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STATISTICS FOR MANAGEMENT
STATISTICS FOR MANAGEMENT
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Analysing Sales at Realapp
AUTHOR(S) : R. Muthukumar and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 31/07/2014PUBLISHER: ET CasesCATEGORY: STATISTICS FOR MANAGEMENTPRODUCT: CASELETCASE ID: STFM-2-0005, STFM-2-0005ACASE LENGTH: 2 pagesDESCRIPTION:read more
This caselet enables understanding of the application of Multiple Regressions Analysis. REALAPP is a growing fruit juice-maker in Bangalore, India. Since its inception in 2005, the company witnessed a slow growth due to heavy competition from renowned brands. Having discussed with a consultant and his subordinate teams about the marketing and sales concerns, Rohit Motilal, the Founding Director wanted to analyze the factors affecting the sales of the company. Motilal assigned Rupali Malhotra, ...SHOW DETAILS -
Correlation of Brand Rankings
AUTHOR(S) : R. Muthukumar and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 31/07/2014PUBLISHER: ET CasesCATEGORY: STATISTICS FOR MANAGEMENTPRODUCT: CASELETCASE ID: STFM-2-0004, STFM-2-0004ACASE LENGTH: 3 pagesDESCRIPTION:read more
This caselet enables an understanding of the basics of rank correlation and its business applications. Every year global brands are ranked worldwide by prominent institutions like Brand Finance and Interbrand. Two college friends - Vinay and Rahul - discuss and try to understand the ranking methodology and the efficacy of the criteria used to arrive at the rankings. They are concerned about different ranks being awarded to the same brands in the same year by different institutions. Would the conceptual ...SHOW DETAILS -
Analysis of Sales Trends of Tristar Air Coolers
AUTHOR(S) : R. Muthukumar and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 31/07/2014PUBLISHER: ET CasesCATEGORY: STATISTICS FOR MANAGEMENTPRODUCT: CASELETCASE ID: STFM-2-0011, STFM-2-0011ACASE LENGTH:DESCRIPTION:read more
The caselet enables to comprehend the basics of time series analysis and the concept of predicting the future pattern of sales by collecting the past data using time series analysis. Tristar is a popular domestic air cooler manufacturer and supplier in Mumbai, India, which came to be counted among the best by 2002, within 3 years of its inception. However, the Founder-CEO observed that the company's sales had not been uniform. He wanted to identify the reasons and improve the sales. Having collected ...SHOW DETAILS -
Arvind Auto: Usage of Control Charts
AUTHOR(S) : R. Muthukumar and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 31/07/2014PUBLISHER: ET CasesCATEGORY: STATISTICS FOR MANAGEMENTPRODUCT: CASELETCASE ID: STFM-2-0015, STFM-2-0015ACASE LENGTH: 1 pageDESCRIPTION:read more
The caselet enables the discussion on the concept of Control Charts. Arvind Auto Components (Pvt.) Ltd., is an upcoming auto component manufacturing company in Chennai, India. Within a few years of its inception in 2008, the company implemented Statistical Process Control (SPC) methods to survive the market competition. The Founder-Director wanted to inspect the defective parts to improve the quality of the products. It’s to be seen whether this will help control the process.
Pedagogical ...SHOW DETAILS -
Cosmo: Analysing the Promotional Offer
AUTHOR(S) : R. Muthukumar and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 31/07/2014PUBLISHER: ET CasesCATEGORY: STATISTICS FOR MANAGEMENTPRODUCT: CASELETCASE ID: STFM-2-0006, STFM-2-0006ACASE LENGTH: 1 pageDESCRIPTION:read more
This caselet enables understanding of the application of Testing Hypothesis. Cosmo Construction Company, an upcoming construction company in Hyderabad, India, having successfully executed a few landmark projects, decided to expand. But its past success was not yielding any substantial increase in its customer-base. Having conducted the surveys to guage a new promotional offer, the Founder-CEO wants to know if the resulting hypothesis is correct. The caselet attempts to discuss how to infer the ...SHOW DETAILS -
Selection of Candidates for General Elections
AUTHOR(S) : R. Muthukumar and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 31/07/2014PUBLISHER: ET CasesCATEGORY: STATISTICS FOR MANAGEMENTPRODUCT: CASELETCASE ID: STFM-2-0002, STFM-2-0002ACASE LENGTH: 1 pageDESCRIPTION:read more
This caselet can be used for teaching the concepts of probability including conditional probability and Bayes' theorem. The caselet provides a brief about selection of candidates by the political parties in India for the general elections. New Progressive Party, a newly launched political party in India, having analyzed and understood the pulse of the public, tries to select the candidates for the general elections much before its schedule. The selection crieteria was based on - age, education, ...SHOW DETAILS -
Analysis of Variance (Anova): The Three Khans
AUTHOR(S) : R. Muthukumar and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 31/07/2014PUBLISHER: ET CasesCATEGORY: STATISTICS FOR MANAGEMENTPRODUCT: CASELETCASE ID: STFM-2-0008, STFM-2-0008ACASE LENGTH: 1 pageDESCRIPTION:read more
This caselet enables to discuss Analysis of Variance (ANOVA) concept. The Hindi film industry (Bollywood) in Mumbai, India, is one of the largest centers of film production in the world. In 1990s, new generation of actors (such as Aamir Khan, Salman Khan and Shahrukh Khan) made their mark in the Indian film industry and became trendsetters. Since then each one is having huge fan following. A critic wanted to analyze the fan-base of these three actors. He collected a sample data from three cities. ...SHOW DETAILS -
Application of Sampling and Sampling Distribution at Quickfire
AUTHOR(S) : R. Muthukumar and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 31/07/2014PUBLISHER: ET CasesCATEGORY: STATISTICS FOR MANAGEMENTPRODUCT: CASELETCASE ID: STFM-2-0010, STFM-2-0010ACASE LENGTH: 1 pageDESCRIPTION:read more
This caselet facilitates an understanding of the application of sampling and sampling distribution. Quickfire, a well-established safety matches manufacturing company in South India, used automatic machines and semi-skilled employees for the entire manufacturing process including packaging. A potential customer while discussing about the packing, had doubts about the number of boxes in a carton pack. Based on the past experience, the supervisor informed that the boxes are normally distributed ...SHOW DETAILS -
Micromax: Piloting Assembly Operations in India
AUTHOR(S) : R. Muthukumar and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 31/07/2014PUBLISHER: ET CasesCATEGORY: STATISTICS FOR MANAGEMENTPRODUCT: CASELETCASE ID: STFM-2-0001, STFM-2-0001ACASE LENGTH: 2 pagesDESCRIPTION:read more
The caselet enables a discussion on the process performance during the piloting operations at Micromax, an Indian consumer electronics company in Kolkata, West Bengal, India. This caselet can be used for teaching the concepts of descriptive statistics. The caselet provides a brief about Micromax and its pilot mobile handset manufacturing in India. The caselet provides scope for understanding of descriptive statistics and analyzes the process performance of pilot manufacturing at Micromax.
Pedagogical ...SHOW DETAILS -
Media Consumption Patterns of Indian Youth
AUTHOR(S) : R. Muthukumar and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 27/07/2014PUBLISHER: ET CasesCATEGORY: STATISTICS FOR MANAGEMENTPRODUCT: CASELETCASE ID: STFM-2-0003, STFM-2-0003ACASE LENGTH: 2 pagesDESCRIPTION:read more
This caselet enables an understanding of the application of Chi-square Analysis. Akhila Vasan in her working paper titled, Films and TV: Viewing patterns and influence on behaviors of college students1, presented findings from a study about the influence of the media on youth. Based on the report, this caselet provides a brief about media preferences of the Indian youth and the influence of media (Movies and Television) on selected behavior and gender attitude. The report also cites certain similarities ...SHOW DETAILS