite a few small budget movies (read movies without big stars) doing well, the industry has been changing the course of action. With a revenue slump of 16% in ...read moreSHOW DETAILS -
Eros’ Backward Integration Strategy: A Trendsetter for Indian Film Industry?
AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 23/05/2017PUBLISHER: ET CasesCATEGORY: MEDIA AND ENTERTAINMENTPRODUCT: CASE STUDYCASE ID: M&E-1-0001, M&E-1-0001ACASE LENGTH: 9 PagesDESCRIPTION:This case study enables the participants to discuss and debate on Eros International Media Ltd.’s (Eros) backward integration strategy within the Indian Film Industry. Eros, India’s largest film company, along with its in-house film production company, Trinity Pictures (Trinity) had embarked on a journey in 2015 to rewrite the rules of producing and distributing Indian films. Led by a slew of professionals, Eros’ backward integration strategy was based on 3 filters – Is it ...read moreSHOW DETAILS